Conditorei Coppenrath & Wiese KG

What Conditorei Coppenrath & Wiese KG does

Conditorei Coppenrath & Wiese KG is a German premium frozen-bakery manufacturer headquartered and producing from Osnabrück in Nordrhein-Westfalen, operating as a privately held Kommanditgesellschaft with approximately 189 employees. The company's core technology is industrial frozen-bakery production yielding ready-to-serve tortes, cakes, sheet cakes, bread rolls, strudels, and mini pastries that require only thawing or brief reheating before consumption, supported by a parallel plant-based product line under 'Lust auf Vegan' and a 30-year licensed character product (Benjamin Blümchen Törööö!-Torte). It maintains roughly ten core product categories with deep SKU breadth, anchored by flagship brands including 'Unsere Goldstücke' for bread rolls, 'Meistertorte' and 'Festtagstorten' for premium tortes, 'Cafeteria fein & sahnig' for sheet cakes, and a vegan sub-line.

The business operates three distinct distribution and revenue streams. The primary stream is retail product sales of frozen bakery items through major German supermarket chains, with Kaufland specifically named as a core partner including a strategic in-store Backstation model where Goldstücke rolls are baked fresh daily on-site. A second stream is direct-to-consumer factory outlet (Werksverkauf) sales at the Osnabrück production site. A third stream is the Großverbraucher (foodservice) channel serving hotels, restaurants, catering companies, and institutional food service operators with bulk SKUs. End customers are German households purchasing for occasion-based consumption (birthdays, Easter, Christmas, communions, school enrollment) and for everyday convenience, with content marketing through the Kuchenkult.de online magazine used to drive usage occasions.

Monetization is via unit sales of consumer packaged frozen bakery goods at price points set indirectly through retail pricing, with no disclosed subscription, licensing, or platform model. Pricing is not publicly disclosed and is determined by individual retailers. The company is privately held with no disclosed parent company, no external funding events, and no public listing. Its competitive position rests on established brand recognition, deep German retail distribution, the Kaufland Backstation partnership, and a broad premium frozen-bakery portfolio rather than on technology or data advantages.

Name

Conditorei Coppenrath & Wiese KG

Legal name

Conditorei Coppenrath & Wiese KG

Website

https://coppenrath-wiese.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Conditorei Coppenrath & Wiese KG is a privately held German premium frozen-bakery manufacturer producing ready-to-serve tortes, cakes, sheet cakes, bread rolls, and vegan pastries for German households via supermarket chains (notably Kaufland), a factory outlet, and a dedicated foodservice channel.

Ownership category

akta.pro rank

Product category

Frozen Bakery Products

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Frozen bakery products
• Premium cream tortes
• Frozen bread rolls
• Vegan pastry products
• Food service bakery supply

Headquarters

HQ city

Mettingen, Nordrhein-Westfalen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Coppenrath & Wiese generates revenue through the sale of frozen bakery products distributed via major German retail chains and supermarkets. Products include tortes, cakes, sheet cakes, pastries, bread rolls, and strudels sold under brands like 'Unsere Goldstücke' (bread rolls), 'Festtagstorten' (holiday tortes), 'Meistertorten' (master tortes), and 'Lust auf Kuchen' (cake cravings).
2. Factory Outlet Sales (Werksverkauf): Direct sales of bakery products to consumers through the company's factory outlet located at the Osnabrück production facility, operating Monday-Friday 9:30-18:00 and Saturday 8:00-14:30.
3. Großverbraucher (Large-Scale Consumers): Dedicated product line and service for large-scale consumers including hotels, restaurants, catering services, and other food service businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Conditorei Coppenrath & Wiese KG manufactures and sells premium frozen bakery products — cream tortes, cakes, sheet cakes, bread rolls, strudels, and mini pastries — that require only thawing or brief oven heating before serving. Products are distributed primarily through German retail chains (notably Kaufland), a direct factory outlet in Osnabrück, and a dedicated Großverbraucher (food service) division for hotels, restaurants, and caterers. The portfolio includes a full vegan/lactose-free line and occasion-driven products for holidays and celebrations.

Product overview

Conditorei Coppenrath & Wiese KG is a German bakery (Conditorei) specializing in premium frozen pastries and baked goods. The product portfolio centers on "Unsere Goldstücke" branded pre-baked rolls alongside multiple frozen cake and torte lines: Sahnetorten (cream tortes in various flavors including birthday, chocolate, Schwarzwälder Kirsch, and licensed character tortes like Benjamin Blümchen), Kuchen (cakes including cheesecakes and brownies), Blechkuchen (sheet cakes), Sahne-Rollen & Schnitten (cream rolls), Strudel (fruit strudels including vegan options), and Minigebäck (mini pastries). The company offers a dedicated vegan product line with plant-based alternatives to most product categories. Products are sold through retail channels including Kaufland (with in-store baking stations) and directly via factory outlet. The company positions itself as providing bakery-quality products that require only thawing or brief reheating, eliminating the need for consumer baking.

Differentiator

Problem solved

Functional benefit

Brands

• Unsere Goldstücke: Premium bread roll product line featuring various types including wheat, spelt, multigrain, rye, baguette, and specialty rolls
• Goldstücke
• Festtagstorten
• Lust auf Vegan
• Cafeteria fein & sahnig
• Meistertorte
• Lust auf Torte

Products and services

• Sahnetorten (Cream Tortes) Frozen premium cream tortes in multiple flavors including birthday, chocolate, Schwarzwälder Kirsch, marzipan, sacher, and licensed character tortes (Benjamin Blümchen). Designed for end consumers and food service customers; ready to serve after thawing.
• Kuchen (Cakes) Ready-to-bake frozen cakes including New York Cheesecake, Alt Böhmischer Käse-Kuchen, Apfel-Walnuss-Kuchen, Blaubeer Cheesecake, Salted Caramel Cheesecake, Hot Chocolate Brownie, and various American bakery style cheesecakes. For end consumers; ready after thawing or brief heating.
• Blechkuchen (Sheet Cakes) Pre-portioned frozen sheet cakes available in varieties including Donauwelle, Eierlikör-Kuchen, Erdbeer-Blechkuchen, Käse-Sahne-Mandarinen, Mandel-Bienenstich, Pfirsich-Schmand, Schokoladen-Blechkuchen, Schwarzwälder Kirsch, and Tiramisu. For end consumers and food service.
• Unsere Goldstücke (Brötchen / Bread Rolls) Premium frozen pre-baked rolls under the 'Unsere Goldstücke' (Our Golden Pieces) brand including Baguette-Brötchen, Weizen-Brötchen, Dinkel-Brötchen, Mehrkorn-Brötchen, Roggen-Brötchen, Land-Brötchen, Laugen-Brötchen, Kaiser-Semmeln, and Weltmeister-Brötchen. New healthy Fit & Vital variants are also available. Distributed through retail and fresh-baked at Kaufland Backstation.
• Vegane Produkte (Vegan Product Line) Complete vegan product line including Donauwellen-Torte, Mandel-Bienenstich-Torte, Carrot Cake, Himbeer-Mandel-Kuchen, Apfel-Strudel, Apfel-Marzipan-Strudel, Rote-Früchte-Strudel, and vegan Brötchen varieties. All made with plant-based ingredients and suitable for lactose-intolerant consumers.
• Sahne-Rollen & Schnitten (Cream Rolls & Slices) Biscuit rolls and slices filled with cream including Erdbeer-Sahne-Rolle, Käse-Sahne-Rolle mit Mandarinen, Schwarzwälder Kirsch-Sahne-Rolle, and Zitronen-Sahne-Rolle. Ready in 2 hours at room temperature. For end consumers and food service.
• Minigebäck (Mini Pastries) Small pastry items including Berliner with raspberry filling under the Cafeteria Minis label. Single-bite finger food ideal for parties and children's events.
• Strudel Sweet frozen strudels including Apfel-Strudel (classic), Apfel-Marzipan-Strudel, and Rote-Früchte-Strudel mit Vanillepudding. Baked fresh in the oven before serving; some varieties available in vegan.
• Gemischte Platten (Assorted Platter Packs) Mixed dessert platters combining multiple cake and torte varieties in single packaging, intended for parties and celebrations. For end consumers and food service.
• Großverbraucher (Professional / Bulk Food Service Line) Bulk and professional-use frozen bakery products designed specifically for caterers, restaurants, hotels, and other food service businesses requiring commercial quantities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KauflandcoreChannel Partner/ Reseller/ DistributorKaufland serves as the primary retail distribution partner for Coppenrath & Wiese's 'Goldstücke' bread roll products. The partnership includes exclusive availability of fresh-baked bread rolls through Kaufland's Backstation (baking stations located in stores). Products are baked fresh on-site daily, with Coppenrath & Wiese providing the pre-prepared dough/batter and Kaufland handling final baking and sales.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dr. Oetker: Germany's largest family-owned food manufacturer with broad frozen pizza, cake and dessert lines; competes directly with Coppenrath & Wiese across frozen bakery aisles at German retailers.
• Nestlé Deutschland: Global packaged food giant with deep presence in German frozen desserts (Schöller, Mövenpick); competes for the same retail frozen dessert shelf space and foodservice accounts.
• Bahlsen: Iconic German confectionery and cake manufacturer (Leibniz, Bahlsen Cakes) competing for premium cake and celebration-occasion share in German retail; comparable on occasion-based cake positioning rather than frozen format.
• Iglo Deutschland: Leading frozen food brand in Germany (part of Nomad Foods) with frozen pizza, fish and dessert lines; broad incumbent in the same frozen retail aisles that stock Coppenrath & Wiese products.

Direct peers

• Frostkrone Food Group: German frozen snack and convenience food manufacturer serving both retail and foodservice; comparable on B2B/foodservice frozen production capabilities and Großverbraucher-style customer mix.
• Mestemacher: German Westphalian baked goods manufacturer specializing in long-shelf-life whole grain breads and rolls; overlaps with Coppenrath & Wiese's Goldstücke range, particularly Fit & Vital health-oriented SKUs.
• Apetito AG: German foodservice manufacturer supplying caterers, schools, hospitals and care homes with frozen meals and desserts; directly comparable to Coppenrath & Wiese's Großverbraucher institutional channel.
• Harry-Brot: Germany's largest industrial bread and roll producer, supplying pre-baked and freshly finished rolls to retailers via Backstation-style programs; directly comparable on the rolls/Brötchen side of Coppenrath & Wiese's portfolio.
• Bofrost: Germany's leading direct-to-door frozen food specialist offering frozen cakes, tortes and bakery products; comparable to Coppenrath & Wiese on premium frozen bakery assortment, though differentiated by home-delivery channel.

Regional players

• Lieken Brot- und Backwaren: Major German industrial bakery (Ditsch, Kamps brand portfolio) producing bread, rolls and baked snacks for retail and QSR; comparable on industrial bakery scale and private-label manufacturing model, though more retail-sub-store focused than Coppenrath & Wiese.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coppenrath-wiese

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conditorei Coppenrath & Wiese KG