What The Andy Andrews Group does

The Andy Andrews Group operates Creating Measurable Results (CMR), a proprietary multi-year coaching curriculum sold to organizations of 100 or more employees. The product consists of custom video coaching sessions from founder Andy Andrews delivered every two weeks through a private, branded client portal. Content is owned by the client, archived in a private library, and reusable for onboarding new hires and reinforcing material over time. The core intellectual premise is that most organizations invest only in the 40 working hours of their employees' weeks, while CMR focuses on the other 128 hours, with the claim that better week-management drives measurable performance gains.

The business is a privately held, founder-owned enterprise coaching firm with 12 employees based in Orange Beach, Alabama. Revenue is generated through custom-priced, multi-year enterprise subscriptions; pricing is not publicly disclosed. Go-to-market is sales-led and consultative: prospective clients submit inquiries via a 'Get Started' form, and Andrews personally reads and responds to every message within one business day. There is no self-serve tier or channel-partner distribution. The firm's competitive position is anchored on Andrews' personal brand as a New York Times bestselling author of 26 books (20M+ copies sold), an advisor to four U.S. Presidents and the U.S. Special Operations Command, and a roster of named enterprise clients including Fairway Independent Mortgage, Southside Bank, OneWater Marine, North Mississippi Health Services, Coldwell Banker Commercial, Keller Williams, Kamado Joe, and IAITAM.

Name

The Andy Andrews Group

Legal name

Creating Measurable Results

Website

https://creatingmeasurableresults.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Andy Andrews Group operates Creating Measurable Results (CMR), a proprietary multi-year coaching curriculum that delivers bi-weekly custom video coaching from founder Andy Andrews via a private branded portal to organizations of 100+ employees. Revenue comes from undisclosed-price, multi-year enterprise subscriptions sold through a consultative, founder-led sales motion.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Enterprise Coaching Subscription: Multi-year coaching curriculum subscription for organizations of 100+ employees. Custom video coaching content delivered bi-weekly through a private branded portal. Revenue is recurring in nature, tied to ongoing coaching engagement over multiple years. No pricing is publicly disclosed, indicating a custom enterprise pricing model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Creating Measurable Results (CMR) is a proprietary multi-year coaching curriculum from Andy Andrews sold to organizations of 100 or more employees. Customers receive custom video coaching sessions on a bi-weekly cadence, delivered through a private, branded portal that each client team logs into, with every session downloadable and archived in a private library for ongoing reuse.

Product overview

Creating Measurable Results (CMR) is a single, unified coaching curriculum — not a modular platform. It delivers custom video coaching from Andy Andrews on a biweekly cadence through private, branded team pages. All content is downloadable and archived in a private library for ongoing reuse. The curriculum focuses on developing people across all 168 hours of the week, not just the 40 working hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Creating Measurable Results (CMR) A proprietary, multi-year coaching curriculum from Andy Andrews delivering custom video coaching sessions every two weeks through a private, branded page for organizations of 100+ people; sessions are archived in a downloadable private library for coaching new hires and reinforcing material over years.

Quantifiable outcome

• Revenue growth from $5.4B to $21.2B (4×) in 3 years
• +6 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Others

• Russell Brunson / ClickFunnels Educational Products: Founder-led education and software business targeting entrepreneurs and small enterprises with high-ticket coaching programs. Adjacent comparable — not a direct enterprise coaching competitor, but illustrates the founder-brand-to-enterprise-training monetization playbook that CMR also executes.

Emerging players

• Bestselling Author / Speaker Coaching Enterprises (e.g., Dave Ramsey Solutions): Enterprise-facing business and financial education company built on Dave Ramsey's personal brand, already a public endorser of Andy Andrews. Comparable in monetizing a bestselling author's credibility into enterprise training subscriptions; overlaps in customer base (financial services) and go-to-market approach.
• Mindvalley: Online personal-development and business training platform combining celebrity-instructor video curricula with subscription delivery. Comparable on bi-weekly cadence and proprietary branded delivery of coaching content, though targeted at consumers/prosumers rather than enterprise clients.

Direct peers

• Dale Carnegie Training: Iconic enterprise training brand selling leadership, communication, and sales programs to global organizations via a licensee network. Comparable on enterprise training subscription model and brand-driven curricula, but operates at materially larger scale and through certified trainers rather than founder delivery.
• FranklinCovey: Largest scaled competitor in the leadership and organizational performance training space. Sells multi-year enterprise curricula (e.g., The 7 Habits, Leading at the Speed of Trust) to organizations of all sizes. Directly comparable to CMR as a recurring enterprise training subscription, with the main differences being scaled delivery via certified facilitators (vs. founder-delivered) and a public-company governance structure.
• Tony Robbins (Results Coaching / Business Mastery): Founder-led enterprise and personal coaching business built around Tony Robbins' personal brand. Sells high-ticket business mastery programs to entrepreneurs and enterprise teams. Most comparable on the founder-brand-driven, premium-priced, content-IP model, though delivery includes live events alongside digital content.
• The John Maxwell Team: Leadership development company built around John Maxwell's brand, selling training curricula, coaching certifications, and enterprise programs to organizations globally. Directly comparable as a founder-branded leadership content and coaching franchise targeting enterprises and teams.
• Blanchard (The Ken Blanchard Companies): Long-established leadership training and coaching firm selling enterprise learning programs (e.g., Situational Leadership). Comparable to CMR as a recurring enterprise leadership development subscription, differentiated by a multi-decade IP library and facilitator network rather than founder delivery.
• Gallup: Global analytics and advisory firm best known for CliftonStrengths and employee engagement research, selling enterprise coaching, learning, and development subscriptions. Closest large-scale comparable for measuring and developing organizational performance, with stronger research-based IP versus founder-led content.

Broad incumbents

• Hogan Assessments / Executive Coaching Firms: Established leadership assessment and executive coaching providers selling enterprise programs. Comparable as adjacent enterprise coaching and leadership development vendors often co-sold with or against founder-led offerings like CMR.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-andy-andrews-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Andy Andrews Group