Cover 2 Sales, Inc.

What Cover 2 Sales, Inc. does

Cover 2 Sales, Inc. is a privately-held US sales and marketing representative organization that specializes in component and engineered electronic and electro-mechanical solutions. The company markets and sells IP&E (Interconnect, Passive, and Electromechanical) components and RF connector systems to OEM customers across four primary verticals: military/aerospace, industrial, medical, and communications/networking. Its business is structured as a representative firm rather than a manufacturer, acting as the customer-facing channel for component principals and earning revenue on commissions or margins from component sales.

The company's flagship offering is its representation of SV Microwave's NanoRF connector modules, which are backplane and plug-in modules fully aligned with the Sensor Open Systems Architecture (SOSA) technical standard and compliant with VITA 66.5 and VITA 46 specifications. These modules target embedded computing platforms requiring ultra-high-density, high-frequency RF performance and modular interoperability in defense and aerospace applications. The company supplements this technical offering with blog content covering RF connectors, enclosure accessories, and polymer capacitors, and maintains association memberships in the Electronics Representative Association (ERA), the Chesapeake Chapter of ERA, and IEEE to support channel credibility.

Cover 2 Sales employs a sales-led, B2B go-to-market motion targeting enterprise OEMs through direct, consultative engagement. Revenue is generated via quote-based pricing on engineered component solutions tailored to OEM specifications, with multi-year contract structures typical of the segment. No public pricing tiers are disclosed. The company does not publish revenue, headcount, or funding information, and operates with a regional distribution scope.

Name

Cover 2 Sales, Inc.

Legal name

Cover2Sales, Inc.

Website

https://cover2.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cover 2 Sales, Inc. is a US-based electronics sales representative firm that markets component and engineered electro-mechanical solutions—including SV Microwave's SOSA-aligned NanoRF RF connector modules—to military, aerospace, industrial, medical, and communications OEMs.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Electronic Component Sales: Cover 2 Sales generates revenue through the sales and marketing of component and engineered electronic and electro-mechanical solutions to OEM customers. As a representative/sales organization, they likely operate on commissions or margins from component manufacturers to their OEM customer base in defense, aerospace, industrial, medical, and communications sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cover 2 Sales is a sales and marketing representative organization that sells component and engineered electronic and electro-mechanical (IP&E) solutions to OEM customers. Its portfolio includes SV Microwave's VITA-compliant NanoRF connector modules aligned with the SOSA technical standard, marketed to military, aerospace, industrial, medical, and communications OEMs through direct consultative sales engagements.

Product overview

Cover 2 Sales, Inc. is a sales and marketing representative for electronic components and electro-mechanical solutions. The company offers a portfolio of component and engineered electronic solutions to military/aerospace, industrial, medical, and communications OEMs. The product lineup includes the NANO RF MODULES (SOSA ALIGNED) as a featured product, along with various electronic components and IP&E (Interconnection, Packaging, and Electronic) solutions. The company operates as a distribution/sales representative rather than a product manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• NANO RF MODULES, SOSA ALIGNED Backplane and plug-in modules for SV Microwave's NanoRF connector system designed for embedded computing platforms. Fully aligned with the Sensor Open Systems Architecture (SOSA) technical standard, providing ultra-high-density, high-frequency RF performance with modular interoperability, compliant with VITA 66.5, VITA 46, and related specifications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SV MicrowavecoreTechnology or IntegrationCover 2 Sales represents SV Microwave, a manufacturer of RF connectors and components. SV Microwave has expanded its VITA connector portfolio with NanoRF modules that are fully aligned with the SOSA (Sensor Open Systems Architecture) technical standard. SV Microwave is an associate member of The Open Group and an active participant of the SOSA Electro-mechanical hardware group. Cover 2 Sales markets these SOSA-aligned products to their OEM customer base in defense and aerospace sectors.
• Electronics Representative Association (ERA)coreOthersCover 2 Sales is a member of the Electronics Representative Association, a professional trade organization for manufacturers' representative firms in the electronics industry. ERA provides networking, education, and industry standards for electronics sales professionals.
• Chesapeake Chapter of the ERAminorOthersCover 2 Sales holds membership in the Chesapeake Chapter of the Electronics Representative Association, representing their regional participation in the ERA professional community serving the electronics industry.
• IEEE (The Institute of Electrical and Electronics Engineers)minorOthersCover 2 Sales maintains an association with IEEE, the world's largest technical professional organization, demonstrating commitment to technical standards and professional development in electrical and electronics engineering.

Recent moves1 record

Expansion highlights3 records

Direct peers

• PEI-Genesis: PEI-Genesis is a connector specialist that designs and assembles custom interconnect solutions and distributes major connector brands. It is a direct peer because its core focus on connectors and electro-mechanical solutions for defense, aerospace, industrial, and medical OEMs mirrors Cover 2's customer mix and product domain.
• Symmetry Electronics: Symmetry Electronics is a technical sales and franchise distributor of electronic components with deep reach into embedded and RF product lines. It is a direct peer because both operate as franchise reps/specialty distributors bringing component manufacturers into OEM designs across military, aerospace, and industrial accounts.
• Macnica Americas: Macnica Americas distributes semiconductors, interconnect, and electronic components with a focus on industrial, medical, and broadcast/communications OEMs. It is a direct peer because it shares the same business model — value-added technical distribution/manufacturer's representation — for IP&E and RF components into the same end-markets Cover 2 serves.
• RFMW: RFMW is a specialized RF/microwave component distributor and hybrid sales-rep. It is directly comparable to Cover 2 because both are technical sales organizations for RF components (including connectors and interconnect) reaching defense and commercial OEMs with engineering-driven demand creation.
• Heilind Electronics: Heilind is a franchised distributor specializing in connectors, relays, and electromechanical components. It is a direct peer because the core IP&E (Interconnect, Passive, Electromechanical) portfolio and manufacturer-rep-style demand-creation model substantially overlap with Cover 2's offering.
• Richardson RFPD: Richardson RFPD is a global specialized distributor focused on RF, wireless, microwave, and power conversion components. It is a direct peer because both firms act as outsourced technical sales channels for RF connector and electro-mechanical component manufacturers, serving defense and industrial OEMs in overlapping markets.

Broad incumbents

• Arrow Electronics: Arrow Electronics is a global broadline distributor of electronic components and enterprise computing solutions, with strong aerospace/defense and industrial verticals. It is a broad incumbent because it competes with Cover 2 at the OEM interface for the same component categories but with much broader portfolios, value-added services, and global logistics.
• Avnet: Avnet is one of the world's largest electronic component distributors, serving industrial, aerospace/defense, and communications OEMs globally. It is a broad incumbent because it covers the same product categories (interconnect, passives, electromechanical) and many of the same end-markets as Cover 2, but at vastly larger scale and breadth.
• Digi-Key Electronics: Digi-Key is a high-service electronic component distributor with millions of SKUs across interconnect, passives, and electromechanical products. It is a broad incumbent because it competes indirectly with Cover 2 for OEM design-in sockets, especially in industrial and communications segments, but operates as a self-service catalog rather than a consultative rep.

Emerging players

• Component Distributors Inc. (CDI): CDI is a smaller specialty distributor of electronic components focused on defense, aerospace, and industrial OEMs. It is an emerging/scale-comparable peer because it operates a similar specialized franchise-distribution model aimed at high-reliability components, partially overlapping with Cover 2's defense/aerospace customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cover-2-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cover 2 Sales, Inc.