What Corazón Cabo Resort & Spa a Noble House Resort does

Corazón Cabo Resort & Spa is a luxury beachfront hotel operating on Medano Beach in downtown Cabo San Lucas, Baja California Sur, Mexico — the only swimmable beach in the Cabo San Lucas urban core. The property comprises approximately 310 guest rooms and suites distributed across three towers: the new Corazón Tower (187 rooms plus 17 suites, opened February 2022), and the legacy Bayview and Medano towers with multi-bedroom suites and full kitchens. The resort is managed by Noble House Hotels & Resorts, owned by the Mexican legal entity Operadora CSL S DE RL DE CV, and was rebranded in February 2022 from Cabo Villas Beach Resort & Spa following a $100M renovation. Core technology is operational rather than product-based: SynXis booking engine, egiftify gift card platform, Paylocity HR, and Website Alive live chat.

The property generates revenue from five primary streams: guest room accommodations at approximately $300–$800+ per night, an optional all-inclusive plan at $130–$200 per adult per day, five distinct F&B venues (Aleta Restaurant, Rooftop 360 — Cabo's highest rooftop bar at nine stories with 300–400 guest ceremony capacity — Corazón Beach Club, Camaleon Café, and Baja Brewing Co., the region's only on-site microbrewery), Sparitual Spa services, and 45,000+ sq ft of waterfront event and wedding space across seven venues. Pricing is nightly room or per-event based, distributed through direct booking (corazoncabo.com), toll-free reservations, OTAs (Expedia, Booking.com, Hotels.com, Travelocity, Despegar), the American Express Luxury Hotel Collection, and travel-agent and wedding-planner partnerships.

Target customers span destination-wedding couples and milestone-celebration planners (WeddingWire 4.9/5, Couples' Choice 2022–2024), adventure-romance couples seeking walkable beachfront access with nightlife (Rooftop 360), corporate MICE and wellness retreat organizers (3–5 night retreats, 20–100 person groups), multi-generational families using the Bayview and Medano tower suite-kitchen configurations, content creators and lifestyle influencers, and active 55+ empty-nester couples. The resort maintains an active wedding and events sales team with named coordinators covering US/Canada/Europe source markets.

Name

Corazón Cabo Resort & Spa a Noble House Resort

Legal name

Operadora CSL S DE RL DE CV

Website

https://corazoncabo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Corazón Cabo Resort & Spa is a 310-room luxury beachfront hotel on Medano Beach in Cabo San Lucas, managed by Noble House Hotels & Resorts, serving destination-wedding couples, leisure couples, corporate MICE groups, and multi-generational families with rooms, F&B venues, spa, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Beachfront Resort & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury beachfront resort
• Destination weddings
• Hotel accommodations
• Meetings and events
• Spa and dining

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Guest room accommodations: The primary revenue stream. Approximately 310 guest rooms and suites across three towers (Corazón Tower, Bayview Tower, Medano Tower). Room rates are approximately $300–$800+/night seasonally. Guests can choose between room-only pricing or the all-inclusive plan. Direct booking via corazoncabo.com is the primary reservation channel, supplemented by OTAs (Expedia, Booking.com) and American Express Travel.
2. All-inclusive plan: Optional per-person, per-day AI plan priced at approximately $130–$200 per adult per day. Covers unlimited dining at most on-site venues (Aleta, Corazón Beach Club, Camaleon Café, room service) and most beverages, with a one-at-a-time drink rule. Excludes Baja Brewing Co. and certain premium spirits. Chosen at booking or check-in; serves as a land-and-expand upsell from room-only rates.
3. On-site dining and beverage venues: Five distinct dining and bar venues: Aleta Restaurant (oceanfront all-day dining), Rooftop 360 (rooftop cocktail bar), Corazón Beach Club (casual beachfront dining), Camaleon Café (coffee and light fare), and Baja Brewing Co. (microbrewery dining). Baja Brewing Co. and in-room dining are excluded from the all-inclusive plan and generate incremental paid revenue.
4. Spa and wellness services: Sparitual Spa provides massages, facials, body treatments, and couples packages. Revenue generated through à la carte treatment bookings, complementing the accommodation revenue stream.
5. Meetings, events, and weddings: Corazón Cabo hosts corporate retreats, incentive trips, destination weddings, and milestone celebrations across 45,000+ sq ft of flexible indoor and outdoor event space (7 waterfront venues). Wedding packages have been reported at approximately $11,193 for 50 guests (benchmark; confirm with property). Revenue includes venue rental, catering, and coordination fees. A dedicated on-site wedding team supports full-service event execution.
6. Membership program (Corazón Club Members): A repeat-visit loyalty program encouraging guests to make Corazón their ritual destination. Members receive ongoing benefits and access to exclusive promotions. The program drives repeat bookings and word-of-mouth referrals from the wedding and couples segments.
7. Activities and water sports: The resort facilitates water-based activities including snorkeling, diving, sportfishing, whale-watching, and paddleboarding through the concierge. Revenue may flow through the concierge or third-party charter operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Corazón Cabo Resort & Spa is a luxury beachfront hotel operating approximately 310 guest rooms and suites across three towers on Medano Beach in Cabo San Lucas, Mexico. The property offers accommodations, five dining and bar venues, a full-service spa, two oceanfront infinity pools, and 45,000+ sq ft of waterfront event and meeting space. It also provides destination wedding coordination, an optional all-inclusive meal plan, and a membership loyalty program for repeat guests.

Product overview

Corazón Cabo Resort & Spa is a luxury beachfront hotel comprising approximately 310 guest rooms and suites across three towers (Corazón Tower, Bayview Tower, Medano Tower). The property operates as a 'lively luxury' lifestyle resort featuring multiple dining venues including Aleta Restaurant (oceanfront all-day dining), Rooftop 360 (Cabo's highest rooftop bar and event venue), Corazón Beach Club, Camaleon Café, and Baja Brewing Co. (region's only on-site microbrewery). Spa facilities include Sparitual Spa. The resort offers comprehensive meetings and events capabilities with 45,000+ sq ft of waterfront venues, destination wedding services with dedicated on-site team, optional all-inclusive meal plans, and a membership program. The property is managed by Noble House Hotels & Resorts and is located directly on Medano Beach in Cabo San Lucas.

Differentiator

Problem solved

Functional benefit

Brands

• Rooftop 360: Cabo San Lucas's highest rooftop bar at nine stories, featuring craft cocktails, live DJs, panoramic views, and event/ceremony capacity for 300-400 guests.
• Baja Brewing Co.
• Sparitual
• Corazón Beach Club
• Aleta Restaurant

Products and services

• Corazón Tower Accommodations Newest tower (2022) at the resort with 187 guest rooms and 17 suites featuring contemporary Mexican-inspired design, floor-to-ceiling glass sliding doors, plush bedding, and spacious bathrooms with Sea of Cortez or resort views.
• Bayview Tower Accommodations Legacy tower offering multi-bedroom suites with full kitchens, bay and resort views; ideal for families and extended stays.
• Medano Tower Accommodations Legacy tower with multi-bedroom suites and full kitchens, featuring direct Medano Beach orientation for beach-priority family groups.
• Aleta Restaurant Oceanfront all-day dining restaurant serving regional Baja cuisine and international standards with panoramic sea views.
• Rooftop 360 Cabo San Lucas's highest rooftop bar at nine stories, featuring craft cocktails, live DJs, panoramic Sea of Cortez and skyline views, and event/ceremony capacity for 300–400 guests.
• Corazón Beach Club Largest beach club on Medano Beach featuring private cabanas, full-service bar and restaurant, resident DJ, and direct access to Cabo's only swimmable downtown beach.
• Baja Brewing Co. The region's only on-site microbrewery serving award-winning beers brewed in Baja California Sur; casual brewery dining experience excluded from the all-inclusive plan.
• Camaleon Café Coffee shop offering pastries, light breakfast, and lunch fare for resort guests.
• Sparitual Spa Full-service beachside spa offering massages, facials, body treatments, and couples packages performed by skilled therapists in a peaceful setting.
• All-Inclusive Plan Optional meal and beverage package at approximately $130–$200 per adult per day; includes unlimited dining at most on-site venues and most beverages (one-at-a-time drink rule); excludes Baja Brewing Co. and room service.
• Weddings & Events Destination wedding and events programming with 45,000+ sq ft across 7 waterfront venues; WeddingWire 4.9/5 rating and Couples' Choice Awards 2022–2024; Rooftop 360 accommodates ceremonies for 300–400 guests; includes dedicated on-site wedding team.
• Meetings & Events Corporate retreats and events venue with 45,000+ sq ft of flexible space across 7 waterfront venues (35,000 outdoor + 10,000 indoor); includes team-building activities, beach events, and rooftop venues.
• Corazón Club Membership Membership program offering repeat guests enhanced value, exclusive benefits, and priority access to events and experiences.

Quantifiable outcome

• WeddingWire 4.9/5 across 39+ reviews — three consecutive WeddingWire Couples' Choice Awards (2022, 2023, 2024)
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Noble House Hotels & ResortscoreStrategic or Co-development PartnerNoble House Hotels & Resorts is the management company for Corazón Cabo Resort & Spa since the February 2022 rebrand from Cabo Villas Beach Resort & Spa. Noble House operates a portfolio of distinctive luxury properties across North America, the Caribbean, and Mexico, including Little Palm Island, The Stella Hotel, Hotel Terra Jackson Hole, and other upper-upscale independent hotels. Noble House is known for authentic, place-based hospitality programming. The management relationship covers all aspects of property operations, marketing, and brand standards.
• Los Cabos Children's FoundationminorOthersCorazón Cabo actively participates in the Los Cabos Children's Foundation's '$1 Dollar a Day' programme, which invites team members to voluntarily donate one dollar per day to support children with critical medical conditions in Baja California Sur. The resort contributes time, spaces, and services to community causes through this partnership. More information: www.loscaboschildren.org
• American Express (Luxury Hotel Collection)coreGTM or Marketing PartnerCorazón Cabo is a member of the American Express Luxury Hotel Collection (pending client confirmation). This affiliation provides access to Amex Platinum and Centurion cardholder demand through Amex Travel, with booking benefits including room upgrade on arrival (subject to availability), daily breakfast for two, and a $100 property credit.
• Baja Travel TransportationminorChannel Partner/ Reseller/ DistributorBaja Travel Transportation is a third-party transportation provider that offers airport transfer and ground transportation services to Corazón Cabo guests. The partnership provides a seamless arrival experience for guests arriving at Los Cabos International Airport (SJD), approximately 45 minutes from the resort. Booking link: bajatraveltransportation.com/booking-service/corazon-cabo
• Unique Cabo Weddings (Luba Ponce)minorImplementation/ SI/ Consulting PartnerLuba Ponce of Unique Cabo Weddings is a third-party destination wedding planner who works frequently at Corazón Cabo and is repeatedly praised by name in WeddingWire reviews. She is recommended alongside the property's on-site wedding team (Natalia Palma, Ana Grisel Hernández, Juan Carlos Romero, Yunuen Pintor, Karla Ortega, Jennifer Jack, Deborah Lloyd-Torcik, Oscar Molina) for couples seeking additional planning support beyond the resort's on-site coordination.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Four Seasons Resort and Residences Los Cabos at Costa Palmas: Ultra-luxury full-service resort on the East Cape competing for the same luxury leisure, wedding, and incentive-travel guests with extensive F&B, spa, and event infrastructure.
• ME Cabo: Adults-only lifestyle resort on Medano Beach with rooftop bar and DJ programming — directly adjacent to Corazón and competes for the same vibrant couples and nightlife segment.
• Casa Dorada Los Cabos Resort & Spa: Full-service beachfront resort on Medano Beach directly adjacent to Corazón, competing for similar family, group, and leisure guests with comparable room count and all-inclusive offerings.
• Nobu Hotel Los Cabos: Luxury beachfront resort on the Cabo Corridor with branded dining, event venues, and design-forward positioning. Comparable full-service luxury offering competing for similar leisure, wedding, and group segments.
• Esperanza, Auberge Resorts Collection: Luxury cliffside resort in Cabo San Lucas offering comparable full-service amenities (multiple F&B venues, spa, event space) and competing for similar wedding, couples, and group segments.
• Breathless Cabo San Lucas Resort & Spa: Adults-only, party-oriented all-inclusive resort immediately adjacent to Corazón on Medano Beach. Competes for the same nightlife-driven, social traveler segment that Corazón's Rooftop 360 targets.
• One&Only Palmilla: Iconic ultra-luxury resort in San José del Cabo competing for the same high-end leisure and wedding clientele as Corazón, but on the Corridor with a more secluded, residential-style product.
• The Cape, a Thompson Hotel: Boutique-luxury hotel on Monuments Beach in Cabo with contemporary design, rooftop programming, and event capabilities — directly competes with Corazón for design-conscious couples and groups.
• Waldorf Astoria Los Cabos Pedregal: Ultra-luxury beachfront resort in Cabo San Lucas, frequently cited in Corazón's data as the primary 'seclusion' competitor. Same market, same affluent guest pool, but opposite positioning (private cliffside vs. walkable downtown beachfront).

Others

• Little Palm Island Resort & Spa (Noble House sister property): Sister property within the Noble House Hotels & Resorts portfolio — not a direct Cabo competitor but a benchmark for the management company's luxury positioning, operational standards, and cross-property guest loyalty dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CorazonCabo
• LinkedInlinkedin.com/company/corazoncaboresortandspa
• Instagraminstagram.com/corazoncabo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corazón Cabo Resort & Spa a Noble House Resort