Edeka Cramer

What Edeka Cramer does

Edeka Cramer (legal entity: Wilhelm Cramer GmbH) is a family-owned German grocery retailer founded in 1947, operating as an independent member of the EDEKA cooperative network (EDEKA-Verbund). The company runs 11 retail locations across the Hannover and Celle regions of Lower Saxony, comprising 7 large-format EDEKA Centers (sales areas 2,799-4,034 m², offering up to 60,000 articles) and 3 smaller EDEKA Markets (~15,000-25,000 articles), supplemented by the Daniels Bäckerei & Genussstation bakery-café in Langenhagen. Revenue is generated primarily through physical grocery retail, with secondary streams from the auslese-cramer.de online wine and spirits shop, custom party platters (€25-60), gift services, and the proprietary KaffeeZeit coffee offer. The business is anchored by the 'natürlich Cramer' regional quality brand and the Glücksatt premium sustainable meat label.

The company is currently led by third-generation Managing Directors Sebastian Cramer and Fabian Fräulin, following a leadership transition completed in 2020. The technology stack is standard for regional German retail: Google services for analytics and maps, Borlabs Cookie for GDPR-compliant consent, Meta social media integration, and Zoom for internal communications, with no proprietary software, public APIs, or AI/ML capabilities disclosed. Recent strategic activity centers on a multi-million-euro capex cycle — Langenhagen modernization reopening June 2026 (with +3,000 articles, self-checkout, Scan&Go), Westercelle rebuild reopening end-2026, and the 2023 opening of the Ostlandring center — indicating reinvestment rather than expansion into new geographies. Recognition includes the 2024 'Supermarkt des Jahres' (Independent Retail over 2,000 m²) and Deutscher Fruchtpreis 2024 awards, plus Zertifizierter Ausbildungsbetrieb status for workforce training.

Name

Edeka Cramer

Legal name

Wilhelm Cramer GmbH

Website

https://cramer-edeka.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Burgdorf, Kreis Hannover

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Physical Retail Sales: The primary revenue stream comes from sales of groceries and daily consumer goods across 11 physical retail locations. Stores range from EDEKA Centers (large format, up to 4,034 m² with up to 60,000 articles) to standard EDEKA Markets (1,500-2,500 m² with 15,000-25,000 articles).
2. Online Wine and Spirits Sales: The company's online shop auslese-cramer.de sells wine, sparkling wine, and spirits for delivery.
3. Party Platter Orders: Custom and pre-made party platters (meat, cheese, fish) ordered online or in-store with 4-5 day lead time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EDEKA Cramer operates a network of 11 EDEKA-branded grocery retail stores (7 EDEKA Centers and 3 EDEKA Markets, plus a bakery-café) across the Hannover and Celle regions in Germany. The stores sell fresh food, groceries, beverages, and household goods with assortments ranging from ~15,000 to 60,000 articles depending on store format. The company complements its physical retail with an online wine and spirits shop (auslese-cramer.de), proprietary regional quality brands (natürlich Cramer, Glücksatt), and services such as party platters and gift presentations.

Product overview

Edeka Cramer (Wilhelm Cramer GmbH) operates a multi-format retail portfolio anchored by 7 EDEKA Centers (large-format stores with 2,799–4,034 m² selling space, up to 60,000 articles) and 3 smaller EDEKA Markets (~15,000–25,000 articles) across the Hannover and Celle regions. The offering is augmented by Daniels Bäckerei & Genussstation (bakery-café), the Auslese Onlineshop (wine/spirits), and sub-brands Glücksatt (sustainable premium meat) and natürlich Cramer (regional quality label). Key services include Party-Platten catering, KaffeeZeit coffee service, and community programs such as the Sozialer Aktionsverkauf and Tour de Cramer cycling campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• EDEKA Center retail stores Large-format grocery retail stores (Verkaufsfläche 2,799–4,034 m²) offering up to 60,000 articles including fresh foods, service counters (meat, sausage, cheese, fish, bakery), produce, beverages, textiles, and household goods. Seven EDEKA Center locations operate across the Hannover and Celle regions for consumer shoppers.
• EDEKA Market neighborhood stores

Quantifiable outcome

• Supermarkt des Jahres 2024 winner (Independent Retail over 2,000 m²)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Fahrrad SchiwyminorStrategic or Co-development Partner · 27 June 2026Fahrrad Schiwy is a bicycle partner for the Tour de Cramer 2026 cycling challenge. The company provides a stamp collection station at their Burgdorf location and offers vouchers as prizes. Founded in 1927, it's a family business now in its fourth generation, operated by Sebastian Kelb, offering quality bicycles, e-bikes and accessories. The partnership supports the cycling culture in the region and community engagement.
• EDEKA CooperativecoreChannel Partner/ Reseller/ DistributorEDEKA Cramer is an EDEKA member company, part of the EDEKA cooperative network. The company operates under the EDEKA brand and benefits from collective purchasing, national marketing, and shared standards while maintaining local ownership and management.
• Dotgrid DesignminorImplementation/ SI/ Consulting PartnerDotgrid Design (Marc Wiedenroth und Maike Lengemann GbR, Wackerwinkel 3a, 31311 Uetze) provides website concept, design, and implementation services for cramer-edeka.de.
• eagle Isp (Rechtsanwaltskanzlei)minorOthersEagle Isp is a law firm specialized in compliance solutions that operates the whistleblower reporting system (Meldestelle) for Wilhelm Cramer GmbH as required by the Whistleblower Protection Act (Hinweisgeberschutzgesetz).

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Marktkauf: Marktkauf operates large hypermarket-style stores (up to ~10,000 m²) and is itself part of the EDEKA-Verbund, making it a structural sibling to Cramer within the same cooperative ecosystem.
• Famila: Famila is a Northern German supermarket chain with comparable mid- to large-format stores offering groceries and a wide non-food selection, competing for the same regional supermarket shopper that EDEKA Cramer serves in Hannover and Celle.
• REWE: REWE is Germany's leading full-line supermarket cooperative and the most direct competitor to EDEKA Cramer, operating large-format REWE Centers and neighborhood REWE City stores with similar breadth of assortment and fresh-food emphasis.
• tegut: tegut is a regional German full-line grocery chain known for strong organic, regional, and bio-product positioning — directly comparable to EDEKA Cramer's 'natürlich Cramer' regional-brand differentiation strategy.

Others

• EDEKA Minden-Hannover: EDEKA Minden-Hannover is the regional EDEKA wholesale and logistics arm that supplies independent EDEKA retailers — including Cramer — with merchandise and is the structural supplier backbone of the company's store portfolio.

Regional players

• Globus Handelshof: Globus operates a network of large hypermarket stores in Germany with extensive fresh-food counters and a wide assortment, making it comparable to Edeka Cramer's largest EDEKA Center formats though with a different footprint.

Broad incumbents

• Lidl: Lidl is one of Germany's leading discounters, with rapidly expanding fresh-food and non-food assortment that increasingly competes with full-line supermarket operators like EDEKA Cramer.
• ALDI Nord: ALDI Nord is the dominant hard discount competitor across Northern Germany and a key price benchmark in every catchment where EDEKA Cramer operates an EDEKA Center.
• Netto Marken-Discount: Netto Marken-Discount is a German discount grocer also part of the EDEKA-Verbund — it shares cooperative scale advantages while competing head-on with EDEKA Cramer for price-sensitive shoppers in the same regions.
• Kaufland: Kaufland is one of Germany's largest hypermarket operators with a wide assortment of food and non-food, including ~3,000-5,000 m² stores that overlap with the largest EDEKA Center formats operated by Cramer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edekacramer
• Instagraminstagram.com/edekacramer
• LinkedInlinkedin.com/company/edeka-cramer

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edeka Cramer