Creatieve Preventie

What Creatieve Preventie does

Creatieve Preventie is a Dutch company headquartered in Deventer that operates as a prevention partner for secondary schools in the Netherlands. Founded as an initiative in 2014 and formalized as a company in 2018 by Nathalie Booij, the company delivers mental resilience and social-emotional learning programs through a portfolio of modalities. Its work is explicitly positioned within a Christian worldview, which the company identifies as a defining element of its approach and brand. The company employs approximately 5 people and reports reaching hundreds of schools and thousands of students nationwide.

The company's product portfolio spans live theater performances tied to seasonal school moments (school kickoffs, Easter, Christmas), interactive project days, workshops, and structured lesson packages including (un)Shakable and the Performance Pressure program. These offerings are extended by LIFELINE, an online platform launched in 2020 that provides ongoing prevention and resilience content on a subscription basis. Pricing is quote-based across all offerings, and the company operates a partnership with Be Courageous (Jurrien ten Brinke) to broaden its programming.

Creatieve Preventie generates revenue through school bookings for performances, project days, and workshops, sales of educational materials and lesson packages, and LIFELINE subscriptions. The company serves as a private entity without disclosed external funding, relying on operational revenue from a distributed base of Dutch secondary school customers.

Name

Creatieve Preventie

Legal name

Creatieve Preventie

Website

https://creatievepreventie.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Creatieve Preventie is a Deventer-based Dutch company providing mental resilience and prevention programs for secondary schools through live performances, workshops, lesson packages, and the LIFELINE online platform, serving hundreds of schools nationwide.

Ownership category

akta.pro rank

Product category

Youth Prevention and Education Services

NAICS

Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH)

Keywords

• Youth prevention programs
• School mental resilience
• Creative arts education
• Secondary school workshops
• Online prevention curriculum

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School bookings — performances, project days, and workshops: Schools pay for one-hour performances (Easter, Christmas, school-season launches), full-day project days, and interactive workshops. Both performances and project days/workshops can be customized. For performances, the company supplies its own lighting and sound equipment and personnel.
2. Educational materials and lesson packages: Sale of complete lesson packages (lespakketten) for use by school mentors and teachers. The (un)Shakable program is offered with differentiated materials for VMBO and HAVO/VWO levels. A free first lesson is provided as a promotional lead magnet.
3. LIFELINE online prevention program: An online resilience program for lower-secondary students, launched in 2020. Schools subscribe to access the platform and its lessons. The program includes a presentatie-duo that hosts lessons and can be combined with the CourageousDay in-person event.
4. School information sessions and consultations: Free introductory consultations and brainstorms are offered to schools; these lead to customized program proposals and paid bookings. Quotes are provided on a per-school, per-program basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Creatieve Preventie delivers prevention programs to Dutch secondary schools, combining live performances, full-day project days, workshops, structured lesson packages, and the LIFELINE online resilience platform to strengthen teenagers' identity, mental resilience, and coping skills. Offerings are rooted in the proprietary AHAA experiential learning methodology and delivered by artists, facilitators, and experiential experts on-site at schools or via the online platform.

Product overview

Creatieve Preventie is a prevention partner for secondary schools offering a comprehensive suite of mental resilience programs. Their portfolio includes live performances (Easter, Christmas, school kickoff), project days with workshops, educational lesson packages, and the LIFELINE online prevention platform. The (un)Shakable lesson package provides structured curriculum materials, while presentations cover addiction, social media, and citizenship themes. All offerings are grounded in Christian values and aim to strengthen teenage identity, mental resilience, and coping skills through creative expression, experiential learning, and interactive methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• LIFELINE: An online resilience program for strengthening mental resilience of lower-secondary students
• (un)Shakable

Products and services

• Voorstellingen (School Performances) One-class-hour live performances featuring artists and speakers that inspire and challenge secondary school students on themes such as Easter, Christmas, school-year kickoffs, and the (un)Shakable program. Includes own lighting and sound equipment and personnel.
• Projectdagen (Project Days) Full-day on-site programs at schools featuring a plenary kickoff show followed by workshops and presentations on themes such as self-image and citizenship, including music, rap, sports, games, and guest speakers.
• Workshops Interactive workshops in which professional artists (e.g., rappers, photographers) inspire students with personal life stories and provide practical tools for healthy emotional coping, such as rap workshops and smartphone photography.
• Voorlichtingen (Educational Presentations) Interactive educational sessions combining exercises, thought experiments, and knowledge transfer on topics such as addiction (verslaving) and social media awareness, delivered by experiential experts.
• Lespakket (un)Shakable Structured lesson package for school mentors containing six lesson letters with assignments, social interactions, and insights, accompanied by PowerPoint presentations and differentiated for VMBO and HAVO/VWO levels, designed to build student mental resilience.
• Lespakket Prestatiedruk (Performance Pressure Lesson Package) Educational lesson package for mentors and teachers helping students deal with performance pressure and perfectionism, grounded in research on self-compassion.
• LIFELINE Online Prevention Program Online resilience program for lower-secondary school students offering structured lessons on mental resilience, self-image, stress, and emotional regulation, with a hosted presentation duo and teacher monitoring tools; available as an annual school subscription and often bundled with the CourageousDay in-person event.
• Scholentour Gouden Weken (Golden Weeks School Tour) Seasonal school tour program timed to the start of the school year, focused on strengthening student identity and resilience through creative performances and workshops.

Quantifiable outcome

• Approximately 8% of Dutch 12–18 year-olds experience mental health issues (nearly 1 in 10 students, or ~3 students per class), highlighting the scale of the problem Creatieve Preventie addresses.
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Be Courageous (Jurrien ten Brinke)coreStrategic or Co-development PartnerCreatieve Preventie and Be Courageous collaborate to offer a combined package: the CourageousDay (an interactive in-person program with games, testimonials, and an 'over de streep' activity) bundled with the LIFELINE online resilience program. This partnership extends reach by combining Be Courageous's interactive day format with Creatieve Preventie's ongoing digital curriculum, providing schools with both a one-time impactful event and a sustained online program for lower-secondary students.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• EVERFI: K-12 digital learning platform covering SEL, financial literacy, and health, distributed at scale to school districts. Comparable in digitizing SEL curriculum for schools and bundling multiple topics, but operates as a broad incumbent with significantly more resources and content breadth than Creatieve Preventie.

Direct peers

• Move This World: SEL program delivered via video and movement-based exercises to K-12 students, focused on mental resilience, conflict resolution, and emotional regulation. Comparable in multimedia SEL delivery and school-district sales model, with similar lesson-package structure to (un)Shakable.
• ClassDojo: School communication and SEL platform used by teachers worldwide to build classroom community and social-emotional skills. Comparable in providing tech-enabled SEL content for primary/secondary classrooms, with a similar teacher-as-anchor distribution model.
• Kognito: Simulation-based SEL training for educators and students, used in schools to build mental health literacy and peer-support skills. Comparable in equipping teachers and mentors with structured tools to address student mental health — a close analog to Creatieve Preventie's mentor-focused (un)Shakable model.
• Be Courageous: Dutch interactive youth program run by Jurrien ten Brinke, already a partner of Creatieve Preventie. Delivers in-person school events such as CourageousDay with games, testimonials, and 'over de streep' activities, directly comparable in target audience (Dutch secondary schools) and live-event delivery model.
• Second Step (Committee for Children): One of the largest US SEL curriculum providers for K-12 schools, offering structured lesson packages on mental resilience, emotional regulation, and peer relationships. Closely comparable as a school-based SEL curriculum provider, though at significantly larger scale and with secular content.

Regional players

• Stichting Timon: Dutch youth services organization offering guidance, residential care, and prevention programs for at-risk young people. Comparable in the Dutch youth mental health and resilience space, with a similar cross-Netherlands footprint but operating more in welfare than school-based curriculum.
• Stichting Fier: Dutch youth care organization providing trauma support, mental health services, and prevention programs for adolescents across the Netherlands. Comparable in targeting Dutch youth mental health and prevention, though focused on clinical care rather than school-based creative-arts delivery.

Others

• Stichting JOGG: Dutch national program (Jongeren Op Gezond Gewicht) supporting municipalities and schools in youth health and well-being initiatives. Comparable as a Dutch school-facing youth health and prevention program with nationwide reach, though focused on lifestyle health rather than mental resilience.
• Stichting Kunstbende: Dutch foundation that engages young people through creative arts (music, dance, multimedia, performance). Comparable in using creative arts as a vehicle for youth development and identity formation, though focused on talent development rather than mental resilience/SEL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCBbZ1YlVPJH1DE8qnAB4rHQ
• Facebookfacebook.com/creatievepreventie
• LinkedInlinkedin.com/company/creatievepreventie
• Instagraminstagram.com/creatievepreventie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creatieve Preventie