Raal La Louviere
- Company typePrivate
- Founded2017
- HeadquartersStrépy-bracquegnies, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Raal La Louviere firmographics
Firmographics- Name
- Raal La Louviere
- Legal name
- RAAL La Louvière SCRL
- Website
- https://raal.be
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Raal La Louviere industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where Raal La Louviere is headquartered
LocationHeadquarters
- HQ city
- Strépy-bracquegnies
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Raal La Louviere business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Matchday Ticketing: Revenue generated from individual match tickets for home games at the Easi Arena, including regular season and playoff matches in both Jupiler Pro League and Challenger Pro League.
- Season Ticket Subscriptions (Abonnements): Season ticket packages (ABO 2026/27) for the Jupiler Pro League, providing recurring annual revenue from dedicated supporters.
- Merchandise Sales: Sale of official club merchandise including home and away jerseys (80 EUR), accessories such as caps (15 EUR), and gift cards through the fan shop and online store.
- Sponsorship & Hospitality: Revenue from corporate partners including main partner EASI and other regional sponsors. Hospitality services include VIP reception and corporate event hosting at the Easi Arena.
- Youth Academy Programs: Revenue from Wolves Academy and RAAL Performance Academy programs, including training camps, football-education programs (projet foot-etude), and perfectionnement sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Home Jersey 25/26 - Man |
| One time/ perpetual license | Pay-as-you-go | Away Jersey 25/26 - Man |
| One time/ perpetual license | Pay-as-you-go | Club Cap - Black |
| One time/ perpetual license | Pay-as-you-go | Gift Card |
| Subscription | Annual | Season Ticket 2026/27 (Abonnements) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Raal La Louviere product offering
Product offeringCore offering
RAAL La Louviere is a Belgian professional football club operating men's and women's first teams in the Jupiler Pro League and Lotto Super League. The club sells matchday tickets, season subscriptions, official merchandise, corporate hospitality packages, and youth academy training programs, while generating sponsorship revenue from regional and national brand partners at its Easi Arena venue.
Product overview
RAAL La Louviere is a Belgian professional football club competing in the Jupiler Pro League (men's first team) and Lotto Super League (women's team, 'Les Louviéroises'). The club operates a multi-layered sports and entertainment offering centered on its first team, youth academy (Wolves Academy and CPH Academy), stadium operations (Easi Arena), and commercial services including ticketing via Roboticket, merchandise through the Fan Shop, and hospitality. The club's structure is participatory, being Belgium's first fan-owned football club, and competes in both domestic league and cup competitions (Croky Cup).
Differentiator
Problem solved
Functional benefit
Brands
- Wolves Academy: Youth academy and training program for young footballers
- Les Louviéroises
- Easi Arena
- RAAL Performance Academy
Products and services
- Match Tickets & Season Subscriptions (Abonnements) Individual match tickets and annual season ticket subscriptions for home games at Easi Arena in the Jupiler Pro League and Challenger Pro League. Sold to supporters and the general public via Roboticket online platform and on-site box office.
- Fan Shop Merchandise Official RAAL La Louviere merchandise including home and away jerseys (80 EUR), club caps (15 EUR), and digital gift cards (starting from 20 EUR). Sold via the online store at store.raal.be and on-site Fan Shop at Easi Arena.
- Corporate Hospitality Packages
Quantifiable outcome
- Promoted to Belgian Pro League after 19 years of absence
- +2 more outcomes
Companies that use Raal La Louviere
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Raal La Louviere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raal La Louviere partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- EASIcoreEASI is the main partner (main partner) of RAAL La Louviere. EASI is an IT services company that believes a successful business is built on happy employees, and helps each person in the company succeed.
- Golden PalaceminorGolden Palace is a Belgian casino brand that partners with RAAL La Louviere.
- CPHminorCPH is a partner of RAAL La Louviere. The CPH Academy is referenced in the club's structure, suggesting an education/training partnership.
- JupilerminorJupiler is the primary beer sponsor of the Belgian Pro League and a partner of RAAL La Louviere.
- Coca-ColaminorCoca-Cola is listed as a partner of RAAL La Louviere.
- DragoneminorDragone is an events and production company that created the opening show for the Easi Arena. Listed as a partner.
- SUPRA ACADEMYminorSUPRA ACADEMY is listed as a partner of RAAL La Louviere. Partnership related to youth football development.
- WantyminorWanty is listed as a partner of RAAL La Louviere.
- Cupra by Centre AutomobileminorCupra automotive brand through Centre Automobile is a sponsor of RAAL La Louviere.
- Balasse MenuiserieminorBalasse Menuiserie is a carpentry and joinery company listed as a partner of RAAL La Louviere.
- AlumaticminorAlumatic is listed as a partner of RAAL La Louviere.
- SegafredominorSegafredo is a coffee and hospitality brand listed as a partner.
- Van Der ValkminorVan Der Valk Hotel is listed as a partner of RAAL La Louviere.
- RTL SportsminorRTL Sports is a media partner covering RAAL La Louviere matches.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Raal La Louviere competitors and assessment
Company assessmentDirect peers
- KV Mechelen: Mid-sized Belgian Pro League club with similar fanbase scale and commercial profile, providing a direct benchmark for Jupiler Pro League economics at RAAL's tier.
- Lommel SK: Belgian club promoted to the Jupiler Pro League in 2025 alongside RAAL, sharing the same Challenger-to-Pro-League transition journey and competitive context.
- OH Leuven: Belgian Pro League club of comparable size with a similar mix of academy, ticketing, and sponsorship revenue, and a comparable historical trajectory between divisions.
- Beerschot VA: Antwerp-based Belgian club that has recently navigated promotion and relegation between the Pro League and Challenger Pro League, mirroring RAAL's promotion/relegation exposure.
- RFC Seraing: Wallonia-based Belgian football club competing in the lower professional divisions, with a similar regional sponsorship base and operational scale to RAAL pre-promotion.
- RWDM Brussels FC: Brussels-based Belgian football club competing in the Challenger Pro League, providing a close comparable for second-tier operations, ticketing dynamics and academy structure.
- Royal Charleroi SC: Wallonia-based Belgian Pro League club of comparable size and resources, competing in the same domestic football pyramid with similar matchday and sponsorship dynamics to RAAL.
Emerging players
- Club NXT: Club Brugge's reserve/development team competing in the Challenger Pro League, representing the academy-led, player-development-driven model that smaller Belgian clubs like RAAL also pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raal La Louviere social profiles
Digital presenceRaal La Louviere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raal La Louviere leadership team
Management profileNumber of profiles
Raal La Louviere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raal La Louviere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raal La Louviere
What does Raal La Louviere do?
RAAL La Louviere is a Belgian professional football club operating men's and women's first teams in the Jupiler Pro League and Lotto Super League. The club sells matchday tickets, season subscriptions, official merchandise, corporate hospitality packages, and youth academy training programs, while generating sponsorship revenue from regional and national brand partners at its Easi Arena venue.
Is Raal La Louviere a public or private company?
Raal La Louviere is a private company. It is classified as management employee owned and is currently operating.
When was Raal La Louviere founded?
Raal La Louviere was founded in 2017. It employs 11 to 50 people.
Where is Raal La Louviere based?
Raal La Louviere is headquartered in Strépy-bracquegnies, Belgium, in the Europe region.
How does Raal La Louviere make money?
Five revenue lines are on record. Matchday Ticketing is the primary driver. The others are season Ticket Subscriptions (Abonnements), merchandise Sales, sponsorship & Hospitality and youth Academy Programs.
Who are Raal La Louviere's main competitors?
Direct peers on record are KV Mechelen, Lommel SK, OH Leuven, Beerschot VA, RFC Seraing, RWDM Brussels FC and Royal Charleroi SC. Club NXT is listed as an emerging player.
Does Raal La Louviere have an API?
No public API is recorded for Raal La Louviere.
What industry is Raal La Louviere in?
Raal La Louviere's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues. Its NAICS code is 711211 and its SIC code is 7997.