Country Life

What Country Life does

Country Life is a private Czech organic food company founded in 1991 and headquartered in Nenačovice. It serves health-conscious consumers, vegans and vegetarians, and gluten-free customers through six retail stores in Prague and surrounding areas, two restaurants offering plant-based meals, a café, seasonal produce, and packaged organic grocery products. Its portfolio includes everyday ingredients, sourdough bread, and sweet and savory pastries produced at its own organic bakery, including gluten-free items.\n\nCountry Life generates revenue through transactional sales at company-owned stores, its restaurants and café, online sales through Econea.cz, and B2B wholesale supply to independent organic and health food stores through the Living Econic platform. Country Life has been part of Living Econic since 2023. The disclosed operating model is based on conventional physical retail, food service, in-house bakery production, and partner-led digital and wholesale infrastructure; specific prices, revenue figures, and proprietary software technology are not provided. (Primary source:.)

Name

Country Life

Legal name

Country Life

Website

https://countrylife.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Life is a private Czech organic-food company serving health-conscious consumers, vegans, vegetarians, and gluten-free customers through six stores, two restaurants offering plant-based meals, a café, an in-house bakery, e-commerce, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Baked Goods Retailers (445291), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810), Bakery Products (2050), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural/Organic Supermarkets & Chains (CRAHAEAA), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic Bakery & Confectionery Wholesale (AFAIAJAG), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Organic food retail
• Health food stores
• Vegan restaurant
• Organic bakery
• Natural supplements

Headquarters

HQ city

Nenačovice, Středočeský

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Store Sales: Revenue from sales of organic foods, gluten-free and vegan products, and fresh baked goods through company-owned retail stores in Prague and surrounding areas.
2. Restaurant and Café Sales: Revenue from self-service vegan restaurant and café operations offering fresh plant-based meals and beverages.
3. E-commerce Partnership: Products sold through Econea.cz online platform alongside natural cosmetics and eco-friendly household products.
4. B2B Wholesale: Wholesale distribution to independent health food stores through Living Econic B2B platform, supplying bakery products including gluten-free options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Country Life operates an organic food retail concept selling certified bio/organic groceries (cereals, legumes, flours, oils, vinegars, condiments, supplements, superfoods, and gluten-free items), complemented by a self-service vegan restaurant, a café, and an in-house organic bakery producing sourdough rye bread and sweet/savory pastries. The integrated store format allows customers to shop for organic groceries and consume prepared vegan meals and baked goods under one roof.

Product overview

Country Life operates as an integrated organic food retail and food service company with six retail stores, two restaurants, and a café in Prague and surrounding areas. The core product offering includes a comprehensive range of organic/bio food ingredients: cereals, legumes, flours, flakes, vegetable oils, nuts, seeds, dried fruits, syrups, soy sauces, nutritional yeast, cocoa, and dried coconut. The company is particularly known for its signature sourdough rye bread and sweet/savory pastries (including gluten-free options) baked in their own organic bakery founded in 2005. Products are distributed through physical retail stores, the Econea.cz e-commerce platform, and a B2B wholesale portal. The company also operates self-service vegan restaurants serving fresh plant-based meals daily, and a café in central Prague. Since 2023, Country Life has been part of the Living Econic group of traditional brands focused on organic, vegan, raw, and gluten-free products.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic / Bio Food Product Assortment Retail assortment of certified organic and bio grocery products spanning staples (cereals, legumes, flours, oils), condiments and vinegars (including umeboshi vinegar and Japanese-style shoyu), natural supplements, superfoods, and a dedicated gluten-free range, sold to health-conscious Czech consumers.
• Sourdough Rye Bread Signature organic sourdough rye bread produced in Country Life's in-house bakery, sold in-store and supplied to wholesale and HORECA partners.
• Sweet and Savory Pastries (including gluten-free) In-house baked sweet and savory pastries, including gluten-free varieties, produced by Country Life's organic bakery and sold through retail, restaurant, and wholesale channels.
• Self-Service Vegan Restaurant On-site self-service vegan restaurant serving plant-based meals to in-store customers, extending the retail concept into prepared food service for vegan and health-conscious consumers.
• Café In-store café offering beverages and light organic refreshments to complement the retail and vegan restaurant offering.
• Health Food Retail Stores Physical retail store locations selling certified organic and bio groceries, baked goods, and food service to Czech consumers, serving as the flagship sales channel for the Country Life brand.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Living Econic GroupcoreStrategic or Co-development Partner · 1 January 2023Country Life became part of the Living Econic Group in 2023, a family of traditional brands in organic, vegan, raw, and gluten-free products. The group provides shared infrastructure and growth platform while maintaining individual brand identities with common values and vision for sustainable future.
• Econea.czcoreChannel Partner/ Reseller/ DistributorEconea.cz serves as the online sales platform for Country Life products, offering them alongside natural cosmetics and eco-friendly household products, providing convenient one-stop shopping for health-conscious consumers.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Naturalis (CZ/SK): Slovak-Czech health food retailer with organic and specialty product focus. Comparable in assortment and customer base to Country Life, but operates primarily in the adjacent Slovak market rather than competing directly in Czech Republic.

Direct peers

• Bioobchod: Czech online and physical retailer specializing in organic (bio) foods and natural products. Direct competitor in the Czech specialty organic retail space, with overlapping product categories and customer segments.
• Sklizeno: Czech specialty health food and organic grocery chain with multiple stores in Prague and other cities. Directly comparable to Country Life in product assortment (organic, gluten-free, vegan), store-based DTC model, and Czech market focus.
• Svět zdraví: Czech health food retail chain offering organic, gluten-free, and dietary specialty products through brick-and-mortar stores. Operates in the same Czech specialty food retail category as Country Life with overlapping customer base.

Broad incumbents

• DM Drogerie: German drugstore chain with Czech stores carrying organic foods, natural cosmetics, and health products. Represents an adjacent incumbent that captures health-conscious consumer basket share overlapping with Country Life's category.
• Tesco Stores ČR: UK-based supermarket chain with significant Czech presence and expanding organic/private label health food ranges. Competes with Country Life for price-sensitive organic shoppers in the same Prague locations.
• Kaufland: German hypermarket chain with strong Czech footprint and growing organic assortment at competitive prices. Broad incumbent competing for organic grocery basket share with specialist players like Country Life.
• Albert (Ahold): Major Czech supermarket chain with extensive organic, gluten-free, and plant-based private label offerings. Competes with Country Life on routine organic grocery purchases while offering broader assortment and lower prices.
• Billa: Austrian-owned supermarket chain operating throughout the Czech Republic with growing organic and health food sections. Represents the mainstream grocery competitive threat to specialist organic retailers like Country Life.

Emerging players

• Rohlik.cz: Leading Czech online grocery platform with significant organic and specialty food assortment and rapid delivery. While primarily a general online grocer, its growing organic category directly competes with Country Life's e-commerce offering via Econea.cz.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu1_mkyXJAR3FKf2lPmix3w
• Facebookfacebook.com/countrylife.cz
• Instagraminstagram.com/countrylifebio/?hl=en
• LinkedInlinkedin.com/company/countrylife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Life