Westgate Chrysler Jeep Dodge RAM

What Westgate Chrysler Jeep Dodge RAM does

Westgate Chrysler Jeep Dodge RAM is a single-location franchised automotive dealership headquartered at 6421 Old Westgate Rd in Raleigh, North Carolina, operating as an authorized retailer for five Stellantis brands: Chrysler, Dodge, Jeep, Ram, and Wagoneer. Founded in 1992, the company sells new vehicles across the full Stellantis CDJR portfolio (including Jeep Wrangler, Cherokee, Grand Cherokee, Gladiator, Dodge Charger and Challenger, Ram 1500/2500/3500 trucks and ProMaster vans, and Chrysler Pacifica) as well as a multi-brand certified pre-owned and used inventory that includes BMW, Chevy, Ford, GMC, and Honda vehicles. The company has expanded its addressable product set to include electric and hybrid variants (ProMaster 3500 EV, Wrangler 4xe, Grand Cherokee 4xe, Pacifica Hybrid, Wagoneer S) and operates a commercial vehicle channel through the Work Ready program and Work Truck Network.

The underlying technology stack is limited to a Dealer.com website platform providing online inventory search, service scheduling (including Express Lane, after-hours drop-off, Saturday servicing), and digital financing pre-qualification through partnerships with Capital One and DrivePlus Mastercard, plus an Edmunds-powered instant cash offer tool for trade-ins. The business is structured around a traditional dealership revenue model: one-time transactional revenue from new and used vehicle sales (across multiple price tiers including sub-$10k to $30k used bands) and parts/accessories, plus transaction-fee revenue from financing and leasing arrangements, with recurring aftermarket revenue from the service center, collision center, and Mopar parts department. Customers are predominantly individual retail consumers in the Raleigh-Durham-Cary Research Triangle market, with a secondary commercial/fleet channel and a vehicle seller/trade-in segment. The company holds BBB Accredited Business status with an A+ rating, signaling baseline consumer trust credentials.

Name

Westgate Chrysler Jeep Dodge RAM

Legal name

Westgate Chrysler Jeep Dodge Ram

Website

https://westgatejeep.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Westgate Chrysler Jeep Dodge RAM is a single-location franchised automotive dealership in Raleigh, NC, authorized to sell new Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles plus multi-brand used inventory, with attached financing, service, parts, and commercial fleet channels serving individual and business buyers in the Research Triangle market.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles including SUVs, trucks, sedans, coupes, and vans.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned (CPO) and used cars from multiple brands (BMW, Chevy, Ford, GMC, Honda) along with their core brands.
3. Parts and Accessories: Sale of genuine Mopar parts, accessories, and vehicle upgrade packages for Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles.
4. Service and Maintenance: Vehicle repair, maintenance, collision services including brake servicing, oil changes, wheel alignment, tire rotation, and express lane services.
5. Financing and Leasing: Vehicle financing and leasing arrangements through partnerships with lenders. Includes Jeep and Ram leasing programs.
6. Vehicle Trade-In and Purchase: Buying cars from customers and accepting trade-ins as part of vehicle purchases.
7. Commercial Vehicles: Sale of commercial vehicles including work trucks and fleet vehicles through Work Ready program and Work Truck Network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Westgate Chrysler Jeep Dodge RAM is a franchised new and used vehicle dealership in Raleigh, NC that sells new Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles, certified pre-owned and used cars, and commercial/work trucks. The dealership also provides vehicle financing and leasing through third-party lenders, an Edmunds-powered instant cash offer for trade-ins, genuine Mopar parts and accessories, and a full-service department with collision repair and express lane maintenance.

Product overview

Westgate Chrysler Jeep Dodge RAM is a single-location car dealership in Raleigh, NC, operating as a traditional franchised new and used vehicle dealership with related financial and service offerings. The core product portfolio centers on selling new vehicles from four Stellantis brands—Jeep (SUVs and trucks including Wrangler, Cherokee, Grand Cherokee, Gladiator, and Wagoneer models), Dodge (muscle cars including Charger, Challenger, and Durango SUV), Ram (light-duty 1500 and heavy-duty 2500/3500 trucks plus ProMaster vans), and Chrysler (minivans Pacifica and Voyager). The dealership also offers certified pre-owned and used vehicles, commercial/work trucks, and electric/hybrid variants including ProMaster 3500 EV, Wrangler 4xe, and Wagoneer S. Supporting services include vehicle financing and leasing through third-party lenders (Capital One, DrivePlus Mastercard), an Edmunds-powered instant cash offer for vehicle trade-ins, and a full service and parts department using genuine Mopar components. The portfolio is organized as a single dealer offering with brand-specific inventory subdivisions rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (CDJR + Wagoneer) Sale of new vehicles across the dealership's franchised brands: Jeep (Wrangler, Cherokee, Compass, Grand Cherokee, Gladiator, Wagoneer lineups), Dodge (Charger, Challenger, Durango, Hornet), Ram (1500, 2500, 3500, chassis cabs, ProMaster vans including the ProMaster 3500 EV), Chrysler (Pacifica, Pacifica Hybrid, Voyager), and Wagoneer brand SUVs. For individual consumers, families, and enthusiasts in the greater Raleigh-Durham-Cary market.
• Used Vehicle Sales Sale of pre-owned vehicles including Certified Pre-Owned (CPO) inventory and used cars, trucks, and SUVs from brands such as BMW, Chevy, Ford, GMC, and Honda alongside the dealership's core CDJR brands. Browsable by body style (SUV, truck, sedan) and price band (under $10k, $10k-$20k, $20k-$30k).
• Commercial Vehicles Sale of new and used commercial/work trucks and fleet vehicles via the Work Ready program and Work Truck Network, with brochures and specialized inventory listings for business and fleet buyers.
• Vehicle Financing & Leasing Finance center offering loan and lease options, payment estimator, special financing programs, and pre-qualification via Capital One (no impact to credit score) and the co-branded DrivePlusSM Mastercard. Includes dedicated Jeep leasing and Ram leasing pages.
• Vehicle Service & Maintenance Full-service center providing brake servicing, oil changes, wheel alignment, tire rotation, Mopar recall servicing, collision repair, and Express Lane oil change service with online scheduling, after-hours drop-off, and Saturday service options.
• Parts & Accessories Sale of genuine Mopar parts, accessories, Mopar Vehicle Upgrade Packages, and Mopar accessories catalogs for Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles, with a buy now / pay later option and online parts ordering.
• Vehicle Trade-In & Instant Cash Offer Service powered by Edmunds that delivers an online instant cash offer for a customer's current vehicle to facilitate trade-in toward a new purchase or outright sale to the dealership.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EdmundsminorGTM or Marketing PartnerEdmunds provides instant cash offer functionality enabling customers to receive offers for their vehicles online, facilitating the sell/trade-in process.
• MoparcoreTechnology or IntegrationMopar is the original equipment manufacturer for parts, accessories, and vehicle upgrade packages for Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles. Dealership uses genuine Mopar parts for service and offers Mopar accessories catalogs.
• Work Truck SolutionsminorChannel Partner/ Reseller/ DistributorWork Truck Solutions provides an integrated platform for commercial vehicle inventory, supporting the dealership's Work Truck Network and commercial vehicle sales operations.
• DrivePlusSM MastercardminorGTM or Marketing PartnerCo-branded Mastercard offered through the dealership for financing and vehicle-related purchases with promotional benefits.
• BBB (Better Business Bureau)minorOthersBetter Business Bureau accreditation provides third-party verification of business trustworthiness and ethical practices, enhancing consumer confidence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carvana: Online used vehicle retailer with home delivery and vending-machine pickup. Competes for the same used-vehicle shopper pool in the Raleigh market and pressures local dealer used-car margins.
• CarMax: Largest US used vehicle retailer with fixed-price no-haggle model and in-house financing. Direct competitor for Westgate's used and CPO vehicle sales, especially in the Raleigh metro.

Broad incumbents

• AutoNation: Largest US auto retailer operating new and used vehicle dealerships across many brands and geographies. Comparable as a franchised dealer of similar OEM brands with full sales/service/parts/financing operations, but at national scale vs. Westgate's single location.
• Penske Automotive Group: Diversified auto retailer with US and international franchised dealerships plus commercial truck operations. Comparable as a premium franchised dealer group with similar brand portfolio structure.
• Asbury Automotive Group: US franchised dealer group with new vehicle, used vehicle (Clicklane), and F&I operations. Closely comparable business model including multi-brand franchises and digital retail initiatives.
• Group 1 Automotive: International franchised auto retailer with US and UK dealerships selling new and used vehicles plus parts/service. Operates similar OEM franchise relationships and full F&I/service operations.
• Lithia Motors: Large US auto and powersports dealer group with hundreds of stores. Comparable franchise model and brand portfolio overlap, but Lithia operates at vastly greater scale and geographic reach.
• Sonic Automotive: Public franchised dealer group with EchoPark used vehicle stores. Operates new-car franchises overlapping with Stellantis brands and a dedicated used-car retail vertical, directly parallel to Westgate's new+used+CPO structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westgate-chrysler-jeep-dodge-ram

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westgate Chrysler Jeep Dodge RAM