Green Deal

What Green Deal does

GreenDeal Carbon Reserve, operated by Carbon Offset OÜ (an Estonian private limited company founded in 2021), is a forest-based carbon sequestration platform that lets individuals and businesses fund the planting and 100-year management of trees in Estonia and Latvia at a flat €5-per-tree contribution. The core offering is the GreenDeal Carbon Park, a community-funded project targeting 1,000,000 trees and an estimated lifetime sequestration of approximately 350,000 tCO2e, structured as the first 'park' within a planned broader Carbon Reserve portfolio. The platform runs on a self-serve website (carbonreserve.earth) with no-registration checkout via Stripe (credit card, PayPal, Apple Pay, Google Pay, bank link), a public contributor leaderboard, and a viral referral program offering prizes such as a PlayStation 5, JBL Boombox 3, and ÖÖD Hotels stays. Enterprise customers can either buy trees through the public site or contact GreenDeal to commission a branded Carbon Park, supported by direct outreach rather than self-serve procurement.

The underlying technical asset is the proprietary Forest Management Methodology, developed in cooperation with three Estonian universities (Estonian Life Science University, University of Tartu, University of Tallinn), which governs land acquisition, species selection, planting, and century-long forest management. All forests are PEFC-certified for annual third-party verification, and monitoring combines satellite imagery with in-person field specialist checks. The nursery supply chain is domestic (Eesti Taimekasvatus), with no foreign seeds or plants used, and professional services support comes from KPMG.

The business model is a one-time contribution per tree (€5), explicitly framed as a donation rather than an investment — contributors receive no ownership, income, or material return, only annual impact reporting, a leaderboard mention, and the symbolic 100-year management commitment. Distribution is digital-first (website, email newsletters, organic social) with a referral layer, while enterprise sales are field-driven. The company is privately held with no disclosed venture or institutional funding and operates as a small team out of Estonia.

Name

Green Deal

Legal name

Carbon Offset OÜ

Website

https://carbonreserve.earth

Company type

Private

Founded year

2021

Operating status

Operating

Short description

GreenDeal (Carbon Offset OÜ) is an Estonian forest-carbon platform that lets individuals and businesses fund tree planting in Estonia and Latvia at €5 per tree, with PEFC-certified, 100-year forest management under a university-developed methodology.

Ownership category

akta.pro rank

Product category

Carbon Offset Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Carbon Sequestration & Forest Carbon Credits (AFAMAMAA)

akta.pro secondary industries

Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Carbon offset services
• Reforestation services
• Tree planting platform
• Forest carbon sequestration
• Climate action services

Headquarters

HQ city

Estonia

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tree Contribution Sales: One-time contribution model where individuals and businesses pay €5 per tree planted. Users can purchase multiple trees (1, 3, 5, or 10 at a time). Contribution includes plant, land acquisition, land preparation, project planning, planting, reporting, and 100-year forest management. Contributions are not considered investments and do not entitle contributors to ownership, income, or material returns.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Green Deal sells individual tree planting contributions at €5 per tree, where each contribution plants a tree in one of its dedicated Carbon Parks and funds 100 years of forest management including soil and biodiversity preservation. The offering includes PEFC-certified forest management, satellite-based monitoring of tree growth, and annual public reporting on forest status. The company also creates custom Carbon Parks for businesses as large-scale, branded tree planting events.

Product overview

Green Deal operates a unified tree-planting platform centered on two linked offerings: the GreenDeal Carbon Reserve, the overarching platform-and-methodology framework for sustainable forestry and carbon sequestration across the Baltic region, and the GreenDeal Carbon Park, the first active project targeting 1,000,000 trees. Users contribute €5 per tree through the web platform, with Carbon Offset OÜ handling land acquisition, planting, and 100-year forest management according to the Forest Management Methodology. The platform also supports referral marketing, leaderboards, and annual impact reporting to contributors.

Differentiator

Problem solved

Functional benefit

Products and services

• GreenDeal Carbon Park (individual tree contribution)

Quantifiable outcome

• 350,000 tCO2e estimated sequestration over forest lifetime when 1M trees planted
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Climaccelerator (Climate-KIC)coreStrategic or Co-development PartnerClimate accelerator program under Climate-KIC ecosystem supporting climate innovation startups and projects. GreenDeal participates in the Climaccelerator program for climate technology development and acceleration.
• Cleantech EstoniacoreStrategic or Co-development PartnerEstonian cleantech ecosystem organization supporting sustainable technology companies and environmental innovation projects.
• EIT Climate KICcoreStrategic or Co-development PartnerEuropean Institute of Innovation and Technology Climate Knowledge and Innovation Community supporting climate solutions and green innovation.
• Estonian Life Science University (Eesti Maaülikool)coreStrategic or Co-development PartnerUniversity partner for Forest Management Methodology development. Provides scientific expertise for carbon sequestration optimization and forest ecosystem research.
• University of TartucoreStrategic or Co-development PartnerResearch partner for Forest Management Methodology. Contributing scientific expertise for forest science and carbon measurement.
• University of Tallinn (Tallinna Ülikool)coreStrategic or Co-development PartnerUniversity partner contributing to Forest Management Methodology development and environmental research collaboration.
• KPMGminorOthersProfessional services firm providing advisory and audit services for the project.
• PEFCcoreOthersProgramme for the Endorsement of Forest Certification providing third-party forest management verification. All GreenDeal Carbon Parks are PEFC certified ensuring annual independent audits.
• Eesti TaimekasvatuscoreOthersEstonian plant nursery producing trees specifically for Estonian and Latvian soil and forest conditions. No foreign seeds or plants used.
• StripecoreTechnology or IntegrationPayment processing provider for secure tree purchase transactions. Supports credit cards, PayPal, Apple Pay, Google Pay, and bank links.
• EuronicsminorGTM or Marketing PartnerElectronics retailer partner in Estonia, listed as project supporter.
• I Land SoundminorGTM or Marketing PartnerEnvironmental/sound company partner, contributor to the project with message 'Loodus on ilus aeg!' (Nature is beautiful always!)
• ÖÖD HotelsminorGTM or Marketing PartnerEstonian hotel partner providing prize incentives for the referral program (stay vouchers for giveaway prizes).
• KorrastuskunstminorGTM or Marketing PartnerListed as project partner/supporter on the website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MyClimate: MyClimate is a Swiss nonprofit offering a broad portfolio of voluntary carbon offset products including forestry, with deep European enterprise penetration. It is a larger incumbent in the same category but with a much broader scope than GreenDeal's focused tree-planting model.
• ClimatePartner: ClimatePartner is a German carbon offsetting and climate action platform serving thousands of European enterprises. It competes with GreenDeal's B2B offering but operates at much larger scale with broader service portfolio including consulting and software.

Direct peers

• Treedom: Treedom enables individuals and businesses to plant trees remotely via a web platform with a comparable D2C model. It overlaps directly with GreenDeal's core offering of paid tree contributions, digital platform, and long-term forest management, making it the closest comparable peer.
• Wren: Wren offers subscription-based personal carbon offsetting via monthly contributions funding forestry and other carbon projects. Its recurring model and individual-contributor focus make it a closely comparable D2C offset peer, differentiated by subscription cadence.
• Treeapp: Treeapp is a D2C tree-planting app/platform with a similar one-tree-at-a-time contribution model and referral mechanics. It targets the same individual-contributor customer segment as GreenDeal's carbonreserve.earth.
• Reforestum: Reforestum is a European platform that enables businesses and individuals to invest in verified reforestation carbon offset projects with digital monitoring. It directly competes with GreenDeal's Carbon Park offering for European enterprise and individual customers.

Emerging players

• Pachama: Pachama is a technology-driven carbon credit marketplace focused on nature-based projects with satellite verification. It overlaps with GreenDeal's carbon-sequestration focus but is differentiated by its marketplace model and emphasis on tech-enabled credit verification.
• Veritree: Veritree provides verified reforestation project tracking and tree-planting partnerships for brands and enterprises. It overlaps with GreenDeal's enterprise value proposition and verification emphasis but operates primarily as a verification/partner platform rather than a direct project developer.

Others

• Ecosia: Ecosia is a search engine that uses advertising revenue to fund tree-planting projects worldwide. While it does not directly compete in the paid tree-contribution model, it is a notable adjacent player in the consumer tree-planting ecosystem that raises awareness and shifts consumer expectations for tree-planting transparency.
• Plant-for-the-Planet: Plant-for-the-Planet is a global youth-led reforestation foundation with a tree-planting contribution platform. While structured as a foundation rather than a for-profit, it overlaps with GreenDeal in the D2C tree-contribution space and in audience overlap among climate-conscious European consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Deal