What Corporatia Play does

Corporatia Play (legal entity ACADEMIA PLAY S.L.) is a Madrid-headquartered boutique creative agency founded in 2017 that produces hand-crafted, illustrated and animated video content for enterprise and mid-market clients. The firm operates with a headcount of approximately nine and runs the Academia Play YouTube and social channel (3.5M+ YouTube subscribers, ~5M total followers), which functions as both a standalone media brand and a marketing funnel for the agency. Service lines are organized around four pillars: Videomarketing, Branding Creativo, Patrocinio (sponsorship packages), and Impulso Redes Sociales (social-media impulse), positioning the studio across one-off productions, brand work, and recurring content management.

The company is differentiated by an explicit no-AI, frame-by-frame illustration craft executed by an in-house team of professional illustrators; this is positioned as a premium, human-quality alternative to commoditized motion-graphics production. Its client base is unusually broad for a nine-person studio, including BBVA, Banco Santander, Deloitte, Movistar, Museo del Prado, National Geographic, and Red Bull, spanning Banking, Healthcare, Government, Education, Retail, and Cultural verticals.

The business model combines (i) project-based agency fees for branded video and animation work sold through relationship/field-sales into enterprise marketing teams, (ii) media and sponsorship revenue from the Academia Play YouTube and social properties, and (iii) recurring micro-patron (micromecenas) contributions from a community of more than 400 supporters tied to the Academia Play ecosystem. GTM is therefore a hybrid of enterprise creative-services sales and community-led growth from owned media. The website carries a 2024 copyright and the legal entity is a Spanish private limited company (S.L.); no funding rounds, investors, or revenue figures have been publicly disclosed.

Name

Corporatia Play

Legal name

ACADEMIA PLAY S.L

Website

https://corporatiaplay.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Madrid-based boutique creative agency (ACADEMIA PLAY S.L.) producing hand-crafted illustrated and animated video for enterprise and mid-market clients across banking, government, culture, and consumer brands; backed by its Academia Play YouTube channel (3.5M+ subscribers) and a 400+ micro-patron community.

Ownership category

akta.pro rank

Product category

Creative Video Production and Branding Services

NAICS

Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industry

Educational & Instructional Nonfiction (MPADADAL)

Keywords

• Animated video production
• Explainer video services
• Video marketing agency
• Creative branding services
• Motion graphics production

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Videomarketing Services: Custom animated/explainer video production for brands. Revenue generated on a per-project basis, including video scribing, motion graphics, and mixed technique animations. Clients include enterprises and mid-market companies across banking, healthcare, education, retail, and hospitality sectors.
2. Branding Creativo Services: Creative branding strategy and execution including visual identity design, naming, key visuals, brand guidelines, and physical marketing materials (PLV: stands, displays, signage).
3. Academy Play Video Sponsorship: Sponsorship of educational videos on the Academia Play YouTube channel (3.5M+ subscribers). Brands sponsor specific videos with their logo appearing at the end, information cited in the video description, and shared exploitation rights between Academia Play and the sponsor. The company reports over 400 micro-patrons (micromecenas) supporting the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Corporatia Play is a boutique creative and strategic agency that produces hand-crafted illustrated and animated videos for brand storytelling, plus creative branding services. The company employs professional illustrators and animators to create videos using scribing, motion graphics, mixed technique, and info pills formats. It also operates the Academia Play educational YouTube platform (3.5M+ subscribers) which provides sponsorship opportunities, and serves micro-patrons (400+) supporting the educational project.

Product overview

Corporatia Play is a creative and strategic boutique agency focused on developing ideas and projects that drive brands. The company operates as a unified offering combining five core services: Videomarketing (animated/illustrated video production with techniques including scribing, motion graphics, and mixed technique), Branding Creativo (visual identity and brand development), Patrocinio (sponsorship opportunities through Academia Play's YouTube channel), Impulso Redes Sociales (social media content), and Academia Play (an educational video platform). All services emphasize hand-crafted illustration and animation without AI generation.

Differentiator

Problem solved

Functional benefit

Brands

• Academia Play: A cultural and entertainment project based on audiovisual content, operating as an educational platform with over 3.5 million YouTube subscribers. Corporatia Play creates content for this platform.

Products and services

• Videomarketing Custom animated and illustrated video production service creating emotional connections between brands and audiences through techniques including scribing (drawn animation), motion graphics, mixed technique, and info pills. Targets enterprise and mid-market brands seeking high-quality video content.
• Branding Creativo Strategic brand development service encompassing visual universe design, corporate identity (naming, key visual, visual identity manual), and physical marketing materials including brand supports, commercial equipment, displays and stands.
• Impulso Redes Sociales Social media identity building service combining video content and illustration to convert followers into brand advocates, offered to brands looking to develop or strengthen their social media presence.
• Patrocinio (Academia Play Sponsorship) Video sponsorship service on Academia Play's YouTube channel (3.5M+ subscribers), allowing brands, publishers, museums, foundations, and associations to integrate naturally into educational content with professional animations. Includes logo placement at video end, description box credits, and shared exploitation rights.

Quantifiable outcome

• Users retain 95% of a message when seen in video, compared to 10% when reading text
• +6 more outcomes

Named customers75 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Academia Play (parent company)coreOthersAcademia Play S.L is the parent company of Corporatia Play. The relationship is vertical within the same corporate group. Corporatia Play is the creative production arm; Academia Play is the educational content platform with 3.5M+ YouTube subscribers. The two entities collaborate on video sponsorship offerings where Corporatia Play produces content that appears on Academia Play's channel.
• RBA ColeccionablesminorStrategic or Co-development PartnerCollaboration on National Geographic history video project. RBA Coleccionables partnered with Corporatia Play for the production of the 'Historia de National Geographic' scribing video.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Powtoon: Established SaaS animated-video platform used by enterprises and educators for explainers and short-form content — competes with Corporatia Play's info-pills and motion-graphics motion by offering template-driven self-service at scale.
• Animaker: SaaS DIY platform enabling enterprises to self-produce animated explainer and short-form videos via templates and an AI-assisted workflow — competes for the same enterprise marketing budget as Corporatia Play's bespoke service but at materially lower price point.
• Vyond: Enterprise SaaS platform for animated video creation targeting corporate training, explainer, and communications use cases — competes with Corporatia Play's corporate-explainer motion at the SMB and mid-market where hand-crafted budgets are most elastic.

Emerging players

• TED-Ed: Educational video initiative producing short animated lessons on science, history, and culture with strong YouTube reach — partially overlaps with Academia Play's educational-content niche, with sponsorship and brand-integration monetization similar in concept.

Direct peers

• Kurzgesagt – In a Nutshell: Large educational YouTube channel producing premium animated explainer content on science and history with millions of subscribers, monetized in part via Patreon and brand sponsorship — structurally the closest international analog to the Academia Play educational-YouTube + sponsorship model.
• Yum Yum Videos: Boutique explainer animation agency headquartered in Latin America producing custom hand-crafted animated and motion-graphics videos for enterprise marketing teams — directly comparable in service offering, technique stack (2D animation, motion graphics, mixed), and project-based pricing model.
• Switch Video: Canadian boutique agency producing animated explainer and corporate video content for mid-market and enterprise buyers across financial services, healthcare, and technology — same bespoke, quote-based engagement model and similar client verticals to Corporatia Play.
• In a Spark: Boutique animated-explainer video studio offering custom 2D animation and motion graphics for enterprise brand storytelling — directly comparable in craft (hand-crafted animation), customer segment (enterprise marketing teams), and project-by-project pricing.
• The Sketch Effect: Specialist scribing and drawn-animation studio serving enterprise and SMB clients in the US and EMEA — closely overlaps with Corporatia Play's signature Scribing technique and B2B explainer positioning.

Regional players

• Domestika: Spanish-language creative-education platform producing premium video courses in illustration, design, and animation — shares the Spanish-market audience and creator-led video production DNA with Academia Play, though monetized via paid courses rather than sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqIWpBSq-OSUL9sCa7Spgvw
• Facebookfacebook.com/corporatiaplay
• LinkedInlinkedin.com/company/corporatia-play

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporatia Play