Name

Japanet Group

Legal name

株式会社ジャパネットホールディングス

Website

https://corporate.japanet.co.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sasebo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Catalog & TV Shopping Sales: Core revenue stream from direct response TV shopping and catalog sales, featuring MCs presenting products on television. Products span electronics, home goods, appliances, and specialty foods.
2. E-commerce / Online Sales: Direct online sales through official Japanet shopping website and mobile app for electronics, water servers, food products, and travel services.
3. Water Server Business (Japanet Water): Monthly subscription model for Fujisan natural water delivery with water server rental. Over 130,000 members.
4. Travel Services (Cruises, Tourism): Japanet Cruise chartered luxury ship experiences and Yukoyuko hot spring reservation services generating travel revenue.
5. BS Broadcasting (BS10, BS10 Premium): Free-to-air BS satellite broadcasting with quiz, golf, movie, and mahjong programming. Revenue from advertising and viewership.
6. Sports & Stadium Operations: Revenue from professional sports teams (V-Faren Nagasaki, Nagasaki Velca), stadium operations, hotel operations, and event hosting at Nagasaki Stadium City.
7. Sports Broadcasting Rights: Revenue from broadcasting professional sports games including Japanese baseball (Nippon Professional Baseball) and soccer leagues through BS10 free national broadcasts.
8. Food Products (Taberu Japanet, Gourmet Delivery): Gourmet subscription service with approximately 190,000 members, plus individual food product sales. Self-developed functional foods also sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Japanet Group operates direct-response TV/catalog and online shopping for consumer electronics, home appliances, lifestyle products, and specialty foods (Japanet Takata), supplemented by subscription-based natural mineral water delivery with server rental (Japanet Water), chartered cruise travel (Japanet Cruise), gourmet food subscription (Taberu. Japanet), hot spring/ryokan booking platform (Yukoyuko), and traditional Japanese New Year cuisine (Osechi). Sales are driven primarily through TV shopping broadcasts and phone ordering, with e-commerce, physical experience stores, and the Nagasaki Stadium City complex serving as additional channels.

Product overview

Japanet Group operates a diversified portfolio of consumer-facing businesses centered around its core catalog and TV shopping origins. The company offers products and services across multiple categories: e-commerce (general merchandise, food/gourmet, water delivery), travel (chartered cruises, hot spring bookings), sports/regional revitalization (professional soccer and basketball clubs, stadium complex, hotel, golf resort), and broadcasting (BS television channels, M.League mahjong team). The core platform consists of ジャパネットたかた's catalog shopping (electronics, appliances, lifestyle) and its specialty sub-brands including たべる。ジャパネット for food products, ジャパネットウォーター for water delivery, and ジャパネットクルーズ for luxury cruise travel. The ゆこゆこ brand handles hot spring/ryokan bookings. The sports and regional creation segment includes V・ファーレン長崎 (J-League soccer), 長崎ヴェルカ (B.League basketball), Nagasaki Stadium City complex with Stadium City Hotel Nagasaki, and Passage Kinkai golf resort. BS10 and BS10 Premium are free-to-air satellite broadcasting channels. This multi-brand ecosystem is unified under the Japanet Holdings corporate umbrella, with services spanning daily necessities to entertainment and sports experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Japanet Takata Catalog and TV Shopping Main catalog and TV shopping platform offering electronics, home appliances, and lifestyle products with TV and radio shopping integration and full after-sales service including delivery and installation.
• Japanet Water (Subscription Natural Mineral Water Delivery) Subscription-based Mt. Fuji natural mineral water home delivery service with water server rental, serving over 130,000 members.
• Japanet Cruise (Chartered Luxury Cruise Travel) Chartered luxury cruise travel experiences operated in partnership with shipping companies, featuring Japanese round-trip itineraries; over 120,000 passengers have experienced Japanet Cruise voyages.
• Taberu. Japanet (Gourmet Food E-commerce and Subscription) Gourmet subscription and food e-commerce brand offering regional delicacies, seasonal products, and specialty foods nationwide.
• Yukoyuko (Hot Spring, Ryokan and Hotel Booking)

Quantifiable outcome

• 6 consecutive years #1 ranking in Oricon Customer Satisfaction Survey for water delivery service
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and strategic.

• Twinbird Co., Ltd. (株式会社ツインバード)coreStrategic or Co-development Partner · 9 July 2026Japanet Holdings signed NDA with Twinbird (stock code 6897, headquartered in Niigata Prefecture) on July 9, 2026, regarding a potential tender offer. Under the proposal, Japanet aims to acquire all Twinbird shares at 800 yen per share pending Twinbird board approval. The partnership aims to combine Japanet's customer-centric product refinement and channel mix capabilities with Twinbird's manufacturing expertise.
• SKY CASTLE FILM / Ark Entertainment (配給：アークエンタテインメント)minorStrategic or Co-development Partner · 25 July 2025Japanet's first film investment - co-producing 'Nagasaki - In the Shadow of the Flash' with film production and distribution partners. Premiering July 2025 in Nagasaki, August 2025 nationwide.
• Real Sociedad (レアル・ソシエダ)minorGTM or Marketing Partner · 21 July 2025Japanet served as title sponsor for Real Sociedad Japan Tour 2025 match against V-Faren Nagasaki at Nagasaki Stadium City. Event named 'Real Sociedad vs V-Faren Nagasaki PRESENTED by Japanet'.
• Fukuyama Masaharu (福山雅治)coreOthers · 25 April 2025Masaharu Fukuyama serves as Creative Producer for Nagasaki Stadium City and has produced/provided his song 'Camphor Tree' (クスノキ) for the film 'Nagasaki - In the Shadow of the Flash'. Japanet's first film investment in 'Nagasaki - In the Shadow of the Flash' ( Nagasaki - Senkou no Kage de -).
• Sint-Troijden VV (シント=トロイデンVV)strategicGTM or Marketing Partner · 1 January 2025Japanet maintains platinum sponsorship of Belgian soccer club Sint-Troijden VV, which has many Japanese players. Announced contract renewal. BS10 broadcasts the club's matches.
• Suntory (サントリーリース)minorOthers · 24 May 2023Japanet partnered with Suntory for the 2023 Summer Air Conditioner Festival campaign. While not a formal distribution partnership, Suntory products were featured in cross-promotional activities.
• Nagasaki Velca (長崎ヴェルカ)coreStrategic or Co-development Partner · 1 January 2020Japanet established Nagasaki Velca professional basketball club in B.League in 2020 as part of regional revitalization efforts. Team won B1 championship in 2026. Home games at Happiness Arena within Nagasaki Stadium City.
• Japan Volleyball Association (日本バレーボール協会)coreGTM or Marketing Partner · 1 January 2019Japanet is Official Partner of Japan Volleyball Association since 2019, supporting Japan's national teams competing internationally. Also sponsors the annual 'Japan Cup High School Volleyball Championship' (春の高校バレー) since 2011.
• V-Faren Nagasaki (V・ファーレン長崎)coreStrategic or Co-development Partner · 1 June 2017Japanet became owner enterprise of V-Faren Nagasaki professional soccer club in 2017. Has been main sponsor since 2009. The team plays home matches at Nagasaki Stadium City (Peace Stadium Connected by SoftBank). Part of regional revitalization strategy.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SoftBank Group: Owns Fukuoka SoftBank Hawks baseball team and operates across telecom, technology, and investments. Comparable in combining professional sports team ownership with diversified business holdings at scale.
• DeNA: Owns Yokohama DeNA BayStars (baseball) and operates e-commerce and gaming platforms. Comparable in combining professional sports ownership with digital consumer businesses.
• AEON Group: Japan's largest diversified retailer operating supermarkets, financial services, malls, and various community-facing businesses. Comparable as a multi-vertical consumer conglomerate with regional operating focus.
• CyberAgent: Owns Tokyo Yakult Swallows (baseball), operates ABEMA streaming and internet advertising. Comparable diversified media/entertainment conglomerate with sports team ownership.
• H2O Retailing: Hankyu Hanshin Toho Group operating retail, real estate, and entertainment venues including stadiums. Comparable in running diversified consumer and real estate businesses with regional operating focus.

Direct peers

• Rakuten Group: Japan's largest e-commerce marketplace that also owns Rakuten Eagles (baseball) and Vissel Kobe (soccer) and operates fintech, mobile, and media. The most directly comparable diversified digital conglomerate combining marketplace commerce with professional sports team ownership.
• Amazon Japan: The dominant e-commerce marketplace in Japan. Direct competitor threatening Japanet Takata's catalog and TV shopping model by capturing younger and broader consumer cohorts.
• QVC Japan: Direct competitor in the TV shopping format. Japan's leading TV commerce channel operating a similar charismatic-host-driven direct response model targeting Japanese households.
• LY Corporation: Operates Yahoo! Shopping, PayPay Mall, and integrated media/financial services. Major digital platform competing with Japanet's e-commerce and subscription businesses.
• Mercari: Japan's leading C2C marketplace. Direct competitor for online consumer commerce and a structural threat to traditional catalog and TV shopping as consumer behavior shifts mobile-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JAPANET_media
• YouTubeyoutube.com/channel/UChVEtn63qabAgKXZXFqByjw
• Facebookfacebook.com/japanet.inc
• LinkedInlinkedin.com/company/japanetgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Japanet Group