Econea
Econea is a Czech e-commerce retailer curating verified natural cosmetics, eco-friendly household products, health supplements, and organic food for 220,000+ eco-conscious consumers in the Czech Republic and Slovakia via a Shopify marketplace with private-label and wholesale channels.
- Company typePrivate
- Founded2013
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Econea does
Econea is a Czech e-commerce retailer founded in 2013, operating econea.cz and the Slovak storefront econea.sk as curated multi-brand marketplaces for verified natural cosmetics, eco-friendly household products, health supplements, and organic food. The platform is built on Shopify and lists more than 200 brands — including Econea's own private-label lines (Endles by Econea and Econea brand) — with every product undergoing an ingredient verification process before listing. A physical showroom and pickup point in Prague-Letňany complements the online storefront, and order tracking is delivered through a Retino integration.
The company sells directly to Czech and Slovak eco-conscious consumers (220,000+ customers, 11,786+ verified Heureka.cz reviews, 99% satisfaction) via transactional e-commerce at publicly listed unit prices, with free-shipping thresholds ranging from 1,600 Kč (PPL pickup points) to 2,500 Kč (home delivery) and a 20 Kč packing surcharge on orders under 350 Kč. A secondary B2B wholesale channel serves retailers, health shops, pharmacies, and eco stores through dedicated portals vo.econea.cz (cosmetics and household) and LivingEconic.cz (food), and an affiliate program at partner.econea.cz pays commissions on referred purchases within a 30-day cookie window. Logistics run primarily through PPL, with Zásilkovna and Česká pošta as alternative fulfillment options.
Go-to-market is anchored in content: blog.econea.cz publishes ingredient deep-dives and honest product reviews, complemented by an email newsletter, active social presence across Facebook, Instagram, YouTube, and LinkedIn, and a recurring 'Značka měsíce' (Brand of the Month) promotional campaign. The company is privately held, founder-owned (no institutional investors disclosed), and based in Praha 18 with 24 employees; a legal restructuring document ('Přeměna společnosti') is referenced on the website, though details are not provided. No funding rounds, M&A, or public-listing activity is recorded.
Econea firmographics
Firmographics- Name
- Econea
- Legal name
- Econea
- Website
- https://econea.cz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Econea is a Czech e-commerce retailer curating verified natural cosmetics, eco-friendly household products, health supplements, and organic food for 220,000+ eco-conscious consumers in the Czech Republic and Slovakia via a Shopify marketplace with private-label and wholesale channels.
- Ownership category
- akta.pro rank
Econea industry classification
Industry- Product category
- Online Eco-Friendly and Natural Products Retail
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Natural, Organic & Clean Beauty Distribution (CRAOAEAM)
Keywords
Where Econea is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Econea business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- B2C E-commerce Retail: Direct online retail of natural cosmetics, eco-friendly cleaning products, eco household items, health supplements, food, and beverages to Czech and Slovak consumers through econea.cz. Revenue is generated through product transactions at listed prices, with free shipping thresholds and promotional discounts.
- B2B Wholesale: Wholesale distribution to business customers (retailers, health shops, eco stores) via dedicated wholesale portal vo.econea.cz for cosmetics and cleaning products, and LivingEconic.cz for food products.
- Affiliate/Referral Program: Referral-based revenue through affiliate program (partner.econea.cz), where partners earn commissions on referred customers who make purchases within 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard PPL delivery to pickup points/boxes |
| Transaction based/ take rate | Pay-as-you-go | Free home delivery threshold |
| Unit Pricing | Pay-as-you-go | Small order packing fee |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Econea product offering
Product offeringCore offering
Econea is a Czech-founded curated e-commerce marketplace selling verified eco and natural products — including natural cosmetics, eco-friendly household cleaners, health supplements, organic food and beverages — primarily to Czech and Slovak consumers through econea.cz and econea.sk. It complements the direct-to-consumer store with a B2B wholesale portal (vo.econea.cz) for resellers, a dedicated wholesale food platform (LivingEconic.cz), and a physical showroom/pickup point in Prague-Letňany.
Product overview
Econea.cz is a Czech e-commerce marketplace for ecological and natural products, offering a curated selection of verified non-toxic products across multiple categories. The platform operates as a multi-brand marketplace featuring over 200 brands including their own private labels (Endles by Econea and Econea brand). The core product portfolio includes natural cosmetics (with featured brands like laSaponaria), eco household products/drogerie, health supplements, organic food, beverages, oral hygiene, intimate products, and mother/baby care. Additional services include a content blog with product reviews, a wholesale program for B2B customers, and order tracking via Retino. The business model focuses on product curation with rigorous ingredient verification ('proklepnuto' - checked thoroughly), rather than developing its own manufactured products.
Differentiator
Problem solved
Functional benefit
Brands
- Endles by Econea: A sub-brand under the Econea umbrella, offering konjac sponges and eco-friendly personal care accessories.
Products and services
- Econea.cz Online Marketplace Curated Czech e-commerce marketplace (econea.cz, with Slovak version at econea.sk) selling natural cosmetics, eco-friendly household products, health supplements, organic food, and beverages from 200+ vetted eco brands to individual Czech and Slovak consumers, with rigorous ingredient verification before listing.
- Endles by Econea Econea's own private-label brand of sustainable household and personal care accessories, including the Konjac sponge for facial cleansing, sold through the econea.cz marketplace.
- B2B Wholesale Program (vo.econea.cz) Dedicated wholesale program and portal for business customers such as eco retailers, health shops, and pharmacies to purchase Econea's curated cosmetics and eco-household products in bulk at wholesale prices.
- LivingEconic.cz Wholesale Food Platform Separate wholesale e-commerce platform directed by the Econea team that handles wholesale food product orders for business customers seeking to purchase organic and natural food products in bulk.
Quantifiable outcome
- 99% customer satisfaction rate based on 11,786+ verified Heureka.cz reviews
- +2 more outcomes
Companies that use Econea
Customer profileSegments2 records
Ideal customer profiles2 records
Econea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Econea partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PPL (Czech courier)corePPL is the primary logistics partner for Econea, handling all national deliveries across the Czech Republic. PPL offers home delivery as well as delivery to pickup points and PPL boxes. The partnership includes free delivery promotions for orders above certain thresholds.
- ZásilkovnaminorZásilkovna provides an alternative pickup point network for Econea customers who prefer collecting their orders from local pickup locations rather than home delivery or PPL boxes.
- LivingEconic.czcoreLivingEconic.cz is a separate wholesale e-commerce platform directed by the Econea team specifically for wholesale food product purchasing. Business customers seeking to purchase food products in bulk are directed to this platform, reflecting a deliberate division of the wholesale business by category.
- Česká pošta (Czech Post)minorČeská pošta is listed as one of the accepted payment and delivery providers on econea.cz, serving as an alternative logistics option for order fulfillment.
- Affiliate PartnersminorEconea operates an affiliate program through partner.econea.cz, where external partners can earn commissions by referring customers who make purchases within 30 days. Affiliates are tracked via cookies and must consent to tracking for attribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Econea competitors and assessment
Company assessmentDirect peers
- Pilulka: Czech online pharmacy and health/beauty retailer carrying natural cosmetics and wellness products. Comparable on CZ D2C health-and-beauty e-commerce infrastructure, though broader and pharmacy-anchored.
- BIOOO: Czech e-commerce retailer focused on organic and natural cosmetics, eco-cleaning products, and zero-waste home goods. Direct niche competitor to Econea in the Czech eco-products marketplace.
- Vivantis: Slovak/Czech online retailer specializing in natural cosmetics, health products, and eco-friendly household items. Mirrors Econea's category mix and CZ/SK geographic focus with a similar multi-brand marketplace model.
- Tierra Verde: Czech maker and retailer of eco-cleaning products and natural cosmetics (currently featured on Econea). Comparable on eco-drogerie curation and CZ market, but is also a brand owner, blending supplier and competitor dynamics.
- Notino: Czech-founded beauty and fragrance e-commerce leader operating across CEE, with a deep natural cosmetics assortment. Closest direct peer to Econea on natural/clean beauty curation and Czech D2C e-commerce infrastructure.
Emerging players
- iHerb: Global online retailer specializing in natural products, supplements, and clean beauty. Operates at very different scale and geography, but competes for the same eco-conscious consumer across overlapping categories.
Broad incumbents
- Mall.cz: Major Czech multi-category e-commerce marketplace operated by Mall Group. Carries cosmetics, household, and health categories where Econea also competes, but as a generalist rather than eco specialist.
- Alza: Czech general e-commerce leader with extensive health, beauty, and household assortment, including eco-leaning SKUs. Overlaps with Econea in categories like natural cosmetics and household, but at vastly greater scale and breadth.
- Rohlik: Czech grocery e-commerce leader with a growing organic and natural assortment. Much broader category and logistics footprint than Econea, and an emerging threat in the food/beverage portion of Econea's catalog.
Regional players
- Caelo: German wholesaler and supplier of natural cosmetics and raw materials to retailers across Europe. Comparable on natural-beauty curation and B2B distribution, but serves a different (DACH-led) geography than Econea's CZ/SK base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Econea social profiles
Digital presenceEconea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Econea leadership team
Management profileNumber of profiles
Profiles1 record
Econea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Econea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Econea
What does Econea do?
Econea is a Czech-founded curated e-commerce marketplace selling verified eco and natural products — including natural cosmetics, eco-friendly household cleaners, health supplements, organic food and beverages — primarily to Czech and Slovak consumers through econea.cz and econea.sk. It complements the direct-to-consumer store with a B2B wholesale portal (vo.econea.cz) for resellers, a dedicated wholesale food platform (LivingEconic.cz), and a physical showroom/pickup point in Prague-Letňany.
Is Econea a public or private company?
Econea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Econea founded?
Econea was founded in 2013. It employs 11 to 50 people.
Where is Econea based?
Econea is headquartered in Prague, Czechia, in the Europe region.
How does Econea make money?
Three revenue lines are on record. B2C E-commerce Retail is the primary driver. The others are B2B Wholesale and affiliate/Referral Program.
Who are Econea's main competitors?
Direct peers on record are Pilulka, BIOOO, Vivantis, Tierra Verde and Notino. iHerb is listed as an emerging player. Broad incumbents are Mall.cz, Alza and Rohlik. Caelo is listed as a regional player.
Does Econea have an API?
No public API is recorded for Econea.
What industry is Econea in?
Econea's product category is Online Eco-Friendly and Natural Products Retail. Its primary akta.pro industry code is CRAOAEAM, Natural, Organic & Clean Beauty Distribution. Its NAICS code is 445298 and its SIC code is 5090.