What Nilson Homes does

Nilson Homes (legal entity Nilson & Co. Inc., Utah corporation) is a privately held, founder-led residential homebuilder founded in 1977 by Jed Nilson and headquartered in South Ogden, Utah. The company designs, constructs, and sells new single-family homes, townhomes, ramblers, and patio homes exclusively on a move-in ready basis, eliminating buyer exposure to construction delays; current move-in ready inventory of approximately 30 homes is distributed across 9 master-planned communities in Weber, Davis, and Box Elder Counties of Northern Utah, with a portfolio of 30+ floor plans ranging from 1,031 to 5,178 square feet. Homes are priced on a per-unit basis from approximately $399,000 for entry-level townhomes to over $824,000 for estate-style properties, with all units covered by a 2-10 Home Buyer Warranty.

The company operates a direct-to-consumer go-to-market model combining a primary website (nilsonhomes.com), dedicated inside-sales phone lines, on-site model home showrooms across each community, and a structured REALTOR PROGRAM supplemented by a $1,000 customer referral incentive. Target segments include first-time homebuyers (supported by a deed-restricted Starter Homes program with 14-day priority access for first-time buyers, active military, teachers, and first responders), move-up buyers, families across life stages, and multi-generational households. Marketing channels include organic social (Facebook, Instagram, LinkedIn, X), a blog covering Northern Utah lifestyle and home-buying content, and earned-media coverage (e.g., KUTV segment on affordable starter homes, October 2025).

Revenue is generated entirely through one-time unit sales of completed homes; there is no recurring SaaS, rental, or service-contract revenue disclosed. The company has built over 5,000 homes cumulatively across 45+ years of operation, employs 51–100 people, holds no disclosed institutional or private-equity backing, and has no subsidiaries, M&A activity, or public-company affiliation in the source material.

Name

Nilson Homes

Legal name

Nilson & Co. Inc.

Website

https://nilsonhomes.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Nilson Homes is a privately held Northern Utah residential homebuilder founded in 1977, constructing and selling move-in ready single-family homes, townhomes, and patio homes across 9 communities in Weber, Davis, and Box Elder Counties to first-time buyers, families, and essential workers, priced $399K–$824K+.

Ownership category

akta.pro rank

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Home Sales: Primary revenue from the sale of move-in ready single-family homes, townhomes, and patio homes. Transaction-based pricing with homes ranging from approximately $400,000 to $900,000. Customers purchase completed homes with full transparency on pricing and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nilson Homes designs, builds, and sells move-in ready single-family homes, townhomes, and patio homes across nine master-planned communities in Northern Utah. The company offers 30+ floor plans ranging from 1,031 to 5,178 square feet with prices from approximately $399,000 to $824,775, supported by a 2-10 Homebuyer Warranty program and a dedicated home buying process service. Homes are sold directly to consumers through website listings, phone sales, model home tours, and a realtor/referral network.

Product overview

Nilson Homes is a residential homebuilder operating in Northern Utah's Weber and Davis Counties. The company operates as a single unified offering—building and selling move-in ready homes—across multiple distinct communities and floor plans. Their portfolio includes over 30 floor plans ranging from 1,031 to 5,178 square feet, with home types spanning townhomes, single-family homes, patio homes, and estate properties. The company differentiates through its Starter Homes initiative for first-time buyers and its multiple master-planned communities (JDC Ranch, Riverbend Farms, Riverwood, Winston Park, and others). Services include home buying assistance, financing connections, warranty programs, and promotional referral incentives. With over 45 years of experience and 5,000 homes built, the company focuses exclusively on new construction rather than existing homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Move-In Ready Homes Pre-constructed single-family homes, townhomes, and patio homes ready for immediate purchase with known pricing and no construction delays. The company builds various home types including ramblers, two-story homes, and single-level living patio homes for buyers across Northern Utah.
• Starter Homes Affordable entry-level homes designed for first-time homebuyers, featuring a 14-day Priority Access period for first-time buyers, military members, teachers, and first responders, with deed-restricted owner-occupancy requirements for 10 years.
• Floor Plans Over 30 distinct home floor plans ranging from 1,031 to 5,178 square feet with 1-6 bedrooms, including models such as Siena, Carmel, Nordic, Acadia, Rainier, Somerset, Newport, Monterey, and townhome designs like Orchards Townhome and Villages Townhome.
• JDC Ranch Community Master-planned community in Plain City, UT featuring multiple sub-communities (Grove, Orchards, Creekside) with homes ranging from townhomes to estate homes, located 15 minutes from downtown Ogden and 30 minutes from Salt Lake City.
• Riverbend Farms Community Move-in ready countryside living community in Ogden, UT with 3-6 bedroom homes ranging from 3,099-4,797 sq ft, offering proximity to downtown Ogden and Weber County parks.
• Winston Park Community Ogden community with homes ranging from 2,654-5,180 sq ft, starting at $698,775.
• Riverwood - South Weber Community Davis County community with homes from 3,100-4,800 sq ft starting at $739,775, featuring a $20,000 promotional offer on select two-story homes.
• Homeowner Warranty Program Comprehensive homeowner warranty program for new homes along the Wasatch Front, including warranty portal access, maintenance reminders, and 2-10 Warranty coverage.
• Home Buying Process Services Full-service home buying assistance including specialist consultation, financing connections, home selection, offer management, contract processing, new home orientation, and post-purchase check-ins at 30 days and 12 months.

Quantifiable outcome

• Move-in ready homes eliminate 6-12 months of construction wait time

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KUTVminorGTM or Marketing Partner · 28 October 2025Local Utah TV station featured Nilson Homes for their work building affordable starter homes in Utah, providing earned media coverage and brand visibility. The segment highlighted their commitment to addressing Utah's housing affordability crisis through starter home initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ivory Homes: The largest homebuilder in Utah and Nilson's most direct competitor. Ivory Homes operates across the Wasatch Front with a similar move-in ready, for-sale home model, multi-community portfolio, and comparable price points—making it the closest head-to-head rival in the Northern Utah market.
• Woodside Homes: Utah-headquartered homebuilder with comparable product offerings (single-family, townhomes, move-in ready) across Northern Utah. Similar mid-market positioning and master-planned community approach make Woodside a directly comparable regional peer.
• Meritage Homes: Public homebuilder actively building in Utah's Salt Lake City metro. Targets similar entry-level and first-time move-up buyers with energy-efficient homes, providing direct competitive overlap in price points and buyer segments.
• Century Communities: Public homebuilder with active operations in the Salt Lake City / Ogden market. Competes directly on affordable and move-up product lines in similar price bands, applying national scale advantages against Nilson's local presence.
• Richmond American Homes: Subsidiary of M.D.C. Holdings (now Sekisui House) operating in Utah with new construction communities across the Wasatch Front. Competes for similar move-up and starter home buyers with comparable floor plans and pricing.

Broad incumbents

• DR Horton: The largest U.S. homebuilder with significant operations across Utah. While operating at much greater scale nationally, DR Horton competes directly with Nilson on entry-level and move-up homes in the Northern Utah market, leveraging superior cost of capital and volume purchasing.
• Lennar: Top-three national homebuilder with active communities in the Salt Lake City / Ogden corridor. Lennar's Everything's Included approach and scale compete for similar buyer segments, with deeper marketing budgets and broader floor plan portfolios.
• PulteGroup: National homebuilder (Pulte, Centex, Del Webb, John Wieland brands) with Utah operations targeting first-time, move-up, and active adult buyers. Overlaps with Nilson across multiple buyer segments and price points in the Wasatch Front.
• Toll Brothers: Luxury-focused national homebuilder with select Utah presence at higher price points than Nilson's primary portfolio. Partial overlap on Nilson's estate-level products ($700K+) in the region.

Emerging players

• Dream Finders Homes: Public homebuilder rapidly expanding through the Western U.S. with growing Utah footprint. Targets similar first-time and move-up buyer segments with comparable price points, representing an emerging competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nilsonhomes
• Facebookfacebook.com/nilsonhomes
• LinkedInlinkedin.com/company/nilson-homes
• Instagraminstagram.com/nilsonhomesutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nilson Homes