Crann - Trees for Ireland

What Crann - Trees for Ireland does

Crann - Trees for Ireland (legally People for Trees (Ireland) CLG t/a Crann) is a registered Irish charity founded in 1986 by Jan Alexander with the mission of "Releafing Ireland." Operating from Celbridge, County Kildare, with 13 employees and a board of 11 trustees, the organization runs tree planting projects, environmental education programmes, and advocacy work addressing Ireland's status as the least wooded country in Europe (11% forest cover versus a 39% European average). Its core activities include the Easy Treesie school planting initiative (targeting one million trees with schoolchildren), the Oak Glen oak forest restoration with Coillte (approximately 120,000 oaks sponsored over 21 years), the Giant's Grove redwood planting at Birr Castle, the Crann Schools Programme delivering ecologist-led workshops, and the Tidy Towns Assist Programme supporting community committees.

The organization's product surface is organized around community-led engagement: the twice-yearly Crann Magazine (mailed to members, libraries, and government officials), membership tiers ranging from €25/year individuals to €700 lifetime and corporate memberships, a tree donation programme starting at €5, publications such as the €18 "Badgers, Beeches and Blisters" book, paid workshops (e.g., €350 Traditional Charcoal Making retreats), and magazine advertising at €250-€850 per placement. Strategic partnerships with Brown Thomas Arnotts (100,000 trees over 10 years, funded by a €0.60 paper bag charge), Eurofound, Crowne Plaza, Fingal County Council, Coillte, and membership in the Tree Council of Ireland and Irish Environmental Network extend its reach. President Michael D. Higgins serves as patron.

Crann's revenue mechanics are diversified across six streams: recurring membership subscriptions, donations (Stripe and PayPal), corporate partnerships, magazine advertising, one-time publication sales, and government grants via the Department of Agriculture, Food and the Marine and the Department of the Environment, Climate and Communications. Distribution is entirely domestic, conducted through the crann.ie e-commerce storefront, direct mail, and event-based engagement, with no intermediaries or resellers.

Name

Crann - Trees for Ireland

Legal name

People for Trees (Ireland) CLG t/a Crann

Website

https://crann.ie

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Crann - Trees for Ireland is a registered Irish charity founded in 1986 that plants trees, delivers environmental education in schools and communities, and publishes the Crann Magazine to advance afforestation in Ireland.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Forest Nurseries and Gathering of Forest Products (1132)

SIC

Forestry (800), Services-Membership Organizations (8600)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industry

Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Tree planting services
• Environmental conservation
• Charity membership
• Outdoor education
• Hedgerow restoration

Headquarters

HQ city

Celbridge

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions providing members with the Crann Magazine twice yearly, tree-related news, and access to participate in organization activities. Membership types include individual, family/school, corporate, and lifetime options.
2. Donations: Voluntary donations from individuals and organizations to support tree planting projects, educational programs, and organizational operations. Donation amounts as low as €5 can sponsor an Irish tree being planted on public land.
3. Corporate Partnerships: Strategic partnerships with corporations such as Brown Thomas Arnotts for tree planting initiatives, where corporate sustainability initiatives fund tree planting across Ireland.
4. Magazine Advertising: Revenue from advertising in the Crann Magazine, sent to all members and distributed to industry leaders, government officials, libraries, and media representatives.
5. Publications Sales: Sale of publications such as the book 'Badgers, Beeches and Blisters' on tree planting and woodland ownership.
6. Government Grants: Funding from the Department of Agriculture, Food and the Marine and through the Irish Environmental Network from the Department of the Environment, Climate and Communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Crann is an Irish charitable organization that promotes tree planting, hedgerow conservation, and environmental education across Ireland. Its offerings include a membership programme, a quarterly magazine, school and community tree-planting projects (such as the Easy Treesie and Giant's Grove projects), corporate partnership programmes, and the sale of related publications and merchandise.

Product overview

Crann - Trees for Ireland operates as a membership-based nonprofit organization offering a portfolio of tree planting, education, and conservation products and services. The core offerings include the Crann Magazine (a twice-yearly publication), membership programmes with various tiers, and numerous project-based initiatives including the Easy Treesie Project (tree planting with schoolchildren), Giant's Grove Project (redwood grove tribute to diaspora), Crann Schools Programme (educational workshops), Hedgerow Project, Ballymun Community Tree Project, Tidy Towns Assist Programme, and the Brown Thomas Arnotts National Nature Restoration Tree Project. Additional offerings include an annual Photographic Competition, the 'Badgers, Beeches and Blisters' publication, Traditional Charcoal Making workshops, and a Tree Donation Programme. These products collectively support the organization's mission of enhancing Ireland's environment through planting, promoting, protecting, and raising awareness about trees, woodlands, and hedgerows.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Treesie Project: A project partnered with easy treesie aiming to plant one million trees with Ireland's schoolchildren across the island of Ireland to reach the Plant-for-the-Planet challenge.
• Giant's Grove Project
• Crann Schools Programme
• Crann Hedgerow Project
• Crann Magazine
• Tidy Towns Assist Programme
• Crann – Brown Thomas Arnotts National Nature Restoration Tree Project

Products and services

• Crann Magazine Quarterly publication distributed to Crann members and sold via retail, carrying editorial content on trees, hedgerows, and conservation, plus advertising.
• Crann Membership Programme Annual membership subscription that funds Crann's tree-planting and conservation activities and provides members with the Crann Magazine and other benefits.
• Easy Treesie Project Nationwide native tree planting initiative, often carried out in schools and communities, enabling children and communities to plant native Irish trees.
• Giant's Grove Project Project focused on establishing large sites of native trees in Ireland, supporting biodiversity and conservation.
• Crann Schools Programme Environmental education and tree-planting programme for primary and secondary schools in Ireland, providing curriculum-linked activities and hands-on conservation.
• Crann Hedgerow Project Project supporting the planting, restoration, and management of native hedgerows across Ireland.
• Ballymun Community Tree Project Community-led tree planting project in the Ballymun area of Dublin, delivered with Crann support.
• Tidy Towns Assist Programme Programme assisting local Tidy Towns groups in Ireland with tree planting, hazard tree, and hedgerow management.
• Brown Thomas Arnotts National Nature Restoration Tree Project Corporate partnership project between Crann and Brown Thomas Arnotts focused on national nature restoration through tree planting.
• Tree Donation Programme Programme enabling individuals and organisations to donate funds specifically earmarked for tree planting activities in Ireland.
• Crann Publications and Books Books and printed publications produced and sold by Crann, including works such as Badgers, Beeches and Blisters, supporting fundraising and conservation education.

Quantifiable outcome

• A single tree will absorb more CO2 than would be produced by a car travelling to Beijing and back
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• EurofoundminorStrategic or Co-development Partner · 1 March 2025Crann served as planting partner for Eurofound's 50th anniversary tree planting ceremony. Minister Michael Healy-Rae led the planting of 50 native Irish trees including Irish Bird Cherry, Scots Pine, and Silver Birch. The event supported National Tree Week and the European Commission's #3BillionTrees pledge.
• Brown Thomas ArnottscoreStrategic or Co-development Partner · 1 January 2025Crann partnered with Brown Thomas Arnotts for their National Nature Restoration Tree Project to plant 100,000 trees in 10 years. The retailer introduced a €0.60 charge for paper carrier bags and all profits are invested in planting trees in Ireland. This initiative reinforces the retailer's commitment to environmental sustainability and tree planting.
• Crowne Plaza Dublin-Northwood HotelminorGTM or Marketing Partner · 1 January 2019Crowne Plaza Dublin-Northwood partnered with Crann during National Tree Week to host tree planting, educational and climate action activities benefiting various communities. The partnership was supported by Panda Greenstar.
• CoilltecoreStrategic or Co-development PartnerLong-standing partnership with Coillte (Ireland's forestry board) including the Oak Glen project to re-establish an oak forest in Glencree, County Wicklow. The Oak Glen project, launched in 1990 with President Mary Robinson planting the first tree, has seen approximately 120,000 oak trees sponsored by the public. Coillte also co-sponsors Crann's annual photographic competition.
• Panda GreenstarminorGTM or Marketing PartnerSupported the Crowne Plaza/Crann tree planting initiative as part of National Tree Week activities.
• Fingal County CouncilminorStrategic or Co-development PartnerPartnered with Crann-Easy Treesie project providing trees for Northwood Park Santry Demesne. The collaboration has enabled almost 1,000 children to plant over 3,300 trees in Fingal alone during 2018/19.
• Tree Council of IrelandcoreOthersCrann is a member of the Tree Council of Ireland, an umbrella body for organizations involved in tree planting, management and conservation.
• Irish Environmental Network (IEN)coreOthersCrann is a member of the Irish Environmental Network (IEN), which provides core funding from the Department of the Environment, Climate and Communications. IEN is made up of nationally active Irish Environmental NGOs representing a broad range of environmental issues.
• Hedgerows IrelandminorStrategic or Co-development PartnerFormerly the Hedge Laying Association of Ireland, formed in 2004 to encourage conservation, protection and appropriate management of hedgerows. Crann works closely with this organization on hedgerow awareness and training.
• TeagascminorStrategic or Co-development PartnerCrann collaborated with Teagasc on developing hedgerow management training programs and curriculum modules for hedge management.
• Irish Wildlife TrustminorStrategic or Co-development PartnerCrann partnered with Irish Wildlife Trust on the Networks for Nature project and hedgerow seminars.
• Birdwatch IrelandminorStrategic or Co-development PartnerCollaborated with Birdwatch Ireland on hedgerow seminars and biodiversity conservation efforts.
• Dún Laoghaire-Rathdown County CouncilminorStrategic or Co-development PartnerPartnered with Shankill Tidy Towns and Crann on the Trees for All Project, planting 13,242 trees (one for every resident) in the Shankill area.
• Easy Treesie ProjectcoreStrategic or Co-development PartnerCrann partnered with easy treesie project to help plant one million trees with Ireland's schoolchildren to reach the Plant-for-the-Planet challenge.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trees for Life: Scottish conservation charity focused on rewilding the Caledonian Forest through tree planting and ecosystem restoration. Closely comparable model: volunteer-driven tree planting, education, and donor-funded conservation.
• Arbor Day Foundation: US-based non-profit focused on tree planting and environmental stewardship through membership and community programmes. Comparable as a large-scale, membership-based, education-and-planting tree organization, though operating in North America.
• Coillte: Ireland's state-owned forestry company that manages ~7% of Ireland's land and is Crann's long-standing partner on the Oak Glen project. Coillte is the closest peer in Irish forestry/afforestation, though it operates at vastly larger scale as a commercial forestry business.
• Woodland Trust: The UK's leading woodland conservation charity with ~1 million members, focused on planting and protecting trees. Highly comparable as a membership-based tree planting, advocacy, and education non-profit — though at much larger scale and serving a different (UK) geography.
• Tree Council of Ireland: Umbrella body for organizations involved in tree planting, management and conservation in Ireland, of which Crann is a member. Directly comparable as a national, non-profit, membership-based tree-planting advocacy organization.

Others

• Plant-for-the-Planet: Global youth-led reforestation initiative whose 'Plant-for-the-Planet' challenge is the umbrella target for Crann's Easy Treesie project. Thematically aligned tree planting movement at global scale.

Emerging players

• Irish Environmental Network: Network of nationally active Irish environmental NGOs that channels core government funding to its members, including Crann. Comparable as a national environmental NGO coordinator with overlapping mission and funding relationships.
• Easy Treesie: Irish schoolchildren-focused tree planting project partnered with Crann to plant 1 million trees. Overlapping mission and audience (Irish schools), though smaller and more narrowly focused on education.
• Hedgerows Ireland: Irish organization promoting conservation and appropriate management of hedgerows, working closely with Crann. Adjacent peer focused on a narrower but complementary subject (hedgerows vs. trees/woodlands).

Broad incumbents

• National Trust (UK): Large UK heritage and conservation charity with significant tree, woodland, and hedgerow management programmes. Comparable in conservation-and-membership model, but much broader in scope (heritage sites, coastline, historic houses).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Crann-Trees-for-Ireland-952209161456356
• Instagraminstagram.com/cranntrees
• LinkedInlinkedin.com/company/crann---trees-for-ireland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crann - Trees for Ireland