Conscious

What Conscious does

Conscious (legal entity: Conscious Speciality) is a London-based specialty coffee roaster founded in 2021, operating with a five-person team from the UK. The company sources single-origin green coffee from named producers in Ethiopia, Colombia, and Kenya, and sells three SKUs (Beshasha, Julep, Electric Currant) at £12.50–£17.00 per 250g bag. Distribution is anchored on a direct-to-consumer e-commerce site with free shipping above £20, supported by an Instagram-led community presence; there is no proprietary mobile app or platform.

The business model combines DTC e-commerce, wholesale and café supply, and a corporate/office coffee service, addressing three customer segments: individual consumers, hospitality buyers, and corporate offices. There is no disclosed subscription tier, no app-based ordering, and no integration with third-party delivery marketplaces in the input. Pricing is positioned in the premium specialty tier consistent with traceable, single-origin green coffee sourced through direct producer relationships rather than commodity supply chains.

Conscious has no disclosed external funding, no acquisition history, no leadership-team disclosures, no awards, and no AI/ML capability signals. Distribution and brand reach rest on a small digital footprint and Instagram. The strategic posture is best characterised as a founder-led micro-roaster executing a niche, storytelling-led proposition with limited but diversifying revenue channels.

Name

Conscious

Legal name

Conscious Speciality

Website

https://consciouswithcoffee.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based specialty coffee micro-roaster founded in 2021, selling single-origin traceable coffees from Ethiopia, Colombia, and Kenya via DTC e-commerce, wholesale, and corporate office coffee service.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Direct-to-consumer coffee
• Wholesale coffee supply
• Office coffee service

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Coffee Sales: Direct-to-consumer e-commerce sales of specialty roasted coffee products. Unit pricing per product with free shipping threshold. One-time purchase model for individual bags.
2. Wholesale: B2B wholesale channel for cafes and retailers to purchase Conscious coffee products for resale.
3. Office Coffee: Corporate office coffee supply service providing specialty coffee to workplace environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Conscious is a London-based specialty coffee roaster that sources and sells single-origin traceable coffees from Ethiopia, Colombia, and Kenya through a direct-to-consumer e-commerce platform, priced per 250g bag (£12.50–£17.00) with free UK shipping over £20. The company also operates a B2B wholesale channel for cafes and an office coffee subscription service for corporate workplaces.

Product overview

Conscious is a specialty coffee roaster operating as a direct-to-consumer e-commerce platform. The company offers a curated portfolio of single-origin specialty coffees sourced from Ethiopia, Colombia, and Kenya, with featured products including Beshasha, Julep, and Electric Currant. In addition to retail coffee sales, Conscious provides B2B services through wholesale and office coffee programs. The product range is complemented by educational content on sourcing and brewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Beshasha Single-origin washed specialty coffee from Beshasha, western Ethiopia (Jimma Zone), produced by Mustefa Abakeno at 2,040 MASL using Ethiopian varieties 74110 and 74112. Sold as a 250g bag for home brewing and retail customers.
• Julep Single-origin specialty coffee from Colombia featuring flavor notes of passionfruit, cardamom, and fresh mint. Sold as a 250g bag for home brewing and retail customers.
• Electric Currant Single-origin specialty coffee from Kenya featuring flavor notes of blackcurrant, tangerine, and vanilla. Sold as a 250g bag for home brewing and retail customers.
• Wholesale Coffee Service B2B wholesale coffee service supplying Conscious single-origin specialty coffees to cafes and retailers for resale to their customers.
• Office Coffee Service Recurring specialty coffee supply and service for corporate offices and workplace environments, providing specialty coffee to employees and visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Square Mile Coffee Roasters: Established London specialty roaster focused on single-origin, traceable coffees with strong wholesale and cafe presence. Closest comparable in sourcing philosophy and UK specialty positioning.
• Caravan Coffee Roasters: London-based specialty roaster with restaurants and wholesale distribution. Comparable in single-origin, third-wave positioning and B2B cafe channel.
• Redemption Roasters: UK specialty roaster emphasizing quality sourcing and B2B/office coffee supply. Comparable on office-coffee subscription channel and specialty positioning.
• Origin Coffee: UK specialty roaster emphasizing traceable, single-origin sourcing with cafe wholesale and DTC channels. Comparable positioning and product mix.
• Pact Coffee: UK DTC specialty coffee brand with a strong subscription model and direct-trade sourcing narrative. Closely comparable on DTC-first GTM and subscription/recurring revenue mechanics.
• Workshop Coffee: London third-wave specialty roaster with cafe, wholesale, and DTC operations. Comparable in product range, customer segment, and direct-trade sourcing approach.
• Notes Coffee: London-based specialty coffee roaster with single-origin positioning and DTC e-commerce. Directly comparable in product category, target customer (specialty enthusiasts), and third-wave narrative.
• Assembly Coffee: London specialty roaster selling single-origin coffees through DTC and wholesale channels to cafes. Comparable product, customer base, and brand-led marketing approach.
• The Gentlemen Baristas: London specialty coffee roaster and cafe operator with wholesale channel. Comparable in third-wave positioning, cafe/wholesale GTM, and UK market focus.
• Hasbean Coffee: UK specialty coffee roaster with strong DTC and wholesale presence and detailed single-origin producer information. Highly comparable sourcing storytelling and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/consciousspeciality
• LinkedInlinkedin.com/company/conscious-with-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious