Regional Arts Victoria

What Regional Arts Victoria does

Regional Arts Victoria (RAV) is an independent, not-for-profit, membership-based organisation incorporated and operating across regional Victoria, Australia. Its mission is to back regional Victorian artists, communities, and arts organisations to make, participate in, and experience creative work. RAV delivers a portfolio of interconnected programs that span grant administration (the federally-designated Regional Arts Fund, including Project Grants and Quick Response Grants), touring coordination (Touring Services, Connecting Places, Showcase Victoria, and the 2027 Show Directory), creative learning in schools (On the Road, On Call, ACTF Fellowship), community-presenter support (Small Halls Commission and Mentorships), strategic initiatives (Future Reset for youth mental wellbeing, Making Change: Creative Industries Strategy 2021-2026, South West Creative Industries Strategy), and member services including discounted insurance through GSA Insurance Brokers.

The underlying technology stack is modest and non-proprietary: a WordPress-based website, SmartyGrants for online grant applications, Campaign Monitor for e-news distribution, Salesforce as CRM, Zapier/Conga/Form Assembly as workflow integrations, and payment processors (PayPal, Stripe, Humanitix, Trybooking) for member and ticketing transactions. Microsoft SharePoint is used for internal data storage within Australia. No proprietary AI/ML systems, patents, or trademarks are present. The organisation does not build software products; it operates a service-delivery platform atop commodity SaaS tools.

RAV's revenue model is a hybrid NFP structure combining membership subscriptions, tax-deductible donations and bequests, government grant funding (administered Regional Arts Fund, Creative Victoria core support), and program-specific funding from partners such as VicHealth, ACTF, the Victorian Department of Education and Training, and local councils. Programs are delivered through a field-based regional advisor model (at least five named funding advisors covering distinct geographic catchments) supported by central program managers. Revenue is not publicly disclosed. Customer segments comprise regional Victorian artists and arts workers, not-for-profit arts organisations, community presenters and hall committees, regional schools, government partners, and donors/members.

Name

Regional Arts Victoria

Legal name

Regional Arts Victoria

Website

https://rav.net.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional Arts Victoria is a not-for-profit, membership-based organisation that supports regional Victorian artists, arts workers, community presenters, and schools through government grant administration, touring coordination, creative learning programs, and professional development across the state.

Ownership category

akta.pro rank

Product category

Arts Administration Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

akta.pro secondary industries

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Arts Education & Community Arts Programs (BPAGAHAC), Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Arts funding administration
• Touring coordination services
• Creative learning programs
• Community arts development
• Membership organisation

Headquarters

HQ city

Melbourne Street Station

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: RAV offers membership and discounted insurance options for practicing artists, arts workers and not-for-profit arts organisations based in regional Victoria. Membership provides access to resources, event listings, insurance discounts, and other benefits.
2. Donations and Bequests: Regional Arts Victoria is a not-for-profit organisation that accepts donations and bequests. All gifts of $2 and over are tax deductible, supporting the organization's mission to back artists and communities across regional Victoria.
3. Funding Administration: RAV administers the Australian Government's Regional Arts Fund in Victoria, including Project Grants and Quick Response Grants for regional artists, arts workers, and communities. While this is primarily a distribution mechanism for government funding, it represents operational revenue for program delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Regional Arts Victoria is an independent not-for-profit membership-based organisation that backs regional Victorian artists, arts workers, not-for-profit arts organisations, community presenters, and schools. Its core offerings include a membership program with discounted insurance, statewide touring coordination, the Connecting Places program routing productions into community halls, Creative Learning programs for schools, administration of the Regional Arts Fund (Project Grants and Quick Response Grants), the 2027 Show Directory, and Showcase Victoria as an annual industry event.

Product overview

Regional Arts Victoria is a not-for-profit, membership-based organisation that operates as a platform of interconnected programs supporting regional arts and creative communities across Victoria. The core offering comprises membership services with insurance benefits; touring coordination through Touring Services and Connecting Places programs; Creative Learning initiatives for schools; the Regional Arts Fund providing grants (Project Grants and Quick Response Grants); residency programs (RAV in Residence); the 2027 Show Directory as a booking marketplace for touring productions; Showcase Victoria as an annual industry event; and Resources providing educational content. These products work together to connect artists with communities, facilitate touring, provide funding, and build creative capacity in regional Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program

Quantifiable outcome

• 37 creative workers placed in 32 government schools through Creative Workers in Schools program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Victorian Government Department of Education and TrainingcoreStrategic or Co-development Partner · 1 January 2020Partnership for Creative Workers in Schools program, placing 37 creative industry workers in 32 government schools across Victoria for six-month residencies, supported by the Victorian Government's Working for Victoria initiative.
• Great South Coast Regional PartnershipmajorStrategic or Co-development Partner · 1 January 2019Multi-stakeholder partnership including Victorian Government, Great South Coast Regional Partnership, Corangamite Shire, Glenelg Shire, Moyne Shire, Southern Grampians Shire, City of Warrnambool, and Great Ocean Road Tourism Board to develop the South West Creative Industries Strategy.
• Creative VictoriacoreStrategic or Co-development PartnerCreative Victoria provides ongoing support for Regional Arts Victoria's Connecting Places program, which delivers performing arts experiences to community-run venues across the state. The partnership enables touring programs and small halls initiatives.
• Australian Children's Theatre Foundation (ACTF)coreStrategic or Co-development PartnerJoint delivery of the Joan & Betty Rayner ACTF Fellowship - a $20,000 fellowship supporting the development of an artist's practice in theatre for young audiences. Applications open annually.
• West Gippsland Arts CentrecoreStrategic or Co-development PartnerPartnership to deliver the Young Producers Program providing five paid mentorships for young artists aged 13-25 years in Baw Baw Shire. Mentors from both organizations support skill development in event design, planning, and production.
• Music VictoriacoreStrategic or Co-development PartnerPartnership for Showcase Victoria's Music Menu - 31 contemporary music acts were featured in 2024 through this collaboration, with Music Victoria facilitating the music programming component.
• G21 Region (Geelong Regional Alliance)majorStrategic or Co-development PartnerPartnership through the Making Change program to build sustainable and connected communities throughout the G21 region. Includes governance models and community development initiatives.
• Local Government Councils (Various)majorChannel Partner/ Reseller/ DistributorPartnership with various local councils including Southern Grampians Shire Council, Corangamite Shire, Glenelg Shire, Moyne Shire, and others for regional arts initiatives, creative industries strategies, and community presenter support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Regional Arts NSW: NSW's peak body for regional arts, providing funding, advocacy and capacity-building to artists and communities outside Sydney. Mirrors RAV's role at the state level for Victoria.
• Country Arts SA: South Australia's regional arts development organisation with an analogous model: touring, grants, creative learning and community-presenter support across non-metropolitan areas. Closest structural match to RAV by mandate and operating model.
• Arts Queensland: Queensland state-level arts funding and development agency with regional programs; comparable to RAV in combining state-wide funding administration with regional capacity-building.
• Arts Tasmania: Tasmanian state arts body delivering funding, strategic support and capability-building for artists and arts organisations, including a regional focus similar to RAV's mandate.
• Regional Arts WA: Western Australia's regional arts development organisation offering grants, touring, and professional development for regional artists — the WA counterpart to RAV with overlapping programs and funding-administration functions.

Emerging players

• Music Victoria: State peak body for contemporary music that partners with RAV on Showcase Victoria's Music Menu (31 music acts in 2024). Overlaps on regional music programming and advocacy but is music-specific rather than multi-discipline.

Broad incumbents

• Performing Lines: National producing and touring organisation that develops and tours new Australian performance work to regional and remote communities — closely comparable touring/regional-access function to RAV's Connecting Places and Showcase Victoria.
• Creative Victoria: Victorian Government arts body that is both a major funder of and partner to RAV. Shares arts-development remit in the same geography but as a state agency rather than a community-led NFP.
• Australia Council for the Arts: Federal arts funding and policy body that sits above RAV in the funding stack (RAV administers federal funds downstream). Overlapping mandate on arts funding but operates at national scale rather than regional.
• Live Performance Australia: National peak body for the live performance industry — relevant adjacency given RAV's touring and Showcase Victoria programs, but broader industry-level remit rather than regional delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RegionalArtsVic
• Facebookfacebook.com/RegionalArtsVictoria
• Instagraminstagram.com/regionalartsvic
• LinkedInlinkedin.com/company/regional-arts-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Arts Victoria