Hyundai Connected Mobility

What Hyundai Connected Mobility does

Hyundai Connected Mobility GmbH (HCM) is a wholly-owned subsidiary of Hyundai Motor Company, founded in 2023 and headquartered at Hyundai Motor Europe's campus in Offenbach am Main, Germany. The company develops and operates software-defined vehicle (SDV) products for the European market, sitting between the Hyundai/Genesis OEM organization and end customers. Its portfolio is organized around three core platforms: Connected Car Services (encompassing Bluelink remote-control app, Charge myHyundai EV charging aggregation across 950,000+ points in 28 countries, OTA updates, Digital Key 2 Touch for NFC/UWB-based smartphone access, V2X, and eCall), MOCEAN (an all-inclusive car subscription service operating in Germany, France, Italy, Spain, and the UK for 3–24 month terms), and Data Services via the Pleos Fleet API (a B2B platform delivering OEM-grade vehicle data to fleet management software providers without requiring aftermarket hardware). The company also operates supporting infrastructure such as Hyundai Pay (in-vehicle payments), the myHyundai customer portal, and Genesis Connected Services, and serves 1M+ Bluelink users across Europe.

HCM operates with approximately 22 employees distributed across five European offices (Offenbach, La Garenne-Colombes, Milan, Madrid, and Leatherhead, the latter designated as a regional hub for UK innovation). Revenue mechanics span recurring subscription fees (MOCEAN, Bluelink premium features), usage-based charging session fees (Charge myHyundai), and B2B data monetization (Pleos Fleet API). Distribution is hybrid: a fully digital self-serve flow for MOCEAN via subscription.mocean.com, OEM dealer network integration for vehicle delivery and service, third-party fleet software channels for data services, and direct mobile applications for consumer-facing services. The company has built a partner ecosystem of 15+ strategic integrations across insurance (Allianz), charging networks (IONITY, bp pulse, Hubject, Digital Charging Solutions, &Charge), navigation (TomTom), telecom (Vodafone Business), and fleet/telematics (Geotab, Targa Telematics, DRVN, Echoes, High Mobility, Bosch, 4screen, Casi, Nuon Consulting). Consecutive Top Employer Germany certifications (2025 and 2026) suggest organizational mat

Name

Hyundai Connected Mobility

Legal name

Hyundai Connected Mobility GmbH

Website

https://connected-mobility.hyundai.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Connected Mobility GmbH is a wholly-owned Hyundai Motor Group subsidiary that develops software-defined vehicle platforms for Europe, including the Bluelink connected car app, Charge myHyundai EV charging aggregation, MOCEAN car subscription, and Pleos Fleet API for fleet operators.

Ownership category

akta.pro rank

Product category

Connected Mobility Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

akta.pro secondary industries

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Used / Refurbished Vehicle Subscription Programs (THADACAL), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)

Keywords

• Connected car services
• Car subscription platform
• EV charging network access
• Fleet telematics API
• Software-defined vehicles

Headquarters

HQ city

Offenbach

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MOCEAN Car Subscription: Monthly subscription fees from car subscription service covering Hyundai and Genesis vehicles. All-inclusive pricing model includes insurance, maintenance, road tax, and repairs. Revenue recognized on a recurring monthly basis from subscribers across Germany, Spain, UK, Italy, and France.
2. Connected Car Services (Bluelink): Revenue from connected vehicle services including remote access, navigation, infotainment, safety features, and OTA updates. May include subscription fees for premium features and services integrated into vehicle ownership.
3. Charge myHyundai: EV charging network access service providing revenue through charging session fees across the extensive European charging network (950,000+ points in 28 countries).
4. Data Services (Pleos Fleet API): B2B data monetization through fleet management software integrations, providing vehicle data (location, status, diagnostics, usage) to fleet operators and mobility providers via standardized APIs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hyundai Connected Mobility develops and operates software-defined connected car services for Hyundai vehicles in Europe, including the Bluelink app, Charge myHyundai EV charging access, OTA updates, Digital Key, V2X, and eCall. It also runs MOCEAN, an all-inclusive monthly car subscription service, and a B2B data services API (Pleos Fleet) that exposes vehicle telemetry to fleet management software providers such as Geotab, DRVN, and Optimum Automotive.

Product overview

Hyundai Connected Mobility operates a platform-plus-modules architecture centered on connected mobility solutions. The core offerings include Connected Car Services (CCS), which encompasses Bluelink (smartphone app for remote vehicle control), Charge myHyundai (EV charging network access), Over-the-Air Updates, Digital Key 2 Touch, V2X, and eCall; MOCEAN, a car subscription service for flexible vehicle access; and Data Services via Pleos Fleet API for fleet management. The company also manages Hyundai Pay (in-car payments), myHyundai customer portal, and Genesis Connected Services for the Genesis brand. These products work together to deliver software-defined vehicle experiences, enabling customers to maximize their vehicle's potential through seamless digital integration.

Differentiator

Problem solved

Functional benefit

Brands

• MOCEAN: Car subscription service allowing customers to subscribe to Hyundai vehicles for 3-24 months at fixed monthly rates covering insurance, maintenance, road tax, and repairs.
• Bluelink
• Charge myHyundai
• Pleos Fleet API
• Digital Key 2 Touch

Products and services

• MOCEAN Car Subscription

Quantifiable outcome

• 1M+ users of Hyundai Bluelink in Europe
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• AllianzminorStrategic or Co-development PartnerInsurance partner integrated into HCM's mobility solutions, likely providing insurance coverage for MOCEAN subscriptions and connected vehicle services.
• Nuon ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner providing mobility advisory services integrated into HCM's partner ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Geotab is both a partner and a competitor in fleet telematics; it integrates with Pleos Fleet API but also offers competing aftermarket telematics platforms used by European fleet operators.
• Volvo Cars (Care by Volvo): Volvo's Care by Volvo subscription service offers all-inclusive monthly vehicle access in Europe, directly competing with HCM's MOCEAN in the same customer segment and geographies.
• Free2Move (Stellantis): Stellantis-owned Free2Move operates car subscription and short-term rental services across Europe, directly competing with MOCEAN for flexible mobility customers.
• Tesla Premium Connectivity: Tesla's Premium Connectivity subscription and in-vehicle connected services compete with Bluelink for the connected EV experience within HCM's five European markets.
• Targa Telematics: Targa Telematics integrates with Pleos Fleet API as a partner but independently serves European fleet operators with telematics and mobility solutions that overlap HCM's data services.
• Polestar (Subscription / Connected Services): Polestar offers vehicle subscription and connected services in Europe, directly competing with HCM's MOCEAN subscription and connected car offerings in the premium EV segment.
• BMW (Connected Drive / Subscription): BMW Connected Drive and BMW's flexible vehicle subscription services directly overlap HCM's connected car and subscription offerings in European markets.
• Mercedes-Benz (Mercedes me Flex / Subscription): Mercedes offers connected car services (Mercedes me) and flexible vehicle subscription programs in Europe, competing with both Bluelink and MOCEAN.

Emerging players

• Hubject: Hubject provides EV charging interoperability (eRoaming) and is integrated into Charge myHyundai; it also operates an emerging B2B platform that competes for charging aggregation relationships.
• Octopus Electric Vehicles: Octopus EV provides EV leasing and integrated charging solutions in the UK, intersecting with HCM's MOCEAN subscription and Charge myHyundai offerings in the British market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hyundai-connected-mobility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Connected Mobility