Cox Chrysler Dodge Jeep Ram

What Cox Chrysler Dodge Jeep Ram does

Cox Chrysler Dodge Jeep Ram is a single-location franchise automobile dealership headquartered in Burlington, North Carolina, serving the Piedmont region (including Graham, Mebane, Greensboro, Gibsonville, and Elon). Established in 1968, the dealership operates as an authorized retailer of new Chrysler, Dodge, Jeep, and RAM vehicles, with five reported employees and a current new-vehicle inventory of approximately 199 units across light-duty and heavy-duty trucks, SUVs, minivans, and commercial vans. The company's product portfolio spans the full CDJR lineup, including RAM 1500/2500/3500, Jeep Wrangler, Gladiator, Grand Cherokee and L, Grand Wagoneer, Compass, Cherokee, Wagoneer variants, Dodge Durango and Charger, and Chrysler Pacifica/Pacifica Hybrid/Voyager, alongside factory-backed certified pre-owned inventory and electric models in the catalog.

The dealership's supporting technology consists of a standard franchise dealer retail platform with online inventory browsing, web-based financing pre-approval, digital trade-in valuation, and online service scheduling, layered over OEM-provided Uconnect infotainment integration (Apple CarPlay, Android Auto, Alexa Built-In) featured in most new CDJR vehicles. The technology stack is differentiated by ease-of-use implementation rather than proprietary innovation. No proprietary AI/ML capabilities, APIs, mobile applications, or third-party platform integrations beyond the Sunbit pay-over-time financing partnership are disclosed.

Cox CDJR generates revenue through four streams: new vehicle sales (one-time transactions with dealer markup, manufacturer incentives, and financing arrangements), pre-owned and certified pre-owned vehicle sales, vehicle financing and leasing (transaction-fee revenue from lender network markups), and certified service and parts using genuine Mopar components (professional services revenue with transparent unit pricing). New vehicles range from approximately $28,634 (Jeep Compass) to $83,623 (Jeep Grand Wagoneer L), with leases starting at $375/month and service specials ranging from $59.95 (battery charging system test) to $250 (battery replacement). The company serves retail consumers, commercial fleet buyers, off-road enthusiasts, and military/first responders through a direct-to-consumer retail motion anchored at the Burlington physical showroom with online sales support channels.

Name

Cox Chrysler Dodge Jeep Ram

Legal name

Cox Chrysler Dodge Jeep Ram

Website

https://coxcdjr.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Cox Chrysler Dodge Jeep Ram is a single-location CDJR franchise dealership in Burlington, North Carolina, established in 1968. It sells new and pre-owned Chrysler, Dodge, Jeep, and RAM vehicles, provides certified service and parts, and arranges financing for retail and commercial customers in the Piedmont region.

Ownership category

akta.pro rank

Product category

Auto Retail Dealership

NAICS

Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New vehicle sales
• Used car dealership
• Vehicle financing
• Auto service repair
• Auto parts retail

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and RAM vehicles including light-duty trucks, heavy-duty trucks, SUVs, and minivans. Revenue from dealer markup, manufacturer incentives, and financing arrangements.
2. Pre-Owned Vehicle Sales: Sale of used and certified pre-owned (CPO) vehicles with factory-backed coverage. Includes trade-in acquisitions and auction purchases.
3. Vehicle Financing: Arrangement of auto loans and leases through network of lenders. Finance department generates revenue through financing markups and lease arrangements.
4. Service and Parts: Certified maintenance and repair services including oil changes, tire rotations, brake inspections, battery replacement, and Mopar genuine parts installation. Offers service specials and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cox Chrysler Dodge Jeep Ram is an authorized CDJR franchise dealership selling new Chrysler, Dodge, Jeep, and RAM vehicles alongside pre-owned and certified pre-owned inventory. The dealership provides vehicle financing and lease arrangements through a network of lenders, and operates a certified service and parts department using genuine Mopar components. Operations are concentrated at a single Burlington, NC retail location serving the Piedmont region of North Carolina.

Product overview

Cox Chrysler Dodge Jeep Ram is a vehicle dealership in Burlington, NC, serving the Piedmont region since 1968. The company offers new Chrysler, Dodge, Jeep, and RAM vehicles through a unified product portfolio that includes light-duty trucks (RAM 1500), heavy-duty trucks (RAM 2500, RAM 3500), commercial vans (RAM ProMaster Cargo Van, RAM ProMaster EV), SUVs (Jeep Wrangler, Jeep Gladiator, Jeep Grand Cherokee, Jeep Grand Cherokee L, Jeep Grand Wagoneer, Jeep Compass, Jeep Cherokee, Jeep Wagoneer, Jeep Wagoneer L, Jeep Wagoneer S, Jeep Recon), performance vehicles (Dodge Charger, Dodge Durango), and minivans (Chrysler Pacifica, Chrysler Pacifica Hybrid, Chrysler Voyager). The dealership also provides pre-owned and certified pre-owned vehicles, vehicle financing through multiple lenders, and certified automotive service and parts using genuine Mopar components. Uconnect infotainment with Apple CarPlay, Android Auto, and Alexa Built-In is standard across most models.

Differentiator

Problem solved

Functional benefit

Products and services

• New CDJR Vehicles Sale of new Chrysler, Dodge, Jeep, and RAM vehicles through an authorized franchise dealership in Burlington, NC, serving retail and commercial buyers in the Piedmont region.
• Pre-Owned Vehicles Sale of used and certified pre-owned vehicles across multiple body styles and price points, including factory-backed CPO units available to retail buyers in the Burlington, NC area.
• Vehicle Financing and Leasing Arrangement of auto loans and leases through a network of lenders, with online pre-approval application and lease offers by model (e.g., Jeep Wrangler Sport S, RAM 1500 Tradesman, Grand Cherokee L Laredo Altitude).
• Vehicle Service and Maintenance Certified maintenance and repair services for Chrysler, Dodge, Jeep, and RAM vehicles, including oil changes, tire rotations, brake inspections, battery replacement, key fob programming, alignments, and A/C checks, with online appointment scheduling.
• Parts and Accessories Order genuine Mopar parts and accessories for Chrysler, Dodge, Jeep, and RAM vehicles directly through the dealership website or in-store.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sonic Automotive: Charlotte, NC-headquartered public Fortune 500 retailer with 140+ dealerships including CDJR franchises. Particularly relevant as a Southeast regional incumbent operating the same franchised dealership business model and adjacent EchoPark used-vehicle stores.
• Hendrick Automotive Group: One of the largest privately held dealership groups in the U.S. operating multiple CDJR franchises across the Southeast, including North Carolina. Directly comparable CDJR franchise operations with the same sales/finance/service revenue mix at much greater scale.
• Group 1 Automotive: Public auto retailer with 200+ dealerships in the U.S. and U.K., including CDJR franchises. Directly comparable business model combining new vehicle, used, F&I, and parts/service with similar digital retail investments.
• AutoNation: Largest U.S. auto retailer with hundreds of franchise stores including CDJR locations. Operates the same new-vehicle, used-vehicle, F&I, and service model at national scale, with extensive digital retail tools that compete with Cox CDJR's online presence.
• Asbury Automotive Group: Public dealership group with 150+ new vehicle franchises including CDJR locations. Closely aligned franchise dealership model with the same revenue mix across new, used, F&I, parts, and service.
• Lithia Motors: Public dealership group operating hundreds of franchises including CDJR stores. Closely comparable revenue mix across new, used, F&I, parts, and service, but at materially larger scale and with aggressive acquisition-led growth.

Others

• Carvana: Online used-car retailer with vehicle vending machines and home delivery. Competes for the same Piedmont-region used-vehicle shoppers that Cox CDJR targets through its pre-owned and CPO inventory, and pressures used-vehicle gross margins.
• CarMax: Largest U.S. used-vehicle retailer with a no-haggle model and online appraisal, financing, and reservation tools. Adjacent competitor for the pre-owned and certified pre-owned portion of Cox CDJR's business and a major share of customer shopping consideration in the Piedmont region.

Direct peers

• Westgate Chrysler Jeep Dodge Ram: Authorized CDJR franchise dealer in Raleigh, NC offering the same full lineup of Chrysler, Dodge, Jeep, and RAM vehicles with sales, financing, and certified service operations. Direct competitor for North Carolina CDJR buyers and a meaningful threat to Cox CDJR's Piedmont-region catchment.
• John Hiester Chrysler Dodge Jeep Ram: Authorized CDJR franchise dealer in North Carolina operating under a similar community-focused, full-service dealership model. Direct local/regional competitor offering the same Chrysler, Dodge, Jeep, and RAM lineup with sales, financing, and service operations to overlapping Piedmont-area customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cox-chrysler-dodge-jeep-ram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cox Chrysler Dodge Jeep Ram