德国马牌公司

What 德国马牌公司 does

Continental is a global tire manufacturer founded in 1871 in Hanover, Germany, operating in China since 2006 through its subsidiary 大陆马牌轮胎（中国）有限公司 (Continental Tire China). The company manufactures passenger vehicle, SUV, EV, and specialty tires under the Continental master brand plus sub-brands General, Viking, and Gislaved, with proprietary technologies including ContiSeal self-sealing, ContiSilent noise reduction (up to 9 dB reduction), SSR run-flat (80 km continued driving after puncture), BlackChili rubber compound, and dandelion-rubber-based GreenConcept/UltraContact NXT sustainable materials. Core product lines include the SportContact SC7 high-performance flagship, UltraContact UC7/UX7 luxury balanced, MaxContact MC7 luxury sport, ComfortContact CC7, CrossContact A/T² off-road, eContact (designed for new energy vehicles without spare tires), and ExtremeContact XC7.

Revenue is generated through two parallel channels: (1) Original Equipment (OE) supply to more than 20 automotive manufacturers including BYD, NIO, Mercedes-Benz, BMW, Audi, Porsche, Lamborghini, McLaren, Alfa Romeo, Ford, and Mini — with vehicle-specific MO/MOE/MO1/MOS-marked tires — and (2) replacement-market sales via a hybrid O2O 2.0 distribution architecture combining over 1,000 BestDrive (百世德) high-end retail stores, 3,000+ image stores, official e-commerce storefronts on Tmall/JD.com/WeChat/Douyin, and channel partnerships with Tuhu (since 2015), JD Car (since 2017), Sinopec Easy (since 2022), Amap, Meituan, and Ping An Good Driver. Customer segments span automotive OEMs (primary enterprise segment), passenger vehicle owners across SUV/sedan/sports/EV use cases (primary consumer segment), and commercial fleet operators (secondary). Extended warranty service (free replacement for bubbling/blowout damage within 1 year of activation) is bundled with registered Continental and Viking products, and non-tire automotive products (wiper blades, ATE brake fluids, Continental-branded motor oils) are sold through BestDrive stores.

Manufacturing is anchored by the Hefei plant, which has received cumulative investment approaching €1 billion across four expansion phases (Phase 1 in 2007, Phase 2 in 2012, Phase 3 in 2017, Phase 4 completed 2024), with Phase 4 targeting 18 million tires annual capacity by 2027. The China R&D center opened in 2015 and Asia-Pacific training center in 2016, supporting localization of products such as locally-produced SSR run-flat tires (since 2013), ContiSeal (since 2020), and the eContact new-energy tire (since 2022).

Name

德国马牌公司

Legal name

Continental Reifen Deutschland GmbH

Website

https://continental-tires.cn

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Short description

Continental (德国马牌) is a 150+ year-old global tire manufacturer operating in China since 2006 through 大陆马牌轮胎（中国）有限公司, supplying OE tires to 20+ automakers and selling replacement tires via 1,000+ BestDrive retail stores, e-commerce platforms, and O2O partnerships with Tuhu, JD, and Sinopec Easy.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Passenger vehicle tires
• Tire manufacturing
• Automotive replacement tires
• Original equipment tires
• Tire technology products

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tire Product Sales (Replacement/Aftermarket): 德国马牌 generates the majority of revenue through direct tire sales to consumers and through its retail store network (BestDrive/百世德). Replacement tire sales are conducted through official brand stores on e-commerce platforms (Tmall, JD.com, WeChat, Douyin), authorized retail stores (over 1,000 BestDrive high-end stores and 3,000+ image stores), and service partner networks (Tuhu, JD Car, Sinopec Easy stations).
2. Original Equipment (OE) Tire Supply: Supplying tires as original equipment to automotive manufacturers. German Continental supplies OE tires to more than 20 Chinese new energy and mainstream joint venture automakers including BYD, NIO, Mercedes-Benz, BMW, Audi, Porsche, and others.
3. Aftermarket Services and Extended Warranty: Revenue from vehicle maintenance and service at BestDrive retail stores including tire installation, wheel alignment, balancing, oil changes, brake service, battery replacement, and other automotive services. Extended warranty service (延保服务) for tires is provided free for registered products within 1 year.
4. Non-tire Automotive Products: Sale of non-tire automotive products through BestDrive stores including wiper blades (rubber and coated), brake fluids (ATE), Continental-branded motor oils (超越 series, 金桶 series, 银桶 series), and other automotive accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Continental (German Continental) designs, manufactures and sells a comprehensive portfolio of passenger vehicle and SUV tires, including high-performance sports, luxury balanced, luxury comfort, off-road all-terrain, and new energy vehicle (EV) tires, sold under the Continental, General, Viking and Gislaved brands. Beyond tires, the company operates a BestDrive (百世德) retail service chain in China offering tire fitting, wheel alignment, balancing, oil change, brake service and wiper/oil product sales, plus non-tire branded products such as wiper blades and engine oils.

Product overview

Continental (德国马牌) is a global leading tire manufacturer offering a comprehensive product portfolio centered on passenger vehicle and SUV tires, complemented by innovative technologies and automotive aftermarket services. The core tire products include the flagship SportContact SC7 high-performance sports tire, UltraContact UC7/UX7 luxury balanced tires, MaxContact MC7 luxury sports tire, ComfortContact CC7 comfortable tire, CrossContact A/T² off-road terrain tire, ExtremeContact XC7, and the eContact tire specifically designed for new energy vehicles. Key technologies include ContiSeal self-repair technology and ContiSilent noise reduction technology. The company also offers non-tire products including wiper blades, brake systems, and engine oils. Distribution channels include BestDrive high-end retail stores (over 1,000 stores in China), online platforms (Tmall, JD.com, WeChat, Douyin), and authorized retail partners. Additional offerings include tire extended warranty services and 36-point free vehicle inspections.

Differentiator

Problem solved

Functional benefit

Brands

• GENERAL/将军: A century-old tire brand under Continental Group, officially entered Chinese market in May 2017, serving as a sub-brand alongside the main CONTINENTAL brand.
• VIKING/北欧维京
• GISLAVED/熊牌

Products and services

• SportContact SC7 Flagship high-performance sports tire with third-generation BlackChili compound technology, adaptive tread pattern with self-locking mechanism, and Macro-blocks design for superior grip and handling on dry and wet surfaces. Targeted at sports car and supercar owners.
• UltraContact UX7 Luxury balanced SUV tire with Macroblocks tread design, diamond compound technology, and Active Noise Cancellation System 3.0 for safety, quietness, and durability for urban SUV vehicles.
• MaxContact MC7 Luxury sports tire with Macro-blocks tread design, high-stiffness rubber compound, and 3D cutting pattern for precise handling, quick drainage, and powerful braking on wet and dry roads.
• UltraContact UC7 Luxury balanced tire with diamond compound technology, high-speed drainage design, and 3D active noise cancellation system for wet grip, comfort, and safety.
• ComfortContact CC7 Luxury comfortable tire featuring adaptive flexible tread technology, variable frequency noise cancellation, continuous tread structure, and reinforced compound network for comfort, quietness, and extended tread life.
• CrossContact A/T² Off-road all-terrain tire with deep groove tread design, maze pattern, and self-cleaning open shoulder for superior traction on mud, sand, and gravel surfaces. Features tire sidewall protection technology and Black Paw compound.
• ExtremeContact XC7 Tire featuring ContiSeal self-repair and ContiSilent noise reduction technologies with composite flexible tread technology, CSS wide-frequency noise cancellation, and high-speed drainage design for wet and dry performance.
• eContact New energy vehicle tire with standard ContiSeal self-repair technology, blade-style drainage grooves, asymmetric rib design, and air-gap noise cancellation for EV applications where most vehicles lack spare tires.
• UltraContact NXT Sustainable tire series with up to 65% sustainable materials (up to 32% renewable, 5% recyclable, 28% mass balance certified). Achieves highest EU tire label Class A ratings.
• 奕彩轮胎 (Yuecai Colored Tire) Personalized colored tire featuring orange brand logo on tire sidewall with imported non-fading special rubber compound. Tested in Hainan and Yunnan for one year under various weather and road conditions.
• Continental Wiper Blades (马牌雨刮片) Wiper blades including natural rubber frameless wiper blades and coating hydrophobic wiper blades with imported silicone for water-repellent effect. Features dual-spring memory steel strip for glass fitting.
• Continental Engine Oil (马牌机油) Engine oils including 超越系列 (SP 0W-20, 0W-30, 0W-40), 金桶系列 (SP 5W-20, 5W-30, 5W-40), and 银桶系列 (SP 5W-30, 5W-40, SN 10W-40) with full synthetic formulations for various vehicle types.
• BestDrive (百世德) Retail Service Network Global high-end retail brand under Continental offering tire and automotive services including tire mounting, wheel alignment, balancing, mushroom nail repair, oil change, and brake service. Over 1,000 BestDrive stores and 3,000+ image stores in China.
• Continental Extended Warranty Service (延保服务) Free extended warranty service covering bubbling or blowout damage from impact, providing free replacement within 1 year of activation for registered Continental and Viking tire products purchased from November 1, 2023 onwards.

Quantifiable outcome

• ContiSeal self-sealing technology repairs approximately 80-92% of tire tread punctures (diameter ≤5mm), maintaining functionality throughout tire's useful life (up to 10 years)
• +8 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature13 records

Partnerships

18 partnerships are on record, tiered core, minor and flagship.

• 塔代伊·波加查 (Tadej Pogačar)coreGTM or Marketing Partner · 1 May 2025Long-term strategic collaboration with 3-time Grand Tour winner Tadej Pogačar (Giro d'Italia, Tour de France, UCI Road World Championships 2024). Partnership covers performance, safety, and harmonious mobility. Promotes mutual understanding between car drivers and cyclists.
• 孙佳俊 (Sun Jiajun)minorGTM or Marketing Partner · 1 April 2025Swimming world champion and brand friend (品牌挚友) of German Continental since April 2025. Represents Chinese swimming elite with world-class competitive strength and confident, fearless spirit aligned with Continental's brand values.
• 松赞集团 (Songtsam Group)minorGTM or Marketing Partner · 1 January 2024Travel lifestyle partnership. Continues from 2024 Tea Horse Road initiative, now expanded to Yunnan Pu'er region. Songtsam vehicles equipped with Continental tires (UltraContact UX7 flagship). '4+2' travel mode combining car and bicycle tires. Collaborative travel routes with cultural experiences.
• 梅赛德斯-奔驰 (Mercedes-Benz)flagshipOEM/ Whitelabel/ Licensing Partner · 1 September 2023Continental is Mercedes-Benz's preferred partner in China, Australia, Malaysia, Indonesia (contract Sep 2023 - Aug 2025), with extended partnership in India through Aug 2024. Supplies MO-marked OE tires for all Mercedes-Benz models from A-Class to GLS. Partnership covers original equipment and replacement tire business.
• 中石化易捷 (Sinopec Easy)coreChannel Partner/ Reseller/ Distributor · 1 March 2022Strategic partnership signed March 2022. Continental products listed on Sinopec Easy online platform with access to 200 million+ car owners. Leverages 2.78万 易捷 convenience stores and 9,000+ car service network. Expands tire services in gas station network and provides O2O channel expansion.
• 德国莱茵TÜV (TUV Rheinland)coreStrategic or Co-development Partner · 1 January 2022TUV Rheinland and Tuhu jointly launched tire performance evaluation certification system covering braking safety, fuel efficiency, noise, shock absorption, handling, and durability. German Continental's TechContact TC6, TechContact TCGold, and Viking UltraSpeed 2 received first batch of China-mark certificates.
• Extreme E (电动越野车赛)flagshipStrategic or Co-development Partner · 1 January 2019Founding partner (2019-2020) and top partner + tire supplier (2021-2024) of Extreme E electric SUV motorsport series. Competitions held at extreme climate locations including Saudi Arabia, Senegal, Greenland, Sardinia covering sand, mud, snow terrain. Demonstrates tire performance in extreme conditions and promotes environmental awareness and road safety vision.
• 京东 (JD.com / 京东养车)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2017Strategic cooperation since 2017. Continental has over 4.263 million followers on JD.com. Over 3 million tires sold on platform. Participates in 321 Tire Festival and 818 JD Cars Life Festival. Shared inventory and full-channel cooperation. JD live streaming with Continental executives.
• 途虎养车 (Tuhu)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2015Long-term O2O partnership since 2015. Co-develops exclusive product lines (TechContact TC6, TechContact TCGold). 8 years of collaboration across product development, marketing, and channel integration. Tuhu offers 3-year tire insurance for Continental purchases. Monthly average of 200+ customers directed to stores through O2O 2.0 project.
• 阿迪达斯 (adidas)flagshipTechnology or Integration10-year technology partnership where Continental supplies rubber compounds for adidas shoe soles. Over 250 different shoe models produced. Three marathon world records and one Guinness world record set using Continental rubber soles. Two Olympic gold medals won by athletes wearing adidas x Continental shoes. Partnership extends to cycling tires and other sporting goods.
• 中国年度车 (China Car of the Year)flagshipGTM or Marketing PartnerChief partner of China Car of the Year awards for 8 consecutive years. Supplies OE tires for vehicles being evaluated. Engages in creative marketing content including '盲盒挑战' (mystery box challenge) and '马上回答' (instant Q&A) with media judges to connect with consumers.
• 亚足联 (AFC - Asian Football Confederation)flagshipGTM or Marketing PartnerOfficial partner and exclusive tire sponsor of AFC national team competitions. Partnership extended in December 2020 for a 4-year rights cycle. Supports Asian football development and engages fans through interactive activities during tournaments including Asian Cup.
• 阿联酋航空车队 (UAE Team Emirates)flagshipStrategic or Co-development PartnerUAE Team Emirates, currently ranked #1 in UCI world rankings, uses Continental bicycle tires in competition. Partnership includes development of Archetype limited edition road racing tire for Tour de France. Continental also supplies all support vehicles for Tour de France with passenger car tires.
• 比亚迪 (BYD)coreOEM/ Whitelabel/ Licensing PartnerBYD's new premium performance sedan 'Seal' is globally equipped with Continental SportContact 7 (19-inch) as OE tire. Export models use Continental EcoContact 6Q tires. Partnership demonstrates Continental's strong position in the EV OE market.
• 高德地图 (Amap / 高德)coreGTM or Marketing PartnerO2O integration with Amap navigation. 'Black Card Project' allows users to search for Continental stores within Amap, view service info, pricing, ratings, and one-click ordering. Roadside assistance and tire repair services integrated for driving emergencies.
• 美团 (Meituan)minorChannel Partner/ Reseller/ DistributorO2O 2.0 platform integration. Continental offers group buying services on Meituan with transparent national unified pricing. Consumers can enjoy washing, maintenance and other services at any store nationwide after purchasing on the platform.
• 平安好车主 (Ping An Good Driver)minorChannel Partner/ Reseller/ DistributorO2O 2.0 vertical automotive platform partnership. Integrates automotive industry上下游 resources for one-stop service. Part of Continental's multi-platform O2O 2.0 strategy.
• 蔚来 (NIO)coreOEM/ Whitelabel/ Licensing PartnerNIO awarded Continental '2021 NIO Quality Excellence Partner' — the most important award NIO gives to partners. Continental recognized as '高端新能源汽车配套专家' (premium NEV supporting expert). OE tire supply relationship.

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Goodyear: Goodyear is a top-3 global tire maker with comparable product breadth across passenger, performance, and SUV tires, and similarly large OE relationships with North American and European OEMs.
• Kumho Tire: Kumho is a Korean tier-1 tire maker with comparable passenger, SUV, and OE product lines, and a meaningful China footprint. Direct competitor in mid-to-premium replacement and OE channels.
• Yokohama Rubber: Yokohama is a Japanese tier-1 manufacturer with overlapping passenger, performance, and OE business. It competes in similar OE-fitment and replacement channels, particularly with Asian OEMs.
• Bridgestone: Bridgestone is the #2 global tire manufacturer with strong OE presence across Japanese and Chinese OEMs. Both companies compete in passenger car, run-flat, and OE-fitment segments in China and globally.
• Sumitomo Rubber Industries (Dunlop): Sumitomo operates the Dunlop and Falken brands globally and competes in passenger and high-performance tire segments. Direct competitor in OE supply and replacement channels across Asia-Pacific.
• Linglong Tire: Linglong is a leading Chinese domestic tire manufacturer aggressively expanding capacity and OE wins. It is a direct competitor in China replacement and increasingly in OE, with cost advantages in the value and mid-tier segments.
• Hankook Tire: Hankook is a Korean tier-1 tire maker with strong China manufacturing presence and EV-OE wins. It competes across similar passenger, SUV, and EV tire categories and increasingly in premium segments.
• Pirelli: Pirelli directly competes in the premium and ultra-high-performance passenger tire segment (P Zero, Cinturato families), supplies OE to luxury and sports-car OEMs, and shares Continental's positioning with EV-specific premium products.
• Michelin: Michelin is the world's largest tire manufacturer by revenue and Continental's primary global competitor across passenger car, SUV, and EV tire segments. Both compete head-to-head in OE supply to luxury/EV OEMs and in premium retail networks in China.
• Sailun Group: Sailun is a top Chinese tire manufacturer (with brands including Sailun, Chaoyang, and Jinyu) competing on price-performance across passenger, truck, and OE channels. Direct competitor in the China replacement market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%BE%B7%E5%9B%BD%E9%A9%AC%E7%89%8C%E5%85%AC%E5%8F%B8

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 德国马牌公司