Coral Beach

What Coral Beach does

Coral Beach is a single-site, family-operated caravan holiday park located in Ingoldmells, near Skegness on the Lincolnshire coast of England. The business operates seasonally from mid-March through the end of October, offering self-catering caravan hire across five accommodation tiers — Standard Basic 6-berth (£200/week), Standard Plus 8-berth (£320/week), Platinum 6-berth, Platinum 8-berth (£370/week), and Platinum Plus 8-berth (£420/week) — alongside sales of pre-owned and new static caravans from manufacturers such as Willerby, Swift, Atlas, Abi, and Regal, with 17 units listed between £8,000 and £28,500. Privately owned caravans stationed on the park generate recurring annual ground rent revenue, with 2026 ground rent packages referenced in current listings.

The park's value proposition is anchored on its micro-location: a five-minute walk to Fantasy Island and Eastgate Market, proximity to Butlins and the beach, and a privately owned, non-group identity with no age restrictions on caravans. On-site facilities include the Coral Club and Sealands Family Bar (entertainment, bingo, karaoke, kids' activities), the Coral Tap Room (adult-oriented bar), two amusement arcades, and a Fish & Chip shop. Dogs are permitted in Standard-tier caravans for a £70 fee with a £20 refundable deposit. Bookings are accepted via the company website, phone (01754 872402), and walk-in visits, with check-in patterns restricted to Saturday–Saturday, Friday–Monday, or Monday–Friday.

The business is legally operated by S.T. Belton Limited and Skegness and Ingoldmells Caravan Sales Company Limited, trading as Coral Beach Leisure. It employs 31 people, serves only the UK domestic market, and has no disclosed external investment, subsidiaries, M&A activity, or technology platform. Revenue is generated through three streams: weekly/nightly caravan hire (transactional), static caravan sales (one-time), and ground rent on privately sited caravans (recurring). There is no mobile app, no API, no disclosed integrations, and no AI/ML capability — the business is a traditional hospitality operation dependent on seasonal UK family tourism.

Name

Coral Beach

Legal name

S.T. Belton Limited & Skegness and Ingoldmells Caravan Sales Company Limited

Website

https://coral-beach.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coral Beach is a family-operated caravan holiday park in Ingoldmells, Lincolnshire, UK, offering seasonal self-catering caravan hire across five tiers, used static caravan sales, and recurring ground rent. It serves UK domestic family holidaymakers with on-site entertainment, bars, arcades, and food facilities, operating March through October with 31 employees.

Ownership category

akta.pro rank

Product category

Holiday Park / Caravan Holiday Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational Goods Rental (532284), Recreational Vehicle Dealers (44121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Caravan holiday rentals
• Static caravan sales
• Holiday park accommodation
• Family caravan holidays
• Seaside holiday park

Headquarters

HQ city

Ingoldmells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Caravan Holiday Rentals: Weekly and short-break caravan hire during the operating season (March through October). Offers Standard Basic, Standard Plus, Platinum, and Platinum Plus caravans in 2-bedroom (6 berth) and 3-bedroom (8 berth) configurations. Revenue generated through rental fees per week or night stays.
2. Static Caravan Sales: Sale of new and used static caravans to holiday park owners. Includes 17 listed caravans for sale ranging from £8,000 to £28,500. Sellers provide siting, ground rent packages, and part exchange options.
3. Ground Rent: Annual ground rent charges for privately owned caravans stationed on the park. Ground rent is included with caravan sales and renewed annually (2026 ground rent packages mentioned).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coral Beach operates a family-focused caravan holiday park in Ingoldmells, Lincolnshire, offering self-catering caravan hire in four tiers (Standard Basic, Standard Plus, Platinum, Platinum Plus) with 2-bedroom/6-berth and 3-bedroom/8-berth configurations, available weekly or for short breaks from March to October. The business also sells new and used static caravans (with ground rent packages) and supports caravan owners through on-site entertainment venues, bars, arcades, and a fish and chip shop.

Product overview

Coral Beach Holiday Park is a family caravan holiday business operating as a single-location holiday park in Ingoldmells, Lincolnshire. The business operates as a unified service offering two core products: Caravan Hire (ranging from budget Standard Basic to premium Platinum Plus tiers with 2-3 bedrooms, sleeping 6-8 guests) and Caravan Sales (pre-owned and new static caravans from various manufacturers). The park provides on-site entertainment venues including Coral Club (Bingo/Karaoke), Sealands Family Bar (family entertainment with arcade), and Coral Tap Room (adult-oriented bar), along with food facilities like the Fish & Chip shop. Accommodation is available from March through October with bookings accepted on Saturday-Saturday, Friday-Monday, or Monday-Friday patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Caravan Hire Self-catering caravan holiday rental service at the Ingoldmells park, offering accommodation in Standard Basic, Standard Plus, Platinum, and Platinum Plus tiers in 2-bedroom (6 berth) and 3-bedroom (8 berth) configurations. Available for weekly periods or short breaks (Saturday-Saturday, Friday-Monday, or Monday-Friday) from mid-March to the end of October, with pet-friendly options in Standard tiers.
• Static Caravan Sales
• Annual Ground Rent for Sited Caravans

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• S.T. Belton Limited & Skegness and Ingoldmells Caravan Sales Company LimitedcoreOthersLegal entity names under which Coral Beach Leisure operates. S.T. Belton Limited and Skegness and Ingoldmells Caravan Sales Limited are the registered companies trading as Coral Beach Leisure for the holiday park operations.
• FlogasminorOthersBulk tank gas supplier providing LPG to the park. Gas price increased from £1.10 to £1.20 per litre due to Middle East situation affecting global fuel markets.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Parkdean Resorts: UK's largest holiday park operator with 67 parks including coastal caravan parks. Directly comparable product offering — caravan hire, ownership, entertainment venues, food outlets — and same target market of UK family seaside holidaymakers.
• Haven Holidays: One of the UK's largest caravan holiday park operators with 38+ parks along the British coast. Comparable because it offers the same caravan hire, ownership, and on-site entertainment model, targeting the same family demographic at scale.
• Center Parcs: UK forest-based short-break holiday village operator offering lodge accommodation with on-site activities. Comparable because it serves the same UK family short-break market with on-site entertainment, dining, and activities, though in a forest rather than coastal setting.
• Butlins: Large UK family holiday resort operator with three coastal sites (including one in nearby Skegness) offering entertainment, dining, and accommodation. Directly comparable because it serves the same family seaside-holiday segment in the same Lincolnshire geography and competes for the same Fantasy Island-adjacent tourist traffic.

Emerging players

• Hoseasons: Major UK holiday-lettings booking platform specializing in lodges, caravans, and parks. Comparable because it distributes the same type of caravan holiday product to UK consumers and provides distribution/comparable pricing benchmarks for family park operators.
• Forest Holidays: UK operator of luxury forest cabin retreats. Adjacent comparable as a UK self-catering holiday accommodation provider targeting families and couples seeking short-stay UK breaks with on-site amenities.

Direct peers

• Pontins: UK budget coastal holiday park operator offering entertainment-led family breaks. Comparable because it targets the same value-conscious family demographic seeking UK seaside holidays with on-site entertainment, including the same Skegness-adjacent budget market segment.
• Away Resorts: Independent-style UK holiday park group with coastal locations offering caravan and lodge accommodation with entertainment. Comparable because it operates a similar mid-size family caravan park concept in seaside UK locations, competing for the same UK domestic holiday market.
• Ribby Hall Village: Privately-owned Lancashire holiday village offering self-catering accommodation, entertainment, and leisure facilities. Directly comparable as an independent family holiday park with caravan/lodge hire, on-site entertainment venues, and food outlets serving the same family market.
• Southport Holiday Park: Independent family-owned caravan holiday park on the North West England coast offering caravan hire, sales, and on-site entertainment. Directly comparable in scale, ownership structure, and product offering to Coral Beach's family caravan park model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Beach