EUPD Research | Social

What EUPD Research | Social does

EUPD Research | Social is the social-certification and corporate-health division of EUPD Group, operated through the German private limited company EUPD Research Sustainable Management GmbH. It issues recognized certifications and awards — most prominently the Corporate Health Award (CHA), Gesunder Arbeitgeber (Healthy Employer), and Top Brand Corporate Sustainability — and runs a parallel set of improvement-side services that includes Gefährdungsbeurteilung Psychischer Belastungen (GB Psych), Check & Act Report, Corporate Health Manager Qualifizierung, Corporate Health Development Audit, and a Mergers & Acquisitions advisory practice for the social domain.

The division's core technology is a proprietary analysis framework grounded in scientific expertise and accumulated benchmarking data drawn from "thousands of exemplary employers." It sells primarily to enterprise corporate decision-makers responsible for corporate health management, ESG strategy, and HR leadership, addressing pain points around stakeholder trust, social-sustainability positioning, and the efficient alignment of economic and social objectives.

Commercially, the division operates a sales-led B2B motion with revenue generated through certification programs (positioned as recurring/relationship-based), ESG and corporate-health assessments (recurring), and brand-recognition licenses (one-time). Pricing is quote-based and not publicly disclosed. The GTM is supported by a multi-channel presence spanning corporate websites, LinkedIn company pages per EUPD Group domain, and the Chinese platforms WeChat and Rednote. Distribution is direct via the EUPD Group corporate sales organization, led by Director Operations | ESG & Corporate Health Joshua Baaken.

Name

EUPD Research | Social

Legal name

EUPD Research Sustainable Management GmbH

Website

https://corporate-health-alliance.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EUPD Research | Social is the corporate-health and sustainability certification division of EUPD Group, serving B2B employers in the DACH region with awards, assessments, and improvement advisory services.

Ownership category

akta.pro rank

Product category

Corporate Health & Sustainability Certification

NAICS

Management, Scientific, and Technical Consulting Services (5416), Environmental Consulting Services (541620), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Occupational Health & Industrial Hygiene (BPAHAJAD)

akta.pro secondary industries

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI), Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM)

Keywords

• Corporate health certification
• Employee well-being programs
• Sustainability assessments
• ESG advisory services
• Employer benchmarking

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Services: Corporate health and sustainability certification programs including Corporate Health Award and Gesunder Arbeitgeber certification
2. ESG & Corporate Health Assessments: Evaluations and assessments for corporate sustainability positioning and employee health management excellence
3. Top Brand Corporate Sustainability: Brand certification and recognition services for corporate sustainability leaders

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EUPD Research | Social issues corporate health, employee well-being, and sustainability certifications and awards to employers. Its core products are the Corporate Health Award, the Gesunder Arbeitgeber (Healthy Employer) certification, and the Top Brand Corporate Sustainability award. The company combines scientific expertise with practical experience from thousands of exemplary employers to deliver rigorous, in-depth analyses that help corporate clients build trust with customers, partners, and employees.

Product overview

EUPD Research | Social provides a portfolio of certifications, awards, and research services focused on corporate health management, employee well-being, and corporate sustainability. The offering includes the Corporate Health Award (CHA), Gesunder Arbeitgeber certification, and Top Brand Corporate Sustainability award. These products help companies build trust with customers, partners, and potential employees through rigorous, in-depth analyses. The portfolio also includes services such as Mergers & Acquisitions advisory, Gefährdungsbeurteilung Psychischer Belastungen (GB Psych), Check & Act Report, Corporate Health Manager Qualifizierung, and Corporate Health Development Audit.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate Health Award: Certification program for corporate health excellence.
• Gesunder Arbeitgeber
• Top Brand Corporate Sustainability

Products and services

• Corporate Health Award Certification award recognizing companies for excellence in corporate health management and employee well-being initiatives, based on rigorous in-depth analyses.
• Gesunder Arbeitgeber (Healthy Employer)
• Top Brand Corporate Sustainability

Quantifiable outcome

• Companies receiving certifications build trust with customers, partners, and potential employees

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Joshua Baakenkey contactOthersJoshua Baaken serves as Director Operations | ESG & Corporate Health Department and is the primary contact for social certification services. He represents the company in professional networks.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• MSCI ESG Research: Dominant institutional ESG ratings provider serving investors and asset managers. Adjacent to EUPD in ESG methodology but operates at a different buyer (investors vs. corporations) and far larger scale, defining the 'gold standard' that corporate-facing certifiers must position against.
• TÜV SÜD: Large German testing, inspection and certification (TIC) body offering workplace health, safety, and management system certifications. Comparable to EUPD in selling corporate health/management certifications to German enterprises, but with far broader international footprint and accreditation portfolio.
• Sustainalytics (Morningstar Sustainalytics): Major global ESG risk ratings provider. Competes for mindshare of corporate sustainability buyers alongside EUPD Research | Social's Top Brand Corporate Sustainability, but at institutional-investor scale and with broader analytics infrastructure.
• DEKRA: Global TIC and certification company headquartered in Germany. Offers occupational health and safety certifications that overlap with EUPD Research | Social's employer-wellness offerings, while also serving automotive, industrial, and product-safety clients.

Direct peers

• B Lab (B Corporation Certification): Issues B Corp certifications to companies meeting verified social and environmental performance standards. Comparable to EUPD's Top Brand Corporate Sustainability award as both monetize credible sustainability certification marks for corporate brand-building and stakeholder trust.
• Great Place to Work: Issues workplace culture certifications based on employee survey data and audit. Comparable to EUPD Research | Social's healthy-employer positioning; both sell employer-of-choice certifications to corporate buyers seeking credibility in talent markets.
• Top Employers Institute: Certifies employers on people and HR practices (Top Employer award). Closest direct peer to EUPD's Gesunder Arbeitgeber and Corporate Health Award because both monetize employer-focused workplace-wellness certifications across multiple countries.
• Kincentric (a CEB/IQVIA brand): Provides employee engagement and 'Best Employer' certifications including in DACH. Directly comparable to EUPD's corporate-health employer awards in methodology (employee input + analysis) and buyer (corporate HR leadership).
• EcoVadis: Global provider of business sustainability ratings and certifications used by procurement teams to validate suppliers. Directly comparable to EUPD's Top Brand Corporate Sustainability and ESG Transparency offerings in serving corporate buyers seeking third-party sustainability validation.

Regional players

• Bertrandt (Corporate Health / BGM services in DACH): Engineering services firm with corporate health management offerings in the German-speaking market. Regional overlap with EUPD Research | Social's healthy-employer and BGM (Betriebliches Gesundheitsmanagement) product lines, though anchored in a much larger parent engineering group.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eupd-research-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUPD Research | Social