CpaRoll
CpaRoll is a performance affiliate network connecting advertisers with affiliate publishers globally, operating on Everflow's tracking platform to facilitate commission-based marketing across installs, leads, and sales in 12 countries.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CpaRoll does
CpaRoll is a performance affiliate network that connects advertisers with affiliate publishers across multiple verticals and geographies. The company operates a two-sided marketplace where advertisers post offers (including mobile installs, single opt-ins, credit card trials, e-commerce sales, and desktop software downloads) and affiliates promote them in exchange for performance-based commissions. CpaRoll serves both sides through dedicated self-serve signup portals, with affiliate and advertiser registrations reviewed by a moderation team within one business day.
The platform's underlying technology is provided by Everflow Technologies, a third-party cloud-based affiliate tracking and analytics provider. All conversions, reporting, and billing actions are processed through CpaRoll's Everflow portal on a real-time basis, and the platform integrates with consent verification services such as Trusted Form and Jornaya for compliance with SMS and advertising regulations. CpaRoll does not appear to develop proprietary tracking infrastructure and is differentiated primarily by its curated marketplace of "handpicked and pretested" offers sourced directly from advertisers rather than through intermediary networks.
The company generates revenue through commission-based transaction fees on conversions facilitated through its platform. Payouts vary by action type and geography, ranging from $5 per mobile install to $120 per desktop software sale, with GEO-specific pricing for SOI sweeps, credit card trials, and e-commerce. The business is privately held, based in Wilmington, Delaware, operates with a lean team of approximately 6 employees, and does not disclose revenue, funding, or ownership details. Geographic coverage spans 12 countries across North America, Europe, Asia, and Oceania.
CpaRoll firmographics
Firmographics- Name
- CpaRoll
- Legal name
- CpaRoll
- Website
- https://cparoll.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CpaRoll is a performance affiliate network connecting advertisers with affiliate publishers globally, operating on Everflow's tracking platform to facilitate commission-based marketing across installs, leads, and sales in 12 countries.
- Ownership category
- akta.pro rank
CpaRoll industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)
Keywords
CpaRoll business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Affiliate Network Commission: CpaRoll acts as a performance affiliate network, connecting advertisers with affiliates (publishers). Revenue is generated through commissions on conversions, leads, installs, and sales facilitated through the platform.
- Advertiser Services: Provides advertisers access to a network of affiliates who promote their offers, charging fees based on performance outcomes such as installs, single opt-ins (SOI), credit card trials, e-commerce sales, and software downloads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Install-based payouts (CPA) |
| Unit Pricing | Pay-as-you-go | SOI (Single Opt-In) payouts |
| Unit Pricing | Pay-as-you-go | CC Trial payouts |
| Unit Pricing | Pay-as-you-go | E-commerce Commission payouts |
| Unit Pricing | Pay-as-you-go | Desktop Software payouts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CpaRoll product offering
Product offeringCore offering
CpaRoll is a Performance Affiliate Network that operates a two-sided marketplace connecting advertisers (offer providers) with affiliates/publishers (traffic drivers) for performance-based marketing campaigns. The platform offers access to a pool of handpicked, pretested offers from direct advertisers across multiple verticals (mobile installs, SOI sweeps, credit card trials, e-commerce sales, desktop software) and GEOs (US, UK, DE, FR, ES, IT, NL, IN, ID, TH, CA, AU), with payouts on a CPA/CPL/CPS basis. Tracking, targeting, reporting and analytics are delivered through the Everflow Technologies platform on a real-time basis.
Product overview
CpaRoll is a Performance Affiliate Network operating as a platform connecting advertisers with affiliates for performance-based marketing. The platform consists of the CpaRoll Platform (web-based affiliate network powered by Everflow technology) for tracking, targeting, reporting, and analytics; an Affiliate Signup Portal for publisher onboarding; an Advertiser Signup Portal for advertiser registration; and an Offers Marketplace featuring handpicked offers across multiple verticals including mobile installs, single opt-ins, credit card trials, e-commerce, and desktop software, with payouts varying by geographic region.
Differentiator
Problem solved
Functional benefit
Companies that use CpaRoll
Customer profileSegments2 records
Ideal customer profiles2 records
CpaRoll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CpaRoll partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Everflow TechnologiescoreEverflow Technologies provides the core affiliate tracking platform infrastructure for CpaRoll. The partnership involves using Everflow's cloud-based advertising network, affiliate tracking, targeting, reporting and analytics services. All billable Actions and conversions are tracked through CpaRoll's Everflow portal on a real-time basis. Everflow is headquartered at 530 Showers Drive Suite 7-302 Mountain View, CA 94040, USA.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
CpaRoll competitors and assessment
Company assessmentBroad incumbents
- ClickBank: ClickBank is a much larger affiliate marketplace connecting digital product creators with affiliates globally. While broader in scope, it competes with CpaRoll for affiliate mindshare in the performance/CPA ecosystem.
Direct peers
- MaxBounty: MaxBounty is one of the largest independent CPA affiliate networks, connecting advertisers with affiliates across many verticals and GEOs. Both companies operate PLG-style affiliate networks with similar tiered payout structures and self-serve onboarding.
- Mobidea: Mobidea is a mobile-focused affiliate network offering CPA/CPL campaigns across multiple verticals and GEOs. It competes with CpaRoll in mobile app install and mobile lead generation offers.
- ClickDealer: ClickDealer is a global performance marketing network offering CPA, CPL, and CPI campaigns across multiple verticals and geographies. It directly competes with CpaRoll in the mobile install and lead generation offer categories.
- OGAds: OGAds is a content-locking and CPA network focused on mobile traffic and app installs. It overlaps with CpaRoll's install and SOI offer categories and serves a similar affiliate persona.
- Convert2Media: Convert2Media is a performance affiliate network offering CPA, CPL, and CPS campaigns worldwide. It runs a similar business model to CpaRoll with multi-GEO coverage and curated offers.
- CrakRevenue: CrakRevenue is a CPA affiliate network with a global presence and self-serve platform similar to CpaRoll. Both operate performance-based networks connecting advertisers with affiliates across multiple verticals.
- A4D (Affiliate for Developers): A4D is a CPA affiliate network with a similar profile to CpaRoll, offering self-serve affiliate and advertiser onboarding with global GEO coverage. Both operate performance-based affiliate networks with tiered payouts.
Others
- Everflow: Everflow is the underlying SaaS tracking platform that CpaRoll uses. It is included as an ecosystem participant/technology enabler rather than a direct competitor, though Everflow also powers other affiliate networks that compete with CpaRoll.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CpaRoll social profiles
Digital presenceCpaRoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
CpaRoll leadership team
Management profileNumber of profiles
CpaRoll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CpaRoll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CpaRoll
What does CpaRoll do?
CpaRoll is a Performance Affiliate Network that operates a two-sided marketplace connecting advertisers (offer providers) with affiliates/publishers (traffic drivers) for performance-based marketing campaigns. The platform offers access to a pool of handpicked, pretested offers from direct advertisers across multiple verticals (mobile installs, SOI sweeps, credit card trials, e-commerce sales, desktop software) and GEOs (US, UK, DE, FR, ES, IT, NL, IN, ID, TH, CA, AU), with payouts on a CPA/CPL/CPS basis. Tracking, targeting, reporting and analytics are delivered through the Everflow Technologies platform on a real-time basis.
Is CpaRoll a public or private company?
CpaRoll is a private company. It is classified as unknown and is currently operating.
When was CpaRoll founded?
CpaRoll was founded in -1. It employs 1 to 10 people.
How does CpaRoll make money?
Two revenue lines are on record. Affiliate Network Commission is the primary driver. The others are advertiser Services.
Who are CpaRoll's main competitors?
ClickBank is listed as a broad incumbent. Direct peers are MaxBounty, Mobidea, ClickDealer, OGAds, Convert2Media, CrakRevenue and A4D (Affiliate for Developers). Everflow is listed as an others.
Does CpaRoll have an API?
Yes. CpaRoll uses the Everflow API for affiliate tracking, targeting, reporting and analytics services. The Everflow API provides access to Platform Services including EverXChange. Authenticated access via login credentials and API Keys assigned by Everflow. The platform includes FX Data from Open Exchange Rates Ltd. for currency conversions. Third party integrations with analytics or other services are available through the platform.
What industry is CpaRoll in?
CpaRoll's product category is Affiliate Marketing Network. Its primary akta.pro industry code is MPAEAMAJ, Mobile/App Install & CPA Networks for Betting. Its NAICS code is 5418 and its SIC code is 7310.