Cosway Malaysia
Cosway Malaysia is a Kuala Lumpur-based consumer products company founded in 1979, operating an e-commerce storefront (shop.cosway.com.my) that serves Malaysian retail customers with a current headcount of 64 employees.
- Company typePrivate
- Founded1979
- HeadquartersKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Cosway Malaysia firmographics
Firmographics- Name
- Cosway Malaysia
- Legal name
- Cosway
- Website
- https://cosway.com.my
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cosway Malaysia is a Kuala Lumpur-based consumer products company founded in 1979, operating an e-commerce storefront (shop.cosway.com.my) that serves Malaysian retail customers with a current headcount of 64 employees.
- Ownership category
- akta.pro rank
Cosway Malaysia industry classification
Industry- Product category
- Consumer Goods Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where Cosway Malaysia is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur, Federal Territory of Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Cosway Malaysia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain
Cosway Malaysia product offering
Product offeringCore offering
Cosway Malaysia is a Kuala Lumpur-based retail company founded in 1979 that sells consumer products through an online e-commerce storefront (shop.cosway.com.my). The company maintains a digital presence via its cosway.com.my website and operates a product catalogue targeting Malaysian consumers.
Differentiator
Problem solved
Functional benefit
Companies that use Cosway Malaysia
Customer profileIdeal customer profiles1 record
Cosway Malaysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cosway Malaysia competitors and assessment
Company assessmentDirect peers
- Modicare: Indian-headquartered direct-selling company offering wellness, personal care, and home products through a distributor network. Same MLM model and broad merchandise mix as Cosway.
- Shaklee Corporation: US-founded MLM peer selling nutrition, personal care, and home products via distributors. Substantial Malaysia/Southeast Asia presence makes it a strong regional comparison.
- Nu Skin Enterprises: Direct-selling peer operating personal care and wellness products through distributor networks across Asia, including Malaysia. Closely aligned with Cosway on model and SKU categories.
- Amway: Global direct-selling/MLM leader with broad general merchandise (health, beauty, home). Directly comparable to Cosway on business model, multi-category catalogue, and Southeast Asia presence.
- Herbalife: Large MLM company with significant Malaysia/Asia-Pacific operations selling nutrition and personal care through independent distributors. Same business model and regional overlap as Cosway.
- Mary Kay: Global direct-selling beauty and personal care brand with markets across Asia. Comparable on distributor-led go-to-market model and consumer product overlap with Cosway.
- Avon Products: Long-established direct-selling company with beauty and personal care SKUs distributed via agent networks. Directly comparable to Cosway's model even if catalogue is more beauty-focused.
Emerging players
- Young Living Essential Oils: Direct-selling wellness company with growing Asia presence. Comparable to Cosway on distributor-driven sales of personal care/wellness SKUs, though narrower product focus.
Broad incumbents
- Tupperware Brands: Iconic direct-selling housewares company with global distributor networks. Comparable to Cosway on the door-to-door model, though its catalogue is concentrated in kitchen/home products.
- Shopee (Sea Group): Dominant Malaysian e-commerce marketplace selling general merchandise online. Competes with Cosway for the same consumer wallet and forces Cosway to invest in digital channels.
Market position
Customer concentration
Cosway Malaysia social profiles
Digital presenceCosway Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cosway Malaysia leadership team
Management profileNumber of profiles
Cosway Malaysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cosway Malaysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cosway Malaysia
What does Cosway Malaysia do?
Cosway Malaysia is a Kuala Lumpur-based retail company founded in 1979 that sells consumer products through an online e-commerce storefront (shop.cosway.com.my). The company maintains a digital presence via its cosway.com.my website and operates a product catalogue targeting Malaysian consumers.
When was Cosway Malaysia founded?
Cosway Malaysia was founded in 1979. It employs 51 to 100 people.
Where is Cosway Malaysia based?
Cosway Malaysia is headquartered in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, in the Asia region.
Who are Cosway Malaysia's main competitors?
Direct peers on record are Modicare, Shaklee Corporation, Nu Skin Enterprises, Amway, Herbalife, Mary Kay and Avon Products. Young Living Essential Oils is listed as an emerging player. Broad incumbents are Tupperware Brands and Shopee (Sea Group).
Does Cosway Malaysia have an API?
No public API is recorded for Cosway Malaysia.
What industry is Cosway Malaysia in?
Cosway Malaysia's product category is Consumer Goods Retail. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 455 and its SIC code is 5960.