Copenhagen Free Walking Tours

What Copenhagen Free Walking Tours does

Copenhagen Free Walking Tours (legally operated as Guided Tours CPH ApS, CVR 42794570) is a Copenhagen-based operator of guided walking tours founded in 2011. The company functions as a union of approximately eight freelance tour guides who run a portfolio of free (tip-based) flagship tours — the Grand Tour of Copenhagen (2.5-3 hours, ~3 km), the Christianshavn Tour (~90 minutes), the Classical Tour (~1.5 hours), the new Little Mermaid and Harbor Tour, and the Beer, Bricks & Family Drama Carlsberg Tour — supplemented by fixed-price specialty tours (Foodie Tour at 1,095 DKK per person, Queer Tour at 200 DKK, Bike Tours at 450 DKK) and partner-operated add-ons (Pub Crawl, Luggage storage, harbor cruises, bike rentals). Tours run 365 days a year with a five-person minimum, and the company states a 99% scheduled-run rate.

The business monetizes through a two-layer structure: (1) freelance guides keep customer tips from free tours and pay Guided Tours CPH ApS a per-guest marketing fee (20 DKK for the Grand Tour; 10 DKK for Classical and Christianshavn), and (2) fixed-price specialty tours, private group bookings (6-30 people), and referral commissions from partner offerings generate direct company revenue. There is no proprietary technology platform — booking runs through a direct website calendar, Stripe payments for paid tours, and a network of external listing/booking partners including TripAdvisor, SANDEMANs Tours (Official Partner), Free Tour Community, and various affiliate partners.

The customer base is highly fragmented B2C: solo travelers, couples, families, LGBTQ+ travelers, food enthusiasts, history/culture tourists, and mid-sized groups (6-30 pax), all sourced globally through TripAdvisor (7,000+ reviews), combined Google/TripAdvisor/Facebook reviews (12,000+), and English/Spanish-language marketing through the company website, blog, Instagram, and Facebook. The company self-identifies as the longest-running free walking tour in Copenhagen with 13+ years of continuous operation.

Name

Copenhagen Free Walking Tours

Legal name

Guided Tours CPH ApS

Website

https://copenhagenfreewalkingtours.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Copenhagen Free Walking Tours operates a portfolio of tip-based and fixed-price guided walking tours in Copenhagen under the legal entity Guided Tours CPH ApS, serving individual tourists, themed-interest travelers (LGBTQ+, food, history), and mid-sized groups through freelance guides and a network of partner affiliates.

Ownership category

akta.pro rank

Product category

Sightseeing Tour Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industry

Small-Group Escorted Tour Operators (THAKADAB)

Keywords

• Free walking tours
• Guided city tours
• Copenhagen sightseeing
• Local tour guides
• Pay-what-you-wish tours

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tip-based walking tours: Free walking tours where guests pay what they consider fair at the end of the tour. Guides are freelance and receive no compensation outside of tips. Guides pay a marketing fee to Guided Tours Copenhagen ApS based on number of guests.
2. Specialty paid tours: Paid tours including Foodie Tour (1095 DKK), Queer Tour (200 DKK), Beer/Bricks & Family Drama Carlsberg Tour, and Bike Tours (450 DKK). These have fixed pricing.
3. Pub Crawl commissions: Referral fees from Pub Crawl Copenhagen partnership with discount code system (250 DKK regular, 230 DKK with CFWT discount code).
4. Private group tours: Pre-paid private tours for groups of 6-30 people, quote-based pricing. 10% discount for student groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

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Product overview

Copenhagen Free Walking Tours operates a portfolio of free (tip-based) and paid walking tour products in Copenhagen, Denmark. The core offering consists of multiple guided walking tour variations: the Grand Tour of Copenhagen (city highlights), Tour of Christianshavn (canals and Christiania), Classical Tour of Copenhagen (Renaissance sites), Little Mermaid and Harbor Tour (maritime history), Beer Bricks & Family Drama Carlsberg Tour (brewing heritage), Foodie Tour (culinary experience), and Queer Tour (LGBTQ+ history). The company also offers private group tours and partners with external operators for bike tours and pub crawls. All free tours operate on a pay-what-you-wish model with marketing fees deducted from guide earnings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Tours run 99% as scheduled regardless of weather conditions
• +2 more outcomes

Named customers7 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SANDEMANs TourscoreGTM or Marketing PartnerCopenhagen Free Walking Tours is the Official Partner of SANDEMANs Tours in Copenhagen, part of a global network of free walking tours.
• Free Tour CommunitycoreGTM or Marketing PartnerMember of global network of independent local initiatives operating in pay-what-you-wish model. Committed to delivering quality cultural experiences.
• Pub Crawl CopenhagenminorGTM or Marketing PartnerReferral partnership for pub crawl services. Discount code CFWT offered to Copenhagen Free Walking Tours customers.
• Lone from Book a GuideminorGTM or Marketing PartnerPartner for daily guided bike tours of Copenhagen. Lone operates 2.5-hour bike tours May-October, 9:30 AM or 1:00 PM.
• LuggageHerominorGTM or Marketing PartnerLuggage storage partner offering 1-hour discount for one bag to all Copenhagen Free Walking Tours guests.
• Bounce Luggage StorageminorGTM or Marketing PartnerLuggage storage partner with 13 locations in Copenhagen, 5 euros per item for 24 hours. Discount code available.
• StrömmaminorGTM or Marketing PartnerHarbor boat tour partner for canal tours and Hop on & Hop off tours. Affiliate link for ticket booking.
• Donkey RepublicminorGTM or Marketing PartnerBike rental partner with 15% discount code (CFWTFWT) for Copenhagen Light Festival self-guided tours.
• IKONOminorGTM or Marketing PartnerDiscount partner with code COPENHAGENGUIDES15 for Copenhagen experiences.
• Christiania RundvisningminorChannel Partner/ Reseller/ DistributorRecommended tour operator for tours inside Christiania. Copenhagen Free Walking Tours Christianshavn tour ends at entrance to Christiania, guests referred to Christiania Rundvisning for inside tours.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SANDEMANs Tours: Global free walking tour operator (New Europe Tours brand) and CFWT's Official Partner. Operates the same tip-based city tour model across dozens of cities; same product, same customer, complementary geographies.
• GuruWalk: Global marketplace and brand for free walking tours in hundreds of cities, operating on the same pay-what-you-wish model as CFWT. Directly comparable in product, pricing model, and target customer.
• Walkative! Tours: Free walking tour operator across 30+ European cities with the same pay-what-you-wish model. Directly comparable in product offering and target demographic to Copenhagen Free Walking Tours.
• Strawberry Tours: UK-headquartered free walking tour operator active across major European cities including Berlin, Amsterdam, and Copenhagen. Same tip-based guided walking tour product targeting budget-conscious international travelers.

Emerging players

• Lokafy: Platform connecting travelers with local guides for paid private walking tours. Comparable audience and city-tour product but different revenue model (paid bookings vs. tip-based).
• Withlocals: Online marketplace for private tours led by local guides across Europe and globally. Overlaps with CFWT on the local-guide city-tour concept but focuses on paid private experiences rather than tip-based group tours.

Broad incumbents

• Viator: Tripadvisor-owned tours and experiences marketplace with a Copenhagen walking tour category. Competes indirectly via the same TripAdvisor review funnel that CFWT depends on for discovery.
• GetYourGuide: Global tours-and-activities marketplace that aggregates paid walking tours (including Copenhagen offerings) and competes for traveler mind-share. Broader portfolio and a marketplace layer rather than a specialist tour operator.
• TUI Musement: TUI Group's tours-and-activities platform offering a broad catalog of Copenhagen experiences. Overlaps with CFWT on sightseeing tours but at vastly larger scale and as part of a packaged-travel ecosystem.

Others

• Free Tour Community: Industry association/network of independent free walking tour operators of which CFWT is a member. Not a competitor but a peer network that aggregates and cross-promotes member tours globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CopenhagenFreeWalkingTours
• Instagraminstagram.com/cphfreewalkingtours
• LinkedInlinkedin.com/company/copenhagen-free-walking-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copenhagen Free Walking Tours