Робота в Аврора Мультимаркет

What Робота в Аврора Мультимаркет does

Аврора Мультимаркет (Avrora Multimarket) is a Ukrainian national discount retail chain founded in 2011 in Poltava, operating under the 'One Dollar store' format with 44 unique price tiers. As of 2025, the company runs more than 1,700 stores across 23 regions of Ukraine, selling household items, accessories, cosmetics, toys, household chemicals, and trending goods at affordable prices. The chain serves mass-market Ukrainian consumers seeking accessible everyday and impulse-purchase items, with stores strategically located near residential areas, markets, and transport hubs in settlements with 4,000+ residents.

The company operates a tiered operating model comprising physical retail stores (the primary channel), a mobile application for iOS and Android with real-time inventory and store-locator features, an e-commerce platform at avrora.ua, and a loyalty program branded 'Грошове дерево Аврора' (Money Tree of Aurora). Its technology stack consists of a retail logistics and warehouse system, a mobile application, and an e-commerce site; no proprietary AI/ML research, patents, or advanced analytics capabilities are disclosed. The company also offers in-store cash withdrawal services (UAH 50–6,000) as a non-core convenience.

Avrora is a privately held company backed by HorizonCapital, a Central/Eastern European private equity firm managing six direct investment funds. Its go-to-market is direct-to-consumer with strong community-led engagement through seven social media platforms (Instagram, YouTube, Facebook, TikTok, Telegram, LinkedIn, Viber) and influencer collaborations. Revenue is generated primarily through retail transaction fees, amplified by promotional discounts of up to 60%, bank partnerships (PrivatBank, Mastercard/Ощадбанк), and social responsibility initiatives that double as brand-building. The company is a member of the UN Global Compact and has paid more than UAH 4.5 billion in taxes to the Ukrainian state budget in the first three quarters of 2024.

Name

Робота в Аврора Мультимаркет

Legal name

Аврора

Website

https://corporate.avrora.ua

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Аврора Мультимаркет (Avrora Multimarket) is a Ukrainian national discount retail chain operating 1,700+ 'One Dollar store'-format stores across 23 regions, selling affordable household items, cosmetics, toys, and everyday goods to mass-market consumers via physical stores, mobile app, and e-commerce.

Ownership category

akta.pro rank

Product category

Discount Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)

Keywords

• Discount retail chain
• Household goods
• One dollar store
• Affordable everyday items
• Convenience retail

Headquarters

HQ city

Poltava

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Physical retail store sales of household items, accessories, cosmetics, toys, household chemicals, and various trending goods at affordable prices. Operates in 'One Dollar store' price format with 44 unique price tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Аврора Мультимаркет is a Ukrainian national chain of discount retail stores operating under the 'One Dollar store' format, selling household goods, accessories, cosmetics, toys, personal care products, and household chemicals at affordable price points across 44 unique price tiers. Customers can shop in 1,700+ physical stores across 23 regions, through the avrora.ua online store, or via the iOS/Android mobile application, and can also withdraw cash at the point of sale.

Product overview

Аврора Мультимаркет is a unified retail platform consisting of physical store network (over 1,700 multimarkets across 23 regions of Ukraine), an e-commerce website (avrora.ua), and a mobile application for iOS and Android. The core offering is affordable household goods, cosmetics, toys, and everyday items. The company also operates a loyalty program called 'Грошове дерево Аврора' and provides financial services such as cash withdrawals. Founded in 2011 in Poltava, the chain operates under the 'One Dollar store' discount retail format.

Differentiator

Problem solved

Functional benefit

Products and services

• Аврора Мультимаркет (Aurora Multimarket) retail store chain National chain of discount 'One Dollar store' outlets selling household items, accessories, cosmetics, toys, personal care products, and household chemicals at affordable price points. Stores are placed near residential areas, transport hubs, and markets to maximize foot traffic.
• Аврора Mobile Application (Aurora Mobile App)
• Аврора Online Store (avrora.ua e-commerce) Online shopping platform where customers can browse and purchase household items, accessories, cosmetics, and trending goods remotely with delivery across Ukraine.
• Грошове дерево Аврори (Money Tree of Aurora) loyalty program Customer loyalty program that rewards repeat purchases with cashback, special offers, and discounts, integrated across in-store, online, and mobile app channels.
• In-store cash withdrawal service POS-integrated service letting customers withdraw cash from UAH 50 up to UAH 6,000 when making a minimum UAH 1 purchase, free of charge from Aurora.

Quantifiable outcome

• 30-day return/exchange policy for customer satisfaction
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered major and minor.

• PrivatBankmajorGTM or Marketing Partner5% cashback on all purchases for Privatl24 app users, with maximum 300 UAH per month. Additional 5% discount on purchases from 250 UAH when activated in Privat24 app.
• Mastercard / ОщадбанкmajorGTM or Marketing Partner5% discount on entire purchase when paying with Mastercard from Ощадbank for purchases from 300 UAH, valid from July 31 to September 7.
• 13th National Guard Brigade 'Хартія'minorOthersCharitable beneficiary. Aurora raised 5,000,000 UAH for reconnaissance drones through birthday charity collection from February 21-23.
• 25th Separate Airborne BrigademinorOthersCharitable beneficiary for drone fundraising campaign supporting Pokrovsk direction defense.
• Charitable Foundation 'Юність 2.0' (SafePlace4UA project)minorStrategic or Co-development PartnerPartner in SafePlace4UA project for installing mobile anti-shrapnel shelters in Kherson. Aurora supported installation of 3 additional shelters.
• Charitable Foundation 'Повернись Живим'minorOthersCharitable beneficiary for drone fundraising 'Дронопад' campaign, supported during charity store opening event.
• American Chamber of Commerce (ACC)minorOthersChamber membership for business networking and professional development.
• European Business Association (EBA)minorOthersBusiness association membership providing networking and advocacy.
• UN Information Center in Ukraine (UNIC)minorOthersUN information center membership demonstrating commitment to UN values and sustainable development.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fix Price: Russia and CIS-focused single-price-point variety chain with 7,000+ stores. Direct comparable to Aurora on CIS-region discount variety model, fixed low price-point merchandising, and rapid small-store rollout.
• Pepco Group: European discount variety operator (Pepco, Dealz, Poundland) with hundreds of CEE stores. Highly comparable to Aurora on price-point discount variety assortment and presence in Central and Eastern European markets.
• Action (Action Holding): Pan-European discount variety chain with ~2,900 stores across Europe. Comparable to Aurora on small-box discount format, fast-rotating general merchandise, and aggressive geographic expansion strategy.
• Dollarama: Canada's leading single-price-point discount variety chain with ~1,500 stores. Closely comparable to Aurora in value-price positioning, high-density small-box store rollout, and broad general-merchandise assortment.
• TEDi: German-headquartered discount variety chain with thousands of stores across Europe. Closely comparable to Aurora on small-format extreme-value general merchandise model and everyday low-price positioning.

Broad incumbents

• Daiso: Japanese-origin fixed-price variety chain with global store network. Comparable to Aurora on the single-price-point discount variety concept and broad general-merchandise mix.
• Dollar Tree: US dollar-store operator with thousands of fixed-price stores. Comparable to Aurora on the dollar/variety store format and broad consumer-goods merchandising, though with materially larger scale and US-only footprint.
• Five Below: US discount variety chain selling items mostly under $5. Comparable to Aurora on extreme-value general merchandise assortment and broad demographic appeal, though operating at a different price point.

Others

• Halfords (CEE discounters / variety retail): Included as a placeholder reference for broader European discount/seasonal goods retailers. Adjacent comparison rather than direct competition given the automotive and cycling focus, but useful as a discount-retail benchmark.

Emerging players

• MINISO: Global lifestyle and variety value retailer with broad assortment at low price points. Comparable to Aurora on affordable-trendy merchandise positioning, though focused more on lifestyle and design-led products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMIQPAmwj86Gf0gtakRSVJA
• Facebookfacebook.com/avrora.multimarket
• LinkedInlinkedin.com/company/avrorajobs
• Instagraminstagram.com/avrora.multimarket
• TikToktiktok.com/@avrora.multimarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Робота в Аврора Мультимаркет