Cream City Mortgage

What Cream City Mortgage does

Cream City Mortgage is a retail mortgage brokerage founded in 2023 and headquartered in Whitefish Bay, Wisconsin (Milwaukee suburb), operating under NMLS #2439594 with licenses to originate in Wisconsin, Kansas, Indiana, and Michigan. The firm acts as an intermediary between consumer borrowers and institutional lenders, originating and brokering residential mortgage products rather than holding loans on balance sheet. Owner Blake Early leads a team including more than 16 individually licensed loan officers distributed across the four-state footprint.

The product menu spans agency-eligible conventional, FHA, and VA loans; state-bond first-time homebuyer programs delivered through partnerships with the Wisconsin Housing and Economic Development Authority (WHEDA), Kansas Housing Resources Corporation (KHRC), and Michigan State Housing Development Authority (MSHDA); and specialty non-agency programs including DSCR (debt-service coverage ratio) loans for real estate investors, bank statement loans for self-employed borrowers, non-QM products, and HELOCs. The mix reflects an orientation toward borrower segments that are underserved by vanilla retail mortgage channels.

Revenue mechanics follow the standard brokerage model: the firm is paid loan origination or brokerage fees by the lender on each closed loan, with yield varying by product type (lower on conforming agency volume, materially higher on DSCR and non-QM). Go-to-market is referral-driven through licensed loan officers' real-estate agent, builder, and financial-planner relationships in each operating state. No proprietary technology platform, funding events, or third-party capital relationships are disclosed in the input data, indicating an organic, capital-light operating model.

Name

Cream City Mortgage

Legal name

Cream City Mortgage, LLC

Website

https://creamcitymortgage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cream City Mortgage is a retail residential mortgage brokerage founded in 2023 in Whitefish Bay, Wisconsin, licensed to originate in Wisconsin, Kansas, Indiana, and Michigan, serving consumers with conventional, government, and specialty loan products including DSCR and non-QM.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

Keywords

• Mortgage brokerage services
• Residential loan origination
• Home purchase financing
• Mortgage refinancing services
• Loan officer advisory

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Loan Origination / Brokerage Fees: As a mortgage broker, Cream City Mortgage earns fees from lenders for originating and closing loans on their behalf. The company states it does not charge borrowers directly — 'you don't pay us a penny. Ever.' Revenue is generated through the wholesale distribution of mortgage products across multiple lenders and investor channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cream City Mortgage is a mortgage brokerage that matches individual borrowers with wholesale lenders across 20+ loan product types, including Conventional, FHA, VA, WHEDA, DSCR, Bank Statement, HELOC, and Non-QM options. Borrowers complete a single application and the firm shops multiple lenders for competitive pricing, structures creative financing (including down payment assistance via state housing finance agencies), and guides clients from pre-approval through closing. The firm does not lend its own capital and does not charge borrowers directly, earning transaction/brokerage fees paid by lenders.

Product overview

Cream City Mortgage operates as a mortgage brokerage offering a comprehensive portfolio of loan products and financial services. Their core offerings include conventional loans (fixed-rate, adjustable-rate, and jumbo mortgages), government-backed products (FHA, VA, and WHEDA loans for Wisconsin residents), and specialized non-qualified mortgage (Non-QM) solutions such as DSCR loans for investors and Bank Statement loans for self-employed borrowers. The company also provides refinance options including No Cash-to-Close refinances and HELOCs, plus pre-underwriting services for competitive home buying. As a licensed mortgage broker (NMLS #2439594), they service Wisconsin, Kansas, Indiana, and Michigan, acting as an intermediary that connects borrowers with appropriate lending partners and offers creative financing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans
• FHA Loans
• VA Loans
• WHEDA Loans
• DSCR (Debt Service Coverage Ratio) Loans
• Bank Statement Loans
• Non-QM Mortgage Products
• HELOC (Home Equity Line of Credit)
• No Cash-to-Close Refinances
• Mortgage Calculator

Quantifiable outcome

• Loans can be closed in as few as 10 days (vs. industry average of 30 days)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• WHEDA (Wisconsin Housing and Economic Development Authority)coreStrategic or Co-development PartnerCream City Mortgage is partnered with WHEDA to offer affordable housing options and down payment assistance programs for FHA and Conventional financing in Wisconsin. WHEDA programs include forgivable and deferred second mortgages for first-time homebuyers, lower-income buyers, and those using WHEDA first mortgages. This partnership provides access to assistance programs not available through most retail lenders.
• KHRC (Kansas Housing Resources Corporation)coreStrategic or Co-development PartnerCream City Mortgage offers the KHRC First-Time Homebuyer Program to Kansas buyers. KHRC provides 0% interest deferred second loans for down payment and closing cost assistance, often forgiven after a qualifying occupancy period. The partnership enables access to state-backed assistance for Kansas homebuyers.
• MSHDA (Michigan State Housing Development Authority)coreStrategic or Co-development PartnerCream City Mortgage services Michigan and references MSHDA down payment assistance programs as an option for Michigan buyers, providing deferred loans paired with participating lender mortgages.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• United Wholesale Mortgage (UWM): Largest wholesale mortgage lender in the U.S. and a primary capital provider for brokers including Cream City Mortgage. While not a direct competitor for borrowers, it is the dominant wholesale counterparty shaping broker economics and product access.
• Rocket Mortgage: Largest direct-to-consumer mortgage lender in the U.S., competing for the same homeowner and refinance borrower. Its scale, technology, and brand create competitive pressure on smaller brokerages.
• loanDepot: National retail and wholesale mortgage lender with broad product offerings and significant marketing spend. A scaled competitor that competes for the same Midwest borrower segments.

Direct peers

• Guild Mortgage: Retail mortgage lender operating across 40+ states with a centralized model emphasizing affordability programs and first-time homebuyer education. Direct competitor in Conventional, FHA, VA, and state DPA programs.
• Movement Mortgage: Retail mortgage lender with a multi-state branch network, strong realtor relationships, and emphasis on fast closings. Closely comparable in service-led, relationship-driven origination model.
• Fairway Independent Mortgage Corporation: Mid-to-large retail and wholesale mortgage company offering a similarly broad product mix including Conventional, FHA, VA, and Non-QM loans through a distributed branch model. Operates with a comparable broker-and-retail hybrid model and competes in the same Midwest geography.
• Paramount Residential Mortgage Group (PRMG): Retail and wholesale mortgage company offering a wide product menu including government, conventional, and Non-QM products. Comparable in multi-state licensing and broker-assisted origination model.
• NewRez (formerly New Penn Financial): National mortgage lender with retail and wholesale channels offering Conventional, FHA, VA, and Non-QM products. Directly overlaps with Cream City Mortgage's product breadth and multi-state reach.
• CrossCountry Mortgage: Large retail mortgage lender with a growing wholesale broker channel and a multi-state branch footprint. Competes head-to-head with Cream City Mortgage for the same borrower segments and realtor referral relationships.
• Guaranteed Rate: Large retail mortgage lender with a separate wholesale broker channel (Guaranteed Rate Affinity). Competes in the same online-driven, multi-state broker-assisted origination model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@creamcitymortgage
• Facebookfacebook.com/CreamCityMortgage
• LinkedInlinkedin.com/company/cream-city-mortgage
• Instagraminstagram.com/creamcitymortgage

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cream City Mortgage