Creative Wave

What Creative Wave does

Creative Wave is a UK-based creative consultancy, operating with a two-person senior creative team (Creative Director Lucy Barker-Yates and Senior Creative Martha) supported by a total headcount of six, delivering brand strategy, campaign development, and content creation services. Its core technology is human creative expertise — positioning, key art, straplines, brand platforms, social/digital/print/video content, and multilingual corporate communications — rather than a software platform or proprietary AI system. The firm serves purpose-led and global enterprise clients across four declared verticals: Nature & Sustainability (climate-tech, water/ocean science, regenerative agriculture), Health & Wellbeing (medical technology, supplements, health platforms), Education & Charities (social mobility and systemic change organisations), and Products/Tech & Services (consumer goods, technology, B2B services). Named clients include BBC, WWF, Aardman, Diageo (Gordon's Gin), UNICEF, United Nations, Mars Pet Food, Shionogi, PrecisionBiotics, Pimm's, Snapchat, Waterwise, Earth Blox, AB Agri, and Digi.me.

The business model is professional services on a project basis, with no rigid long-term contracts and explicitly flexible engagement ('jump in at any stage'). Pricing is not publicly disclosed but appears to be quote-based, anchored by a free 30-minute Brand Clarity Call as the top-of-funnel offer, supported by a downloadable Clarity & Growth Checklist. Go-to-market is sales-led, direct-to-client, spanning both global enterprises and growing startups across Europe and Asia. Revenue mechanics are entirely dependent on billable project delivery by the two senior creatives (and any subcontractors), and no external funding, institutional investors, M&A, or parent company ownership is disclosed.

Name

Creative Wave

Legal name

Creative Wave

Website

https://creative-wave.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Wave is a UK-based freelance senior creative consultancy offering brand strategy, campaign development, and content creation for purpose-led enterprises and startups across sustainability, health, education, and technology sectors, with a roster including BBC, Diageo, UNICEF, and Shionogi.

Ownership category

akta.pro rank

Product category

Creative/Brand Consultancy Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy services
• Creative campaign development
• Content creation services
• Rebrand consulting
• Purpose-led marketing

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Consultancy Services: Professional services revenue from brand strategy, campaign creation, content development, and creative consulting for clients across sustainability, health, education, and technology sectors. Services include brand/rebrand, social media content creation, and creative campaigns delivered without long-term contractual lock-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Creative Wave is a freelance senior creative consultancy that delivers brand strategy, campaign development, and content creation services for purpose-led organizations. They cover brand creation and rebranding, creative platform development, and full-service content across social media, print, digital, and video. Services are delivered without rigid long-term contracts, with clients engaging at any stage from discovery to momentum.

Product overview

Creative Wave is a creative consultancy offering a unified suite of brand strategy and content creation services rather than a software product. The core offering combines senior-level brand and campaign strategy with full-service content creation across television, digital, print, and social media channels. Additional service modules include complimentary brand assessment tools such as the Brand Clarity Call (a 30-minute consultation) and the Clarity & Growth Checklist (a free downloadable resource). The portfolio includes delivered projects for clients such as BBC, Shionogi, PrecisionBiotics, and others, demonstrating capabilities spanning TV campaigns, brand strategy, video production, and digital content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Campaign Services Senior-level brand and campaign strategy services delivered by a creative consultancy with big-agency experience, covering brand creation, rebranding, and creative platform development for purpose-led organizations.
• Content Creation Services Full-service content creation across social media, print, digital, and video channels for brands and purpose-led businesses.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mother Design: London-based independent creative boutique within the Mother network. Operates as a senior-led creative studio offering brand strategy, campaign development, and content creation for a similar mix of enterprise and purpose-led clients — directly comparable in scale, model, and offering to Creative Wave.
• Ragged Edge: London-based brand-led creative studio specializing in purpose-driven branding and identity work. Strongly comparable niche focus (purpose-led organizations), similar boutique scale, and overlapping offerings in brand strategy and campaign development.
• B-Reel: Independent creative agency producing brand strategy, campaigns, and digital content for major brands including purpose-led and tech-forward clients. Comparable offering across brand strategy, content, and campaign development, with a similar boutique-but-global character.
• Purpose: Global communications and creative agency exclusively focused on purpose-led and social impact organizations. Closest peer by vertical specialization (sustainability, health, charities, social enterprise) and offers the same brand + campaign + content services Creative Wave provides.
• Anomaly: Independent creative agency with offices in London, New York, and LA offering brand strategy, campaign development, and content services. Comparable in offering (senior-level creative without traditional agency lock-in) and client roster caliber, though larger and more globally distributed.
• Lucky Generals: Independent London creative agency known for senior-led brand and campaign work for major consumer and purpose-led clients. Comparable boutique positioning, similar flexible engagement philosophy, and overlapping client verticals (FMCG, charity, tech).
• Carter Wong Design: London graphic design and brand identity studio offering brand strategy, visual identity, and campaign creative to corporate and nonprofit clients. Comparable boutique scale and overlapping focus on brand strategy, visual identity, and creative campaign production.

Broad incumbents

• Wieden+Kennedy: Independent global creative network known for senior-led, award-winning brand and campaign work for major enterprise and purpose-led clients. Overlaps with Creative Wave in senior creative positioning and brand storytelling, but with significantly broader global scale and resources.
• BBDO: One of the largest global advertising networks, offering full-service brand strategy, creative, content, and media across all categories. Directly competes with Creative Wave for major brand briefs (e.g., Diageo, Mars) but operates at vastly greater scale with a network model.
• The&Partnership: London-headquartered independent creative and media network with strong presence across FMCG, tech, and purpose-led clients. Comparable offering in brand strategy, creative campaigns, and content, but at network scale with global delivery capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-creative-wave

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Wave