COSMAX Indonesia

What COSMAX Indonesia does

PT COSMAX Indonesia is a B2B cosmetics contract manufacturer (maklon) established in Jakarta in 2012 as a wholly-owned subsidiary of South Korea's Cosmax Group (Cosmax Inc.). The company offers full-service OEM, ODM, and OBM capabilities spanning skincare, color cosmetics, fragrance, hair care, and beauty supplements, serving over 200 client brands in Indonesia through a 1.4-hectare factory and R&I Centre in Ciracas (East Jakarta) and a marketing office in Cilandak (South Jakarta). Its technical platform rests on proprietary formulation technologies including the patented Ginsenology (Korean ginseng + Golden Flower Fungus), nanotechnology-based natural sun boosters derived from mangosteen peel, exosome-based ingredients developed with SITH ITB, and the THE ARUM local botanical line, supported by 70+ R&I researchers, 300+ production staff, and an in-house Regulatory Affairs function for BPOM and Halal compliance. The company holds Halal certification (2016), vegan and organic certifications (2020), and GMP/CPKB manufacturing standards.

COSMAX Indonesia monetizes through project-based development fees plus per-unit production contracts under quote-based pricing with variable MOQs and 3-6 month development cycles. Revenue is distributed across a long tail of independent Indonesian beauty brands (Scarlett Whitening, Somethinc, ESQA, BLP Beauty, Luxcrime, Amaterasun, Npure, Dear Me Beauty, and others) with no disclosed anchor concentration. The business benefits from its parent group's Global Corporate Centre (GCC) network — 24 factories in 7 countries, 930+ researchers, 10,000+ employees globally — enabling cross-border knowledge transfer, supply-chain integration, and the ability to support Indonesian brand partners' international expansion (e.g., Shopee cross-border, India market). Strategic research alliances with BRIN, ITB, IPB, UI, UGM, and KRIBB provide privileged access to Indonesian biodiversity and Korean biotechnology, while a six-hectare factory expansion is targeted for 2027.

The company surpassed IDR 1 trillion in annual revenue by end of 2023 and grew more than 25% year-on-year in 2024, making it the undisputed leader in cosmetics R&D and contract manufacturing in Indonesia. Active hiring spans R&I, QA, regulatory, production, and a newly created Marketing & Business Development India role, signalling both capacity build-out and geographic expansion. Operations are positioned to capture the projected 7% CAGR growth of Indonesia's cosmetics market through 2030.

Name

COSMAX Indonesia

Legal name

PT COSMAX Indonesia

Website

https://cosmax.co.id

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

B2B cosmetics contract manufacturer (OEM/ODM/OBM) in Jakarta, serving 200+ Indonesian beauty brands via proprietary formulation technologies (Ginsenology, exosome-based ingredients), a 1.4-hectare factory with 70+ R&I researchers, and integration with Cosmax Group's global network.

Ownership category

akta.pro rank

Product category

Cosmetics Contract Manufacturing

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• Cosmetics contract manufacturing
• OEM ODM OBM services
• Skincare formulation development
• Beauty brand manufacturing
• K-beauty R&D

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. OEM/ODM/OBM Contract Manufacturing: Full-service cosmetics contract manufacturing including product development, formulation, production, and packaging. Services cover skincare, makeup, fragrance, and supplements. Revenue generated through development fees and production contracts with beauty brands.
2. Production Manufacturing: Mass production of cosmetics and skincare products for brand partners. Revenue based on production volume and product specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

PT COSMAX Indonesia is a B2B cosmetics contract manufacturer (maklon) providing full-service OEM, ODM, and OBM services spanning formulation development, R&I, regulatory support, manufacturing, and packaging for skincare, makeup, fragrance, supplements, and hair care products. The company serves 200+ independent and international beauty brands from its factory in East Jakarta and marketing office in South Jakarta, leveraging proprietary technologies such as Ginsenology, Natural Sun Boosters, exosome-based ingredients, and THE ARUM local botanical line.

Product overview

COSMAX Indonesia is a cosmetics contract manufacturer (maklon) providing ODM, OEM, and OBM services for skincare, makeup, fragrance, supplements, and hair care products. The company operates Research & Innovation (R&I) centers for formulation development and efficacy testing, supported by Regulatory Affairs services for BPOM registration. Product portfolio includes The'Arum (local botanical ingredients from ITB collaboration) and Ginsenology (patented Korean ginseng technology). The company serves 200+ independent beauty brands in Indonesia, offering comprehensive services from product concept through mass production.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM (Original Equipment Manufacturer) Service
• ODM (Original Design Manufacturer) Service
• OBM (Original Brand Manufacturer) Service
• Skincare Product Manufacturing
• Makeup Product Manufacturing
• Fragrance Manufacturing
• Beauty Supplement Distribution
• Hair Care Product Manufacturing

Quantifiable outcome

• Over IDR 1 trillion annual revenue by end of 2023
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KRIBB (Korea Research Institute of Bioscience and Biotechnology)coreStrategic or Co-development Partner · 22 October 2025MOU for combining Indonesian natural resources with Korean biotechnology expertise. Focus on sustainable cosmetic ingredients, biomaterial development from native Indonesian plants, and bridging fundamental research with commercial innovation.
• Kadence InternationalcoreStrategic or Co-development Partner · 22 September 2025Consumer research partnership to understand Indonesian consumer behavior, preferences, and trends. Findings will inform new formulations, product quality improvement, and creation of competitive beauty innovations.
• Fakultas Farmasi Universitas IndonesiacoreStrategic or Co-development Partner · 15 September 2025Strategic research partnership on nanotechnology applications for mangosteen peel extract as innovative cosmetic ingredient. Includes formation of joint business entity, on-campus factory, and Korea-Indonesia Cosmetics Society.
• SITH ITB (Sekolah Ilmu dan Teknologi Hayati)coreStrategic or Co-development Partner · 20 January 2025Co-development of exosome-based cosmetic ingredients from plants leveraging ITB's biotechnology expertise and Indonesia's biodiversity. Includes student and researcher involvement in globally relevant projects.
• BRIN (Badan Riset dan Inovasi Nasional)coreStrategic or Co-development Partner · 8 January 2025Strategic partnership for research, development, innovation, and technology application in cosmetics. Includes joint research facilities, intellectual property licensing, and collaborative research on Indonesian natural resources. Focus on exosome-based cosmetics from local plants and sustainable practices.
• Institut Pertanian Bogor (IPB)coreStrategic or Co-development PartnerCollaboration for cultivation and utilization of Indonesian native plants as cosmetic raw materials. Includes Smart Green Farm for cultivation research and effectiveness testing through prototype and clinical trials.
• Universitas Prasetiya MulyaminorStrategic or Co-development PartnerResearch partnership for analyzing and studying characteristics of local cosmetics industry including consumer behavior research for local beauty brands.
• Universitas Gadjah Mada (UGM)coreStrategic or Co-development PartnerResearch collaboration with Faculty of Pharmacy for developing cosmetic raw materials using nanotechnology. Commitment to advancing pharmaceutical innovation through education and collaboration.
• MintelminorGTM or Marketing PartnerMarket research partner providing insights on India market potential and characteristics for June Fair 2025 event.
• ShopeeminorGTM or Marketing PartnerE-commerce partner for June Fair 2025, presenting cross-border export opportunities for local Indonesian beauty brands.
• PT Kreasi Kosmetika Indonesia (KKI)coreOthersSubsidiary company enabling local brands to import high-quality supplements from Korea (Cosmax B) and supporting supplement beauty products.
• Cosmax MalaysiacoreOthersRegional subsidiary under same corporate network, with open positions for Mandarin-speaking staff indicating cross-border collaboration.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PT Unilever Indonesia: Indonesian arm of Unilever, operating massive personal care and cosmetics manufacturing in-country. Comparable as a large-scale cosmetics and personal care producer in Indonesia with overlapping product categories in skincare, hair care, and deodorants.
• Cosmax Inc. The Korean parent company of COSMAX Indonesia and the global leader in cosmetics ODM/OEM. Directly comparable as it operates the same contract manufacturing business model at greater scale across 7 countries, and is the source of technology and best practices for the Indonesian subsidiary.
• Intercos: Italy-based global leader in cosmetics contract manufacturing (makeup, skincare, fragrance, hair care). Comparable as a global ODM/OEM platform with deep R&D and broad international brand client base operating at much larger scale.
• GEKA GmbH: German-based global cosmetics contract manufacturer specializing in mascara, lip, and brow applicators plus color cosmetics formulations. Comparable business model as a B2B contract manufacturer serving international beauty brands.

Direct peers

• Kolmar Korea Holdings (KolmarBNH): Major Korean cosmetics and health functional food ODM/OEM with global manufacturing footprint. Closest direct peer in the contract manufacturing model, serving similar brand customers with formulation, production, and packaging services across skincare, makeup, and sun care.
• Toyopack Korea: Korean cosmetics and personal care OEM/ODM manufacturer offering full-service from formulation through mass production. Directly comparable as an Asian cosmetics contract manufacturer competing for similar brand customers.
• Mana Products: US-based cosmetics and personal care contract manufacturer with strong formulation and full-service manufacturing capabilities. Comparable as a large-scale OEM/ODM serving indie and emerging beauty brands across skincare, makeup, and fragrance.
• Paragon Technology & Innovation: Indonesia's largest halal cosmetics manufacturer and owner of the Wardah brand, with substantial in-house R&D and contract manufacturing capacity. Most direct domestic competitor to COSMAX Indonesia in serving both branded and indie beauty clients.

Regional players

• PT Mandom Indonesia: Indonesian subsidiary of Japanese personal care company Mandom Corporation, manufacturing and marketing cosmetics, hair care, and fragrance. Comparable as a regional contract manufacturer serving both local and international brand owners with similar product categories.
• PT Kino Indonesia: Indonesian listed consumer goods manufacturer with cosmetics and personal care operations. Operates similar branded and contract manufacturing capabilities in Indonesia with comparable target categories including hair care and skincare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cosmaxindonesia9330
• LinkedInlinkedin.com/company/pt-cosmax-indonesia
• Instagraminstagram.com/cosmax_indonesia
• TikToktiktok.com/@cosmaxindonesia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COSMAX Indonesia