Coterie Senior Living

What Coterie Senior Living does

Coterie Senior Living is a U.S. luxury senior living brand that operates two urban communities — Coterie Cathedral Hill in San Francisco and Coterie Hudson Yards in Manhattan — offering Independent Living, Assisted Living, and Memory Care on a single campus with starting monthly rates of approximately $10,300 (SF) and $15,900 (NYC). The brand was founded in 2021 as a joint venture between Atria Senior Living, a Louisville, KY-based senior living operator, and Related Companies, described as the largest privately-owned real estate firm in the United States, combining operational scale with prime urban real estate access.

Resident-facing technology is anchored by the Coterie Smart Home system, an integrated stack combining Amazon Echo, Honeywell, Lutron lighting, Salto access control, circadian lighting, and the CarePredict wearable for continuous activity and health monitoring. The brand has also embedded differentiated services via a 24/7 on-site Sollis Health medical concierge for residents and a curated cultural partnership with McNally Jackson bookstore, while clinical needs are supported through FOX Rehab. Design and construction are tied to a stable of named partners including Handel Architects, MAWD, HLB Lighting, Fletcher Studio, and Hollander Design, reinforcing a distinct luxury aesthetic distinct from commodity senior housing.

The business model is direct-to-consumer, premium-priced senior living with operating leverage tied to occupancy at two high-cost urban sites. Go-to-market relies on phone-based inside sales, professional referral networks, and luxury brand positioning validated by third-party awards including "Best of Senior Living 2024" from A Place for Mom and "Luxury Senior Living 2023" from Elder Care Review. Financial and operational scale is materially influenced by Atria's national operating platform, though the Coterie brand entity itself is lean with approximately 36 reported employees, indicating that back-office functions likely sit under shared services at the parent.

Name

Coterie Senior Living

Legal name

Atria Senior Living Inc.

Website

https://coterieseniorliving.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Coterie Senior Living operates two luxury urban senior living communities — Coterie Cathedral Hill in San Francisco and Coterie Hudson Yards in Manhattan — offering Independent Living, Assisted Living, and Memory Care through a 2021 joint venture between Atria Senior Living and Related Companies.

Ownership category

akta.pro rank

Product category

Luxury Senior Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Luxury senior living
• Assisted living services
• Memory care services
• Independent living communities
• Senior care facilities

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Residential Fees: Residents pay monthly fees that include residence rental, hospitality services, dining, amenities, and base care services. Additional fees apply for higher levels of care (assisted living, memory care). Fees vary by location, residence size, and care level selected.
2. Memory Care Services: Specialized memory care services with 24/7 support from trained staff, secure environments, and specialized programming for Alzheimer's and dementia residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coterie Senior Living operates luxury senior living communities offering Independent Living, Assisted Living, and Memory Care services in prime urban locations (San Francisco and Manhattan). Residents occupy private residences with smart home technology and access resort-inspired amenities including chef-crafted dining, fitness center, cinema, piano lounge, and rooftop spaces, with 24/7 care staff and on-site medical services. Monthly fees bundle residence, hospitality, dining, amenities, and base care, with higher rates for elevated care levels.

Product overview

Coterie Senior Living operates two luxury senior living communities in prime urban locations: Coterie Cathedral Hill in San Francisco and Coterie Hudson Yards in Manhattan. Each community offers three levels of care services—Independent Living, Assisted Living, and Memory Care—alongside resort-inspired amenities including dining venues, fitness centers, cinema, piano lounge, and rooftop spaces. The product portfolio centers on the Coterie Smart Home System integrating Amazon Alexa, Honeywell, Lutron, and Salto technologies, complemented by CarePredict wearable monitors for resident safety and Sollis Health on-site medical services. The communities feature interior design by MAWD and architecture by Handel Architects, with pricing ranging from $10,300 per month at Cathedral Hill to $15,900 per month at Hudson Yards.

Differentiator

Problem solved

Functional benefit

Products and services

• Coterie Cathedral Hill Luxury senior living community located in San Francisco, California offering independent living, assisted living, and memory care services with resort-inspired amenities including rooftop terrace, piano lounge, cinema, and chef-crafted cuisine. Starting at $10,300 per month.
• Coterie Hudson Yards Luxury senior living community located in Manhattan, New York offering independent living, assisted living, and memory care services with sky terrace, elegant cinema, piano lounge, and curated culinary experiences. Starting at $15,900 per month.
• Independent Living Self-directed lifestyle with access to resort-inspired amenities, chef-crafted dining, 24/7 staff support, housekeeping, transportation services, and wellness programs for active seniors.
• Assisted Living Personalized 24/7 support services including medication assistance, bathing, grooming, dressing, mobility assistance, and incontinence management tailored to individual needs.
• Memory Care Specialized care for individuals with Alzheimer's disease, dementia, and cognitive impairments featuring secure floor plans, expert-trained staff, and personalized engagement programs available 24/7.
• Memory Care Services Purpose-designed memory care environment with secure apartments equipped with smart home technology and secure garden terrace, providing attentive personalized service for cognitive impairment needs.

Quantifiable outcome

• Residents can transition between care levels (independent to assisted to memory care) without leaving the community

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Handel ArchitectscoreStrategic or Co-development PartnerArchitecture firm responsible for the design of both Coterie Cathedral Hill and Coterie Hudson Yards. Firm has over 200 architects and designers in New York, San Francisco, Boston, and Hong Kong, with notable projects including the National September 11 Memorial in New York.
• MAWD (Muse Architecture Design)coreStrategic or Co-development PartnerGlobal design firm based in London, New York, and Los Angeles. Interiors explore modern luxury aesthetic from a new perspective, intuitively crafted around residents' needs and uniquely inspired by local area and culture.
• HLB Lighting DesigncoreStrategic or Co-development PartnerLargest independent architectural lighting design firm in North America. Women-owned and internationally recognized. Designed lighting for Coterie Cathedral Hill to create sense of home and independence while addressing needs of residents and caregivers.
• Fletcher StudiocoreStrategic or Co-development PartnerLandscape architecture and urban design collaborative based in San Francisco. Designed exterior spaces for Coterie Cathedral Hill to complement bold architecture with warm, welcoming atmosphere.
• Hollander Design Landscape ArchitectscoreStrategic or Co-development PartnerDesigned healing gardens at Coterie Hudson Yards to engage senses and support wellness. Gardens provide relationship with nature that eases anxiety and enriches daily life with accessible pathways for all mobility levels.
• Atria Senior LivingcoreOthersParent company of Coterie Luxury Senior Living. Leading operator of independent living, assisted living, supportive living, and memory care communities with locations throughout the United States and Canada.
• Related CompaniescoreOthersParent company and co-founder of Coterie. Largest privately-owned real estate firm in the United States, founded in 1972. Headquartered in New York City with offices worldwide. Named to Fast Company Magazine's list of 50 Most Innovative Companies.
• Sollis HealthcoreTechnology or IntegrationProvides 24/7 on-site medical care at Coterie communities. Offers streamlined treatment for virtually any need from common cold symptoms to urgent care services.
• CarePredictcoreTechnology or IntegrationWearable wrist-worn fitness and communication device for residents. Enables two-way communication with care team at touch of a button for health monitoring and emergency response.
• Amazon (Alexa/Echo)coreTechnology or IntegrationAmazon Echo Show with Alexa provides voice-activated control of smart home features as part of Coterie Smart Home System.
• McNally JacksonminorStrategic or Co-development PartnerIndependent bookstore that brings reading programs and literary engagement to Coterie residents, supporting lifelong learning initiatives.
• FOX RehabminorStrategic or Co-development PartnerPhysical therapy and rehabilitation services provider partnering with Coterie Hudson Yards to help residents achieve health and mobility goals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across independent living, assisted living, and memory care. Broad incumbent with overlapping care capabilities but a predominantly value-to-mid-tier positioning rather than Coterie's luxury tier.
• Sunrise Senior Living: One of the largest national senior living operators with a broad portfolio spanning independent, assisted, and memory care. Larger incumbent with overlapping capabilities at the luxury end but serving a much wider market segment than Coterie.
• Five Star Senior Living: National senior living operator with a portfolio spanning independent living, assisted living, and memory care, including some premium/luxury communities. Broader incumbent with partial overlap to Coterie's product offering.

Direct peers

• Atria Signature Collection: Atria's own existing luxury senior living brand, offering a similar continuum of upscale independent living, assisted living, and memory care. Direct intra-portfolio peer with comparable pricing tiers, urban-suburban locations, and parent-company operational model.
• Maplewood Senior Living: Premium East Coast senior living operator with communities in Connecticut, Massachusetts, New York, New Jersey, and Ohio. Comparable luxury independent living, assisted living, and memory care product with similar pricing tier and design-forward marketing.
• Benchmark Senior Living: Premium New England-based senior living operator with communities across the Northeast. Comparable luxury independent living, assisted living, and memory care product with similar design-led marketing and pricing.
• The Bristal Assisted Living: Luxury assisted living and memory care operator with multiple communities across New York, New Jersey, and Long Island. Comparable high-end East Coast senior living product and target demographic.
• Watermark Retirement Communities: Premium senior living operator with luxury independent living, assisted living, and memory care communities including high-end East Coast locations. Comparable design-led, amenity-rich positioning to Coterie.
• Inspir Carnegie Hill: Manhattan-based luxury senior living community offering independent living, assisted living, and memory care at premium price points in a tier-1 urban market. Directly comparable urban-luxury positioning to Coterie Hudson Yards.
• Atria Park: Another upscale brand within the Atria portfolio offering independent living, assisted living, and memory care. Direct intra-portfolio peer operating under the same parent, with overlapping luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coterie-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coterie Senior Living