Connections Counseling

What Connections Counseling does

Rosecrance Health Network is a multi-state behavioral health organization headquartered in Rockford, Illinois, operating across Illinois, Wisconsin, Iowa, and Indiana through a portfolio of sub-brands: Rosecrance Therapies (outpatient), Rosecrance Residential, Rosecrance Community, Rosecrance Living (sober living housing), Rosecrance Learning, and Rosecrance Foundation. Services span outpatient behavioral health therapy, substance use treatment, Medication-Assisted Treatment (MAT) using FDA-approved medications, psychiatric services and medication management, specialty offerings such as Transcranial Magnetic Stimulation (TMS) and SPRAVATO, partial hospitalization, intensive outpatient programs, detox, residential treatment, sober living housing, and virtual/telehealth outpatient care. The organization holds Joint Commission accreditation.

The Wisconsin location — Rosecrance Therapies — provides outpatient therapy, MAT, psychiatric services, and statewide virtual care for adults, teens, and families navigating mental health and substance use challenges, with specialized programs for veterans, first responders, and union workers. Medical leadership includes board-certified specialists in psychiatry and addiction medicine (e.g., Dr. Ian Powell, M.D., FASAM; Dr. Yee Xiong, M.D.), and a Professional Relations Coordinator covers Milwaukee and southeast Wisconsin to build referral networks.

Rosecrance generates revenue through fee-for-service clinical care reimbursed via insurance and self-pay across its outpatient, residential, and specialty lines. Pricing is not publicly disclosed; intake is driven by professional referrals, self-referrals, and a partner referral network that includes Aspen Counseling, Ascend, and North Central Behavioral Health. The go-to-market combines consumer-facing content marketing (podcasts, videos, blog and extended articles), community outreach, alumni/peer support engagement, and institutionalized provider-relations coordination. No public revenue, funding, headcount, or ownership structure data is disclosed in the source material.

Name

Connections Counseling

Legal name

Rosecrance Health Network

Website

https://connectionscounseling.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rosecrance Health Network is a multi-state behavioral health provider operating outpatient, residential, and specialty mental health and substance use treatment across Illinois, Wisconsin, Iowa, and Indiana, serving adults, adolescents, families, veterans, and first responders.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient behavioral health
• Substance use treatment
• Medication-assisted treatment
• Psychiatric services
• Telehealth therapy

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outpatient Behavioral Health Services: Revenue generated from outpatient therapy services including individual therapy, group therapy, couples therapy, family therapy, and psychiatric services for mental health and substance use disorders.
2. Medication-Assisted Treatment (MAT): Specialized treatment program combining FDA-approved medications with counseling for substance use disorders, billed as part of comprehensive treatment plans.
3. Psychiatric Services: Psychiatric evaluation, medication management, and medication-assisted treatment services provided by physicians including Dr. Ian Powell, M.D. and Dr. Yee Xiong, M.D.
4. Virtual/Telehealth Services: Remote behavioral healthcare services delivered via telehealth, providing flexible access for patients across Wisconsin.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rosecrance Therapies Wisconsin provides outpatient behavioral health services for adults, teens, and families facing mental health and substance use challenges. Core offerings include individual, group, couples, and family therapy, psychiatric evaluation and medication management, medication-assisted treatment (MAT), partial hospitalization and intensive outpatient programs, and virtual telehealth sessions delivered to individuals across Wisconsin. Care is structured, measurable, and coordinated across levels of treatment so patients can maintain work, school, or family responsibilities while receiving clinical care.

Product overview

Rosecrance is a behavioral health network offering outpatient behavioral health services through multiple service lines. The main offerings include Rosecrance Therapies (outpatient therapy, psychiatric services, MAT, group/family/couples therapy, and virtual care), Rosecrance Residential (inpatient treatment), Rosecrance Community, Rosecrance Living (sober living housing), and Rosecrance Learning. Services are designed for all ages from adolescents to older adults, with specialized programs for veterans, first responders, and union workers. The network operates across Illinois, Wisconsin, Iowa, and Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• Rosecrance Therapies: Outpatient behavioral health services including therapy, psychiatric services, and medication-assisted treatment.
• Rosecrance Residential
• Rosecrance Community
• Rosecrance Living
• Rosecrance Foundation
• Rosecrance Jackson Centers

Products and services

• Outpatient Behavioral Health Therapy Outpatient therapy services providing mental health and substance use treatment without requiring residential stay, supporting adults, teens, and families at the Madison, Wisconsin location.
• Medication-Assisted Treatment (MAT) FDA-approved medication combined with counseling and behavioral therapies to reduce cravings, stabilize brain chemistry, and support long-term recovery from substance use disorders.
• Psychiatric Services Psychiatric evaluation, medication management, and ongoing monitoring for mental health and co-occurring conditions.
• Group Therapy Therapeutic group sessions providing peer support and shared learning experiences for mental health and substance use recovery.
• Family Therapy Therapy services involving family members to improve communication and support systems for individuals in treatment.
• Couples Therapy Therapeutic services for couples dealing with mental health or substance use challenges in their relationship.
• Virtual Outpatient Behavioral Healthcare Remote therapy and clinical care services delivered via telehealth, providing the same clinical standards as in-person care for individuals across Wisconsin.
• Interventions Professional intervention services to help families address substance use and mental health concerns with loved ones.
• Sober Living Housing Supervised residential housing supporting individuals in recovery from substance use disorders.
• Detox Medically supervised detoxification services for safe withdrawal from substances.
• Partial Hospitalization Program (PHP) Structured daytime treatment program providing intensive clinical care without overnight residential stay.
• Intensive Outpatient Program (IOP) Structured outpatient treatment with multiple weekly sessions for intensive support while maintaining daily life responsibilities.
• Transcranial Magnetic Stimulation (TMS) Non-invasive brain stimulation treatment for depression and other mental health conditions.
• SPRAVATO Esketamine nasal spray treatment for treatment-resistant depression, administered under medical supervision.

Quantifiable outcome

• Treatment plans are structured, measurable, and responsive so progress doesn't stall when life gets complicated

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Aspen CounselingminorChannel Partner/ Reseller/ DistributorPartner location under the Rosecrance Network, providing additional access points for behavioral health services in the region.
• Ascend (Ascend CHC)minorChannel Partner/ Reseller/ DistributorPartner location listed under Rosecrance Network, providing community health services integrated with the Rosecrance behavioral health network.
• North Central Behavioral HealthminorChannel Partner/ Reseller/ DistributorPartner organization within the Rosecrance Network, offering additional behavioral health treatment locations and services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Universal Health Services (Behavioral Health Division): One of the largest U.S. hospital and behavioral health operators with a sizeable network of psychiatric and addiction treatment facilities. Competes with Rosecrance for commercial and Medicaid behavioral health referrals but at national scale.
• Acadia Healthcare: Large publicly traded behavioral healthcare operator with ~250 facilities across the U.S., including acute psychiatric and residential treatment. Provides scale and broader specialty depth than Rosecrance but is a portfolio incumbent rather than a regional specialist.

Direct peers

• Foundations Recovery Network: Specialty addiction treatment operator offering residential and outpatient programs with PHP/IOP and sober living components. Comparable integrated treatment model to Rosecrance Residential and Therapies service lines.
• Hazelden Betty Ford Foundation: One of the largest nonprofit addiction and behavioral health treatment providers in the U.S., offering residential, outpatient, MAT, and recovery services across multiple states. Most comparable to Rosecrance's combined Residential + Therapies + sober living continuum and its community/Foundation model.
• Gateway Foundation: Illinois-based nonprofit addiction treatment provider offering residential, outpatient, MAT, and recovery housing. Overlaps directly with Rosecrance's Illinois footprint and competing substance use programs and sober living housing.
• Rogers Behavioral Health: Wisconsin-headquartered specialty behavioral health system with residential, PHP, IOP, and outpatient programs across the Midwest. Operates in the same geography and competes for the same OCD, anxiety, depression, and eating-disorder referrals Rosecrance Therapies targets.
• Promises Behavioral Health: Multi-site addiction and mental health treatment provider offering residential, PHP, IOP, and outpatient programs. Directly comparable integrated care model targeting adults and adolescents with co-occurring disorders.
• Caron Treatment Centers: National nonprofit addiction and behavioral health treatment organization offering residential, outpatient, and family programs. Similar integrated care model and not-for-profit mission/Foundation presence to Rosecrance.
• Pinnacle Treatment Centers: Multi-state addiction treatment network providing detox, residential, PHP, IOP, outpatient, and MAT services. Operates the same continuum Rosecrance offers and competes for similar referral sources across the Midwest footprint.

Emerging players

• Charlie Health: Higher-acuity virtual intensive outpatient and PHP provider for adolescents and young adults with mental health and substance use conditions. Targets the same 'flexible care that fits daily life' value proposition as Rosecrance Therapies via telehealth-only delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connections-counseling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connections Counseling