CoverWise Insurance Solutions

What CoverWise Insurance Solutions does

CoverWise Insurance Solutions is an Australian insurance brokerage specializing in real estate and property-related personal lines, operating from Sydney, NSW. The firm distributes a portfolio of seven products — Landlords Insurance, Landlords Building Bundle, Homeowners, Renters, Residential Strata, Hobby Farm, and Accident & Sickness Cover — to individual landlords, homeowners, renters, body corporates, and rural lifestyle property owners.

The business operates as an Authorized Representative of PSC Connect Pty Limited under AFS License No. 344648, and is affiliated with the Steadfast broker network for underwriting panel access. Distribution is sales-led, combining direct digital acquisition with a structured real estate agent referral channel supported by an agent portal and CoverWise College training program. Pricing is quote-based with annual billing, and revenue is generated through brokerage commissions on placed premiums.

Operationally the firm is small (1–10 employees), privately held, and has no disclosed funding rounds or institutional investors. There is no evidence of proprietary technology, AI tooling, or data assets; the competitive positioning rests on niche vertical specialization and agent-channel relationships rather than technology differentiation. Geographic footprint is Australia-only with no public signals of international expansion.

Name

CoverWise Insurance Solutions

Legal name

CoverWise REI Pty Limited

Website

https://coverwiserei.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CoverWise Insurance Solutions is an Australian insurance brokerage distributing real estate-focused personal lines — landlords, homeowners, renters, strata, hobby farm, and accident cover — to individual consumers via real estate agent referrals and direct sales.

Ownership category

akta.pro rank

Product category

Real Estate Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Real Estate / Lessors Risk BOP (FSAJAFAI)

Keywords

• Real estate insurance
• Landlords insurance
• Insurance brokerage
• Income protection insurance
• Strata insurance

Headquarters

HQ city

SYDNEY, NSW

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Premium Revenue: CoverWise earns revenue through insurance premiums from landlords, homeowners, renters, and tradespeople. As an authorized representative of PSC Connect Pty Limited, they distribute insurance products and earn commissions or fees on policies sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CoverWise REI Pty Limited is an Australian insurance brokerage specializing in real estate-related insurance products, operating as an Authorized Representative (No: 1274661) of PSC Connect Pty Limited under AFS License No: 344648. The company distributes seven insurance products — Landlords Insurance, Landlords Building Bundle, Homeowners, Renters, Residential Strata, Hobby Farm, and Accident & Sickness Cover — to Australian property owners and tradespeople, primarily through real estate agent referral channels and direct customer acquisition via website and phone.

Product overview

CoverWise Insurance Solutions is an Australian insurance brokerage specializing in real estate-related insurance products. Their portfolio consists of seven distinct insurance offerings: Landlords Insurance and Landlords Building Bundle Insurance (for investment property owners), Homeowners Insurance and Renters Insurance (for residential occupiers), Residential Strata Insurance (for body corporates), Hobby Farm Insurance (for small-scale rural properties), and Accident & Sickness Cover (income protection for tradespeople). The company operates as a specialized intermediary serving real estate agents and their clients, positioning itself as a transparent, client-focused insurance partner for the property industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlords Insurance

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PSC Connect Pty LimitedcoreOthersCoverWise REI Pty Ltd operates as an Authorized Representative (No: 1274661) under PSC Connect Pty Limited's AFS License No: 344648. PSC Connect provides the regulatory authorization and oversight for CoverWise to operate as an insurance distributor in Australia.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Allianz Australia:

Broad incumbents

• NRMA Insurance: Major Australian general insurer (IAG-owned) offering home, contents, and landlord policies direct and through agents. Comparable property insurance products at vastly larger scale and brand recognition.
• Arthur J. Gallagher & Co (Australia): Global insurance brokerage with Australian operations spanning commercial and personal lines. Comparable distribution model but with vastly broader product portfolio and resources.
• Marsh Australia: Major global insurance broker with Australian operations across commercial property, casualty, and specialty lines. Comparable broker intermediary role but at significantly larger scale.
• Insurance Australia Group (IAG): Largest Australian general insurance group (NRMA, CGU, SGIO, Swann) underwriting home and landlord policies. Comparable property/contents insurance carrier role but at the largest market scale.
• Aon Australia: Global insurance brokerage operating across Australia with broad commercial and personal lines. Larger incumbent offering overlapping property/landlord coverage within a much wider portfolio.
• Steadfast Group: Australia's largest broker network providing underwriting agency access and operational support to affiliated brokers. Already a content partner to CoverWise; functions as a both a strategic ally and a competitive ecosystem player.

Direct peers

• Terri Scheer Insurance: Australian insurance specialist dedicated exclusively to landlord and tenant insurance products. Most direct competitor given near-identical product positioning and target customer base (property investors, real estate agents).
• BizCover: Australian online commercial insurance brokerage that simplifies SME insurance purchasing through a digital platform. Comparable brokerage model serving small business and consumer customers with a multi-product portfolio.
• EBM RentCover: Long-standing Australian landlord insurance specialist offering contents, building, and rent default cover to property investors and property managers. Closely comparable niche focus and agent-channel distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coverwise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoverWise Insurance Solutions