Creativ Concept GmbH

What Creativ Concept GmbH does

Creativ Concept GmbH is a German full-service advertising agency (Werbeagentur) founded in 1991 and headquartered in Apolda, Thuringia, with a secondary office in Jena. The company delivers six integrated service lines: web design (static and dynamic websites, CMS, image editing, newsletters, shop systems, online marketing), graphic design (logos, business stationery, print advertising, annual reports, flyers, catalogs, corporate design), textile printing (flex and flock methods on workwear, apparel, and event clothing), vinyl cutting/foil plotting (vehicle lettering, window films, signage, decorative films), printing and mailing services (DL to A4, 80–200 g/m², 1–8 pages), and facade lettering (Plexiglas, PVC, stainless steel, aluminum, illuminated or non-illuminated). It serves primarily small and medium-sized businesses in the Jena–Apolda regional corridor across manufacturing, utilities, certification, agriculture/wine, and trades, with named references including TÜV Thüringen, Energieversorgung Apolda, Nova Pump, Eurocylinders, Weingut Kirsch, and Höschel & Baumann.

The business operates on a project-based professional services model with custom quote-based pricing and no publicly disclosed rates; multi-year contracts are indicated as possible. Customer acquisition is sales-led, relying on direct outreach, referrals, a website contact form, and a Facebook page; there is no evidence of paid digital marketing or sophisticated demand-generation. The underlying technology consists of standard CMS platforms, responsive web design tooling, and conventional printing and vinyl cutting equipment, with no proprietary platforms, AI/ML capabilities, mobile apps, APIs, or documented software products. The agency is founder-owned and operated, led by Managing Directors Anke Hänsch (since 1991) and Gregor Hänsch, with the legal entity previously operating as creativ concept e.K. (sole proprietorship) before being converted to a GmbH (private limited company) registered at Amtsgericht Jena under HRB 113378. No external investors, parent company, subsidiaries, funding rounds, patents, trademarks, certifications, partnerships, or alliances are indicated in the available data.

Name

Creativ Concept GmbH

Legal name

creativ concept GmbH

Website

https://creativ-concept.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Creativ Concept GmbH is a Thuringia-based full-service advertising agency founded in 1991, operating from Apolda and Jena, offering web design, graphic design, textile printing, vinyl cutting, printing/mailing, and facade lettering services to regional SMBs in Germany.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Graphic Design Services (54143), Direct Mail Advertising (541860), Sign Manufacturing (339950)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Advertising agency services
• Graphic design services
• Web design services
• Textile printing services
• Signage manufacturing

Headquarters

HQ city

Apolda

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Creative Services: Project-based creative services including web design, graphic design, textile printing, vinyl cutting/signage, printing and mailing services, and facade lettering. Revenue is generated through one-time project fees and potentially retainer arrangements for ongoing design needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Creativ Concept GmbH is a full-service advertising agency delivering web design, graphic design, textile printing, vinyl cutting/signage, printing and mailing services, and facade lettering to regional businesses in the Jena and Apolda area of Thuringia, Germany. Services span the complete creative pipeline from concept development through finished physical or digital product, executed on a project-based custom quote basis. The company combines digital (websites, online marketing, shop systems) and physical (printed materials, workwear, vehicle lettering, facade signage) deliverables under one roof.

Product overview

Creativ Concept GmbH is an advertising agency (Werbeagentur) with locations in Jena and Apolda, Germany. The company operates as a full-service creative agency offering both digital and traditional advertising solutions. Their product portfolio comprises six integrated service areas: Web Design (website creation, content management, shop systems, online marketing), Graphic Design (logo development, business stationery, corporate design), Textile Printing (flex and flock printing on clothing), Vinyl Cutting/Foil Plotting (vehicle wrapping, window films, signage), Printing & Mailing Services, and Facade Lettering. Together, these services provide clients with comprehensive branding and advertising capabilities from concept development through final product delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Web design service offering static and dynamic website creation, content management, image editing, newsletters, shop systems, online marketing, and responsive design for all devices. Targeted at regional businesses in Thuringia, Germany seeking an online presence.
• Graphic Design Graphic design service covering logo development, business stationery, print advertising, posters, annual reports, flyers, invitations, catalogs, brochures, and complete corporate design solutions. Targeted at regional businesses needing brand identity and print advertising materials.
• Textildruck (Textile Printing) Professional textile printing using flex and flock methods for high-quality results on workwear, T-shirts, jackets, and club, wedding, or bachelor party clothing. Offers velvety flock finish and smooth flex finish. Targeted at trades, service companies, sports clubs, and event organizers.
• Folienplott (Vinyl Cutting) Vinyl cutting and application services for vehicles, windows, signs, home decorations, events, and trade shows. Includes high-performance films for long-term outdoor applications and decorative films for short to medium-term indoor and outdoor use. Targeted at trades, service companies, and retail businesses needing vehicle lettering and signage.
• Druck & Kuvertierservice (Printing & Mailing) Printing, folding, and enveloping services from DL to A4 size, paper weights from 80g/m² to 200g/m², 1 to 8 pages, single or double-sided. Targeted at regional businesses needing direct mail and printed communications.
• Fassadenschriftzüge (Facade Lettering) Custom facade lettering manufactured from Plexiglas, rigid PVC sheets, stainless steel, or aluminum. Available painted or unpainted, illuminated or non-illuminated. Targeted at regional businesses needing exterior building signage.

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Wall GmbH: German out-of-home media company operating city light posters, illuminated signage, and façade advertising across German cities. Comparable to Creativ Concept's illuminated/non-illuminated façade lettering and signage production services, but at national scale.
• Jung von Matt: Independent German creative agency group known for advertising campaigns and integrated brand communications. Comparable as a creative agency peer, but operating at national/international scale versus Creativ Concept's local full-service positioning.
• Serviceplan Group: Largest owner-managed German advertising agency group offering full-service creative, digital, and media services. Comparable as a full-service Werbeagentur competitor, but at a fundamentally different scale and geographic reach than Creativ Concept's Thuringia-only footprint.
• DDB Germany: Berlin-based German arm of the global DDB advertising network offering integrated creative campaigns and brand work. Comparable as a full-service creative advertising agency peer, operating at much larger scale than Creativ Concept.
• Scholz & Friends: Established Hamburg-headquartered German advertising agency with integrated creative, digital, and brand strategy services. Comparable as a traditional German Werbeagentur peer, but at significantly greater scale than Creativ Concept.
• Ströer SE: Major German outdoor and out-of-home advertising company operating city light posters and large-format signage. Comparable to Creativ Concept's vinyl cutting, façade lettering, and signage installation capabilities, but operating at national scale with proprietary media assets.

Direct peers

• Onlineprinters: Online print shop offering business cards, flyers, posters, signage, and direct mail services across Europe. Comparable to Creativ Concept's printing/mailing and signage production, particularly the DL-to-A4 print and envelope services and vehicle/façade signage offerings.
• FLYERALARM: Germany-headquartered printing and direct mail services company offering flyers, business stationery, signage, and large-format printing online. Directly comparable to Creativ Concept's printing, mailing, vinyl cutting, and graphic design service lines, though at significantly greater scale and with a national e-commerce model.
• CEWE Stiftung & Co. KGaA: European printing and photo services company with broad print-on-demand and merchandise capabilities. Comparable to Creativ Concept's printing, signage, and textile/custom merchandise offerings, especially for SMB and consumer customers in Germany.

Others

• Avery Dennison (Graphics Solutions): Global supplier of pressure-sensitive vinyl films, signage substrates, and graphic materials used by sign makers and vehicle-wrap shops. Comparable to Creativ Concept as an upstream supplier enabling its vinyl cutting and vehicle lettering service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/creativconcept
• LinkedInlinkedin.com/company/creativ-concept-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativ Concept GmbH