COORDINATION

What COORDINATION does

COORDINATION is a Berlin-based spatial design and architecture firm operating under the legal entity Coordination SG Design GmbH. The practice offers three integrated service lines: Interior Architecture (holistic interior design for brand architecture, workspaces, and retail environments), Exhibition Design/Scenography (user-centered exhibition spaces for museums and cultural institutions), and Furniture and Objects (custom-designed furniture, products, and lighting). Founded as a privately held, founder-managed firm, COORDINATION is led by General Managers Jean Philippe Sellin and Jochen Gringmuth and operates with approximately 29 employees from its Pirol Studios location on Bülowstraße 56 in Berlin-Schöneberg.

The firm's client base comprises premium corporate brands, museums and cultural institutions, and ultra-high-net-worth private clients. Named enterprise engagements include Deutsche Bank (BrandSpace), BMW (Product Info Center), Microsoft (Microsoft Center Berlin), Nike (London VIP environment), Porsche (Winterthur spatial sculpture), KfW (Swarm light installation), Bertelsmann (Berlin representative office), and ABOUT YOU (showroom and offices), alongside museum projects for Stiftung Haus der Geschichte and LVR-Niederrheinmuseum Wesel. The portfolio has earned multiple international awards including Cannes Lions, Red Dot, iF Product Design Award, German Design Award, and Iconic Awards.

Revenue is generated through professional services for project-based design commissions (large-scale enterprise spatial design, exhibition design, and bespoke furniture for individual projects) combined with a smaller direct-to-consumer channel via an online shop selling designed furniture and lighting products such as the Thread Family series (manufactured in partnership with Girsberger GmbH). Distribution is direct: enterprise design work is won through client relationships, referrals, and competitive tenders, while the consumer shop operates with domestic Germany-only delivery. The firm has no external investment, no parent company, and operates as a bootstrapped independent practice with documented international project execution across Germany, Switzerland, Kazakhstan, and the UK.

Name

COORDINATION

Legal name

Coordination SG Design GmbH

Website

https://coordination-design.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

COORDINATION is a Berlin-based spatial design and architecture firm delivering interior architecture, exhibition design, and custom furniture and lighting for premium corporate brands, museums, and ultra-high-net-worth private clients across Europe and Central Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Project-based Design Services: Major revenue stream from spatial design, interior architecture, exhibition design, and retail design projects for corporate clients, museums, and private clients. Projects range from brand architecture installations (Deutsche Bank BrandSpace, BMW Product Info Center) to museum exhibitions (Tränenpalast, GeoPark) to private residences.
2. Furniture and Lighting Product Sales: Sale of designed furniture products through the COORDINATION shop including the Thread Family series (Small Stool, High Stool, Bistro Table, Thread X, Higher Desk, Garderobe), Italic table lamp, Medeo Family, and other lighting/furniture pieces. Domestic delivery within Germany only.
3. Custom Furniture Commissions: Bespoke furniture design and production as part of holistic spatial design projects, including custom pieces for specific client projects. Products are designed in-house and manufactured by partners like Girsberger GmbH.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

COORDINATION is an internationally active Berlin-based office for spatial design and architecture that develops expressive interior architecture (brand environments, workspaces, retail), user-centered exhibitions and scenographic storytelling, and bespoke furniture and lighting objects. The firm runs an integrated practice where product designers are core members of project teams, and also retails its own designed furniture and lighting pieces through an in-house online shop.

Product overview

COORDINATION is a Berlin-based international spatial design and architecture firm operating as a single unified design practice rather than a platform-plus-modules structure. The company's offering spans three core service areas: Interior Architecture (holistic interior concepts with custom furniture and lighting), Exhibition Design/Scenography (user-centered exhibition spaces with storytelling), and Furniture & Objects (custom-designed products). The furniture and objects portfolio includes the Thread Family product line (height-adjustable furniture in walnut and steel), the Burning Chrome series (NoVolume, Polygon Crash, Lockheed II), and individual pieces like Brutalesque Table, Crowd mobile, Italic lamp, Medeo Family, Bubbles, B-Tomic chandelier, and Lean Tables. Projects range from brand architecture (Deutsche Bank BrandSpace, BMW Product Info Center, Microsoft Center Berlin, Porsche Studio), retail design (Nike, Technogel, Burlington), private interiors (Ritz Apartment, Miras Villa, F21 Apartment), and exhibition design (Tränenpalast, GeoPark Info Center, Porsche Zentrum Winterthur).

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture (Innenarchitektur) Holistic interior design concepts with custom furniture and lighting solutions for brand architecture, workspaces, and retail environments; immersive spatial design characterized by play with duality and contrasts and a refined sensibility for strong colors. Sold as a project-based design service to corporate clients, museums, and private clients.
• Scenography / Exhibition Design (Szenografie) User-centered exhibition spaces that create emotion, invite interaction, and demonstrate lasting impact, with scenographic storytelling specialized to convey content in accessible, differentiated, and respectful ways. Sold as a project-based design service to museums, cultural institutions, and brand clients.
• Furniture and Objects Design (Möbel und Objekte) Custom-designed furniture, products, and lighting objects created to complement holistic spatial experiences, with product designers integrated as core members of project teams. Sold as bespoke design and commission service and as standalone products via the COORDINATION shop.
• Thread Family Award-winning product line of height-adjustable small furniture pieces with oiled walnut wood tops and colored steel tube frames, including Small Stool, High Stool, Bistro Table, Thread X, Higher Desk, and Coat Stand, featuring a 40 mm turned walnut wood thread with a visible decorative jointed seat surface. Sold as a unit-priced furniture collection via the COORDINATION online shop (Germany).
• Italic COORDINATION-designed table lamp sold as a standalone lighting product via the COORDINATION shop.
• Medeo Family COORDINATION-designed furniture collection sold as a standalone product line via the COORDINATION shop.
• Bubbles COORDINATION-designed hanging lamp sold as a standalone lighting product via the COORDINATION shop.
• B-Tomic COORDINATION-designed chandelier sold as a standalone lighting product via the COORDINATION shop.
• Tangle COORDINATION-designed object sold as a standalone design object via the COORDINATION shop.
• Lockheed II Bench/daybed from the Burning Chrome series, created in collaboration with designer Ingo Strobel, with visual references to stealth fighter aircraft, origami technique, and low-resolution graphics. Sold as a standalone furniture piece via the COORDINATION shop.
• Polygon Crash Pendant lamp from the Burning Chrome series, consisting of three layered polygon shades in polished stainless steel that appear to deconstruct, suspended by thin steel cables. Sold as a standalone lighting product via the COORDINATION shop.
• Brutalesque Table COORDINATION-designed coffee table inspired by Brutalist architecture, featuring a square tube rotated 45 degrees and joined at miter to form a square frame with slender round column feet, accented with hand-turned solid brass cylinders. Sold as a standalone furniture piece via the COORDINATION shop.
• Crowd COORDINATION-designed mobile described as 'furniture for the ceiling,' with faceted surface fragments that constantly reposition themselves and an aesthetic reminiscent of deconstructed 1980s Lamborghini or exploding architecture. Sold as a standalone design object via the COORDINATION shop.
• NoVolume Pair of asymmetrical side tables from the Burning Chrome series, consisting only of contours, air, and spaces that almost disappear in white rooms. Sold as a standalone furniture piece via the COORDINATION shop.
• Lean Tables COORDINATION-designed sofa tables sold as a standalone furniture piece via the COORDINATION shop.
• Swarm COORDINATION-designed custom light installation originally created for the KfW Bankengruppe double-height atrium — 30 pendant lights made from recycled 1990s acrylic light diffusers, each consisting of two cylinders and a central light source, arranged in a floating swarm formation. Sold/commissioned as a bespoke lighting installation.

Quantifiable outcome

• Iconic Awards Winner 2016 (Ritz Apartment), Iconic Awards Winner 2015 (Microsoft Center), Automotive Brand Contest 2016 Winner (BMW PIC), multiple Cannes Lions, Red Dot Design Award, iF Product Design Award, German Design Award recognition

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• ART+COM StudioscoreStrategic or Co-development PartnerLong-standing collaboration on major multimedia and media installation projects including Deutsche Bank BrandSpace (anamorphic mirror and kinetic sculpture), BMW Product Info Center, and Microsoft Center Berlin. ART+COM handles digital and media applications while COORDINATION manages spatial architecture.
• FTWild GmbHcoreStrategic or Co-development PartnerOverall concept and project management partner for Technogel Experience Center and principal for Microsoft Deutschland GmbH project. FTWild provides communication concept and project steering while COORDINATION handles architectural concept and interior design.
• PRO VIDEO Handelsgesellschaft mbHmajorImplementation/ SI/ Consulting PartnerGeneral contractor for Bertelsmann Berlin project, handling overall construction and implementation of the multimedia interior redesign.
• COOP. Projektgesellschaft mbHmajorImplementation/ SI/ Consulting PartnerPlanning and implementation partner for Bertelsmann Berlin project, handling media technology and technical project management. Also partnered on BMW Product Info Center for acoustic planning.
• museum 4 youminorImplementation/ SI/ Consulting PartnerPartner for Futurium Museumsshop project in Berlin.
• Girsberger GmbHminorOEM/ Whitelabel/ Licensing PartnerManufacturing partner for custom furniture pieces including Ritz Apartment custom furniture and Thread Family products.
• Rosendahl BorngräbermajorStrategic or Co-development PartnerCollaborative design partnership for comprehensive signage and wayfinding system for Quartier Heidestraße in Berlin's Europacity district (295,000 sqm).
• D4 Projekt GmbHminorImplementation/ SI/ Consulting PartnerExhibition construction partner for 'Alles nach Plan?' exhibition at Stiftung Haus der Geschichte.
• llotLlovminorStrategic or Co-development PartnerDesign partner for Plantitecture pop-up showroom exhibition in Berlin Kreuzberg, contributing geometric plant pots from the ADA series.
• plantclub.iominorStrategic or Co-development PartnerPartner for Plantitecture project providing variety of large and small indoor plants for the exhibition showcasing biophilic design objects.
• Benedikt RudolphminorOEM/ Whitelabel/ Licensing PartnerCustom furniture manufacturer for Technogel Experience Center and Futurium Museumsshop projects.
• Projektleuchten GmbHminorOEM/ Whitelabel/ Licensing PartnerSpecial lighting manufacturer for custom Swarm light installation at KfW headquarters.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Hirsch Bedner Associates (HBA):

Direct peers

• Universal Design Studio: London-based spatial design and interior architecture practice with comparable integrated approach across interior architecture, product design, and brand experience for blue-chip enterprise clients including fashion, hospitality, and cultural institutions.
• Studioilse: London-based design practice of Ilse Crawford focused on interior architecture, product, and brand experience with a similarly holistic, narrative-driven approach for premium enterprise and cultural clients.
• Yabu Pushelberg: Toronto-based interior design and product design studio known for luxury hospitality, retail, and residential projects for premium global brands — directly comparable in client tier, integrated practice model, and design award recognition.
• Tom Dixon: London-based design brand offering furniture, lighting, and interior design with global retail and contract distribution; comparable in integrating furniture product lines with interior and brand experience design.

Emerging players

• Studio Job: Dutch design studio working at the intersection of product, interior, and narrative design with a comparable boutique, artist-led practice model and crossover into spatial commissions.
• Random International: London-based studio creating large-scale immersive and interactive installations — comparable on the multimedia installation / brand experience axis that COORDINATION delivers via its ART+COM partnership.

Broad incumbents

• Gensler: Global architecture and design firm with a brand experience and retail design practice serving enterprise clients across banking, technology, and consumer sectors — a larger incumbent competing in the same premium spatial design category.
• Vitra: Swiss furniture and design company with a campus, museum, and exhibition design program alongside its contract furniture business — comparable in furniture design plus exhibition/cultural space work.

Regional players

• Scholz & Friends Design: Berlin-based design and brand experience practice under Scholz & Friends — regional peer operating in the same German market on brand architecture, exhibition, and spatial communication projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coordination-berlin-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COORDINATION