Golden Palace Casino Sports

What Golden Palace Casino Sports does

Golden Palace Casino Sports is a Belgian family-owned gaming and entertainment group, founded in 1963 by Mario Menegalli and now led by the second generation (Massimo and Daniela Menegalli). It operates the largest gaming arcade park in Belgium with 45 gaming room licenses and 40+ Class B casinos across Wallonia, Flanders, and Brussels, supplemented by two casinos in France (Boulogne-sur-Mer since 2019 and Noirétable since November 2022), five sports betting agencies, betting terminals in bookshops, and a 175-strong convenience store network (Press Shop and Relay) acquired via Ubiway Retail in 2022.

The group's product portfolio spans physical gaming (electronic roulette, slot machines, table games), online casino (goldenpalace.be under B+ and A+ licenses, launched 2012), online sports betting (goldenpalacesports.be under F+ license), and a Live Casino studio (launched 2015, the first Belgian live-dealer studio). Additional subsidiaries include Oria (B+ online platform launched June 2022), GAA (gaming machine distribution), Golden Palace News (sports content site), Golden Palace Comedie Centrale Charleroi (entertainment venue), and the real estate arm Immo Laeken. The technology stack includes a proprietary AI-based dangerous behavior detection system for responsible gaming and a game recommendation engine on the online platform.

Monetization is transaction-based via wagers across in-person gaming, online casino, and sports betting, plus retail and rental revenue from the convenience store chain and real estate activities. The company employs 600 people across Belgium and France and is a founding member of BAGO (Belgian Association of Gaming Operators).

Name

Golden Palace Casino Sports

Legal name

SRL BELGIUM WEB CASINO

Website

https://corporate.goldenpalace.be

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Golden Palace Casino Sports is a Belgian family-owned gaming and entertainment group operating 40+ Class B casinos in Belgium, 2 French casinos, 5 betting agencies, online casino and sports betting platforms, and 175+ Press Shop/Relay bookstores, serving adult gaming and sports-betting consumers across Belgium and France.

Ownership category

akta.pro rank

Product category

Casino and Sports Betting Services

NAICS

Casinos (except Casino Hotels) (71321), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Casino Resorts (THAGACAJ)

akta.pro secondary industries

Electronic Table Games (ETGs) & Stadium Gaming (MPAEAJAC), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Class B casino operations
• Online sports betting
• Physical betting shops
• Live dealer casino
• Gaming machine distribution

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Class B Casino Operations: Physical gaming rooms offering electronic roulette, slot machines, and other casino games across 40+ locations in Belgium. Revenue generated from gaming operations, with 21+ age requirement.
2. Sports Betting: Betting shops in 5 Belgian locations plus online sports betting platform offering live and upcoming sporting events, eSports, with betting terminals in bookshops.
3. Online Gaming: Online casino gaming platform (goldenpalace.be) with B+ and A+ licenses, offering Live Casino with Belgian presenters. First legal operator to obtain operating license in Belgium (2012).
4. Casino Operations in France: Two casinos operating in France (Boulogne-sur-Mer since 2019, Noirétable) offering 87 traditional live and electronic games, slot machines, electronic roulette, video poker. Gaming room accessible from age 18.
5. Convenience Store Retail: Chain of convenience stores (Press Shop and Relay) acquired in 2022, operating 175+ bookstores across Belgium.
6. Real Estate Division: Real estate division enabling diversity strategy while remaining in a reliable field. Manages company buildings.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Golden Palace operates the largest network of Class B casinos in Belgium (40+ venues plus 45 gaming room licences), two casinos in France (Boulogne-sur-Mer and Noirétable), five betting agencies in Belgium, and online casino and sports betting platforms (goldenpalace.be and goldenpalacesports.be). The group offers electronic roulette, slot machines, live dealer tables, sports and eSports betting, and an AI-based responsible gaming behaviour-detection system, complemented by distribution of gaming machines through GAA, 175+ Press Shop and Relay convenience stores, sports media via Golden Palace News, and entertainment at the Comedie Centrale Charleroi venue.

Product overview

Golden Palace Casino Sports operates as a diversified gaming and entertainment group built on a platform-plus-modules architecture. The core platform comprises physical Class B casinos (40+ venues in Belgium) and the online platforms (goldenpalace.be for casino games, goldenpalacesports.be for sports betting), supplemented by physical betting shops and two casinos in France. The product portfolio extends beyond gaming into convenience retail (Ubiway Retail/Press Shop), sports media (Golden Palace News), and entertainment venues (Comedie Centrale Charleroi). The group also operates GAA for machine distribution and Immo Laeken for real estate. Key online products include the Live Casino module with real dealers and the Oria B+ license platform. Gaming services are offered under various Belgian (B+, A+, F+) and French licenses, targeting players aged 18-21 depending on jurisdiction.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Palace Sports: Sports betting platform for online sports and eSports wagering
• Live Casino
• Golden Palace News

Products and services

• Golden Palace Class B Casinos Belgium Over 40 Class B gaming rooms across Wallonia, Flanders, and Brussels offering electronic roulette, slot machines, refreshments, and other casino games in an elegant setting. Open to players aged 21 and over, no alcohol served.
• Golden Palace Casinos France Two casinos operating in France (Boulogne-sur-Mer since 2019 and Noirétable since November 2022) offering 87 traditional live and electronic games, slot machines, mechanical and electronic reels, electronic roulette, video poker, plus bars, restaurants, and events rooms. Accessible to players aged 18 and over.
• Online Casino Platform (goldenpalace.be) Online casino gaming platform operating under Belgian B+ and A+ licences, offering slot machines, table games, Live Casino with real dealers, and a recommendation engine that surfaces other games based on user preferences.
• Golden Palace Sports Online Betting (goldenpalacesports.be) Online sports betting platform under Belgian F+ licence, offering wagering on live and upcoming sporting events and eSports; accessible via smartphone without download.
• Live Casino Live dealer casino experience offering real roulette, blackjack, and poker tables streamed with live video and interactive dealers, available in French and Dutch via the first Belgian Live Casino studio.
• Oria (B+ License Platform) Dedicated online platform for the B+ licence providing a distinctive online gaming experience that departs from conventional online gaming site design conventions.
• Golden Palace Sports Betting Shops Five physical betting shops in St-Ghislain, Aubange, Pecq, Wavre, and Ostend offering wagering on live and upcoming sporting events, supported by betting terminals deployed within Press Shop and Relay bookshops.
• GAA (General Automatic Amusement) Distribution, sale, rental, maintenance, and repair of gaming machines and accessories; operates as part of the Golden Palace Group in Belgium and internationally.
• Ubiway Retail (Press Shop & Relay Convenience Stores) Chain of convenience stores and newsagents operating Press Shop and Relay bookshop networks with 175+ locations across Belgium, which also serve as distribution points for Golden Palace betting terminals.
• Golden Palace Comedie Centrale Charleroi Entertainment venue in Charleroi featuring live shows, concerts, and events, with adjacent restaurant La Table du Comedie.
• La Table du Comedie Restaurant adjacent to the Comedie Centrale Charleroi entertainment venue, operated as part of the Golden Palace Group.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Alpecin-Premier TechcoreGTM or Marketing Partner · 1 January 2026Since January 1, 2026, Golden Palace Group is Official Partner of the Alpecin-Premier Tech WorldTour and Alpecin-Premier Tech Development Team cycling teams. Partnership based on shared values of performance, boldness, and team spirit, in a sustainable vision for high-level sport.
• La Cité JoyeuseminorOthers · 1 January 2025Since early 2025, Golden Palace partners with La Cité Joyeuse, a 100% Brussels association helping young people in need. Partnership facilitated through relationship with RWDM Brussels.
• Cercle BruggecoreGTM or Marketing Partner · 1 July 2023Golden Palace is principal partner of Cercle Brugge for 4 seasons of the Belgian Pro League starting July 1, 2023. Golden Palace dedicates itself to Cercle's sportive and social ambitions, in the spirit of mutual trust and faith in a bright future for both parties.
• Les Étoiles Radio ContactminorOthers · 1 January 2023Since 2023, Golden Palace Group is privileged partner of Les Étoiles Radio Contact, a charitable operation by David Antoine with Radio Contact (RTL Belgium). Benefits go to ASBL Pêcheur de Lune, which works to brighten the lives of placed, sick, or abandoned children.
• RAAL La LouvièrecoreGTM or Marketing Partner · 1 August 2022Golden Palace has been a proud sponsor of RAAL (Royale Association Athlétique Louviéroise) since mid-August 2022. After three seasons, renewed commitment for three more seasons to support the Wolves' return to Jupiler Pro League (D1A) and the She-Wolves women's team.
• Telenet Giants AntwerpcoreGTM or Marketing Partner · 1 January 2022Golden Palace has supported Telenet Giants Antwerp basketball team since 2018. Partnership extended for 3 seasons starting 2022-2023 with significant visibility improvements including shirt and shorts placement.
• Charlemagne RallyminorGTM or Marketing Partner · 1 January 2014Since 2014, Golden Palace has been the main sponsor of the Charlemagne & VHC VHRS National Rally, organized by ASA 59 Hautmont and Genesis Sport.
• Les Restos du Cœur de LaekenminorOthersGolden Palace collaborates with Les Restos du Cœur de Laeken through various operations, donating unsold food from gaming rooms and delivering food boxes for end-of-year Shoe-box activity.
• RWDM BrusselscoreGTM or Marketing PartnerGolden Palace is main sponsor of RWDM Brussels football club, supporting both sporting and social ambitions. Also facilitated La Cité Joyeuse partnership through this relationship.
• KV MechelenminorGTM or Marketing PartnerGolden Palace extended sponsorship deal with KV Mechelen for 3 additional seasons.
• GAA (General Automatic Amusement)coreTechnology or IntegrationGAA is part of the Golden Palace Group, distributing gaming machines and accessories. For 25 years, GAA sold and operated machines throughout Belgium and worldwide.
• Ubiway RetailcoreChannel Partner/ Reseller/ DistributorGolden Palace acquired Ubiway Retail (Press Shop and Relay shop networks) in 2022, entering the convenience store market with 175 bookstores across Belgium.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Grand Casino Brussels Viage: Brussels-based casino offering table games, slot machines, poker, and dining. Comparable as a Belgian land-based casino operator competing in the same Brussels metropolitan market as Golden Palace's headquarters and several of its 40+ Class B venues.
• Napoleon Games: Belgian online casino and sports betting operator with physical gaming arcade presence, acquired by Superbet Group in 2022. Closely comparable to Golden Palace as a Belgian-licensed omni-channel gaming operator serving the same adult gaming demographic under the same regulatory regime.
• Casino de Spa: Historic Belgian casino in Spa offering table games, slot machines, and entertainment in a heritage setting. Comparable as a Belgian land-based casino operator under Belgian Gaming Commission oversight, though operating as a single premium venue versus Golden Palace's 40+ Class B gaming rooms.
• Circus Belgium: Belgian gaming operator offering online casino, sports betting, and a network of physical gaming arcades across Belgium under Belgian Gaming Commission licences. Direct competitor to Golden Palace in Class B gaming venues and online casino/sports betting, with similar omni-channel product mix.
• Golden Vegas: Belgian online casino operator specializing in slot games under a Belgian Gaming Commission licence. Comparable as a Belgian-licensed online casino targeting the same adult player segment, though focused on digital rather than physical venues.

Broad incumbents

• Betsson AB: Swedish-listed gaming operator with multiple brands offering online casino, sports betting, and other gaming products across European regulated markets. Comparable as a multi-brand European gaming operator with overlapping casino and sports betting product lines.
• Flutter Entertainment: Global gaming operator (Paddy Power, Betfair, FanDuel, PokerStars) and one of the world's largest online gambling companies. Comparable as an omni-channel gaming operator with sports betting and casino products across multiple regulated markets, though at vastly greater scale.
• Entain plc: Global sports betting and gaming operator (Bwin, Ladbrokes, Coral, PartyPoker brands) with European licence footprint. Comparable as a multi-brand gaming and sports betting operator, though operating at substantially larger scale and capital base than Golden Palace.
• Kindred Group (Unibet): Major European online gaming operator (Unibet, 32Red, Maria brands) with multi-billion revenue scale. Comparable as an online casino and sports betting operator with European licence footprint, but operating at vastly larger scale and broader geographic reach than Golden Palace's online operations.

Regional players

• Groupe Barrière: French casino and hospitality operator with casinos, hotels, and restaurants across France. Comparable as a French casino operator, particularly relevant given Golden Palace's Boulogne-sur-Mer and Noirétable French casino operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoldenPalaceSports
• LinkedInlinkedin.com/company/groupe-golden-palace-casino-sports
• Instagraminstagram.com/goldenpalacesports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Palace Casino Sports