What Mobidea does

Mobidea Technologies Limited is a Cyprus-incorporated private CPA (Cost Per Action) mobile affiliate network founded in 2011, headquartered in Nicosia. The company operates a two-sided marketplace connecting 200K+ affiliates (publishers) with 800+ advertisers across 200+ countries and 12 languages, facilitating performance-based marketing in verticals including mVAS, Leadgen, Dating, VPN & CPI, Nutra, Auto Insurance, and CC Submit. Since inception, the network has paid out over $500 million to affiliates.

The platform's core technology is the AI-powered Smartlink, which automatically routes each visitor to the highest-EPC offer based on real-time global performance data, eliminating manual offer selection for publishers. The product surface is augmented by a CPA Offers Directory, VIP Status tier program, Referral Program, and Mobidea Academy (an educational content hub awarded Best Affiliate Blog 2024 at the Affiliate World Forum Awards). Companion sub-brands include Mobidea Push, an aggregation dashboard across 20+ push traffic suppliers, and TrafficBar by Mobidea, a wholly-owned traffic monetization subsidiary. The company is GDPR-compliant and self-serve by default, with dedicated account management reserved for VIP affiliates and strategic advertisers.

Mobidea monetizes by arbitraging the spread between advertiser CPA payouts and affiliate payouts — a classic affiliate/referral revenue model. Distribution is primarily self-service through mobidea.com, supplemented by dedicated account management for enterprise advertisers, a referral-driven affiliate acquisition channel, and a community/events layer via the Always Winning party series at major industry conferences (Affiliate World, Affiliate Summit). The company has 101–250 employees and remains privately held under founder Antoine Moreau with no disclosed external funding rounds.

Name

Mobidea

Legal name

Mobidea Technologies Limited

Website

https://mobidea.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobidea is a Cyprus-based CPA mobile affiliate network founded in 2011, connecting 200K+ affiliates with 800+ advertisers across 200+ countries through its AI-powered Smartlink routing platform and direct offers across seven verticals including mVAS, Leadgen, Dating, and Nutra.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industries

App Monetization & Subscription Management Platforms (BPAMADAI), Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)

Keywords

• CPA affiliate network
• Performance marketing
• Mobile affiliate marketing
• Smartlink technology
• Affiliate network platform

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CPA Affiliate Network Commissions: Mobidea connects publishers (affiliates) who monetize their traffic with advertisers who want to promote their products. The company earns commissions on CPA (Cost Per Action) conversions. Publishers are paid for actions such as clicks, installs, sales, downloads, leads, registrations, and subscriptions. Mobidea acts as an intermediary, purchasing advertising space from publishers and selling it to advertisers, with the spread as revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mobidea operates a global CPA (Cost Per Action) affiliate network platform connecting publishers/affiliates who monetize their online traffic with advertisers seeking performance-based customer acquisitions. The platform enables traffic monetization through direct CPA offers across seven verticals (mVAS, Leadgen, Dating, VPN & CPI, Nutra, Auto Insurance, CC Submit) and via AI-powered Smartlink technology that automatically routes visitors to the highest-converting offer.

Product overview

Mobidea is a CPA affiliate network (founded 2011) operating as a platform connecting affiliates (publishers) who monetize online traffic with advertisers seeking performance marketing results. The core platform is the Mobidea Affiliate Network, which offers two monetization pathways: direct CPA offers across seven verticals (mVAS, Leadgen, Dating, VPN & CPI, Nutra, Auto Insurance, CC Submit) selected from the CPA Offers Directory, and the AI-powered Smartlink that automatically routes traffic to the highest-EPC offer. The platform is supplemented by Mobidea Push (a push traffic aggregation dashboard connected to 20+ suppliers), the Mobidea Academy educational hub (award-winning blog and resource center), a VIP Status program for top affiliates, and a Referral Program. Companion sub-brands include TrafficBar by Mobidea and Always Winning proprietary events. The company supports affiliates in 200+ countries, 12 languages, and has paid over $500M to affiliates since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobidea Affiliate Network Platform A CPA (Cost Per Action) affiliate network platform connecting affiliates/publishers with advertisers worldwide, enabling traffic monetization through direct offers and AI-powered Smartlinks across multiple verticals including Leadgen, mVAS, Dating, VPN & CPI, Nutra, Auto Insurance, and CC Submit. Serves 200K+ affiliates and 800+ advertisers with real-time reporting, weekly payments, and support in 10+ languages across 200+ countries.
• Smartlink

Quantifiable outcome

• $500M+ paid to affiliates since 2011
• +5 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered major and core.

• Affiliate World Americas 2026majorGTM or Marketing Partner · 7 September 2026Mobidea is participating in Affiliate World Americas 2026 in Cancun, Mexico on September 7-8, 2026.
• Affiliate Summit East New York 2026majorGTM or Marketing Partner · 27 July 2026Mobidea is participating in Affiliate Summit East 2026 in New York on July 27-28, 2026. Industry conference for performance marketers and affiliate networks.
• Affiliate World Europe Budapest 2026majorGTM or Marketing Partner · 9 July 2026Mobidea is sponsoring Affiliate World Europe 2026 in Budapest, Hungary on July 9-10, 2026. The company hosts networking events and parties at these industry conferences.
• Always Winning Party BudapestcoreGTM or Marketing Partner · 27 March 2025Mobidea hosts the Always Winning Party series - affiliate networking parties held at major industry events. Upcoming: Budapest, Hungary on July 9, 2026. Previous events in Bangkok and Alpe d'Huez Winter.
• TrafficBar by MobideacoreOthersMobidea's own subsidiary company operating as a separate brand under the Mobidea umbrella. Listed under 'Our Companies' on the Mobidea website.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Zeydoo: Zeydoo is a CPA affiliate network offering Smartlink technology and exclusive offers across multiple verticals. It competes directly with Mobidea in mobile CPA, sweepstakes, and app install categories, and is mentioned in Mobidea's own Academy blog as a comparable network.
• Adcombo: Adcombo is a global CPA affiliate network with a focus on COD (cash-on-delivery) and Nutra offers, plus Smartlink technology. It directly competes with Mobidea in Nutra and Leadgen verticals across emerging markets.
• ClickDealer: ClickDealer is a large performance marketing and CPA network operating across multiple verticals globally. It competes directly with Mobidea in dating, sweepstakes, app installs, and lead generation with similar global reach.
• MyLead: MyLead is a CPA affiliate network with a broad offer catalog across content-locking, app installs, and lead generation. It targets similar affiliate demographics to Mobidea and offers comparable Smartlink-style tools.
• Yeahmobi: Yeahmobi is a mobile performance marketing platform offering affiliate and CPI/CPA campaigns for app advertisers. It competes directly with Mobidea's VPN & CPI vertical for app install budgets.

Broad incumbents

• Adsterra: Adsterra is a global ad network offering popunder, push, and direct link traffic with CPA-style monetization options. It is broader than Mobidea in ad format but overlaps on performance/CPA and push traffic categories.
• PropellerAds: PropellerAds is a large multi-format ad network covering push, popunder, and interstitial traffic. It overlaps with Mobidea's Mobidea Push sub-brand and competes for affiliate media-buying budgets globally.
• HilltopAds: HilltopAds is a global ad network specializing in popunder and push traffic. It is named as a partner on Mobidea's Academy deals page, indicating direct overlap in traffic supply and competitive positioning in push monetization.
• CJ Affiliate (formerly Commission Junction): CJ Affiliate is one of the largest global affiliate networks, covering both CPA and traditional affiliate programs. It competes with Mobidea for large brand-advertiser budgets and represents the broader incumbent affiliate network category.

Emerging players

• Clickadu: Clickadu is a popunder and push ad network with self-serve platform and global reach. It overlaps with Mobidea's push traffic and Smartlink offerings, particularly for affiliates seeking traffic sources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mobideanews
• LinkedInlinkedin.com/company/2698719

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobidea