Conservation Council of New Brunswick

What Conservation Council of New Brunswick does

The Conservation Council of New Brunswick (CCNB), legally incorporated as Conservation Council of New Brunswick Inc., is a registered Canadian charity (BN 118874841RR0001) and environmental non-profit organization (ENGO) founded in 1969 and headquartered at 180 St. John Street, Fredericton, New Brunswick. CCNB operates an integrated program portfolio organized around four environmental pillars: Marine Conservation (including the Fundy Baykeeper program, Musquash Marine Protected Area advocacy, and SwimGuide water quality monitoring), Forest Conservation (herbicide spraying opposition, community forestry), Climate Solutions (Electricity Vision advocacy, electric school bus campaigns, and energy affordability work), and Freshwater Protection (water policy, wetlands, watersheds). Complementary programs include Learning Outside (outdoor environmental education for children), Buy Local NB (local food and product promotion), and Community Engaged Art (From Harm to Harmony — artist residencies and climate art exhibitions).

The organization is governed as a member-based charity with voting rights at annual general meetings and is led by Executive Director Bev Gingras alongside a small staff including Program Director of Water Stephanie Merrill and Fundy Baykeeper Matt Abbott. CCNB's underlying technology footprint is minimal — no proprietary platform, mobile app, API, or AI/ML assets are disclosed; the ExploreEcoNB mobile app is a 10-organization consortium product to which CCNB contributed St. John River access data. Technology activity centers on a website, EcoNews email newsletter, social media presence (Facebook, Twitter, YouTube, Instagram), and a public Energy Affordability Portal (Switch on Hope). The business model is non-commercial: revenue derives from individual donations, recurring annual membership fees, and episodic event revenue (e.g., Annual Paddle and Chowder fundraiser at $25/person ticket), supplemented by project-specific grants from funders including the Gordon Foundation and TidesCanada. CCNB serves three primary stakeholder groups: New Brunswick individual citizens concerned about environmental protection and energy affordability, children and youth reached through outdoor education, and provincial government/decision makers engaged on climate action and electricity reform policy.

Name

Conservation Council of New Brunswick

Legal name

Conservation Council of New Brunswick Inc.

Website

https://conservationcouncil.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

The Conservation Council of New Brunswick is a registered Canadian charity founded in 1969 that runs environmental advocacy, education, and research programs in New Brunswick across marine, forest, freshwater, and climate issues, funded by individual donations, memberships, and grants.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Land Trusts & Protected Areas (BPAGAGAC), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Environmental advocacy
• Conservation programs
• Climate solutions
• Freshwater protection
• Environmental education

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Charitable donations from individuals supporting environmental causes
2. Membership fees: Annual membership program with benefits including voting rights at annual general meetings
3. Event revenue: Revenue from events such as Annual Paddle and Chowder fundraiser

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

The Conservation Council of New Brunswick (CCNB) is a registered charity and environmental non-profit organization that operates since 1969 to protect the land, air, and water in New Brunswick. It delivers advocacy, research, and education across program areas including Marine Conservation (Fundy Baykeeper, SwimGuide), Forest Conservation, Climate Solutions (Electricity Vision, Electric School Buses), Freshwater Protection, Energy Affordability, Learning Outside (children's outdoor education), Buy Local NB, and Community Engaged Art. Its core offerings are funded through donations, memberships, and event revenue.

Product overview

Conservation Council of New Brunswick (CCNB) is an environmental non-profit organization that does not offer a traditional product or technology platform. Instead, CCNB operates through distinct program areas including Marine Conservation (with Fundy Baykeeper and SwimGuide), Forest Conservation, Climate Solutions (with Electricity Vision and Electric School Buses initiatives), Freshwater Protection, Buy Local NB, Learning Outside (environmental education for children), and Community Engaged Art. These programs work collectively toward protecting the land, air, and water in New Brunswick through advocacy, research, education, community engagement, and direct action campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• CCNB Membership Program

Quantifiable outcome

• More than one-third of New Brunswickers live in energy poverty - CCNB provides resources and advocacy to address this issue

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ExploreEcoNB ConsortiumcoreStrategic or Co-development Partner · 30 July 201410-organization collaboration that brings New Brunswick recreational opportunities in trails, parks, preserves, protected areas, and river access to a mobile application. CCNB contributed St. John River access data to this platform launched in July 2014.
• Canadian Rivers InstitutecoreStrategic or Co-development PartnerCo-hosted an 8-community tour in 2011 with CCNB and WWF-Canada to discuss local issues and priorities for improving the St. John River. The partnership focuses on river conservation and public engagement.
• WWF-CanadacoreStrategic or Co-development PartnerCo-hosted an 8-community tour in 2011 to discuss local issues and priorities for improving the St. John River. Active partnership in freshwater conservation efforts.
• St. John River SocietyminorOthersCollaborated with CCNB on the St. John River access mapping project, sharing data and information for the initiative.
• Sentier NB TrailsminorOthersPartnered with CCNB on the St. John River access mapping project, sharing trail and access information.
• Service New BrunswickminorOthersPartnered with CCNB on the St. John River access mapping project, sharing geographic data and information.
• Osprey AdventuresminorOthersProvides guided paddling tours through Beamer's Creek and Hampton Marshes for CCNB's Annual Paddle and Chowder fundraiser event.
• Ecology Action CentrecoreStrategic or Co-development PartnerPartner organization in Atlantic Canada working on the Atlantic Electricity Vision research showing that cleaner electricity is cost competitive. Joint research on electricity affordability.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WWF-Canada: National environmental non-profit working on freshwater, wildlife, and climate issues. An active CCNB partner on St. John River initiatives; comparable in mission and program areas but operates at national scale with far larger resources.
• Greenpeace Canada: National environmental advocacy organization working on climate, forests, oceans, and energy. Comparable advocacy and donor-funded model with overlapping climate, forest, and marine program areas, but operates nationally and globally.
• Environmental Defence Canada: Canadian environmental advocacy charity working on climate, toxics, and water. Comparable advocacy-driven, donation-funded non-profit model with overlapping energy and water policy work.
• Ducks Unlimited Canada: National wetland and waterfowl conservation charity. Comparable registered-charity ENGO model with significant overlap in wetland protection, watershed conservation, and habitat work that intersects with CCNB's freshwater programs.
• Nature Canada: National conservation organization focused on birds, habitats, and protected areas. Comparable registered-charity model with overlapping freshwater and biodiversity advocacy work.
• Sierra Club Canada: National environmental advocacy organization working on climate, conservation, and environmental justice. Overlaps with CCNB's advocacy and member-based mission, with broader geographic scope.
• David Suzuki Foundation: National Canadian environmental foundation focused on climate solutions, biodiversity, and sustainable oceans. Comparable advocacy and donor-supported non-profit model, but with a national remit and significantly larger fundraising footprint.
• Canadian Parks and Wilderness Society (CPAWS): National charity dedicated to protecting Canada's wild spaces through parks and wilderness designation. Comparable ENGO model with overlapping freshwater and forest conservation focus, but operates across all provinces.

Direct peers

• Nature Trust of New Brunswick: Provincial land conservation charity focused on protecting natural areas in New Brunswick. Directly comparable as a New Brunswick-based ENGO working on land and freshwater conservation, though with a narrower land-trust focus.
• Ecology Action Centre: Atlantic Canada-based environmental non-profit working on climate, energy, and coastal issues. Already a strategic partner of CCNB on the Atlantic Electricity Vision research, making it a directly comparable regional ENGO peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cc_nb
• YouTubeyoutube.com/channel/UCM0oV3s8OInL5N7cxYDlVVg
• Facebookfacebook.com/conservationcouncil
• Instagraminstagram.com/conservationcouncilnb
• LinkedInlinkedin.com/company/new-brunswick-conservation-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conservation Council of New Brunswick