What Contry Homes does

Contry Homes is a privately held, family-owned residential homebuilder founded by Joe Contarino over 40 years ago and headquartered in Rockford, Illinois. The company designs, builds, and sells new homes across 15 residential communities spanning Northern Illinois and Southern Wisconsin, with a floorplan portfolio of 26+ models across five categories: condos, duplexes, ranches (1,232–1,740 sq ft), tri-levels (1,306–1,710 sq ft), and two-story homes (1,456–2,533 sq ft). Core services include custom home design, community selection guidance, budget planning, Matterport-based virtual floorplan tours, and on-site model home experiences staffed by a direct sales team available weekends. The company serves individual homebuyers (families, first-time buyers, and relocators) and, to a lesser extent, real estate investors purchasing multiple properties.

The business operates on a traditional new-construction homebuilder model with one-time home sale transactions as the primary revenue stream, supplemented by a rental vertical (apartments and rental homes) operated through Briargate Management. Distribution is direct-to-consumer via model homes open every weekend across all communities, supplemented by office consultations at the Rockford headquarters and a digital presence featuring virtual tours. Financing is facilitated through partnerships with four lenders (First Mid Bank & Trust, GreenState Credit Union, First Northern Credit Union, and First National Bank of Omaha). The company employs 26 staff and operates with no external funding, no parent company, and no institutional investment, consistent with a bootstrapped founder-owned regional construction firm.

Name

Contry Homes

Legal name

Contry Homes

Website

https://contryhomes.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Contry Homes is a privately held, family-owned residential homebuilder based in Rockford, Illinois, founded by Joe Contarino over 40 years ago. The company builds and sells new single-family homes, condos, and duplexes across 15 communities in Northern Illinois and Southern Wisconsin, offering 26+ floorplan models and supplementary rental housing via Briargate Management.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockford, Illinois

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Home Sales: Contry Homes generates revenue through the one-time sale of newly constructed single-family homes, condominiums, duplexes, and townhouses across multiple residential communities in Northern Illinois and Southern Wisconsin. The company offers homes at various price points with customization options and also provides rental apartments and homes through Briargate Management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Contry Homes is a regional residential homebuilder that designs, constructs, and sells new single-family homes, condominiums, duplexes, and townhouses across 15 communities in Northern Illinois and Southern Wisconsin. The company offers 26 floorplan models in five categories (condos, duplexes, ranches, tri-levels, and two-story designs) ranging from approximately 1,232 to 2,533+ square feet, with customization options, Matterport virtual tours, and partnered lender financing assistance.

Product overview

Contry Homes is a residential home builder operating across Northern Illinois and Southern Wisconsin with a portfolio of 15 distinct communities. The company offers a comprehensive home buying and building experience encompassing custom home design, community selection, budget planning, and construction management. Their product portfolio includes 26 distinct floorplan models organized across five categories: Condo Models (4 Family, 6 Car Condo, Pepper Pointe West), Duplex Models, Ranch Models (1232-1740 sq ft), Tri-Level Models (1306-1710 sq ft), and Two Story Models (1456-2533 sq ft). Additional services include virtual floorplan tours via Matterport technology, financing assistance through partnered lenders, and temporary housing options. Founded by Joe Contarino over 40 years ago, the company serves first-time buyers, families, and those relocating to the Rockford area.

Differentiator

Problem solved

Functional benefit

Products and services

• Ranch Home Models Single-story ranch floor plans ranging from 1,232 to 1,740 square feet, including the 1232 Greatroom, 1410 Greatroom, and 1740 Ranch models, featuring optional fireplaces and attached garages. Designed for individual homebuyers and families seeking single-level living in Northern Illinois and Southern Wisconsin communities.
• Two-Story Home Models Multi-story floor plans ranging from 1,456 to 2,533 square feet, including the 1456 Two Story B2, 1524 Two Story, 1632 Mod 2-Story, 2100 Two Story A, 2214 Two Story A, 2404 Two Story, 2496 Two Story F, and 2533 Two Story models. Targeted at families needing more bedrooms and living space.
• Tri-Level Home Models Split-level home designs including the 1306 Tri-Level (1,306 sq ft) and 1710 Tri-Level (1,710 sq ft) with 3 bedrooms and 1 3/4 baths. Suited for buyers wanting differentiated living spaces across levels.
• Condo Models Multi-unit condo floor plans including 4 Family, 6 Car Condo, and Pepper Pointe West models ranging from 1,280 to 1,598 square feet of living space. Targeted at buyers seeking low-maintenance condominium living, including those relocating from warmer climates.
• Duplex Models Duplex-style attached home models with 1,468 to 1,923 square feet of living space, featuring 2 bedrooms, great rooms with cathedral ceilings, and attached garages. Suited for buyers seeking attached-home living with modern features.
• Custom Home Design and Build Bespoke home design services allowing buyers to customize floor plans, finishes, and features to their preferences and lifestyle requirements. Includes professional construction management from consultation through closing. Offered to individual homebuyers across all 15 communities.
• Kings Acres Community Loves Park, IL community with 3- and 4-bedroom homes in Harlem School District, featuring open-concept layouts and modern kitchens. Part of Contry Homes' network of residential communities in Northern Illinois.
• Clinton Crossings Community Clinton, WI neighborhood with 3- and 4-bedroom homes in Clinton School District, offering open floorplans and modern kitchens. One of three Contry Homes communities in Southern Wisconsin.
• Squaw Valley Community Loves Park, IL duplex community with open-concept designs, spacious kitchens, and private primary suites near I-90 and Route 20. Offers attached-home duplex living in Northern Illinois.
• The Preserve Community Belvidere, IL premier neighborhood with forest preserve views, offering ranch, tri-level, and two-story floorplans near I-39/I-90. Surrounded by 547 acres of Forest Preserve with hiking, canoeing, and cross-country skiing opportunities.
• Westergren Community Poplar Grove, IL community with 3- and 4-bedroom homes featuring open-concept designs in Poplar Grove School District near I-90. One of two Contry Homes communities in Poplar Grove.
• Central Park Community Loves Park, IL neighborhood with 3- and 4-bedroom homes in Harlem School District, featuring tree-lined streets and mature trees. One of multiple Contry Homes communities in Loves Park.
• Sherman Oaks Community Boone County and Poplar Grove community offering ranch, tri-level, and two-story floorplans with tile front fireplaces. One of the Contry Homes communities in the Boone County area.
• Silo Ridge Community Machesney Park, IL condominiums with low tax rates, near Interstate 39/90 and Rock Cut State Park with walking paths. Provides low-maintenance condo living in Northern Illinois.
• River Run Community Belvidere subdivision with 3- and 4-bedroom homes in Belvidere School District near I-90 and Route 20. One of multiple Contry Homes communities in Belvidere.
• Fawn Ridge Community Byron, IL subdivision in Byron School District near Rock River with modern homes and family-friendly floorplans. Offers residential living in a smaller Northern Illinois town.
• Harvest Glenn Community Davis Junction, IL community with tri-level, ranch, and two-story floorplans in Stillman Valley schools near Interstate 39. Provides new construction homes in the Davis Junction area.
• Blackhawk Reserve Community Town of Beloit subdivision with 3- and 4-bedroom homes in Beloit Turner School District near I-90. One of three Contry Homes communities in Southern Wisconsin.
• Eagles Ridge Community Beloit, WI community with 3- and 4-bedroom open floorplans near I-90 and I-43 in Beloit Memorial School District. Offers residential living in Southern Wisconsin.
• Deer Hills Community Deer Hills, IL residential community with 3- and 4-bedroom homes on spacious lots near I-90. One of multiple Contry Homes communities in the Belvidere area.
• Breckenridge Community Caledonia, IL upscale executive-style community with 3 and 4 bedroom homes, high-end finishes, and gourmet kitchens in a wooded setting. Positioned as a premium offering in Contry Homes' portfolio.

Quantifiable outcome

• 40+ years of continuous operation in Northern Illinois

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• First Mid Bank & TrustcoreStrategic or Co-development PartnerFinancing partner providing mortgage services to Contry Home buyers. Offers mortgage calculators and lending options including 15-year and 30-year mortgage products.
• GreenState Credit UnioncoreStrategic or Co-development PartnerFinancing partner offering mortgage loans and financial calculators to Contry Home buyers.
• First Northern Credit UnioncoreStrategic or Co-development PartnerFinancing partner providing mortgage loans and financial calculators to Contry Home buyers.
• First National Bank of Omaha (FNBO)coreStrategic or Co-development PartnerFinancing partner offering mortgage calculators and loan services to Contry Home buyers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• D.R. Horton: D.R. Horton is the largest U.S. homebuilder with nationwide operations including the Midwest. It increasingly competes in secondary markets like Rockford with entry-level Express Homes and in-house mortgage finance, representing the scaled-incumbent competitive benchmark for Contry.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with growing presence in the Midwest. Its move-up and executive product lines overlap with Contry's Breckenridge and larger two-story floorplans (up to 2,533+ sq ft).
• Lennar Corporation: Lennar is a top-three U.S. homebuilder operating across the Midwest including Illinois and Wisconsin. Its broad product mix, in-house Lennar Mortgage, and mill incentives make it the dominant broad incumbent competing with regional builders in Contry's markets.
• M/I Homes: M/I Homes is a publicly traded homebuilder (NYSE: MHO) with a meaningful Midwest presence and a for-sale new-construction model closely aligned to Contry's. Although substantially larger, its Midwest operating regions and product breadth (entry-level through move-up) make it the closest publicly traded peer for a regional Illinois/Wisconsin builder.
• PulteGroup: PulteGroup is a top U.S. homebuilder with Pulte, Centex, Del Webb, and John Wieland brands serving first-time, move-up, and active-adult segments. Its multi-brand for-sale model overlaps Contry's first-time condo (Silo Ridge) and executive (Breckenridge) segments.
• Meritage Homes: Meritage Homes is a regional U.S. homebuilder with a strong energy-efficiency focus and Midwest operations. Its for-sale community model and entry-level to move-up floorplan strategy make it a relevant comparable for Contry's standard-construction, energy-efficient homes.

Direct peers

• Kettle Moraine Builders: Kettle Moraine Builders is a Wisconsin-based custom and semi-custom homebuilder active in southeastern Wisconsin markets. Its product mix of ranch, two-story, and condo-style homes and similar community-development approach overlap with Contry's Wisconsin operations.
• Hubinger Homes: Hubinger Homes is a family-owned regional homebuilder serving the broader Illinois/Iowa corridor with new-construction single-family homes and townhomes. Its scale, founder-led ownership, and Midwest footprint make it a direct comparable to Contry Homes.
• Veridian Homes: Veridian Homes is a Wisconsin-based homebuilder developing new-construction communities across the greater Madison and southern Wisconsin corridor. Comparable for-sale residential community model and geographic adjacency to Contry's Beloit/Clinton footprint make it a relevant regional peer.
• Bigelow Homes: Bigelow Homes is a Wisconsin-based regional homebuilder developing single-family communities in the greater Madison and southern Wisconsin area. Geographic and product overlap with Contry's Southern Wisconsin communities (Beloit, Clinton) makes it a direct regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/contry-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contry Homes