NovaCore Labs
NovaCore Labs is a Jamaica-based, Google Cloud-partnered digital transformation firm (division of PlayJamaica Group) that delivers XR training, 360° virtual tours, geospatial AI, drone, and service robotics solutions to Jamaican government agencies, enterprises, and SMBs.
- Company typePrivate
- Founded2017
- HeadquartersKingston, Jamaica
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What NovaCore Labs does
NovaCore Labs is a Jamaica-based digital transformation firm operating as the innovation division of PlayJamaica Group Limited and a certified Google Cloud Partner. It sells an integrated stack of extended reality (XR) experiences, AI-enabled geospatial tools, autonomous security systems, and aerial drone services, organized around three pillars: Immersion, Intelligence, and Defence. Core products include the trademarked Street-To-Door™ virtual tour platform (which publishes 360° imagery directly to Google Maps and Street View), Skylight Drone Services with tethered aerial lighting systems (16,000 to 112,000 lumens), XR training simulators (truck, motorcycle, driving), AI-powered geospatial mapping and digital twin tooling, and autonomous service robotics deployed in commercial environments. The company is headquartered at the University of Technology, Jamaica campus in Kingston and was previously known as Virtual Reality Jamaica before rebranding to its current enterprise-focused identity.
The business operates a hybrid go-to-market. Enterprise and government engagements are won through direct sales and discovery meetings, with named deployments spanning the Jamaica Fire Brigade, Jamaica Constabulary Force, Jamaica National Heritage Trust, Jamaica Tourism Board, Scotiabank Jamaica, and a major Jamaican supermarket chain plus two hotel operators. A parallel product-led motion powers the Street-To-Door service, where SMBs and Airbnb hosts self-select from publicly disclosed subscription tiers priced $100–$500 USD annually and book captures online. Revenue therefore derives from project-based professional services for enterprise/government clients plus a small recurring subscription book from Street-To-Door, with emerging service revenue from robotics and drone deployments.
The company has no disclosed revenue figures, no funding rounds, and headcount of 1–10. In 2026, AIBotics, Inc. signed a Letter of Intent to acquire NovaCore Labs, with closing expected in Q2 2026; the acquirer has stated an intent to use NovaCore as a Caribbean operating platform for robotics and AI-enabled services. Customer concentration is heavy on Jamaican public-sector and flagship enterprise logos, which provides reference credibility but creates revenue predictability risk if any single anchor contract is lost.
NovaCore Labs firmographics
Firmographics- Name
- NovaCore Labs
- Legal name
- NovaCore Labs (Division of PlayJamaica Limited)
- Website
- https://novacorelabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NovaCore Labs is a Jamaica-based, Google Cloud-partnered digital transformation firm (division of PlayJamaica Group) that delivers XR training, 360° virtual tours, geospatial AI, drone, and service robotics solutions to Jamaican government agencies, enterprises, and SMBs.
- Ownership category
- akta.pro rank
NovaCore Labs industry classification
Industry- Product category
- Immersive Technology Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Educational Support Services (61171)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
- akta.pro secondary industries
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), VR/AR/XR Game Studios (MPAFAAAE), VTOL & Hybrid UAV Platforms (IMABAIAC)
Keywords
Where NovaCore Labs is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Jamaica
- HQ region
- Latin America
Offices1 record
Markets served
NovaCore Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Enterprise Digital Transformation Projects: Project-based revenue from government agencies and enterprises for XR simulators, immersive experiences, mapping projects, and custom software development. Revenue recognized upon project completion.
- Street-To-Door™ Subscription Service: Annual subscription model for virtual tour services including 360° capture, Google Street View integration, and quarterly analytics. Packages range from $100-$500 USD annually with renewal and add-on update options.
- Drone Services: Service revenue from Skylight drone deployment for events, construction, security, and emergency response operations.
- Service Robotics: Revenue from deployment and operation of autonomous cleaning and service robots in commercial environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Airbnb Essential Package |
| Subscription | Annual | Airbnb Premium Package |
| Subscription | Annual | Business Starter Package |
| Subscription | Annual | Business Standard Package |
| Subscription | Annual | Business Ultimate Package |
| Unit Pricing | Pay-as-you-go | On-Demand Update |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NovaCore Labs product offering
Product offeringCore offering
NovaCore Labs delivers immersive, cloud, and AI-powered digital solutions spanning extended reality (XR/VR/AR), geospatial mapping, service robotics, and aerial drone services. Core offerings include the proprietary Street-To-Door™ 360° virtual tour subscription platform with Google Street View integration, Skylight tethered-drone lighting systems, custom XR training simulators for emergency response and road safety, and AI-driven geospatial/digital twin platforms for enterprise and government clients.
Differentiator
Problem solved
Functional benefit
Brands
- Skylight Drone Services: A cutting-edge aerial lighting and monitoring solution designed for events, construction, security, public safety, and emergency response.
- Street-To-Door
Products and services
- Street-To-Door™ A proprietary virtual tour subscription service that captures 8K 360° imagery of business interiors and exteriors, publishes to Google Maps and Google Street View, and delivers quarterly analytics. Offered to Airbnb hosts, restaurants, retailers, offices, medical facilities, salons, and multi-location businesses to improve discoverability and walk-in traffic.
- Skylight Drone Services An aerial lighting and monitoring service using tethered drone technology. The Skylight 10 and Skylight 100 variants deliver 16,000-lumen and 112,000-lumen illumination respectively, with built-in aerial cameras for simultaneous lighting and surveillance. Designed for event organizers, construction companies, security providers, and emergency response operations.
- XR Training Simulators Custom immersive VR/AR/MR training simulators for emergency response, defense, and road safety. Includes truck simulators (Jamaica Fire Brigade), motorcycle and driving simulators (road safety programs), boat simulators, and SWAT simulations. Built for government agencies and defense organizations.
- AI-Powered Geospatial Mapping An AI-driven geospatial platform offering dashboards, forecasting, predictive analytics, photogrammetry, digital twin creation, and GIS capabilities for infrastructure digitization and community mapping. Used by government agencies and enterprises for smart infrastructure and operational decision-making.
- Service Robotics Autonomous cleaning robots and service robotics systems deployed in commercial environments such as supermarkets and hotels. Includes AI-driven command and alert systems supporting autonomous surveillance and robotic ground unit operations.
Companies that use NovaCore Labs
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
NovaCore Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
NovaCore Labs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- AIBotics, Inc.flagshipAIBotics, Inc. is acquiring NovaCore Labs under a Letter of Intent expected to close in Q2 2026. The acquisition will establish AIBotics with a Caribbean operating platform anchored by NovaCore's enterprise relationships and digital infrastructure, with plans to expand robotics deployments and AI-enabled service platforms across the Caribbean.
- Google (Google Cloud / Google Street View)coreNovaCore Labs is a certified Google Cloud Partner and Google Partner specializing in Google Street View integration. They deliver virtual tour services that publish directly to Google Maps and Street View, leveraging Google's infrastructure for their Street-To-Door product.
- PlayJamaica Group LimitedcoreNovaCore Labs is the innovation engine and a division of PlayJamaica Group Limited. This parent-subsidiary relationship provides organizational backing and strategic alignment for Caribbean digital transformation initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
NovaCore Labs competitors and assessment
Company assessmentDirect peers
- STRIVR: Enterprise XR/VR training platform specializing in immersive simulation for workforce skills and emergency response. Directly comparable to NovaCore's XR Training Simulators (truck, motorcycle, driving) for government agencies.
- Brain Corp: AI platform powering autonomous commercial cleaning and service robots deployed in retail and hospitality environments. Directly comparable to NovaCore's autonomous cleaning robot deployments at the Jamaican supermarket chain pilot and hotels.
- Matterport: Market-leading 3D/360° virtual tour platform with native publishing to Google Street View. Direct competitor to NovaCore's Street-To-Door™ offering for SMB and property virtual tour use cases, though Matterport operates globally while NovaCore is Caribbean-focused.
- Percepto: Autonomous drone-in-a-box solutions for industrial site security, monitoring, and inspection. Comparable to NovaCore's autonomous surveillance and drone monitoring offerings for enterprise customers.
- CloudPano: Self-serve virtual tour platform with Google Street View integration and subscription pricing. Comparable offering and SMB/Airbnb go-to-market motion to NovaCore's Street-To-Door service.
- Kuula: Virtual tour software for real estate, hospitality, and SMBs with Google Street View publishing capability. Closely comparable to NovaCore's Street-To-Door™ subscription product and pricing model.
- Talespin: XR-based immersive learning and skills simulation platform for enterprise training. Closely comparable to NovaCore's scenario-based XR simulators for emergency response and road safety training.
Emerging players
- AIBotics: AI and robotics company that has signed an LOI to acquire NovaCore Labs. Direct strategic peer for robotics/AI-enabled service platforms in the Caribbean and a critical counterparty given the Q2 2026 transaction.
Broad incumbents
- Skydio: Leading commercial/autonomous drone manufacturer serving construction, public safety, and defense. Comparable to NovaCore's Skylight drone services for aerial monitoring and emergency response, though Skydio is far more capital-intensive and globally scaled.
- Esri: Global leader in GIS and geospatial mapping platforms, including digital twin and infrastructure mapping. Comparable to NovaCore's AI-powered geospatial mapping and digital twin services for government and enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NovaCore Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaCore Labs leadership team
Management profileNumber of profiles
NovaCore Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaCore Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaCore Labs
What does NovaCore Labs do?
NovaCore Labs delivers immersive, cloud, and AI-powered digital solutions spanning extended reality (XR/VR/AR), geospatial mapping, service robotics, and aerial drone services. Core offerings include the proprietary Street-To-Door™ 360° virtual tour subscription platform with Google Street View integration, Skylight tethered-drone lighting systems, custom XR training simulators for emergency response and road safety, and AI-driven geospatial/digital twin platforms for enterprise and government clients.
Is NovaCore Labs a public or private company?
NovaCore Labs is a private company. It is classified as corporate owned and is currently operating.
When was NovaCore Labs founded?
NovaCore Labs was founded in 2017. It employs 1 to 10 people.
Where is NovaCore Labs based?
NovaCore Labs is headquartered in Kingston, Jamaica, in the Latin America region.
How does NovaCore Labs make money?
Four revenue lines are on record. Enterprise Digital Transformation Projects are the primary driver. The others are street-To-Door™ Subscription Service, drone Services and service Robotics.
Who are NovaCore Labs's main competitors?
Direct peers on record are STRIVR, Brain Corp, Matterport, Percepto, CloudPano, Kuula and Talespin. AIBotics is listed as an emerging player. Broad incumbents are Skydio and Esri.
Does NovaCore Labs have an API?
No public API is recorded for NovaCore Labs.
What industry is NovaCore Labs in?
NovaCore Labs's product category is Immersive Technology Solutions. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators), with a secondary code of EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History). Its NAICS code is 54151 and its SIC code is 7373.