FoodStory

What FoodStory does

FoodStory is a Thai cloud-based restaurant point-of-sale (POS) and management platform operated by Wongnai Media Co., Ltd. within the LINE MAN Wongnai (LMWN) group, itself affiliated with the LINE Corporation / NAVER LY Group ecosystem. Founded in 2012 and headquartered in Bangkok at One Bangkok Tower 4 on Wireless Road, the company serves Thai restaurant operators across full-service, quick-service, buffet/BBQ, cafe/bakery, franchise, and enterprise segments, with a claimed installed base of more than 60,000 restaurants and a stated #1 position in the Thai restaurant-POS market.

The product surface centers on two POS applications — FoodStory POS for iPad (the flagship) and Wongnai POS for Android — supported by a modular add-on stack that includes Queue Display, EDC payment terminal integration, QR-code Mobile Order self-ordering, POS Staff App, FoodStory CRM, FoodStory Master Data for multi-branch management, the POS Manager mobile app for owners, a Web Owner dashboard, and the Sales Channel module for channel-specific pricing and gross profit configuration. Native integration with LINE MAN food delivery routes orders directly into the POS, and EDC-linked payment acceptance supports LINE Pay QR, PromptPay, credit/debit cards, and major e-wallets with automatic bill closing. A Gmail-API feature consolidates sales reports from delivery channels into the dashboard.

Commercially, FoodStory sells a mix of recurring software subscriptions (daily, monthly, annual), hardware-as-a-service (iPad and accessory rentals) plus outright hardware purchase, modular add-on subscriptions, and transaction-linked economics via LINE MAN delivery order settlement. Distribution is hybrid: a direct SMB self-serve funnel through foodstory.co with a free trial and consultation, an enterprise sales motion for chains and large groups, and ecosystem-driven acquisition through LINE MAN merchant onboarding and Wongnai restaurant discovery. The company completed a Series B round in May 2021 co-led by Beacon VC and JWD InfoLogistics PCL, with no publicly disclosed revenue figure.

Name

FoodStory

Legal name

Wongnai Media Co., Ltd. (บริษัท วงใน มีเดีย จำกัด)

Website

https://foodstory.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

FoodStory is a Thai cloud-based restaurant POS platform serving 60,000+ restaurants, operated within the LINE MAN Wongnai ecosystem. It integrates front-of-house ordering, LINE MAN delivery, LINE Pay payments, inventory, and CRM on iPad and Android devices.

Ownership category

akta.pro rank

Product category

Restaurant Point-of-Sale (POS) Software

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

POS Terminals & All-in-One Retail Computers (HDACAKAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Restaurant POS software
• Cloud-based point of sale
• Restaurant management system
• QR code ordering
• Multi-branch franchise POS

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. POS Software Subscription: Subscription-based licensing of the FoodStory POS software (FoodStory POS for iPad and Wongnai POS for Android) with options for daily, monthly, or annual billing cycles. The subscription grants a non-exclusive, non-transferable license to use the POS software.
2. POS Hardware (Rental and Purchase): POS hardware (iPad and accessories) available via rental subscription or outright purchase. Rental subscribers pay a deposit and ongoing rental fees; purchasers pay a one-time hardware cost. Hardware is delivered, maintained, and (for rentals) must be returned upon contract termination.
3. Add-on Feature Subscriptions: Advanced features such as QR code mobile ordering, CRM, queue display, EDC integration, and multi-branch master data are available as add-on features, likely billed as part of or in addition to the software subscription.
4. LINE MAN Delivery Integration: The POS system integrates with LINE MAN food delivery platform, automatically receiving delivery orders into the POS. Restaurants using the GP Partnership (Food Delivery) program sell through LINE MAN, with Wongnai/Wongnai POS facilitating order management. Revenue from delivery orders is processed through LINE Pay and settlement occurs via daily or monthly settlement cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

FoodStory sells cloud-based restaurant point-of-sale (POS) and management software for Thai restaurants, delivered through two flagship products: FoodStory POS on iPad (for full-service and enterprise restaurants) and Wongnai POS on Android (for quick-service restaurants and SMEs). The offerings include hardware (iPad-based POS packages) rented or sold alongside the software, plus add-on subscriptions covering QR-code self-ordering, EDC card payment integration with LINE Pay and PromptPay, kitchen queue display, CRM/loyalty, multi-branch master data, and staff mobile apps. The platform integrates natively with the LINE MAN food delivery network and LINE Pay, enabling unified management of dine-in, delivery, inventory, and payments from a single POS.

Product overview

FoodStory is a comprehensive restaurant management platform operated by Wongnai Media Co., Ltd. (part of LINE MAN Wongnai group). The core offering consists of two POS systems: FoodStory POS (iPad) as the flagship product targeting full-service restaurants, cafes, franchises, and enterprise chains; and Wongnai POS (Android) for quick-service restaurants and SMEs. These are supported by a modular add-on ecosystem including Queue Display, EDC payment integration, Mobile Order (QR code self-ordering), POS Staff App, FoodStory CRM, FoodStory Master Data (multi-branch management), and Sales Channel (channel-specific pricing). Owners access the system via the Web Owner Dashboard and POS Manager mobile app. The platform integrates natively with LINE MAN delivery and accepts payments via connected EDC terminals supporting LINE Pay, PromptPay, cards, and e-wallets.

Differentiator

Problem solved

Functional benefit

Brands

• FoodStory POS (iPad): Restaurant POS system running on iPadOS, offering table management, order handling, delivery integration with LINE MAN, queue management, inventory management, sales reporting, QR code ordering, CRM, and EDC connectivity.
• Wongnai POS (Android)
• POS Manager App
• FoodStory Staff App
• Mobile Order (QR Code System)
• FoodStory CRM
• FoodStory Master Data

Products and services

• FoodStory POS (iPad) Restaurant POS system running on iPadOS, designed for food service operators. Manages table layouts, front-of-house and online orders (including LINE MAN delivery), kitchen queue display, advanced BOM-based inventory management, detailed sales reporting, QR-code food ordering, CRM, and EDC payment connections on a single device; targets full-service restaurants, cafes, franchises, and enterprise chains in Thailand.
• Wongnai POS (Android) Android-based restaurant POS system targeting quick-service restaurants and SMEs in Thailand, providing order management, payment processing, and sales reporting for Android devices.
• Queue Display Kitchen queue and order status management add-on that displays and tracks order queues in real time to improve kitchen coordination and service speed for FoodStory POS restaurants.
• EDC Payment Integration Electronic card terminal integration add-on enabling POS-connected payment processing that supports LINE Pay, PromptPay QR, credit/debit cards, and major e-wallets with automatic transaction recording and bill settlement for FoodStory POS.
• Mobile Order (QR Code Ordering) QR-code add-on that lets restaurant customers scan a code to view the digital menu, place orders, and pay at the table without staff involvement, connected directly to FoodStory POS to reduce order errors.
• POS Staff App Android mobile app add-on that lets front-line restaurant staff open tables, accept orders, and process payments directly from their phone, connected to FoodStory POS in real time.
• FoodStory CRM Customer relationship management add-on for restaurant member management, loyalty programs, and targeted marketing within the FoodStory POS ecosystem.
• FoodStory Master Data Multi-branch management add-on that enables franchise and chain restaurant operators to monitor sales, inventory, and operations across multiple outlets from a central dashboard on FoodStory POS.
• FoodStory POS Hardware iPad-based POS hardware packages including iPad devices, EDC card readers, receipt printers, and other peripherals, available for outright purchase or rental subscription to support FoodStory POS operations.

Quantifiable outcome

• 60,000+ restaurants using FoodStory POS, claimed #1 in Thailand
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• LINE MANcoreTechnology or IntegrationFoodStory POS integrates directly with the LINE MAN delivery platform, automatically receiving delivery orders into the POS system without manual re-entry. Restaurants can set channel-specific pricing and GP margins for LINE MAN orders. The integration is seamless and operates in real time, with daily revenue settlement through LINE Pay and LINE MAN Wallet. This is a core platform integration within the LINE MAN Wongnai group.
• LINE PaycoreTechnology or IntegrationFoodStory POS integrates with LINE Pay QR for payment processing. EDC card readers connected to the POS accept LINE Pay QR, PromptPay, e-wallets, and credit/debit cards. LINE Pay is the primary payment settlement mechanism for delivery orders processed through LINE MAN and for in-store payments. The POS automatically closes bills upon payment confirmation.
• WongnaicoreStrategic or Co-development PartnerFoodStory operates under Wongnai Media Co., Ltd., part of the LINE MAN Wongnai group (LMWN). Wongnai's restaurant discovery and review platform (wongnai.com) cross-promotes FoodStory POS and Wongnai POS to restaurant operators. The companies share the same management, technology infrastructure, and merchant ecosystem. Wongnai also operates the WMA (Wongnai Merchant Application) and the broader LINE MAN Wongnai merchant center.
• LY Group (LINE Corporation)coreStrategic or Co-development PartnerLINE MAN Wongnai is affiliated with the larger LINE Corporation (LY Group) ecosystem. FoodStory operates within the LINE super-app ecosystem, which has 60M+ users in Thailand. The affiliation provides access to LINE Pay infrastructure, LINE developer APIs, and the broader LINE platform distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Wongnai POS: Sister product under the same Wongnai Media / LMWN parent — Wongnai POS is the Android counterpart to FoodStory POS (iPad), targeting the same Thai restaurant merchant base with comparable features. Listed separately because it is operated by the same parent rather than an independent competitor.
• LINE Pay: Payment infrastructure partner within the LINE / LMWN ecosystem that FoodStory integrates with for settlement; included as an enabling ecosystem participant rather than a competitor, illustrating the deep platform interdependencies.

Direct peers

• TouchBistro: iPad-based restaurant POS platform serving SMB full-service and quick-service restaurants worldwide; closest functional analogue to FoodStory POS in terms of device form-factor, restaurant-management feature set, and SMB-to-enterprise segment coverage.
• Lightspeed Restaurant: Cloud-based restaurant POS and commerce platform serving SMB and mid-market restaurants globally, with integrated payments, inventory, and multi-location management — directly comparable to FoodStory's all-in-one positioning.
• Poster POS: Cloud-based POS for SMB restaurants and cafés with active presence across Southeast Asia; most comparable international direct competitor to FoodStory in terms of SMB focus, café/QSR segment, and emerging-market go-to-market motion.
• SpotOn: Restaurant POS and payments provider serving SMBs and mid-market restaurants with integrated online ordering, marketing, and loyalty; comparable in scope and segment to FoodStory's mid-market franchise and enterprise offerings.

Broad incumbents

• Toast: Leading US restaurant POS platform with integrated payments, online ordering, and marketing; a much larger and broader incumbent whose product scope overlaps with FoodStory but operates at vastly greater scale and primarily in North America.
• Square for Restaurants (Block): Square's restaurant-specific POS module combining hardware, payments, and software; a broad incumbent in SMB POS that competes with FoodStory at the lower end of the Thai restaurant market through ease-of-use and payment-centric positioning.
• Shopify POS: General commerce POS with restaurant-relevant features as part of a much broader commerce platform; broader incumbent that overlaps at the retail/café edge but lacks restaurant-specific depth comparable to FoodStory.

Emerging players

• Deliverect: Delivery integration platform that connects third-party POS systems to food delivery aggregators (Uber Eats, DoorDash, GrabFood, etc.); an emerging player in the same delivery-to-POS flow that FoodStory solves natively via LINE MAN integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@foodstorypos
• Facebookfacebook.com/FoodStoryApp
• Instagraminstagram.com/wongnai_foodstorypos
• Xx.com/FoodStoryTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodStory