Cool Energy
Cool Energy Shop is a UK-based e-commerce retailer and distributor of air source, ground source, and exhaust air heat pumps plus solar PV, battery storage, and EV chargers, serving homeowners and trade installers through its online store and trade account program.
- Company typePrivate
- Founded-
- HeadquartersGrimsby, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cool Energy does
Cool Energy, operating as Cool Energy Shop under Cool Energy Holding Ltd, is a UK-based retailer and distributor specializing in air source heat pumps and complementary renewable energy products. The company sells through a Shopify-powered e-commerce platform (coolenergyshop.com) combined with phone/email sales and a trade account program offering 30-day payment terms and discounts for installers and merchants. Its product range spans over 100 SKUs across heat pumps (R290 Pro Inverter, inverTech MCS-accredited ASHPs, Ground Tec ground source, EcoStore/EcoSyn exhaust air, inverPool and Pool Range swimming pool units), solar PV kits from Canadian Solar, solar thermal collectors, solar power diverters (myenergi Eddi, diverTech), battery storage (5kW residential to 100kW commercial), EV chargers (SmartEV 7-22kW), hot water cylinders, buffer tanks, controls, ducting, glycol fluids, and BPEC-accredited installer training. Capacities range from 1.85kW residential units to 240kW commercial systems, with pricing from £245 (EV chargers) to £45,000 (commercial battery storage).
The company's core technology positioning rests on MCS-accredited, R290-refrigerant air source heat pumps delivering 75°C flow temperatures, inverter-driven efficiency, and WiFi/BMS-enabled controls, alongside a single-supplier ecosystem model that bundles heat pumps with ancillary components in complete system packages. Revenue is generated primarily through one-time hardware sales to two principal segments: individual homeowners replacing boilers with heat pumps (leveraging UK Boiler Upgrade Scheme grants of up to £7,500-£9,000), and installers/merchants operating trade accounts. Geographic reach is UK-dominant with multi-currency export capability across 50+ European countries, anchored by a physical office and showroom at 163 Cleethorpe Road, Grimsby. The business operates with approximately 5 employees and no disclosed external funding, indicating an independently owned, micro-cap distribution-led model.
Cool Energy firmographics
Firmographics- Name
- Cool Energy
- Legal name
- Cool Energy Holding Ltd
- Website
- https://coolenergyshop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cool Energy Shop is a UK-based e-commerce retailer and distributor of air source, ground source, and exhaust air heat pumps plus solar PV, battery storage, and EV chargers, serving homeowners and trade installers through its online store and trade account program.
- Ownership category
- akta.pro rank
Cool Energy industry classification
Industry- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Steam & Air-Conditioning Supply (4961), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Interoperability, Protocols & Standards (OCPP, ISO 15118, OCPI, OpenADR) (EUAFAMAH)
Keywords
Where Cool Energy is headquartered
LocationHeadquarters
- HQ city
- Grimsby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cool Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time hardware sales of heat pumps, solar systems, accessories, and related products through e-commerce platform. Products sold as unit purchases with trade discounts available for professional installers and merchants.
- Trade Account Program: Trade accounts with up to 30-day payment terms for returning customers, installers, and merchants. Provides advanced notice of price reductions on selected product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air Source Heat Pumps from £1,995 to £8,895 |
| Unit Pricing | Pay-as-you-go | Heat Pump Packages from £3,750 to £5,250 |
| Unit Pricing | Pay-as-you-go | Ground Source Heat Pumps from £1,800 to £2,250 |
| Unit Pricing | Pay-as-you-go | Swimming Pool Heat Pumps from £695 to £5,200 |
| Unit Pricing | Pay-as-you-go | Exhaust Air Heat Pumps from £1,440 to £2,079 |
| Unit Pricing | Pay-as-you-go | Solar PV Kits from £880 to £2,950 |
| Unit Pricing | Pay-as-you-go | EV Chargers from £245.83 to £1,162.50 |
| Unit Pricing | Pay-as-you-go | Battery Storage from £4,096 to £45,000 |
| Unit Pricing | Pay-as-you-go | Hot Water Cylinders from £995 to £1,895 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Cool Energy product offering
Product offeringCore offering
Cool Energy is a UK-based manufacturer, distributor, and retailer of heat pumps and renewable energy products operating the Cool Energy Shop e-commerce platform. It sells air source, ground source, exhaust air, and swimming pool heat pumps, solar PV and solar thermal systems, battery storage, EV chargers, and a full ecosystem of cylinders, buffers, controls, and installation accessories under its own inverTech, EcoStore, EcoSyn, Ground Tec, inverPool, diverTech, and SmartEV brands. The company serves homeowners, trade installers, and commercial buyers through direct-to-consumer e-commerce, a trade account program, and an approved installer network.
Product overview
Cool Energy is a UK-based manufacturer and supplier of air source heat pumps and renewable energy products. The company operates primarily as a product retailer through its Cool Energy Shop platform, offering a comprehensive portfolio of heat pump solutions including air source (R290 and R32 refrigerant variants ranging 1.85kW-240kW), ground source (Ground Tec 6-24kW), and exhaust air heat pumps (EcoStore and EcoSyn ranges). The product ecosystem spans: (1) Heat Pumps core category covering residential/commercial ASHPs (Pro Inverter R290 with inverTech MCS-accredited options, 3-Phase commercial units), GSHPs, and exhaust air systems; (2) Swimming Pool Heat Pumps (inverPool stainless steel and Pool Range R32 variants); (3) Complete System Packages combining heat pumps with installation components; (4) Solar Renewable products including PV kits from Canadian Solar, CPC solar thermal collectors, solar power diverters (myenergi eddi, diverTech), and battery storage systems (5kW residential to 100kW commercial); (5) DHW and Buffer Solutions including hot water cylinders (150-300L), buffer tanks, and thermal stores; (6) Supporting Accessories covering controls, ducting, glycol fluids, pool fittings, and installation hardware; (7) EV Charging (SmartEV 7-22kW); and (8) Training Services. The company also offers trade account programs with payment terms and discount structures for installers and merchants.
Differentiator
Problem solved
Functional benefit
Brands
- inverTech: Air source heat pump brand featuring WiFi-enabled smart controls and MCS accreditation
- EcoStore
- EcoSyn
- Ground Tec
- Pool Range
- inverPool
- diverTech
- SmartEV
Quantifiable outcome
- Government grants available up to £9,000 for qualifying heat pump installations
Companies that use Cool Energy
Customer profileNamed customers3 records
Segments3 records
Cool Energy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cool Energy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and regional.
- MCS (Microgeneration Certification Scheme)coreIndustry certification body for microgeneration products. Products include MCS accredited air source heat pumps.
- Heat Pump AssociationcoreIndustry trade association for heat pump manufacturers and suppliers in the UK.
- Humber Marine & RenewablesregionalRegional marine and renewables industry cluster organization based in the Humber region.
- TrustmarkcoreGovernment-endorsed quality scheme for domestic retrofit and home improvements.
- Renewable Energy Consumer Code (RECC)coreConsumer protection code for renewable energy product suppliers, ensuring consumer rights and quality standards.
- Green Deal ApprovedcoreApproved installer status under the UK government's Green Deal initiative for energy efficiency improvements.
- KiwacoreTesting, inspection, and certification organization for product quality assurance.
- BenchmarkcoreIndustry installation and commissioning standards for heating products.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cool Energy competitors and assessment
Company assessmentBroad incumbents
- Daikin UK: Global HVAC leader with a comprehensive UK heat pump portfolio (Daikin Altherma) and growing direct-to-consumer and installer programmes. A scaled incumbent with significantly larger R&D, marketing, and distribution resources than Cool Energy.
- Mitsubishi Electric UK: Major heat pump and air conditioning manufacturer with the Ecodan ASHP range and established UK installer network. Competes across the same MCS-accredited residential and commercial ASHP segments as Cool Energy with substantially greater brand equity.
- Baxi: UK-established heating systems manufacturer and supplier with ASHP and heating product ranges plus installer loyalty programmes. A broad incumbent competing for the same boiler-replacement and ASHP-retrofit customer that Cool Energy targets.
- NIBE: Swedish heat pump manufacturer with a substantial UK presence and broad ASHP/GSHP product range sold through installer networks. A larger, established incumbent competing across the same residential and commercial heat pump categories as Cool Energy.
- Vaillant UK: Major UK heat pump and boiler manufacturer with aroTHERM ASHP and ground source ranges sold via installer networks. Represents an established incumbent with deeper brand recognition and direct installer programs competing for the same MCS-accredited residential demand.
- Octopus Energy: Major UK energy retailer with an in-house heat pump installation arm (Cosyhomes and Octopus Heat Pumps) and bundled renewable offerings. Represents a scaled, well-capitalized new entrant combining retail energy supply with heat pump sales, competing for the same decarbonising residential customer.
Direct peers
- Kensa Heat Pumps: UK ground source heat pump specialist manufacturer and supplier serving the residential installer market. Competes directly with Cool Energy's Ground Tec GSHP product line and shares the MCS-accredited, trade-channel-driven UK go-to-market.
- myenergi: UK manufacturer of solar diverters (Eddi), EV chargers (zappi), and battery systems sold direct and via UK installer networks. Both a Cool Energy supplier (Eddi branded products) and a direct peer competing in solar, EV charging, and home energy management categories.
- Grant UK: UK manufacturer and supplier of heat pumps and heating solutions, MCS accredited, with overlapping ASHP and GSHP ranges and a UK installer-focused distribution model that competes for the same trade customer base as Cool Energy.
- Midsummer Energy: UK-based online retailer specializing in solar PV, battery storage, EV charging, and heat pumps, with a similar multi-product e-commerce and trade account model directly comparable to Cool Energy Shop's product breadth and customer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cool Energy social profiles
Digital presenceCool Energy compliance and trust
Trust signalCompliance8 records
Cool Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Energy leadership team
Management profileNumber of profiles
Cool Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Energy
What does Cool Energy do?
Cool Energy is a UK-based manufacturer, distributor, and retailer of heat pumps and renewable energy products operating the Cool Energy Shop e-commerce platform. It sells air source, ground source, exhaust air, and swimming pool heat pumps, solar PV and solar thermal systems, battery storage, EV chargers, and a full ecosystem of cylinders, buffers, controls, and installation accessories under its own inverTech, EcoStore, EcoSyn, Ground Tec, inverPool, diverTech, and SmartEV brands. The company serves homeowners, trade installers, and commercial buyers through direct-to-consumer e-commerce, a trade account program, and an approved installer network.
Is Cool Energy a public or private company?
Cool Energy is a private company. It is currently operating.
When was Cool Energy founded?
Cool Energy was founded in -1. It employs 1 to 10 people.
Where is Cool Energy based?
Cool Energy is headquartered in Grimsby, United Kingdom, in the Europe region.
How does Cool Energy make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are trade Account Program.
Who are Cool Energy's main competitors?
Broad incumbents on record are Daikin UK, Mitsubishi Electric UK, Baxi, NIBE, Vaillant UK and Octopus Energy. Direct peers are Kensa Heat Pumps, myenergi, Grant UK and Midsummer Energy.
Does Cool Energy have an API?
No public API is recorded for Cool Energy.
What industry is Cool Energy in?
Its primary akta.pro industry code is CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail, with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 33341 and its SIC code is 4961.