CenterPoint Theatre
CenterPoint Theatre is a Utah-based nonprofit performing arts organization operating the Mountain America Main Stage and CenterPoint Second Stage in Centerville, producing 7-12 live theatrical productions annually alongside the CenterPoint Academy youth education program for ages 4-18.
- Company typePrivate
- Founded-
- HeadquartersUtah, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CenterPoint Theatre does
CenterPoint Theatre is a private, nonprofit performing arts organization headquartered in Centerville, Utah, operating two on-campus performance venues: the Mountain America Main Stage for large-scale productions and the CenterPoint Second Stage for smaller, more intimate works. Across a typical season the theatre runs five Main Stage productions plus two Second Stage productions, with announced 2026 and 2027 slates featuring titles such as Once, Dear Evan Hansen, Frozen, Tarzan, Little Women, Shrek the Musical, and The Count of Monte Cristo. The organization also runs the CenterPoint Academy, a year-round performing arts education program for youth ages 4-18, with multiple Musical Theatre Production (MTP) tracks, showcases, and summer camps.
The business model is multi-stream: ticket sales (single tickets priced $29-$49 and annual season subscriptions priced $119-$255), Academy tuition, venue/facility rentals, and a four-tier corporate sponsorship program (Platinum, Gold, Silver, Bronze) anchored by Platinum/Main Stage partners Intermountain Health and Mountain America Credit Union. Distribution is direct-to-consumer via the official website, the Tix.com ticketing platform, and an on-site box office, supported by social channels including TikTok, Facebook, Instagram, YouTube, and Flickr. Customers are segmented into Theatre Patrons, Youth and Families, and Event Organizers, with no enterprise customer concentration.
Operational scale is modest: 37 employees, two physical venues, and revenue figures that are not publicly disclosed. Technology is conventional — a redesigned website and standard social media infrastructure provided by partner Bodwa Productions — with no disclosed AI/ML, proprietary platforms, or data assets. The organisation is supported by federal and state arts funding (National Endowment for the Arts, Utah Legislature) and a broad roster of regional sponsors, and it does not have a parent company, public listing, or institutional investment structure.
CenterPoint Theatre firmographics
Firmographics- Name
- CenterPoint Theatre
- Legal name
- CenterPoint Theatre
- Website
- https://cptutah.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CenterPoint Theatre is a Utah-based nonprofit performing arts organization operating the Mountain America Main Stage and CenterPoint Second Stage in Centerville, producing 7-12 live theatrical productions annually alongside the CenterPoint Academy youth education program for ages 4-18.
- Ownership category
- akta.pro rank
CenterPoint Theatre industry classification
Industry- Product category
- Live Performing Arts / Community Theatre
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Children’s & Youth Theatre (MPAGABAE), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where CenterPoint Theatre is headquartered
LocationHeadquarters
- HQ city
- Utah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CenterPoint Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from single tickets and season subscriptions for live theatre performances at Main Stage and Second Stage venues.
- Academy Programs: Revenue from performing arts education programs for children and teens ages 4-18, including classes, camps, and productions.
- Facility Rentals: Rental income from venue usage for external events and productions.
- Sponsorships: Corporate sponsorship revenue from platinum, gold, silver, and bronze tier sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 5-Show Season Ticket covering 5 Main Stage Shows |
| Subscription | Annual | 7-Show Season Ticket covering all Main Stage and Second Stage Shows |
| One time/ perpetual license | Pay-as-you-go | Individual show tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CenterPoint Theatre product offering
Product offeringCore offering
CenterPoint Theatre is a nonprofit performing arts organization that produces and presents live theatrical productions at two venues — the Mountain America Main Stage for large-scale musicals and plays and the CenterPoint Second Stage for smaller, intimate productions. It also operates CenterPoint Academy, a year-round performing arts education program for children and teens ages 4–18 covering singing, dancing, acting, and stage performance, and rents its facilities for external events. Revenue is generated primarily through ticket sales and season subscriptions, with supporting income from Academy program fees, venue rentals, corporate sponsorships across Platinum/Gold/Silver/Bronze tiers, and donations.
Product overview
CenterPoint Theatre is a live theater company offering theatrical productions through two performance venues: the Mountain America Main Stage (primary large-scale productions) and the CenterPoint Second Stage (smaller, intimate shows). The company operates a unified ticketing platform with three ticket packages: 5-Show Season Tickets for Main Stage only, 7-Show Season Tickets including Second Stage productions, and Single Tickets for individual shows. Additionally, CenterPoint Academy provides performing arts education for youth ages 4-18, featuring Musical Theatre Production (MTP) programs, open auditions, and showcases throughout the year. The portfolio is distributed through a centralized ticketing system (Tix.com) with season and individual ticket options ranging from $29-$255.
Differentiator
Problem solved
Functional benefit
Brands
- CenterPoint Academy: A performing arts program for kids and teens ages 4-18 where they learn to sing, dance, act, and perform on stage.
- Mountain America Main Stage
- CenterPoint Second Stage
Companies that use CenterPoint Theatre
Customer profileSegments3 records
Ideal customer profiles3 records
CenterPoint Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CenterPoint Theatre partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, supporting and minor.
- Intermountain HealthcorePlatinum and Main Stage Sponsor - primary theatre naming partner for Mountain America Main Stage venue. Provides significant financial support enabling major productions.
- Mountain America Credit UnioncorePlatinum and Main Stage Sponsor - naming rights partner for Mountain America Main Stage. Major financial contributor supporting main stage productions.
- LydiacterysupportingGold Sponsor providing financial support for theatre operations and productions.
- Fred and Cheryl HalesupportingGold Sponsor supporting theatre operations and productions.
- Larry H Miller GailsupportingGold Sponsor providing financial support for theatre productions.
- Nilson HomesminorSilver Sponsor supporting theatre productions and operations.
- WFC InsuranceminorSilver Sponsor providing financial support for theatre.
- George EcclesminorSilver Sponsor supporting theatre productions.
- Centerville UtahminorSilver Sponsor - city municipality supporting local arts.
- Rocky Mountain PowerminorBronze Sponsor - utility company supporting community arts.
- Church of Jesus Christ FoundationminorBronze Sponsor supporting local arts and cultural programs.
- Discover DavisminorBronze Sponsor - Davis County tourism/economic development organization.
- Lakeside West BountifulminorBronze Sponsor supporting community arts.
- Cache Valley BankminorBronze Sponsor - regional bank supporting local arts.
- Parr BrownminorBronze Sponsor supporting theatre productions.
- HJ BarlowminorBronze Sponsor supporting theatre operations.
- BountifulminorBronze Sponsor - city municipality supporting local arts.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
CenterPoint Theatre competitors and assessment
Company assessmentBroad incumbents
- Broadway Across America: Broadway Across America presents touring Broadway productions in major U.S. cities including Salt Lake City. It is a broad incumbent offering the same titles CenterPoint licenses, but at a larger scale and as a touring rather than resident production model.
Direct peers
- Hale Centre Theatre: Hale Centre Theatre is a large Utah-based regional theater producing Broadway-style musicals and plays with its own venue and youth programs. It is the most direct competitor to CenterPoint in the Utah live theater market, operating similar season subscription models and family-friendly programming.
- Pioneer Theatre Company: Pioneer Theatre Company is the professional regional theater in residence at the University of Utah in Salt Lake City, producing a season of musicals and plays. It competes with CenterPoint for Utah theater patrons and uses a similar subscription-based ticketing model.
- SCERA Center for the Arts: SCERA Center for the Arts in Orem, Utah operates a year-round theater producing musicals, plays, and concerts, plus youth education programs. It directly mirrors CenterPoint's combination of ticketed productions and youth performing arts education.
- Tuacahn Amphitheatre: Tuacahn Center for the Arts is an outdoor amphitheater in Ivins, Utah producing large-scale Broadway musicals. It is a regional peer competing for Utah family entertainment dollars with comparable subscription and group ticketing programs.
- Egyptian Theatre (Park City): The Egyptian Theatre is a historic performing arts venue in Park City, Utah hosting plays, musicals, concerts, and comedy. It is a regional peer offering ticketed live entertainment to Utah audiences with a similar community-nonprofit operating model.
Regional players
- Sacramento Theatre Company: Sacramento Theatre Company is a regional theater producing musicals, plays, and educational youth programs in California's capital region. Comparable in scope to CenterPoint as a community-anchored regional theater with subscription and Academy offerings.
- Lehi Arts Council: Lehi Arts Council supports community theater and performing arts programming in Utah County, including youth productions. Comparable as a smaller-scale community theater competitor in the broader Utah market.
Emerging players
- Children's Theatre Company: Children's Theatre Company in Minneapolis is a leading U.S. youth performing arts organization producing original and adapted works for young audiences with extensive education programs. Comparable to CenterPoint Academy's youth training mission and family audience focus.
- Stages Performing Arts Academy: Stages Performing Arts Academy is a youth-focused performing arts education and production organization. Comparable to CenterPoint Academy as a community performing arts education program offering classes, camps, and youth productions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
CenterPoint Theatre social profiles
Digital presenceCenterPoint Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
CenterPoint Theatre leadership team
Management profileNumber of profiles
CenterPoint Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CenterPoint Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CenterPoint Theatre
What does CenterPoint Theatre do?
CenterPoint Theatre is a nonprofit performing arts organization that produces and presents live theatrical productions at two venues — the Mountain America Main Stage for large-scale musicals and plays and the CenterPoint Second Stage for smaller, intimate productions. It also operates CenterPoint Academy, a year-round performing arts education program for children and teens ages 4–18 covering singing, dancing, acting, and stage performance, and rents its facilities for external events. Revenue is generated primarily through ticket sales and season subscriptions, with supporting income from Academy program fees, venue rentals, corporate sponsorships across Platinum/Gold/Silver/Bronze tiers, and donations.
Is CenterPoint Theatre a public or private company?
CenterPoint Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CenterPoint Theatre founded?
CenterPoint Theatre was founded in -1. It employs 11 to 50 people.
Where is CenterPoint Theatre based?
CenterPoint Theatre is headquartered in Utah, United States, in the North America region.
How does CenterPoint Theatre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are academy Programs, facility Rentals and sponsorships.
Who are CenterPoint Theatre's main competitors?
Broadway Across America is listed as a broad incumbent. Direct peers are Hale Centre Theatre, Pioneer Theatre Company, SCERA Center for the Arts, Tuacahn Amphitheatre and Egyptian Theatre (Park City). Regional players are Sacramento Theatre Company and Lehi Arts Council. Emerging players are Children's Theatre Company and Stages Performing Arts Academy.
Does CenterPoint Theatre have an API?
No public API is recorded for CenterPoint Theatre.
What industry is CenterPoint Theatre in?
CenterPoint Theatre's product category is Live Performing Arts / Community Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater). Its NAICS code is 711110.