Catch of the Day

What Catch of the Day does

Catch of the Day is a Dutch B2B marketing and fundraising services agency headquartered at NDSM-Plein 36 in Amsterdam. The firm serves a narrow client base consisting exclusively of Dutch charities, NGOs, and charity sports event organizers, including high-visibility accounts such as KiKa, Strong Babies, Moev Events, Gravel Union, Meewind Koers, Mud Masters voor KiKa, SLOWTriatlon, and KiKa Loterij. Its core offerings span online advertising (Meta, Google Ads/Grants, LinkedIn, TikTok, Ster broadcast, DPG Media), email marketing, organic social media management, copywriting, and fundraising strategy, delivered as consulting and managed campaign services rather than as a self-serve software product.

The agency's intellectual property is centered on two proprietary frameworks: FundBoost, a three-phase participant activation methodology (Onboarding, Milestones, Eindsprint) that automates email journeys and claims an average +30% uplift in sponsor revenue per participant, and the See-Think-Do-Care customer journey model adapted for charity and sports-event contexts. FundBoost is co-developed with Supporta, the leading Dutch fundraising platform supporting 250+ sports events, in a partnership in which Catch of the Day serves as Supporta's exclusive agency partner. Technology infrastructure is built entirely on third-party platforms (Google Analytics 4, ActiveCampaign, Mailchimp, Meta Ads Manager, Google Ads) hosted in an ISO 27001 certified EU datacenter.

The business operates on a project-based, quote-driven professional services model with a two-phase invoicing structure (50% at engagement commencement, 50% upon completion) for projects exceeding three weeks, governed by Terms & Conditions version valid 1 October 2022, with payment terms of 14 days after invoice receipt. The go-to-market motion is consultative direct sales targeting Dutch non-profit decision-makers (fundraising directors, marketing managers, event directors), with inbound CTAs to schedule a free introductory call. The firm employs approximately 10 people (described as 'a team of 10 driven marketeers'), operates as a privately held independent entity with no disclosed investors or parent company, and discloses no revenue or funding figures.

Name

Catch of the Day

Legal name

Catch of the Day

Website

https://cotd.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Catch of the Day is a Dutch marketing and fundraising services agency that delivers online advertising, email, social, and copywriting exclusively to charities, NGOs, and sports event organizers. Its proprietary FundBoost methodology and exclusive Supporta platform partnership drive participant activation and sponsorship revenue growth.

Ownership category

akta.pro rank

Product category

Non-profit Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Attendee Acquisition & Delegate Marketing (THAHAGAE)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Sponsorship Activation & Experiential Marketing (THAHAGAC), Lottery Marketing, Promotions & Player CRM Services (MPAEAFAG)

Keywords

• Nonprofit marketing services
• Charity fundraising strategy
• Online advertising services
• Email marketing services
• Sports event marketing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Marketing & Fundraising Services: Catch of the Day provides professional services to charities and sports event organizers, delivering online advertising campaigns, email marketing, social media management, copywriting, and fundraising strategy. Based on the Terms & Conditions page (Article 9), services are billed in two phases: 50% at commencement and 50% upon completion. For engagements longer than 3 weeks, invoicing occurs in these two phases. Pricing is project-specific and quote-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Catch of the Day is a Dutch B2B marketing agency that delivers online marketing and fundraising services exclusively to charities, charitable foundations, and sports event organizers. Their offering spans paid social advertising, Google Ads and Google Grants management, email marketing, organic social media management, copywriting, and fundraising strategy, anchored by their proprietary FundBoost methodology for participant activation. Services are delivered as project-based consulting and campaign management engagements.

Product overview

Catch of the Day is a Dutch online marketing and fundraising agency serving charities and sporting events. The company offers two primary service categories: Online Marketing (including paid social advertising, Google Ads/Grants, email marketing, organic social media management, and copywriting) and Fundraising (including fundraising mailings, strategy development, and FundBoost methodology). FundBoost is their proprietary three-phase participant activation methodology (Onboarding, Milestones, Eindsprint) designed to increase sponsorship revenue by an average of 30%. They operate as an exclusive partner of Supporta, a fundraising platform. Services are delivered as consulting and campaign management rather than a self-serve software platform.

Differentiator

Problem solved

Functional benefit

Brands

• FundBoost: The fundraising method of Catch of the Day that motivates and inspires participants to raise more sponsorship money for a charity, with an average of 30% more revenue per participant.

Products and services

• Online Marketing Comprehensive online marketing services for Dutch charities and sport events, combining paid advertising, email marketing, organic social media management, and copywriting under one engagement.
• Fundraising Fundraising services for charity clients, including fundraising mailings, fundraising strategy development, and participant activation programs.
• Online Advertising Paid advertising services delivered across Google Ads (including Google Grants for non-profits), paid social platforms (Facebook, Instagram, LinkedIn, TikTok), Ster Reclame (Dutch broadcast TV/radio/online video), and DPG Media news platforms.
• E-mailmarketing Email marketing services that convert leads into donors or participants through automated flows, personalization, segmentation, and A/B-tested newsletters, delivered via platforms such as ActiveCampaign and Mailchimp.
• Unpaid Social Media Organic social media management including content calendar creation, visual post production, story and carousel content, and brand-consistent messaging for Instagram and Facebook.
• Paid Social Advertising Paid advertising on Facebook, Instagram, LinkedIn, and TikTok with precise targeting, retargeting, and creative content designed to drive conversions for charity and event campaigns.
• Google Grants Management Management and optimization of Google Ad Grants accounts, helping Dutch non-profits utilize up to $10,000 per month in free Google Search advertising credit.
• FundBoost Proprietary Catch of the Day fundraising methodology that motivates and guides event participants to raise more sponsorship money through automated email flows across three phases (Onboarding, Milestones, Eindsprint), claiming an average of 30% more revenue per participant.
• Online Marketing for Sport Events Specialized online marketing for sports events, combining paid advertising, email marketing, organic social content, and copywriting to drive participant registration, sponsorship revenue, and engagement.
• Online Marketing for Fundraising Specialized online marketing for fundraising, combining online advertising, email marketing, social content, and copywriting to increase participants, donors, and campaign revenue for charity clients.

Quantifiable outcome

• Average +30% more sponsor money raised per participant using FundBoost methodology
• +7 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• SupportacoreStrategic or Co-development PartnerSupporta is the leading Dutch fundraising platform for charities, enabling participant fundraising management, sponsor coordination, and donation processing across 250+ sports events. Catch of the Day is the exclusive partner of Supporta and co-develops both the Supporta platform and the FundBoost methodology. This partnership provides Catch of the Day with privileged integration access and process knowledge, while Supporta benefits from Catch of the Day's client-facing fundraising expertise.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Funraise: Online fundraising platform and growth services for nonprofits, combining donation software with optional agency/marketing services. Comparable in serving the digital fundraising and donor-acquisition problem space.

Regional players

• The Good Agency: UK creative and digital agency exclusively serving charities and social enterprises — comparable niche specialisation and nonprofit client base, but UK-only.
• Kentaa: Dutch fundraising/crowdfunding platform powering charity events (including some sports events); competes for the same Dutch nonprofit marketing budget as Catch of the Day and sits in the same Supporta-adjacent ecosystem.
• Fundament All (Stichting Fundament All): Dutch all-in-one fundraising platform (peer-to-peer, events, donations, lotteries) competing for the same charity sports event organiser relationships as Catch of the Day in the Netherlands.

Direct peers

• Allegiance Fundraising Group: Full-service fundraising consultancy providing strategy, data and creative for nonprofits, including donor acquisition and event fundraising. Closest functional analogue to Catch of the Day's online fundraising offering.
• Pursuant: US-based fundraising and marketing agency serving nonprofits with fundraising strategy, donor acquisition and multichannel campaign management — directly comparable in service mix and target customer (charities/foundations), though at much larger scale.
• DMW Direct (Donor Marketing Worldwide): International direct-response fundraising agency offering online fundraising, donor acquisition and integrated campaigns for nonprofits — comparable specialty and channel mix.
• Luren Agency: Specialist digital fundraising and advertising agency for nonprofits and political campaigns — same client segment, same digital channels (paid social, search, email) and similar project-based service model.

Broad incumbents

• Classy (GoFundMe Pro): Large-scale fundraising platform and campaign services for nonprofits, now part of GoFundMe Pro; competes for donor acquisition and event-based fundraising dollars with broader global reach.

Others

• Giving Tuesday / GivingTuesday.org: Global movement and platform driving charitable giving days; adjacent ecosystem participant that shapes the Dutch nonprofit fundraising calendar and event landscape Catch of the Day serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/catchoftheday.nl
• LinkedInlinkedin.com/company/catchoftheday

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catch of the Day