Craddock Terry Hotel & Event Center

What Craddock Terry Hotel & Event Center does

The Craddock Terry Hotel & Event Center is a 44-room boutique hotel and event venue located in Lynchburg, Virginia's historic downtown River District along the James River. The property occupies two restored early-20th-century industrial buildings — the 1905 Craddock Terry Southland Factory and the William King Jr. Tobacco Warehouse — converted into a hotel in 2007 by Hal Craddock, great-grandson of the original shoe company founder, in partnership with Lynn Cunningham. The hotel is a member of Marriott's Tribute Portfolio and is managed by Cornerstone Hospitality.

The property offers six room categories (King Suite, Junior Suites, Premium King, Standard King, Double Queen, Accessible King) with handcrafted residential-style furnishings and triple-sheeted Kingsdown mattresses, alongside two wholly-owned onsite restaurants — Shoemakers American Grille (fine dining, steaks and seafood, open Thursday-Saturday) and Waterstone Fire Roasted Pizza (casual dining, open seven days). Event operations span 4,000 square feet of meeting and wedding venues including Granite Hall (2,184 sq ft, up to 150 guests), Riverside Foyer (1,349 sq ft, up to 80 guests), and private dining rooms for 8-40 guests, with Shoemakers American Grille serving as exclusive in-house caterer.

Revenue is generated through three integrated streams: room revenue (with rates starting at $249/night for packages), food and beverage across the two restaurants, and event/wedding venue rental. Distribution combines direct booking (website and phone with best-rate guarantee), Marriott Bonvoy via the Tribute Portfolio, and TripAdvisor. Marketing relies on the Milestone-powered website, email newsletter (Benchmark Email), organic social (Facebook, Twitter, Instagram), and earned media coverage in Virginia Living Magazine, Travel + Leisure, and other regional outlets. The company is privately held with no disclosed funding rounds, parent company, or revenue figures.

Name

Craddock Terry Hotel & Event Center

Legal name

The Craddock Terry Hotel

Website

https://craddockterryhotel.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Craddock Terry Hotel & Event Center is a 44-room boutique hotel in Lynchburg, Virginia, converted from a 1905 shoe factory and operating under Marriott's Tribute Portfolio. It serves leisure travelers, couples, corporate groups, and wedding clients with on-site dining and 4,000 sq ft of event space.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodations
• Wedding and event venues
• Fine dining restaurants
• Corporate meeting spaces
• Historic hotel hospitality

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Room Revenue: The hotel generates primary revenue from 44 guest rooms and suites across multiple room categories including King Suite, Junior Suite, Premium King, Standard King, Double Queen, and Accessible King. Rates start at $249 per night for packages. The hotel drives direct bookings with a best rate guarantee.
2. Food & Beverage: Two award-winning onsite restaurants generate food and beverage revenue: Shoemakers American Grille (fine dining, steaks and seafood, open Thu-Sat) and Waterstone Fire Roasted Pizza (casual dining, open Mon-Sun). Catering services for events and weddings are also provided by Shoemakers American Grille as the exclusive caterer for the Event Center.
3. Event & Wedding Venue Rental: Revenue from hosting corporate meetings, weddings, rehearsal dinners, and social events. The hotel offers 4,000 square feet of flexible event space including Granite Hall (2,184 sq ft, up to 150 guests), Riverside Foyer (1,349 sq ft, up to 80 guests), and private dining rooms accommodating 8-40 guests.
4. Ancillary Services: Additional revenue streams include pet fee ($75 one-time non-refundable), parking ($12 per night per car), room enhancements (champagne, roses, rose petal turndown, bike rentals), and retail items (luxury logo bathrobe $80).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Craddock Terry Hotel & Event Center is a 44-room boutique hotel converted from a 1905 shoe factory in the historic River District of downtown Lynchburg, Virginia. It sells overnight guestroom accommodations across six room types, two on-site restaurants (Shoemakers American Grille and Waterstone Fire Roasted Pizza), approximately 4,000 square feet of meeting and event space, full-service event catering and planning, three signature guest packages (Romance, Escape to Lynchburg, Night in the Burg), and pet-friendly accommodations with a resident mascot.

Product overview

Craddock Terry Hotel & Event Center is a 44-room boutique hotel in historic downtown Lynchburg, VA, converted from a 1905 shoe factory. The hotel offers a unified hospitality experience combining luxury accommodations (King Suites, Junior Suites, Premium/Standard King Guestrooms, Double Queen Guestrooms, and Accessible rooms) with two award-winning onsite restaurants (Shoemakers American Grille fine dining and Waterstone Pizza), and over 4,000 square feet of flexible event venues including Granite Hall, Riverside Foyer, and private dining rooms. The property features unique shoe-themed amenities including breakfast served in shoeboxes, and offers various packages such as Romance, Escape to Lynchburg, and Night in the Burg. The hotel is part of Marriott's Tribute Portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Guestroom Accommodations 44-room boutique hotel offering overnight accommodations across six distinct room types — King Suite (soaking tub, separate living area), Junior Suites, Premium King Guestroom, Standard and Deluxe King Guestrooms, Double Queen Guestroom, and Accessible King Guestroom — designed for individual leisure travelers and couples.
• Shoemakers American Grille On-site fine-dining restaurant serving fresh, locally sourced seafood, steaks, and chops, named Best Steaks and Best Seafood by Virginia Living Magazine and holding a DiRoNA Award of Excellence; open for breakfast, lunch, dinner, and Sunday brunch to hotel guests and the public.

Quantifiable outcome

• Shoemakers American Grille earned the DiRoNA Award of Excellence in 2024
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Marriott International / Tribute PortfoliocoreChannel Partner/ Reseller/ DistributorThe Craddock Terry Hotel is a member of Marriott's Tribute Portfolio, a collection of boutique independent hotels. This partnership provides global distribution through Marriott Bonvoy loyalty program and Marriott's booking platform, expanding reach to Marriott's millions of members worldwide. Packages and event bookings are also processed through Marriott's booking engine.
• Cornerstone HospitalitycoreImplementation/ SI/ Consulting PartnerCornerstone Hospitality is the hotel management company behind the Craddock Terry Hotel. Their website cornerstonehospitality.com is linked in the footer. They specialize in operating distinctive boutique hotels and event centers, providing operational management, revenue management, and marketing support.
• Shoemakers American GrillecoreOthersShoemakers American Grille is the hotel's premier fine dining restaurant and exclusive caterer for the Event Center. Located at 1312 Commerce Street. Open Thursday-Saturday 5pm-9pm. Voted one of TripAdvisor's best restaurants in Lynchburg and awarded the DiRoNA Award of Excellence in 2024. Known for exceptional steaks and seafood.
• Waterstone Fire Roasted PizzacoreOthersWaterstone Pizza is the hotel's casual dining restaurant serving fire-roasted pizza, salads, sandwiches, and pasta. Located at 1309 Jefferson St. Open Monday-Thursday 11:30am-9pm, Friday-Saturday 11:30am-10pm, Sunday 11:30am-8pm. Voted Best Pizzeria by Virginia Living Magazine and one of TripAdvisor's top restaurants in Lynchburg.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorTripAdvisor is a third-party travel platform where the hotel is listed. The restaurant Shoemakers American Grille holds a TripAdvisor Certificate of Excellence. TripAdvisor logos appear in the website footer indicating the partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Martha Washington Hotel & Spa (Bergton, VA — Curio): Curio Collection by Hilton heritage property with boutique positioning, on-site dining, and event space; comparable as a Virginia-adjacent heritage full-service hotel.
• 21c Museum Hotels: Boutique hotel brand with strong art/historic identity, on-site dining, and event spaces; comparable as a design-led boutique chain targeting cultural travelers and corporate groups.
• The Liberty Trust: Boutique historic-conversion hotel in a former bank building; comparable as a small-key, full-service boutique with on-site dining and event space targeting similar leisure and corporate segments.
• The Hotel Roanoke & Conference Center: Historic full-service hotel in western Virginia with significant conference and wedding event space; directly comparable as a Virginia-based heritage property competing for regional event and leisure demand.
• The Hermitage Hotel (Nashville, TN): Historic boutique hotel with award-winning on-site dining, event venues, and AAA Five-Diamond positioning; comparable as a heritage full-service boutique monetizing F&B, weddings, and corporate events at premium ADR.

Broad incumbents

• Kimpton Hotels & Restaurants: Boutique collection under IHG with signature on-site dining and event programming; comparable as a larger boutique operator competing for similar leisure and corporate event demand with established loyalty distribution.
• Marriott Tribute Portfolio properties (portfolio average): The Marriott Tribute Portfolio is Craddock Terry's own distribution family; comparable as the benchmark set of independent boutique hotels it competes against within Marriott's booking engine and Bonvoy loyalty ecosystem.

Emerging players

• L'Auberge Provencale: Small boutique inn in Virginia's Shenandoah Valley with award-winning on-site restaurant and wedding/event focus; comparable as a Virginia small-key heritage property monetizing dining and intimate events.

Others

• Hotel & Lodging Association of Virginia: Industry association benchmarking Virginia hotel performance; useful as a regional comp set for ADR, occupancy, and RevPAR trends in central Virginia markets.

Regional players

• The Cavalier Hotel (Virginia Beach): Historic Virginia luxury resort hotel with multiple restaurants, event venues, and resort amenities; comparable as a Virginia heritage property, though serves a coastal/leisure segment vs. Craddock Terry's central-Virginia urban location.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/craddockterry
• Facebookfacebook.com/CraddockTerryHotel
• Instagraminstagram.com/craddockterryhotel
• LinkedInlinkedin.com/company/craddock-terry-hotel-&-event-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craddock Terry Hotel & Event Center