Creative Works London

Live Event and Broadcast Graphics Production Servicescreativeworks.london

Creative Works London is an Emmy and Billboard-winning, London-based creative studio of ~11 employees that designs and delivers bespoke live event visuals, broadcast graphics, AR/XR experiences, and AI-driven motion storytelling for global music tours, broadcast networks, sports organizations, and major brands.

Company typePrivate
Founded-
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What Creative Works London does

Creative Works London is a London-based, privately held creative studio of approximately 11 employees that designs and delivers bespoke live event visuals and broadcast graphics for entertainment, music, sports, and brand clients. Service work spans Brand Experiential Events, Music World Tour Graphics Packages (Guns N' Roses, Metallica, Aerosmith), Broadcast and Streaming graphics (Fox Sports, Netflix, Prime Video, Bravo), Sporting Events (Tottenham Hotspur FC, IMG), and Esports. The studio's product portfolio centers on narrative-driven performance graphics, delivered through Show Openers, Virtual Studio Designs, AR/XR experiential builds, AI-Driven Motion Storytelling, and both offline and real-time rendered graphics, including bespoke character animations and animatronics such as Cleatus The Fox Robot and the GnR AFD Robot.

The studio's technical stack combines offline rendering, real-time rendering on Disguise hardware/software, and Unreal Engine workflows, with the studio holding Unreal Engine Authorized Service Partner status (2023). AI is positioned as a core capability applied to motion storytelling and hybrid visuals rather than as a separate software platform. Emblematic technology differentiators include AI-driven motion storytelling, virtual studio design, real-time rendered graphics, AR/XR experiential designs, and customizable character/robotic assets.

The business model is project-based professional services with custom quote-based pricing and no publicly disclosed rates or software/ARR component. Revenue is generated through direct enterprise engagement on a per-project basis, with new business driven primarily through referrals from marquee clients, the studio's Emmy and Billboard award reputation, its registered "We Make it Live®" trademark, and a Linktree-hosted workshops and case studies channel that supports top-of-funnel demand. Go-to-market is enterprise field sales: short, highly iterative client engagements on globally delivered live, broadcast, sport, virtual, music, and experiential projects. There is no disclosed funding, ownership detail, management roster, or public financial information, and revenue is not broken out by segment or contract.

Creative Works London firmographics

Firmographics

Name: Creative Works London
Legal name: Creative Works
Website: https://creativeworks.london
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Creative Works London is an Emmy and Billboard-winning, London-based creative studio of ~11 employees that designs and delivers bespoke live event visuals, broadcast graphics, AR/XR experiences, and AI-driven motion storytelling for global music tours, broadcast networks, sports organizations, and major brands.
Ownership category
akta.pro rank

Creative Works London industry classification

Industry

Product category: Live Event and Broadcast Graphics Production Services
NAICS: Graphic Design Services (541430), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
SIC: Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Event Technical Production Management & Crew (MPAGAKAH)
akta.pro secondary industries: Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

Live event visuals
Broadcast graphics
Motion graphics design
Virtual production design
Experiential brand activations

Where Creative Works London is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Creative Works London business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Live Event Visuals: Custom graphics and visual design services for live events including brand experiential events, music world tours, and sporting events
Broadcast Graphics: Show openers, broadcast studio designs, and graphics packages for broadcast television and streaming platforms
Esports Visuals: Specialized graphics and visual solutions for esports events and tournaments

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Creative Works London product offering

Product offering

Core offering

Creative Works London is a creative studio that designs and produces narrative-driven performance graphics, broadcast graphics, virtual studio designs, AR/XR experiences, and custom character animations for live events, music world tours, sports broadcasts, brand experiential activations, and esports tournaments. Engagements are bespoke, quote-based projects delivered globally to any screen via both offline and real-time rendered solutions.

Product overview

Creative Works London is an Emmy and Billboard-winning creative studio that delivers live event visuals and broadcast graphics. Their offering is a unified service portfolio centered on narrative-driven performance graphics, encompassing Live Event Visuals, Broadcast Graphics, AI-Driven Motion Storytelling, Virtual Studio Design, AR/XR Experiences, Show Openers, Character Animation & Robotics, Real-Time Graphics Solutions, and Experiential Designs. These services span Brand Experiential Events, Music World Tour Graphics, Broadcast, Sporting Events, and Esports, unified by their expertise in cutting-edge technology and artistic vision. They operate as a services-based studio rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

Live Event Visuals Narrative-driven performance graphics and immersive visuals designed for live events including Brand Experiential Events, Music World Tours, Sporting Events, and Esports. Delivered globally to any screen via bespoke creative projects.
Broadcast Graphics Show openers, broadcast studio graphics design, and graphics packages for television networks and streaming platforms. Includes creative opening sequences and title graphics for broadcast and live event productions.
Virtual Studio Design Design and creation of virtual production environments and virtual studio setups for broadcast and live events, leveraging Unreal Engine Authorized Service Partner capabilities.
AR/XR Experiences Augmented and extended reality experiential designs for immersive audience engagement across live events.
Character Animation and Robotics Design and bring-to-life of custom characters for live events, including animatronic robots such as Cleatus The Fox Robot and GnR AFD Robot, as well as other animated character designs.
Experiential Brand Activations Bold, technologically sophisticated experiential design installations for major brands and live experiences, including AI-infused dynamic visuals for brand activations.

Companies that use Creative Works London

Customer profile

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Creative Works London technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Creative Works London partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

DisguisecoreTechnology or IntegrationDisguise is a strategic technology partner providing advanced real-time rendering and show control hardware/software solutions. The partnership enables Creative Works London to deliver sophisticated real-time rendered graphics and experiential designs using Disguise's platform.
Unreal Engine (Epic Games)coreTechnology or IntegrationCreative Works London is an Unreal Engine Authorized Service Partner (2023), providing expertise in real-time 3D graphics and virtual production using Epic Games' Unreal Engine technology.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Creative Works London competitors and assessment

Company assessment

Direct peers

Fake Love: Award-winning experiential design studio creating immersive brand experiences and live event visuals — comparable in creative positioning, project-based model, and marquee brand clientele.
Obscura Digital: Creative technology studio specializing in large-scale immersive visual experiences, projection mapping, and live event visuals — a close peer in the high-end experiential live event design category.
Moment Factory: Montreal-based multimedia studio creating immersive, narrative-driven visual experiences for live events, brand activations, and public installations — directly comparable in offering scope and enterprise client base to Creative Works London.
Leviathan: Design and experiential studio producing real-time rendered visuals, brand experiences, and immersive environments — comparable on technology stack (real-time/AR/XR) and enterprise client work.
VT Pro Design: Boutique creative studio known for broadcast graphics, live event visuals, and show packaging for major music and entertainment clients — closely aligned with CWL's broadcast and music tour work.
Brunch Creative: Boutique creative studio with overlapping capabilities in live event visuals, show packaging, and experiential design for entertainment clients — comparable peer in the small-team high-creative-output segment.
Artem (Artem Creative): Creative studio producing live event visuals, broadcast graphics, and immersive brand experiences for major entertainment and corporate clients — direct peer in the bespoke event graphics space.

Broad incumbents

Disguise: Provider of real-time rendering and show control technology platforms powering live events and broadcast — both a strategic technology partner of CWL and a broader incumbent in the live event production stack.
Possible (formerly POSSIBLE / GroupM craft network): Larger creative agency network producing brand experiential work and immersive content for global enterprise clients — broader incumbent operating in adjacent experiential creative territory.

Emerging players

Notch (real-time graphics): Real-time generative graphics engine used for live events, broadcast, and immersive experiences — an emerging enabling technology peer whose capabilities overlap CWL's real-time rendering work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Creative Works London financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Creative Works London leadership team

Management profile

Number of profiles

Creative Works London funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Creative Works London M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Works London

What does Creative Works London do?

Is Creative Works London a public or private company?

Creative Works London is a private company. It is classified as unknown and is currently operating.

When was Creative Works London founded?

Creative Works London was founded in -1. It employs 11 to 50 people.

Where is Creative Works London based?

Creative Works London is headquartered in London, United Kingdom, in the Europe region.

How does Creative Works London make money?

Three revenue lines are on record. Live Event Visuals are the primary driver. The others are broadcast Graphics and esports Visuals.

Who are Creative Works London's main competitors?

Direct peers on record are Fake Love, Obscura Digital, Moment Factory, Leviathan, VT Pro Design, Brunch Creative and Artem (Artem Creative). Broad incumbents are Disguise and Possible (formerly POSSIBLE / GroupM craft network). Notch (real-time graphics) is listed as an emerging player.

Does Creative Works London have an API?

No public API is recorded for Creative Works London.

What industry is Creative Works London in?

Creative Works London's product category is Live Event and Broadcast Graphics Production Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of MPADAFAG, Production Design & Art Department Services (Sets, Props, Scenic). Its NAICS code is 541430 and its SIC code is 7812.