Plantclub

What Plantclub does

Plantclub GmbH is a Berlin-headquartered B2B workplace greening company founded in 2020 that sells office plant rental as a recurring membership covering consultation, tailored plant concept design, delivery, installation, and ongoing expert care. The company operates direct enterprise sales across seven cities in Germany and Austria (Berlin, Hamburg, Cologne, Düsseldorf, Frankfurt, Munich, and Vienna), anchored by a plant warehouse and community hub called C2 Studio in Berlin Kreuzberg. Its core technology is horticultural and biophilic design expertise paired with semi-hydroponic systems and a documented circular plant lifecycle in which 85%+ of plants are refreshed, repurposed, or rehomed rather than discarded.

The revenue model is primarily a multi-tier monthly subscription (Greenhouse, Woodland, Jungle, Rainforest) with a €2,000 minimum contract, supplemented by team workshops (terrariums, ceramic, macramé, botanical jewelry, urban gardening, floral arrangement), an industry partnership channel with architects, interior designers, real estate developers, and furniture manufacturers, and a recent separate purchase portal starting at €2,000 for non-subscription customers. Distribution is direct enterprise field sales with a free consultation entry point, complemented by a self-serve website inquiry path, a physical showroom at C2 Studio, and a referral program offering up to €600 per successful referral.

The customer base spans 100+ offices across DACH and includes enterprise logos across technology, fintech, media, hospitality, design, and real estate — notably Netflix, Figma, Klarna, N26, GetYourGuide, Babbel, On Running, Soho House, SoundCloud, DEPT, Cushman & Wakefield, and Tishman Speyer. Customer segments are organized vertically: business offices and workplaces (primary), architects and interior designers, real estate developers, and furniture manufacturers. The company is privately held with no disclosed external venture or private equity investors beyond an initial 2020 BFF Berlin Founders Fund round, and is managed by four legal representatives (Ailsa MacKenzie, Isabella Scott, Jack Lancaster, Max Brenssell).

Name

Plantclub

Legal name

Plantclub GmbH

Website

https://plantclub.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Plantclub GmbH is a Berlin-based B2B office plant rental and biophilic design subscription service, delivering and maintaining workplace greenery for 100+ offices across seven German and Austrian cities, with tiered memberships, workshops, and industry partnerships.

Ownership category

akta.pro rank

Product category

Office Plant Rental Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

akta.pro secondary industry

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Office plant rental
• Biophilic workplace design
• Corporate plant services
• Workplace greenery solutions
• Plant care maintenance

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Office Plant Membership/Subscription: Recurring membership subscriptions for office plant rental including design, delivery, installation, and ongoing expert care. Membership tiers (Greenhouse, Woodland, Jungle, Rainforest) with scaling benefits and discounts.
2. Team Workshops: Expert-led, hands-on plant and creative workshops for teams including Terrarium Design, Ceramic & Plant, Macramé Plant Hanger, Botanical Jewelry, Plant Care Masterclass, Urban Gardening, and Floral Arrangement
3. Industry Partnership Services: Partnership engagements with architects, interior designers, real estate developers, and furniture manufacturers for plant integration into projects

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plantclub is a B2B office plant rental membership service that provides consultation, custom plant concept design, white-glove delivery and installation, and ongoing expert plant care and maintenance for businesses across Germany and Austria. The service operates on a recurring membership model (Greenhouse, Woodland, Jungle, Rainforest tiers) and is supplemented by team workshops, a direct plant purchase option, and an industry partnership program for architects, designers, and real estate developers.

Product overview

Plantclub is a B2B plant membership service offering a unified portfolio of workplace greening solutions. The core offering is Office Plant Rental — a comprehensive service spanning consultation, custom plant design concepts, white-glove delivery and installation, and ongoing expert plant care and maintenance. Supporting this core product are complementary modules: Team Workshops (hands-on creative experiences at C2 Studio or client offices), an Industry Partnership Program (for architects, real estate developers, and furniture manufacturers), a Referral Program (rewarding member referrals up to €600), and a Plant Glossary (educational resource). C2 Studio serves as both a creative hub and plant warehouse in Berlin, hosting workshops, events, and community pop-ups. The Purchase Portal extends services beyond rental to include direct plant purchases across Germany and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• C2 Studio: A creative studio, plant warehouse, and community hub in Berlin located at Charlottenstrasse 2, Kreuzberg. Houses the plant warehouse, design atelier, and event space.

Products and services

• Office Plant Rental Membership Recurring subscription service providing office plants to businesses, including free consultation, custom plant concept design, white-glove delivery and installation, and ongoing expert plant care and maintenance. Available across 7 cities in Germany and Austria.
• Team Workshops Expert-led, hands-on creative plant and craft workshops for corporate teams, including Terrarium Design, Ceramic & Plant, Macramé Plant Hanger, Botanical Jewelry, Plant Care Masterclass, Urban Gardening, and Floral Arrangement. Delivered at C2 Studio in Berlin or on client premises.
• Plant Purchase Portal Germany and Austria-wide plant purchase service for workplaces, starting at 2,000 euros with no hidden costs, featuring white-glove delivery and setup for businesses that prefer ownership over rental.
• C2 Studio Creative studio, plant warehouse, design atelier, and community hub in Berlin's Kreuzberg neighborhood, serving as the operational heart of Plantclub and a venue for workshops, pop-ups, and prospect engagement.
• Industry Partnership Program Partnership program for architects, interior designers, real estate developers, and furniture manufacturers to integrate plant solutions into design, development, and furniture projects, with Plantclub providing plant supply, installation, and ongoing care.

Quantifiable outcome

• 5.0 stars from 300+ customer reviews
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• toi toi toi creative studiocoreStrategic or Co-development PartnerInterior design partnership where Melissa Amarelo, Co-founder & Creative Director, has publicly endorsed Plantclub for adding greenery to interior design projects with specific plant selections and ongoing maintenance.
• Peace Out ParadiseminorStrategic or Co-development PartnerCeramic studio partnership for Ceramic & Plant workshop format, offering hand-built ceramic planters paired with plants.
• SinnkrautminorStrategic or Co-development PartnerMacramé partner for Plant Hanger workshop sessions, teaching foundational macramé knots for hanging planters.
• Virginia JakimminorStrategic or Co-development PartnerArtist partnership for Botanical Jewelry workshop, pressing and setting real plant material into wearable pieces.
• himmelbeetminorStrategic or Co-development PartnerCommunity garden partner for Urban Gardening workshop, providing hands-in-soil team building experiences.
• BalkonfreundinminorStrategic or Co-development PartnerUrban gardening partner for team building workshops connecting with nature and community.
• Garden State CandlesminorStrategic or Co-development PartnerCandle partner for Floral Arrangement workshop, providing candles alongside seasonal bouquets.
• All the FlowersminorStrategic or Co-development PartnerFlorist partner for seasonal Floral Arrangement workshop sessions.
• HBCminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• VestreminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• GestrüppminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• Urban UtopiaminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• Dittmar & FriendsminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• NornormcoreStrategic or Co-development PartnerFeatured partnership at events like IN BLOOM summer mingle, providing workspace solutions alongside Plantclub's greenery.
• Studio ValeminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• RenzminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• Vertical NatureminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• TinyfarmsminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• Mute LabsminorStrategic or Co-development PartnerPartner for quiet spaces and acoustic solutions combining with Plantclub's greenery for employee wellbeing.
• Tishman Speyer (ZO)coreStrategic or Co-development PartnerMajor real estate developer partner for multi-property plant installations.
• TechspaceminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.
• ButongminorStrategic or Co-development PartnerTrusted partner listed on industry partnerships page.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ambius: Global market leader in office plant rental and interior landscaping with subscription-based service for businesses. Closest direct competitor to Plantclub's core offering, though operating at much larger scale and broader geographic footprint.
• Plantsome: Canadian office and home plant subscription and rental service with biophilic design focus. Directly comparable to Plantclub on the subscription rental model and target customer base of design-conscious workplaces.
• Léon & George: US-based premium office and home plant delivery and subscription service emphasizing designer-curated greenery. Closely comparable to Plantclub on premium subscription positioning and biophilic design-led brand.
• Tropical Plant Rentals: US-based indoor plant rental and maintenance service for offices, hotels, and commercial properties. Directly comparable service model of recurring plant care contracts for enterprise workspaces.

Broad incumbents

• BrightView Holdings: Largest US commercial landscaping services company providing maintenance, design, and tree care to enterprise and real estate clients. Comparable as a broad incumbent offering landscape and greenery services as part of a wider portfolio, though with an outdoor-oriented focus.

Regional players

• Patch Plants: UK office plant delivery and subscription service with biophilic design focus. Comparable subscription-based offering for workplaces, though operating exclusively in the UK rather than DACH.
• Beards & Daisies: London-based plant delivery and office plant rental company serving businesses and homes. Comparable B2B plant service model with subscription options, though focused on the UK market.
• Urban Planters: UK interior landscaping and office plant rental provider with multi-decade presence. Comparable in-office plant rental and maintenance service for commercial clients, though operating primarily in the UK.

Emerging players

• The Sill: US direct-to-consumer and B2B plant brand with subscription offerings. Comparable on brand-led plant positioning and B2B plant programs, though primarily retail-oriented rather than rental-led.
• Bloomscape: US online plant retailer with workplace gifting and office plant programs. Comparable on workplace greenery focus and subscription commerce model, though overlapping only partially on Plantclub's recurring rental and care offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/42412506
• Instagraminstagram.com/plantclub.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantclub