Tourist Information Center Co., Ltd.

What Tourist Information Center Co., Ltd. does

Tourist Information Center Co., Ltd., operating as Cool Asia Travel, is a Thailand-based inbound travel agency founded in 2010 that designs and sells tailor-made travel packages for French-speaking travelers visiting Thailand. The 27-employee firm is headquartered in Chiang Mai with a secondary office in Bangkok, and curates itineraries across major Thai destinations including Bangkok, Chiang Mai, Chiang Rai, Krabi, Phuket, Koh Samui, and Koh Tao. Its offerings span guided group tours, multi-day packages, and themed experiences such as elephant sanctuary visits, trekking, and island-hopping cruises.

The company operates with a minimal proprietary technology footprint. Its primary commercial surface is the coolasiatravel.com website, supplemented by direct messaging channels (WhatsApp, Messenger) and an email newsletter managed via GetResponse; a YouTube channel has also been built. Tour content, itineraries, and pricing are presented as static web content rather than via an interactive booking engine or dynamic packaging platform. No mobile application, AI-driven recommendation system, or proprietary booking technology is disclosed.

The revenue model is transactional, based on commissions and markups on tours, accommodation, ground transport, and activities booked through the company. Customer acquisition is primarily direct-to-consumer, driven by organic search, French-language content marketing, and referral partnerships (notably with the Guides Francophones network and local Thai operators such as Elephant Sanctuary Thailand and Chiang Mai Trekking). The 27-employee base indicates a labor-intensive, human-curated service model rather than a technology-led scalable platform.

Name

Tourist Information Center Co., Ltd.

Legal name

Tourist Information Centre Co. Ltd.

Website

https://coolasiatravel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourist Information Center Co., Ltd. (Cool Asia Travel) is a Thailand-based inbound travel agency founded in 2010 that designs and sells tailor-made guided tours and curated experiences for French-speaking travelers visiting Thailand, operating from Chiang Mai and Bangkok with 27 employees.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Travel agency services
• Guided tour bookings
• Tailor-made itineraries
• Cultural tourism experiences
• Elephant sanctuary tours

Headquarters

HQ city

Chiang Mai

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour and Activity Bookings: The company earns revenue by organizing and selling guided tours, excursions, and activities across Thailand including temple visits, trekking, elephant sanctuaries, island hopping, and cultural experiences. Revenue is generated on a per-booking basis with no recurring subscription model. The company acts as a local intermediary connecting French-speaking tourists with local Thai guides and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tourist Information Center Co., Ltd. is a French-speaking local travel agency in Thailand that designs and sells tailor-made Thailand travel packages and guided tours/excursions (temples, trekking, elephant sanctuaries, island hopping, cultural circuits) for Francophone travelers. The company operates with a team of 27 staff based in Chiang Mai and Bangkok, providing on-ground assistance before, during, and after the trip.

Product overview

Cool Asia Travel operates as a French-speaking local travel agency in Thailand offering a unified platform for custom travel planning. The core product consists of tailor-made Thailand travel packages complemented by modular guided tours and excursions organized by destination (Bangkok, Chiang Mai, Chiang Rai, Krabi, Phuket, Koh Samui, and others). Additional offerings include elephant sanctuary experiences, multi-day circuits (Chiang Rai village immersions, Sukhothai historical tours, Doi Inthanon treks), island hopping adventures, and a French-language travel blog. The company also provides a newsletter subscription service for travel updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-Made Thailand Travel Packages Custom multi-day itineraries across Thailand (including Northern circuit, beaches, and cultural sites) designed and sold to Francophone travelers seeking a personalized trip with French-speaking on-ground support.
• Guided Tours and Excursions in Thailand Day and multi-day guided excursions in and around Thailand's main destinations, led by French-speaking guides, sold directly to individual Francophone travelers and small groups.
• Chiang Rai Multi-Day Circuits Standalone multi-day guided circuit in Northern Thailand starting from Chiang Mai, covering Chiang Rai and surrounding cultural and natural sites, for French-speaking travelers.
• Doi Inthanon National Park Tours Standalone guided tours to Doi Inthanon National Park near Chiang Mai, including trekking and nature-focused experiences, sold to French-speaking visitors.
• Sukhothai Historical Park Tours Standalone guided excursion to the Sukhothai Historical Park for French-speaking travelers interested in Thailand's ancient capital and cultural heritage.
• Koh Samui Temple and Cultural Tours Standalone guided temple and cultural tours on Koh Samui island, sold to French-speaking travelers visiting Thailand's southern islands.
• Ethical Elephant Sanctuary Experiences Standalone guided visits to ethical elephant sanctuaries in Northern Thailand, sold to French-speaking travelers seeking responsible wildlife experiences.
• Island Hopping and Snorkeling Tours Standalone guided island-hopping and snorkeling excursions in Thailand's coastal regions, sold to French-speaking travelers.
• Doi Suthep Sunrise Tours Standalone guided sunrise excursion to Wat Phra That Doi Suthep near Chiang Mai, sold to French-speaking travelers as a half-day cultural experience.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Elephant Sanctuary ThailandminorGTM or Marketing PartnerReferral and booking partnership for ethical elephant sanctuary experiences in Thailand. Elephant Sanctuary Thailand is a related booking platform for responsible elephant tourism, with cross-links on Cool Asia Travel website footer and blog content.
• Chiang Mai TrekkingminorGTM or Marketing PartnerPartner website for trekking and hiking experiences in Chiang Mai region. Listed as partner in website footer, providing complementary services for adventure-focused travelers.
• Guides FrancophonesminorGTM or Marketing PartnerDirectory platform connecting French-speaking travelers with local French-speaking guides worldwide. Cool Asia Travel is listed as a partner resource for Thailand.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Voyage Privé: French members-only travel club with significant Asia/Thailand inventory. Overlaps in targeting French-speaking travelers booking premium trips to Thailand, though operating as a flash-sale platform rather than a bespoke itinerary builder.
• Terres d'Aventure: Long-established French adventure and cultural travel brand owned by Voyageurs du Monde. Comparable on the trekking, cultural immersion, and Southeast Asia circuit offerings and on Francophone customer overlap.
• Voyageurs du Monde: Large French tour operator offering tailor-made trips worldwide including Asia/Thailand. Comparable because it targets the same Francophone customer base seeking customized, authentic itineraries, but with much broader geographic scope and resources.
• Allibert Trekking: French adventure-travel specialist offering guided trekking and discovery trips, with Asia circuits. Comparable to Cool Asia Travel's trekking, hill-tribe, and northern-Thailand experiential offerings from a French customer base.

Direct peers

• Evaneos: French-founded OTA that connects travelers with local inbound agencies worldwide. Overlaps directly with Cool Asia Travel's niche of serving Francophone travelers via local Thailand-based teams and offers a competing route to the same end customer.
• Asia Expat Guide / Asian Trails: Inbound tour operator in Southeast Asia offering FIT and group tours across Thailand. Comparable as a Thai-based DMO competing for similar inbound customers, though less focused on the French-speaking segment.
• InsideAsia Tours: Boutique tour operator specializing in tailor-made trips to Southeast Asia. Closely comparable to Cool Asia Travel in product scope (custom Asia itineraries, cultural immersion, responsible travel), differing mainly in origin-market language.
• Travel The Unknown: Independent tour operator offering tailor-made trips to Asia including Thailand. Comparable for the same niche of custom, off-the-beaten-path Southeast Asia experiences offered by a small specialist team.
• Original Travel: UK-based boutique operator crafting tailor-made Asia trips including Thailand. Comparable in the model — local knowledge, fully customized itineraries, experiential emphasis — and overlaps in experience types (elephant encounters, treks, island stays).

Others

• GetYourGuide: Global tours-and-activities marketplace with French-language support and large Thailand inventory. Comparable as a French-accessible distribution channel for many of the same tour types (elephant sanctuaries, temple visits, boat tours) that Cool Asia Travel curates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coolasiatravel
• LinkedInlinkedin.com/company/tourist-information-center-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourist Information Center Co., Ltd.