Fundament All Media

What Fundament All Media does

Fundament All Media is a privately held, founder-operated full-service marketing agency headquartered in Groningen, Netherlands, specializing in online and offline marketing for the Dutch real estate and newbuild property sector. Founded around 1999-2003 by CEO Boris Geheniau, the firm employs approximately 10-11 people and serves enterprise clients including major real estate developers (AM, VORM, Blauwhoed, BPD/JP van Eesteren), housing corporations (Eigen Haard, Havensteder), construction firms (BAM, Heijmans, Dura Vermeer), insurers (ASR), and municipalities (Groningen, Meppel, Raalte), with selected engagements in healthcare, sustainable energy, and innovative construction.

The firm operates a modular technology stack centered on a proprietary PIM (Project Information Management) system co-developed with Microsoft Gold Partner W.T. Group and hosted on Azure, which centralizes property-level data (prices, status, descriptions, project metadata) and feeds downstream systems including websites, CRMs, and marketing platforms. Core products include the AM Alpha Stramien modular website framework, AI-powered content generation via Realestateprompting.com (integrating ChatGPT with the PIM database), 3D property finders in partnership with Woonmodule, webinar/ewebinar platforms, marketing automation flows, and add-on modules such as a TravelTime plugin, mortgage calculator, and PowerBI dashboards. The technology differentiates through deep vertical specialization and data integration rather than novel foundational architecture.

Fundament generates revenue primarily through project-based professional services engagements (website design/development, marketing strategy, content production, SEO, webinars) priced via custom quotes with multi-year contract cadences. It also derives managed-services-style revenue from PIM implementation and is pursuing productized AI tooling (Realestateprompting.com) that introduces a more scalable, potentially recurring revenue vector. The go-to-market is sales-led and event-driven, combining direct enterprise engagement, RFP responses, and active participation in industry events (PROVADA, Inman Connect NY) where the firm has organized large Dutch delegations. Pricing is not publicly disclosed and there are no standard tiers, with all engagements tailored to client requirements.

Name

Fundament All Media

Legal name

Fundament All Media

Website

https://fundament.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundament All Media is a Groningen-based full-service marketing agency that builds websites, PIM systems, AI-driven content tools, and marketing campaigns exclusively for the Dutch real estate and newbuild property sector, serving developers, housing corporations, brokers, municipalities, and construction firms.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Real estate marketing
• Property website development
• Project information management
• New-build marketing services
• Real estate digital agency

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services for real estate projects, including project websites, corporate sites, and interactive web applications.
2. Marketing & Communication Services: Full-service marketing services including strategy, content marketing, SEO, email marketing, and digital campaigns for real estate clients.
3. Webinar Services: Organization and technical support for webinars and e-webinars including registration, reminders, surveys, and recordings for real estate sales and participation events.
4. PIM System Licensing/Implementation: Project Information Management system development and implementation for real estate developers, in partnership with W.T. Group.
5. Support & Maintenance: Ongoing support services for websites and digital products including content updates, newsletter creation, and technical maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Fundament All Media is a full-service marketing and communication agency that designs, develops and maintains websites and marketing campaigns primarily for the Dutch real estate sector. The firm bundles strategy, design, development, content and support into project-based engagements, and complements these with proprietary tools such as a Project Information Management (PIM) system and an AI-driven content generation platform (Realestateprompting.com) for new-build property marketing.

Product overview

Fundament All Media is a full-service marketing agency specializing in real estate and new-build property marketing, with over 20 years of experience. The company offers a modular platform approach combining website design and development with specialized tools including the PIM (Project Information Management) system, AI-powered content generation via Realestateprompting.com, interactive housing finder tools, webinars, and marketing automation. Their solutions integrate data-driven marketing with technical capabilities to help property developers and brokers reach target audiences effectively.

Differentiator

Problem solved

Functional benefit

Brands

• PIM (Project Information Management): A system developed by Fundament All Media for the real estate sector to store, manage, and analyze project information, created in partnership with W.T. Group.

Products and services

• Full-Service Marketing Bureau End-to-end marketing, communication, design, strategy and support services delivered to Dutch real estate clients on a project basis.
• PIM (Project Information Management) System Centralized information management system developed for the Dutch real estate sector that collects, manages and distributes project data (construction numbers, prices, status, descriptions, project-level information) and synchronizes with downstream systems.
• Realestateprompting.com AI-powered content generation platform that connects databases directly to ChatGPT to produce personalized property texts and marketing content for new-build projects.
• Webinars and eWebinars Organization and hosting of live webinars and automated e-webinars for real estate sales and participation events, including registration, reminders, surveys, Q&A and recordings.
• 3D Woningzoeker (Property Finder Tool) Interactive property search tool with filters for rooms, surface area, price, building and orientation, including 3D visualization and favorites functionality, offered to real estate developers and brokers.
• Projectwebsites.nl Marketing automation platform for new-build project websites enabling real-time response to housing preferences and structured customer engagement.
• SEO Optimization Services Search engine optimization services including page speed optimization, keyword strategy and user experience improvements to reduce bounce rates for real estate clients.

Quantifiable outcome

• 119% increase in organic Google traffic for AI-driven content campaigns
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OMDcoreStrategic or Co-development Partner · 1 February 2026Collaborated on Chip Prefab project website. OMD provided brand identity and design, Fundament handled website development. Presented together at WOCODA housing exhibition.
• PRSCcoreStrategic or Co-development Partner · 1 August 2022Collaborated on the VORM corporate website redesign. PRSC contributed to concept development and strategy for the visual storytelling approach implemented on VORM.nl.
• W.T. Group (Maarten van der Hoek)coreStrategic or Co-development Partner · 1 March 2022Co-developed the PIM (Project Information Management) system for the real estate sector. W.T. Group provides Microsoft Azure cloud infrastructure as a Microsoft Gold Partner, while Fundament provides the real estate expertise and application layer. PIM runs in the customer's own Azure tenant for data isolation and security.
• Kofflard ResultantsminorGTM or Marketing Partner · 1 November 2021Organized Dutch delegation to Inman Connect and collaborated on pre-departure and return sessions for knowledge sharing and anchoring of conference insights.
• WoonmodulecoreTechnology or Integration · 1 March 2020Integration partnership for 3D property finder tools. Woonmodule provides the property search application (woningzoeker), Fundament builds the project websites that integrate with their tool.
• RadyusminorStrategic or Co-development Partner · 1 February 2019Website redesign project for Radyus, a digital marketing agency in Groningen. Fundament provided design and development services.
• Het NieuwbouwplatformcoreTechnology or Integration · 1 January 2019Long-standing data partnership for accessing newbuild property data. Fundament builds and maintains the newbuild housing database for Het Nieuwbouwplatform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Realworks: Dutch real estate CRM and marketing automation platform for brokers, developers, and housing corporations. Highly comparable on serving broker/makelaar and developer marketing workflows, with overlap in website + listing integrations (Realworks is itself integrated into Fundament-built sites such as De Keizer).
• Whello: Dutch digital marketing agency operating in real estate, e-commerce, and B2B. Closely comparable boutique-mid-scale agency profile; competes for similar marketing/SEO/content mandates from Dutch developers and brokers.
• OrangeValley: Dutch digital marketing and SEO specialist with real-estate and property clients. Competes directly for SEO/content/search-driven mandates that overlap with Fundament's Realestateprompting.com AI content and SEO services.
• Konings: Dutch digital agency with a real-estate and corporate development portfolio. Competes for similar enterprise web and marketing mandates from Dutch developers and property companies.
• Woonmodule: Dutch property search platform for new-build projects with 3D visualization and integrated filters. Direct competitor in the property-finder / project-website tooling space where Fundament builds bespoke alternatives via 3D Woningzoeker and similar modules.
• ACE: Dutch creative/digital agency with substantial corporate and real-estate project work. Comparable on full-service digital production (strategy, design, development, marketing automation) for enterprise clients including Dutch developers and housing corporations.

Broad incumbents

• Dept: Global digital/creative agency with a major Dutch presence and broad real-estate and property-marketing work. Overlaps Fundament on full-service digital marketing for developers, but at far larger scale and across multiple verticals rather than real estate specialization.

Others

• Funda: The dominant Dutch residential property listing platform. While not a direct agency competitor, it intersects with Fundament's world by capturing buyer intent upstream and shaping the marketing-funnel expectations of Fundament's developer and broker clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fundament-all-media
• Xx.com/fundament
• Facebookfacebook.com/fundamentallmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundament All Media