What Creative Lab Interiors & Contracting LLC. does

Creative Lab Interiors & Contracting LLC, operating commercially as Creative Labs and led by founder David Krec, is a Dubai-based event production, entertainment, and brand experiences company founded in 2015 with 34 employees headquartered at Meydan Grandstand, 6th floor. Despite the legal name suggesting interiors and contracting, all operational evidence indicates the firm functions as a creative events and entertainment services agency rather than an interiors contractor. The company delivers end-to-end event services across event planning, artist curation, video and photo production, audio production, digital marketing, and custom solutions, served by a vetted roster of working artists across dancers, singers, DJs, show acts, hosts, immersive performers, and themed characters.

The company's product portfolio spans hospitality activations for hotels, resorts, restaurants, bars, lounges, and pool venues, alongside branded event IP including KAK DOMA (an immersive nightlife experience), OTGADAY MELODY DXB (a music quiz entertainment format), Techstera (a founders-and-innovators forum), and Private Experience (fully customized corporate events). Clients include St. Regis, Marriott Hotels, Address Beach Resort, Belcanto Restaurant, and Vision Club, spanning hospitality, food and beverage, and corporate business segments. The company's go-to-market relies on direct outreach via website inquiry form, WhatsApp and phone, in-person consultations at the Dubai office, and organic social media presence on Instagram, YouTube, and LinkedIn.

The business operates on a professional services revenue model with quote-based pricing determined by event type, scale, and specific requirements. No proprietary technology platform, software product, mobile app, or AI capabilities are disclosed. The firm is founder-owned and bootstrapped with no institutional funding rounds, parent company, or public listing indicated. Operations are concentrated in the United Arab Emirates with no active international expansion, and the company is classified as a private LLC domiciled in Dubai, UAE.

Name

Creative Lab Interiors & Contracting LLC.

Legal name

Creative Labs

Website

https://creativelabs.ae

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Labs is a Dubai-based event production and artist booking company founded by David Krec, delivering end-to-end entertainment, hospitality activations, and branded event experiences for hotels, corporate clients, and private gatherings across the UAE.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (711190), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

akta.pro secondary industries

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Event production services
• Artist booking agency
• Hospitality entertainment
• Corporate event planning
• Brand experience design

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production and Creative Services: Project-based professional services revenue generated from end-to-end event strategy, creative direction, on-site delivery, artist booking, and production services. Pricing is quote-based, determined by event type, scale, and specific requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Creative Labs is a Dubai-based event production and artist curation agency delivering end-to-end creative services for private events, corporate gatherings, hospitality venues, and nightlife programming. The company books vetted performers (dancers, singers, DJs, hosts, immersive performers, characters) and provides event planning, video and photo production, audio production, and digital marketing. Services are project-based and quote-driven, with clients including luxury hotels (St. Regis, Marriott, Address Beach Resort), restaurants, and corporate event organizers.

Product overview

Creative Labs is an event production and artist management company operating as a services-based business rather than a software product. The company offers a portfolio of event services including Event Planning, Artist Curation, Video & Photo Production, Audio Production, Digital Marketing, and Custom Solutions. These services are delivered across event categories including Nightlife, Games, Gala Dinners, Conferences, Private Gatherings, and Hospitality Activations. The company also produces branded event experiences such as KAK DOMA, OTGADAY MELODY DXB, Techstera, and Private Experience events. The services work together to provide end-to-end event execution from concept through on-site delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-hour response guarantee
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• St. RegiscoreOthersSt. Regis Dubai is listed as a client partner on Creative Labs' website, indicating ongoing entertainment and event production collaboration at the luxury hotel property.
• Address Beach ResortcoreOthersAddress Beach Resort is featured as a client partner, representing hospitality venue collaboration for entertainment programming and guest experiences.
• Marriott HotelscoreOthersMarriott Hotels brand is listed among Creative Labs' clients, indicating event production and entertainment services for Marriott properties in the region.
• Belcanto RestaurantminorOthersBelcanto Restaurant in Dubai served as the venue for a Vision Club corporate event produced by Creative Labs, featuring live performances, awards ceremony, and immersive entertainment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Done Events: One of the largest event management and production companies headquartered in Dubai, serving corporate, government, and entertainment clients across MENA. Directly comparable as a UAE-based, full-service event production firm competing for the same enterprise and government event budgets.
• Entourage Events: Dubai-based event and entertainment company producing high-profile brand experiences, nightlife events, and private celebrations. Directly comparable in combining event production with entertainment programming and artist/talent curation for the UAE market.
• HQ Events: Dubai-headquartered event production agency delivering corporate events, conferences, and brand activations in the UAE. Comparable target customer base (corporate and hospitality clients) and similar project-based professional services model.
• Vivandi Events & Productions: UAE-based event management and entertainment production company with end-to-end event execution capabilities. Comparable as a Dubai-headquartered competitor offering similar integrated production, entertainment, and event services.
• Action Impact: MENA-based experiential agency producing events, exhibitions, and brand activations for enterprise clients. Comparable as a regional, project-based event production firm competing for similar hospitality and corporate event budgets.

Broad incumbents

• Pico Group: Global experiential marketing and event services group with a significant MENA presence. Comparable as a broader incumbent offering event production and venue design at larger scale, including many of the same regional corporate and government clients.
• Encore (Freeman): Global event production and audiovisual services provider within the Freeman group, with regional offices including in the UAE. Comparable as a broader incumbent offering integrated event production, audio/visual, and entertainment services at enterprise scale.
• WME (William Morris Endeavor): Global talent agency representing artists, performers, and entertainers across music, live events, and brand work. Comparable as a broader incumbent in talent representation that sits upstream of event buyers, demonstrating the scale ceiling in this category.
• GL Events: French-headquartered global events industry group with operations across the Middle East, providing event services, venue management, and exhibition services. Comparable as a broader incumbent operating in the same regional event services category.

Regional players

• The Qode: Dubai-based luxury event and experiential agency focused on high-end private events, weddings, and brand experiences. Comparable as a regional, design-forward event production competitor targeting the same premium hospitality and private client segment in the UAE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@creativelabs_dk
• LinkedInlinkedin.com/company/creativelabinteriors
• Instagraminstagram.com/creativelabs_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Lab Interiors & Contracting LLC.