Contemporary Art Now

What Contemporary Art Now does

Contemporary Art Now (CAN Art Fair) operates two annual contemporary art fairs in Spain: CAN Art Fair Madrid, held each March at Matadero Madrid, and CAN Art Fair Ibiza, held each June at the FECOEV fairgrounds. The Madrid fair was founded in 2017 under the UVNT Art Fair brand and rebranded to CAN Art Fair in 2026; the Ibiza edition launched in 2022. The fairs serve contemporary art galleries, artists, collectors, and the general public, with the 2025 Madrid edition hosting 44+ galleries and 160+ artists.

The company monetizes through three core revenue streams: (1) gallery booth fees paid by exhibiting galleries, (2) ticketed admission to the general public plus Professional/VIP passes for collectors and industry buyers, and (3) corporate sponsorships and partnerships. Sponsors include Mahou, Ibiza Travel, ME Ibiza, Perrier-Jouët, Absolut, and KAVE Home; institutional supporters include Madrid City Council, Spain's Ministry of Culture, Consell d'Eivissa, Guggenheim Bilbao, Matadero Madrid, and Es Baluard. Ticketing is processed through Universe.com, professional applications are handled via Google Forms, and the organization maintains an Artsy marketplace integration for gallery sales.

Technology infrastructure is minimal and non-proprietary: the operation relies on third-party SaaS for ticketing, applications, and marketplace listing rather than any internally developed platform, mobile application, or data product. The business is operated by a team of 6 employees across two Spanish legal entities (URVANITY ART S.L.U., Tax ID B87489639; and NUCLEAR WHITE PROJECTS S.L., Tax ID B88605001).

Name

Contemporary Art Now

Legal name

URVANITY ART S.L.U. / NUCLEAR WHITE PROJECTS S.L.

Website

https://contemporaryartnow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Contemporary Art Now (CAN Art Fair) operates two annual contemporary art fairs in Spain — CAN Art Fair Madrid (March) and CAN Art Fair Ibiza (June) — serving galleries, artists, collectors, and the general public through booth fees, ticketed admission, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Art Fair Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art fair
• Art event management
• Gallery exhibitions
• Cultural event production
• Art market platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. General Public Ticket Sales: The fair generates revenue through sale of general admission tickets to the public. Tickets are available for purchase online via the fair's website (Universe.com integration) and at the door. Children aged 12 and under enter free when accompanied by an adult.
2. Professional Passes & VIP Passes: Professional passes are available for industry professionals (galleries, collectors, press). VIP passes provide premium access. ARCO VIP passes are also accepted, indicating cross-fair partnerships.
3. Gallery Booth Fees: Galleries pay to exhibit at the fair. The fair features galleries from diverse international locations including Madrid, Shanghai, Berlin, London, Bucharest, Barcelona, Paris, Antwerp, Amsterdam, Los Angeles, New York, and São Paulo.
4. Sponsorships & Partnerships: The fair generates revenue through official sponsorships (Ibiza Travel, ME Ibiza, Perrier-Jouët, Mahou, Absolut, KAVE Home), institutional partnerships, media partnerships, and collaborator arrangements with hotels, restaurants, and lifestyle brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Contemporary Art Now organizes and operates CAN Art Fair, a contemporary art fair held in two annual editions: CAN Art Fair Madrid (March, at Matadero Madrid) and CAN Art Fair Ibiza (June, at FECOEV fairgrounds). The fairs host national and international galleries alongside design sections, special programs (talks, public art, digital art), and CAN Local showcases, providing exhibition and commercial opportunities to galleries while delivering discovery experiences to collectors, professionals, and the general public during Madrid Art Week and Ibiza Art Week.

Product overview

CAN Art Fair is an art fair platform operating in two locations: CAN Art Fair Madrid (11th edition, March 2027, at Matadero Madrid) and CAN Art Fair Ibiza (5th edition, June 2026, at FECOEV fairgrounds). The fair serves as a platform for discovering contemporary artists and galleries, featuring galleries divided into sections (Galleries, Design, CAN Local), special programs including talks, public art initiatives, and digital art projects. The event is co-owned by URVANITY ART S.L.U. and NUCLEAR WHITE PROJECTS S.L.

Differentiator

Problem solved

Functional benefit

Products and services

• CAN Art Fair Madrid Annual contemporary art fair held at Matadero Madrid during Madrid Art Week, featuring national and international galleries, design sections, and special programs including talks, public art, and digital art initiatives. Targets participating galleries (paying booth fees) and visiting collectors, professionals, and the general public.
• CAN Art Fair Ibiza Annual contemporary art fair held at the FECOEV fairgrounds in Ibiza during Ibiza Art Week (June), featuring galleries from Europe, the Americas, and Asia alongside design and CAN Local sections, set against the Mediterranean island's cultural and lifestyle context. Targets participating galleries, collectors, professionals, and visiting tourists/public.

Quantifiable outcome

• 44+ galleries and 160+ artists participated in the 9th edition (UVNT 2025, predecessor)
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Ibiza TravelcoreGTM or Marketing PartnerOfficial sponsor of CAN Art Fair Ibiza. Provides destination marketing and tourism support for the fair, reinforcing Ibiza's positioning as a cultural destination beyond its leisure reputation.
• Consell d'EivissacoreGTM or Marketing PartnerInstitutional partner of CAN Art Fair Ibiza, providing governmental support and legitimacy for the event as a cultural initiative on the island of Ibiza.
• ME Ibiza (Melia Hotels)minorGTM or Marketing PartnerOfficial sponsor and hotel partner of CAN Art Fair Ibiza. Provides accommodation support and brand visibility among hotel guests and the travel/leisure audience.
• Perrier-JouetminorGTM or Marketing PartnerChampagne sponsor for CAN Art Fair Ibiza, providing brand association with luxury and celebration within the art fair context.
• Paya Hotels / Five Flowers Formentera Melia CollectionminorGTM or Marketing PartnerOFF Program sponsor providing hotel and accommodation partnerships for the fair's programming.
• Ajuntament de Sant AntoniminorGTM or Marketing PartnerLocal municipal government partner supporting CAN Art Fair Ibiza through the OFF Program.
• Ajuntament de Santa EulaliaminorGTM or Marketing PartnerLocal municipal government partner supporting CAN Art Fair Ibiza through the OFF Program.
• Es BaluardminorGTM or Marketing PartnerInstitutional partner — Es Baluard is a contemporary art museum in Palma de Mallorca. Partnership provides institutional legitimacy and cross-promotion with the museum's audience.
• Fundacion NadineminorGTM or Marketing PartnerInstitutional partner providing support and visibility for the fair as a cultural initiative.
• Nikki BeachminorGTM or Marketing PartnerBeach club and lifestyle brand collaborator, extending the fair's reach to Ibiza's lifestyle and hospitality audience.
• ElrowminorGTM or Marketing PartnerEvent and entertainment brand collaborator, connecting the fair with Ibiza's vibrant event and party scene.
• ArtsycoreTechnology or IntegrationDigital marketplace partner listing CAN Art Fair as a fair organizer on the Artsy platform. Provides global collector reach and digital visibility for participating galleries and artworks.
• Madrid City CouncilcoreGTM or Marketing PartnerInstitutional supporter of CAN Art Fair Madrid, providing municipal backing and legitimacy as a key cultural event during Madrid Art Week.
• Ministry of Culture (Spain)coreGTM or Marketing PartnerNational government cultural sponsor providing institutional support for the fair, reinforcing its role in Spain's contemporary art ecosystem.
• MahoucoreGTM or Marketing PartnerOfficial sponsor of CAN Art Fair Madrid with significant programming presence including Mahou Talks (panel discussions), Espacio Mahou, and related activations. Long-standing partner in the fair's Madrid edition.
• AbsolutminorGTM or Marketing PartnerOfficial sponsor contributing to the fair's programming, including Absolut Tabasco X Piro collaboration in the 2026 edition.
• KAVE Home / Kave GalleryminorGTM or Marketing PartnerFurniture and home brand curating Kave Gallery within CAN Art Fair Madrid, bridging design and contemporary art. 2026 edition collaborator.
• Matadero MadridcoreGTM or Marketing PartnerCollaborator and venue host for CAN Art Fair Madrid. Matadero Madrid is a major cultural center in Madrid, providing the physical space at Pl. de Legazpi, 8.
• Guggenheim BilbaominorGTM or Marketing PartnerInstitutional partner providing cross-promotion and cultural credibility, linking the fair with one of Spain's most prestigious contemporary art institutions.
• JCDecauxminorGTM or Marketing PartnerDigital Art Program partner deploying fair-related art across more than 200 digital outdoor billboards throughout Madrid city.
• CUPRA City GarageminorGTM or Marketing PartnerAutomotive brand collaborator hosting a digital art initiative (CUPRA City Garage X Arte Digital) at CAN Art Fair Madrid 2026.
• Movistar Plus+minorGTM or Marketing PartnerMedia and entertainment partner collaborating on a special project (Movistar Plus+ X SIRAT) at the 2026 Madrid edition.
• LoeweminorGTM or Marketing PartnerLuxury fashion brand collaborator supporting the fair, providing brand association with craft, design, and contemporary culture.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Art Basel: The dominant global art fair brand (Basel, Miami Beach, Hong Kong, Paris+). Operates a similar gallery-booth-fee model targeting international contemporary galleries and collectors, and sets the premium pricing benchmark that influences participation in fairs like CAN.
• Paris+ par Art Basel: Art Basel's Paris edition launched in 2022 targeting the contemporary art market. A broader incumbent in the same European fair circuit, drawing overlapping galleries and collectors from Madrid and Ibiza.
• Frieze: Global organizer of multiple art fairs (Frieze London, Frieze New York, Frieze Los Angeles, Frieze Seoul). A broader incumbent whose contemporary art fair model — international galleries, VIP programming, brand sponsorships — directly parallels CAN's positioning, though at vastly greater scale.

Direct peers

• Artissima: Turin-based contemporary art fair with strong emerging-galleries focus and curated sections. Operates a similar dual-track model combining established and emerging galleries with special programming — directly comparable to CAN's gallery-plus-design-plus-talks structure.
• ARCOmadrid: Spain's flagship contemporary art fair held annually in Madrid during Madrid Art Week. Directly competes with CAN Art Fair Madrid for the same galleries, collectors, and institutional partners in the same city and week, though at significantly larger scale.
• UNTITLED Art Fair: Contemporary art fair with editions in Miami Beach and other cities, focused on emerging and mid-career artists — closely aligned with CAN's curatorial positioning toward risk-taking and emerging galleries.
• SWAB Barcelona: Barcelona-based contemporary art fair with a similar emerging-galleries focus. A Spanish-market direct peer competing for the same pool of Spanish and international contemporary galleries and collectors.

Others

• Artsy: Global online art marketplace that lists CAN as a fair organizer and provides the digital distribution channel for participating galleries. Acts as an enabling platform rather than a direct competitor, materially shaping discovery and post-fair sales for CAN's exhibitors.

Regional players

• Estampa: Madrid-based contemporary art fair with a longer Iberian market history. Comparable in geographic anchoring and Spanish-market positioning, though with a somewhat more traditional gallery profile.

Emerging players

• JustMAD: Madrid-based contemporary art fair focused on emerging galleries. A direct Spanish-market peer with comparable scale and gallery mix to CAN's Madrid edition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@canartibiza
• LinkedInlinkedin.com/company/contemporary-art-now
• Instagraminstagram.com/canartfair
• TikToktiktok.com/@canartfair

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contemporary Art Now